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jobs
Seo&ppc Manager
Hasan Kara
,
Brighton, United Kingdom
Experience
Other titles
Skills
I'm offering
A confident, presentable and organised individual with fluency in English and Turkish plus a practical knowledge of German, a Digital Marketing specialist with over 6 years of client-facing and agency experience working on a variety of high-profile global accounts in the retail, travel, education, job and consumer verticals. I have worked as Digital Marketing Specialist (SEO & PPC) for the last 6 years, with the well-known marketing agencies such as Croud, Propellernet, Make Media, Oban International and Creative Culture Global Marketing Agency as a freelancer on short/long-term contracts plus all the way down to helping small businesses and local charities by helping them to get online. I have skills across a range of disciplines including Web Analytics, Content/Social Media strategies, Paid Social and Google Shopping and similar ad networks; however, my expertise lies in Technical SEO and PPC Consultancy. I also have extensive background and experience in Web Design and Development including WordPress, Joomla, Drupal and Magento CMS management. This helped me a lot on sharpening my skills in Search Engine Optimisation by knowing the facts of the backend and ranking algorithms. PPC Experience: ● Creation and management of large scale ecommerce and lead generation PPC projects including meeting forecasts and challenging CPA targets, as well as achieving excellent results with small budget clients ● Working on time sensitive campaigns to deliver them on budget and on time ● Creating detailed PPC strategies underpinned with competitor and industry research, alongside a comprehensive understanding of client products / services ● Landing page creation, testing and optimisation including User Experience and Conversion Rate Optimisation best practice ● Working with AdWords rep to meet agency targets and trial pre-release AdWords products ● Identifying sales expansion opportunities and up-selling to existing clients ● Auditing potential new client accounts and assisting in new business meetings and pitches ● Managing ad campaigns and client accounts exceeding monthly budgets of £100K in Google AdWords Search And Display platform, Google Shopping, Bing Ads, Facebook Ads, LinkedIn ads, AdRoll Remarketing platform, Retargeting and Remarketing campaigns. ● Working with Bid Management tools such as Acquisio, Kenshoo and Double click
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
German
Good
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
temp
PPC/Ecommerce Manager
Bonsoir of London.
Soho, London
Brands include: www.playbravesports.com, www.australianlalpina.co.uk and bonsoiroflondon.com
Planning, optimising and managing the company's pay per click campaigns in all
platforms including Google/Bing search and display ads, shopping, dynamic search
ads etc. within defined objectives to maximise the marketing ROI for allocated ppc
budget.
Using Google analytics and conversion measurement tools to ensure pay per click
campaigns are targeting the optimum demographics by each brand.
Creating reports on campaign success and sharing these reports with the directors and the marketing team.
Brands include: www.playbravesports.com, www.australianlalpina.co.uk and bonsoiroflondon.com
Planning, optimising and managing the company's pay per click campaigns in all
platforms including Google/Bing search and display ads, shopping, dynamic search
ads etc. within defined objectives to maximise the marketing ROI for allocated ppc
budget.
Using Google analytics and conversion measurement tools to ensure pay per click
campaigns are targeting the optimum demographics by each brand.
Creating reports on campaign success and sharing these reports with the directors and the marketing team.
Marketing, Google analytics, Ecommerce, Budget, PPC, ROI, Analytics, ADS, Google, Campaign, Search, Manager
2018 - 2019
freelance
Freelance PPC & SEO Specialist
www.hasankara.co.uk.
Brighton
Brands include: Glenavon Care and Print4less.com
Helping small businesses and enterprise companies on increasing their online traffic
and ad revenues by optimizing their PPC campaigns for Google AdWords, BING and Paid Social platforms such as LinkedIn and Facebook ads.
Managing and implementing Organic SEO strategies to generate free traffic, online
revenue and increasing their brand reputation online. Also offering them free SEO & PPC audits and best marketing advice to stay ahead of the competition.
Brands include: Glenavon Care and Print4less.com
Helping small businesses and enterprise companies on increasing their online traffic
and ad revenues by optimizing their PPC campaigns for Google AdWords, BING and Paid Social platforms such as LinkedIn and Facebook ads.
