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Highly skilled copywriter and Creative Director
John Crozier
,
Tunbridge Wells, United Kingdom
Experience
Other titles
Skills
I'm offering
An experienced and versatile Creative Director with a passion for ideas and craft.
I still approach every brief like a kid on Christmas morning, whether it’s crafting the initial idea or honing the final piece of grammar.
I’ve worked on everything from big budget TV scripts to the smallest piece of brand copy, for everyone from the big Multi nationals to small charities, the end result must always be the same; impactful, true and memorable.
I still approach every brief like a kid on Christmas morning, whether it’s crafting the initial idea or honing the final piece of grammar.
I’ve worked on everything from big budget TV scripts to the smallest piece of brand copy, for everyone from the big Multi nationals to small charities, the end result must always be the same; impactful, true and memorable.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Freelance Senior Copywriter
Possible.
(Dec 2018 - Jan 2019)
Working to help create convincing social, print comms for Facebook
Working to help create convincing social, print comms for Facebook
Copywriter, Facebook, Print, Social
2018 - 2018
freelance
Freelance copywriter
Campaign for Royal Caribbean Cruises.
2011 - 2018
job
Creative Director
Innocean Worldwide UK.
across Kia Uk business, acting as Brand Guardian for UK and European tone of voice. Overseeing and creating all work including TV, print and outdoor, social, edm, dealership and POS. Establishing the Kia brand as a major automotive player in one of the most exciting
times in its history. Also working extensively on Kia and Hyundai across European markets as well as creating the first Global Kia commercial to be created outside Seoul.
Key Roles:-
Leading and inspiring creative department in UK and liaising constantly with European offices.
Strategy and Campaign development.
Brand Guidance (Look and Feel and Brand tone of voice)
Ensuring European work also fits within KME (Kia Europe) tone of voice and look.
Translations to and from European 'Big 6' markets.
Overseeing production of all assets.
Client Presentations and building good working relationships.
times in its history. Also working extensively on Kia and Hyundai across European markets as well as creating the first Global Kia commercial to be created outside Seoul.
Key Roles:-
Leading and inspiring creative department in UK and liaising constantly with European offices.
Strategy and Campaign development.
Brand Guidance (Look and Feel and Brand tone of voice)
Ensuring European work also fits within KME (Kia Europe) tone of voice and look.
Translations to and from European 'Big 6' markets.
Overseeing production of all assets.
Client Presentations and building good working relationships.
Print, TV, Pos, Development, Campaign, Production, Social
2010 - 2011
job
Senior Copywriter
Global Team Blue.
Clients: Ford
Our work with Ford helped us to establish the first Ford centric advertising agency in Europe.
Responsible for all European Ford work and building relationship with Team Detroit to make Ford's
global vision a reality.
Key Roles
Strategy and Campaign development on Global scale. Working closely with Team Detroit to ensure big ideas that resonate in all Markets
Brand Guidance (Look and Feel and Brand tone of voice)
Ensuring European work fits within Global tone of voice.
Translations to and from European 'Big 6' markets.
Overseeing production of all assets.
Client Presentations and building good working relationships.
Our work with Ford helped us to establish the first Ford centric advertising agency in Europe.
Responsible for all European Ford work and building relationship with Team Detroit to make Ford's
global vision a reality.
Key Roles
Strategy and Campaign development on Global scale. Working closely with Team Detroit to ensure big ideas that resonate in all Markets
Brand Guidance (Look and Feel and Brand tone of voice)
Ensuring European work fits within Global tone of voice.
Translations to and from European 'Big 6' markets.
Overseeing production of all assets.
Client Presentations and building good working relationships.
Advertising, Copywriter, Development, Campaign, Production
2000 - 2010
job
Copywriter
Ogilvy and Mather.
Clients: Ford, Unilever, Glaxo SmithKlein, BP, Nestle, Harrods
Over ten years of working with a variety of established clients across the board. Writing for TV,
print and outdoor. Awards for BP, Glaxo SmithKlein (Lucozade)
Over ten years of working with a variety of established clients across the board. Writing for TV,
print and outdoor. Awards for BP, Glaxo SmithKlein (Lucozade)
Writing, Copywriter, Print, TV
My education
West Thames College
Hndhncorequivalent, Advertising
Hndhncorequivalent, Advertising
Northampton Nene University
Bachelors, N/a
Bachelors, N/a
Highbury College of Design
BTEC, ND
BTEC, ND
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