Richard Gresham, Walmer, United Kingdom

I run my own business that promotes selected shows/events/businesses
To highly responsive unique niche lists/websites
To drive audience/customers to their business
This is all done on a business model that transforms what is typically a
cost to the business into a direct profit contribution to the bottom line

Work with Online
The Arts Desk
British Theatre .com
Circa and Velvet Club
Disability News Service
Dress Circle
My Theatre Mates
The Theatre List
West End Wilma

Programmes and Publications
Actors & Performers Yearbook
Cadogan Hall Programmes
Greenwich Theatre Programmes
Orange Tree Richmond Programmes
Various programmes for producers of shows in the West End and Off
West End as and when they come up.


Business Training and other skills
Management training courses given by PSA Marketing Ltd. Items
covered: Recruitment, Leadership, Motivation, Communication and Negotiation.

PPA courses on selling display advertising to clients; how to sell to media
buyers in advertising agencies and face to face selling techniques; how to write a sales letter; how to sell adverts on the Web.

Disability Awareness course, Appraisal course and Microsoft Excel and Access course.

Leisure
Singing -Licensed street performer at Covent Garden and singing waiter.

Theatre.

To continue to grow to agreed targets the advertising revenue on the UK's leading theatre website by selling online, email and the print
magazine. To deal direct with clients and agencies, and to further grow the sponsorship for the annual Whatsonstage.com Awards.

Sell to direct clients and agencies banner advertising onto
Whatsonstage.com and email campaigns to a growing subscriber list. Sell to direct clients and agencies sponsorship and programme advertising for
the annual Whatsonstage.com Awards. Facilitate the increase in
advertising revenue through established Industry contacts. Sourcing new
business leads/setting up meetings. Manage the sales assistant including
training motivation and assessing their performances. Manage the accounts process and chase outstanding debts


Collate statistics for monthly advertising media reports. Attend and contribute to regular team, advertising and marketing meetings. Attend
and help staff Whatsonstage.com Outings across the West End. Assist in the management and development of the company's sales and new
business activity in all areas under the direction of the MD. Deal with and manage all administration involved in the advertising process. Manage
marketing research to fully cover the theatre market and beyond.
Involvement in the marketing and business strategy of the company.

went into receivership .This was nothing to do with the performance of Disability Now and the London Office. I was
immediately employed by Scope, the Publishers of Disability Now to continue working as Advertisement Manager on the publication.
This was a challenging time, as I basically had to start again. I was not
allowed to take any records or information with me. I therefore had to build an advertising department from scratch. This involved setting up a
complete database of Display and Recruitment advertisers and assuring
my clients that it was " business as usual."

I set up a complete accounting procedure and office administration
system. Once this was in place I could then recruit a new sales executive and sales administrator.

The position involved all those tasks at Kingslea Press with the following
added responsibilities:

To contribute to the strategic development of Disability Now and the preparation of the management budget.

Oversee the preparation of advertising invoices and be responsible for
credit control.

It was through my endeavours that a major financial loss from the receivership was averted and Disability Now achieved profit.

Overall responsibility for the marketing department.
December 2001 My role was extended to include taking responsibility in the absence of the editor, for day-to-day business decision to ensure the financial
stability of the newspaper, maximise income revenue and meet business
targets. Produce regular reports and attend meetings as necessary.
Furthermore I was charged with increasing revenue via third party
contracts. The publication grew year on year with the achievement of the first 64-page issue and targets attained each year. In 2003 we launched
DNExtra a mid month supplement to cater for vacancies missed on being
a monthly. We also approached the subject of re launching from a tabloid to an A4. In 2004 we relauched the DN website and this established itself
as a major revenue source.
May 2005 On the retirement of the editor I have been given the responsibility for all
business financial and budgetary decisions, until the appointment of a new editor.

Now (Published by Scope), the leading monthly newspaper for disabled people their families and carers and professionals in the field.

Sell display, recruitment, classified advertisements and inserts into
Disability Now. Achieve specified targets as agreed between the MD and
myself. Plan features and production schedules. Plan rate cards and promotional and marketing material. Prepare and co-ordinate mail shots.
Attend trade and consumer exhibitions. Proof read and pass pages before
going to press. Deal with printers. Copy chase. Ensure that all
advertisements were legal and comply with the company's terms and conditions. Chase overdue accounts. Liaise with the MD to discuss
marketing ideas. Provide monthly figures and forecasts. Manage and motivate staff in the London office and deal with any personnel matters
that arise. Seek out new publications for the London office.

for the official journals of the Royal
Institution Of Chartered Surveyors, Chartered Surveyor Weekly (CSW),
Chartered Quantity Surveyor (CQS), Land & Mineral Surveyor & World
Property.

October 1986 instrumental in launching CQS Appointments, a mid-
month recruitment supplement. Grew from an 8-page supplement to a
24+ page mini journal - CQS UPDATE.

February 1987 promoted to Deputy Manager on CSW and CQS assisting the manager with their duties and assisting in managing 3 staff.