Managing and implementing Organic SEO strategies to generate free traffic, online
revenue and increasing their brand reputation online. Also offering them free SEO & PPC audits and best marketing advice to stay ahead of the competition.
Marketing, Seo, Google adwords, PPC, Facebook, Adwords, Linkedin, ADS, Google, Online, Enterprise, Social, Social media ads
2018 - 2018
temp
SEO Analyst (Contract)
STUDY GROUP, Bellerbys College.
Brighton
Brands include: bellerbys.com and sussex.ac.uk
Study Group is a global leader in preparing students for international academic
success and rewarding careers through a transformational learning experience.
Study Group operates its own colleges and also works with leading universities across the UK, Europe, North America and Australasia.
As an SEO Analyst, I have been assisting the SEO team in the running of technical
SEO campaigns for SG colleges and partner university websites. I have performed
keyword research, technical web audits, link auditing, conducted weekly/monthly
reporting and also helped with ad-hoc tasks when required.
Brands include: bellerbys.com and sussex.ac.uk
Study Group is a global leader in preparing students for international academic
success and rewarding careers through a transformational learning experience.
Study Group operates its own colleges and also works with leading universities across the UK, Europe, North America and Australasia.
As an SEO Analyst, I have been assisting the SEO team in the running of technical
SEO campaigns for SG colleges and partner university websites. I have performed
keyword research, technical web audits, link auditing, conducted weekly/monthly
reporting and also helped with ad-hoc tasks when required.
Seo, Websites, Research, KEYWORD RESEARCH, Analyst, International, Web
2018 - 2018
freelance
Freelance Digital Marketing Specialist
CROUD.
Brands include: REGUS, Net-a-Porter and NETFLIX
Running comprehensive SEO audits and keyword research tasks with over 5K
keywords from multilingual to international campaigns; managing and reporting on
multilingual SEO campaigns for clients such as REGUS, Net-a-Porter and NETFLIX.
Having the privilege of working with an award-winning digital marketing agency;
delivering great results and high ROI's across the popular marketing channels
Pay-per-click advertising and Paid Social platforms such as Facebook.
Running comprehensive SEO audits and keyword research tasks with over 5K
keywords from multilingual to international campaigns; managing and reporting on
multilingual SEO campaigns for clients such as REGUS, Net-a-Porter and NETFLIX.
Having the privilege of working with an award-winning digital marketing agency;
delivering great results and high ROI's across the popular marketing channels
Pay-per-click advertising and Paid Social platforms such as Facebook.
Digital Marketing, Marketing, Seo, Advertising, Research, Facebook, ROI, Net, KEYWORD RESEARCH, International, Social, Winning
2016 - 2018
job
SEO & PPC SPECIALIST
NORTH LAINE SOLUTIONS LTD.
Brighton
Brands include: Wedding Rings Direct, Lendfair Loans, TSS Facilities, Hans Place
Practice, Reynolds CS
At NLS (North Laine Solutions) I was responsible for managing all search marketing
and paid search accounts for the clients, which they are mainly B2B companies at local, national and international levels.
A typical day of mine was; setting up the whole marketing strategies, running seo
audits, keyword research, define and implement them by providing SEO
recommendations to improve search rankings. Keeping up with the latest search
trends, Google updates, Penalties, E-commerce marketing trends, page and keyword rankings against competitors, organic traffic levels and conversion rates.
Reporting to the MD and working closely with the Project Management and Web
Development team, I also manage the day-to-day paid search campaigns from the implementation, optimisation and keyword research levels through utilizing platforms such as Google AdWords and Bing Ads. One of my goals is continuously look out for
improving the ad performances and click through rates for the PPC clients. Coming from a Web Development background and having an over 4 years Freelance SEO
experience is helping me enhancing the client's goals understanding and as well as the correlation between the code and seo ranking factors.
I have enjoyed working on multiple tasks at a fast-paced marketing agency
environment via taking my skill-set to the next level.
Duties include:
• Development & implementation of A/B testing of AD copy with the landing
pages and target audience in mind.
• Setting up the search and/or banner campaigns on Adwords, Bing ads, and business.com.
• Uploading optimized product feeds to the shopping comparison engines
including Google Shopping, Nextag, PriceGrabber, Shopping.com, Shopzilla, and TheFind.
• Optimizing keywords, ad copy and landing pages based on detailed analytical
analysis using google analytics and conversion tracking.
• On-Site SEO analysis and Technical SEO Health Checks
• BackLink Analysis (inbound and outbound broken links check)
• Keyword research/suggestions
• Ecommerce SEO/SEM
• Full SEO & PPC Audits
• Remarketing / Retargeting ads via Facebook and ADRoll
• PPC Campaign creations and optimisations
• AMP/Schema/Rich cards Implementations
• Web Analytics, Google TAG Manager Implementation and Google Data
Studio Reporting Tools
• Bing Optimisation and Bing Ads Management
SEO/PPC Tools Used:
SEMRush, SEO Power Suite, Screaming Frog Spider tool, Google Search
Console, Google Analytics/Data Studio/Optimize, Ahrefs, Google AdWords,
AdRoll, Bing Ads, various KR tools like Ubersuggest/Keywords Everywhere/Ask
Public and similar.
Brands include: Wedding Rings Direct, Lendfair Loans, TSS Facilities, Hans Place
Practice, Reynolds CS
At NLS (North Laine Solutions) I was responsible for managing all search marketing
and paid search accounts for the clients, which they are mainly B2B companies at local, national and international levels.
A typical day of mine was; setting up the whole marketing strategies, running seo
audits, keyword research, define and implement them by providing SEO
recommendations to improve search rankings. Keeping up with the latest search
trends, Google updates, Penalties, E-commerce marketing trends, page and keyword rankings against competitors, organic traffic levels and conversion rates.
Reporting to the MD and working closely with the Project Management and Web
Development team, I also manage the day-to-day paid search campaigns from the implementation, optimisation and keyword research levels through utilizing platforms such as Google AdWords and Bing Ads. One of my goals is continuously look out for
improving the ad performances and click through rates for the PPC clients. Coming from a Web Development background and having an over 4 years Freelance SEO
experience is helping me enhancing the client's goals understanding and as well as the correlation between the code and seo ranking factors.
I have enjoyed working on multiple tasks at a fast-paced marketing agency
environment via taking my skill-set to the next level.
Duties include:
• Development & implementation of A/B testing of AD copy with the landing
pages and target audience in mind.
• Setting up the search and/or banner campaigns on Adwords, Bing ads, and business.com.
• Uploading optimized product feeds to the shopping comparison engines
including Google Shopping, Nextag, PriceGrabber, Shopping.com, Shopzilla, and TheFind.
• Optimizing keywords, ad copy and landing pages based on detailed analytical
analysis using google analytics and conversion tracking.
• On-Site SEO analysis and Technical SEO Health Checks
• BackLink Analysis (inbound and outbound broken links check)
• Keyword research/suggestions
• Ecommerce SEO/SEM
• Full SEO & PPC Audits
• Remarketing / Retargeting ads via Facebook and ADRoll
• PPC Campaign creations and optimisations
• AMP/Schema/Rich cards Implementations
• Web Analytics, Google TAG Manager Implementation and Google Data
Studio Reporting Tools
• Bing Optimisation and Bing Ads Management
SEO/PPC Tools Used:
SEMRush, SEO Power Suite, Screaming Frog Spider tool, Google Search
Console, Google Analytics/Data Studio/Optimize, Ahrefs, Google AdWords,
AdRoll, Bing Ads, various KR tools like Ubersuggest/Keywords Everywhere/Ask
Public and similar.
Web, KEYWORD RESEARCH, Search marketing, Implementation, Development, Testing, Health, Google retargeting, International, Banner, Google shopping, Google, Campaign, Search, Power, Ahrefs, UP, Manager, ME, SEM, Adwords, Seo, Google analytics, Project Management, Google adwords, Ecommerce, B2B, Research, PPC, Facebook, Marketing, E-commerce, SEM, Google tag manager, Optimization, Management, Analytics, ADS, Landing pages, Bing ads
2015 - 2015
freelance
SEO CONSULTANT (Contract)
Brighton.
Brands include: woodallsdesign.co.uk
Market Appeal is an SEO agency based in London, help start-ups and enterprises to grow fast online, by implementing proven strategies that deliver results.
Duties include:
• On-Site SEO analysis
• Link Analysis (inbound and outbound broken links check)
• Keyword research/suggestions
• Google Penalty Check and removals
• Technical SEO Audits, SEM Reports and recommendations
Market Appeal is an SEO agency based in London, help start-ups and enterprises to grow fast online, by implementing proven strategies that deliver results.
Duties include:
• On-Site SEO analysis
• Link Analysis (inbound and outbound broken links check)
• Keyword research/suggestions
• Google Penalty Check and removals
• Technical SEO Audits, SEM Reports and recommendations
Seo, Research, SEM, KEYWORD RESEARCH, Google, Online, SEM
2013 - 2014
job
SEO & PPC SPECIALIST
Profilefashion.com.
Brighton
Brands include: Profile Fashion
Profile Fashion is an online global high-end fashion brands retailer based in Brighton. Fashion clothing and accessories mainly being sold to EU, Canada, US,
Japan, Australia, Russia and in the UK since 2010 online and 30 years brick mortar
experience.
Duties include:
• Working with creative and development teams to develop on-page SEO
plans for all projects. Writing the content and set up URL re-writes and redirects.
• Creating and implementing Google Shopping data feed on Magento and Wordpress platforms
• Lead technical SEO initiatives, train developers, create/assist with project
proposals.
• Leading the team on migration of the old site to a different server on a new
theme and modules on Magento.
• Managing all Google and other search engine accounts, Affiliates and Paid
Search accounts
• Multilingual and Global Keyword Research and Paid Search advertising
strategies including local media promotions created.
• Competitor Research and SWOT Analysis
• Conversions increased by 55% via implementing user- targeted SEM
strategies, new organic keywords and different paid search campaigns.
• Newsletter marketing strategies introduced, bounce rates reduced by 60%,
newsletter open rates increased by 100%, A/B tests introduced.
• Weekly, monthly and quarterly Search results, Analytics and Ecommerce
Sales reports
• Training of the entire staff and managers on SEO, Ecommerce, Magento
development, social media and analytic platforms including Facebook, Twitter and Google+
SEO/PPC TRAINING / CERTIFICATIONS
● Google AdWords Fundamentals
● Google AdWords Search Advertising
● Google AdWords Display Advertising
● Google Shopping
● Google Analytics
● Bing Ads Accredited Professional
Brands include: Profile Fashion
Profile Fashion is an online global high-end fashion brands retailer based in Brighton. Fashion clothing and accessories mainly being sold to EU, Canada, US,
Japan, Australia, Russia and in the UK since 2010 online and 30 years brick mortar
experience.
Duties include:
• Working with creative and development teams to develop on-page SEO
plans for all projects. Writing the content and set up URL re-writes and redirects.
• Creating and implementing Google Shopping data feed on Magento and Wordpress platforms
• Lead technical SEO initiatives, train developers, create/assist with project
proposals.
• Leading the team on migration of the old site to a different server on a new
theme and modules on Magento.
• Managing all Google and other search engine accounts, Affiliates and Paid
Search accounts
• Multilingual and Global Keyword Research and Paid Search advertising
strategies including local media promotions created.
• Competitor Research and SWOT Analysis
• Conversions increased by 55% via implementing user- targeted SEM
strategies, new organic keywords and different paid search campaigns.
• Newsletter marketing strategies introduced, bounce rates reduced by 60%,
newsletter open rates increased by 100%, A/B tests introduced.
• Weekly, monthly and quarterly Search results, Analytics and Ecommerce
Sales reports
• Training of the entire staff and managers on SEO, Ecommerce, Magento
development, social media and analytic platforms including Facebook, Twitter and Google+
SEO/PPC TRAINING / CERTIFICATIONS
● Google AdWords Fundamentals
● Google AdWords Search Advertising
● Google AdWords Display Advertising
● Google Shopping
● Google Analytics
● Bing Ads Accredited Professional
Development, Analytics, Sales, ADS, Content, Bing ads, Google shopping, Twitter, KEYWORD RESEARCH, Fashion, Server, Google, Search, Accessories, Online, UP, Social, SEM, Research, Wordpress, Marketing, Seo, Google analytics, Advertising, Google adwords, Writing, Ecommerce, Social Media, On-page SEO, Training, PPC, Facebook, Adwords, Magento, SEM
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