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jobs
Product Manager
Adelé Walsh
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A strategic and hands on Product Manager with 5 years experience working in e-commerce (website & app) for start up and established luxury brands. I have led and launched a number of customer centric products with a focus on customer experience, CVR and Growth optimisation and internal tooling improving workflow.
Skills include A/B testing, data analysis, cross team management, product strategy and SEO. Graduated with a Bachelor of Science (BSc) Honors focused in Business Information Systems from University College Cork.
Skills include A/B testing, data analysis, cross team management, product strategy and SEO. Graduated with a Bachelor of Science (BSc) Honors focused in Business Information Systems from University College Cork.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
temp
Product Manager - Contract
Motley London.
Motley London is a start up jewelry brand.
- Product Roadmap management, including defining and prioritising product initiatives in backlog and roadmap.
- Analysis and insight of website, user behaviour and competitors.
- Coaching team on product management best practices and processes.
- Product Roadmap management, including defining and prioritising product initiatives in backlog and roadmap.
- Analysis and insight of website, user behaviour and competitors.
- Coaching team on product management best practices and processes.
Coaching, Product Management, Product Manager, Management, Website, Processes, Manager, UP
2019 - 2020
job
Senior Product Manager - CRO and Growth
Heist Studios.
Responsible for increasing conversion for the Heist Studio website. Heist is a B2C startup that sells tights and shapewear.
- Achieved 40% CVR growth through website redesign post migration to Big Commerce platform.
- Defined and led the product vision and strategy for the Heist Studios e-commerce website.
- Led the AB testing strategy across the site achieving 20% decrease in Bounce Rate and 10% increase in CVR
for shapewear landing pages.
- Data analysis using GA, Hotjar, Periscope and NPS of customer behaviour to inform feature requirements and prioritisation.
- Defined and implemented the SEO strategy to increase organic search and mobile site performance.
- Supported the Paid Advertising team with PPC and key word management and strategy.
- Achieved 40% CVR growth through website redesign post migration to Big Commerce platform.
- Defined and led the product vision and strategy for the Heist Studios e-commerce website.
- Led the AB testing strategy across the site achieving 20% decrease in Bounce Rate and 10% increase in CVR
for shapewear landing pages.
- Data analysis using GA, Hotjar, Periscope and NPS of customer behaviour to inform feature requirements and prioritisation.
- Defined and implemented the SEO strategy to increase organic search and mobile site performance.
- Supported the Paid Advertising team with PPC and key word management and strategy.
Landing pages, CVR, LED, Manager, Redesign, Hotjar, Search, Feature, Cro, Testing, Growth, Seo, Website, Management, Word, Product Manager, E-commerce, PPC, B2C, Advertising, Data Analysis
2017 - 2019
job
Product Owner - Global Content, NET-A-PORTER and Mr Porter
Reduced Personal Shopping.
team's manual workload by 50% through the implementation of EIP Privé - a tool
that allows Personal Shoppers to share personalised product recommendations with VIP clients.
● Increased VIP customer engagement by 10% through implementation of Chat Commerce in EIP Privé platform.
● This project involved database and API development to support client information storage and content
management.
● Worked as part of a cross functional agile team with engineering and product design.
● Launched products with integration of CMS, Coremedia.
● Worked with key business stakeholders to identify requirements and priorities.
that allows Personal Shoppers to share personalised product recommendations with VIP clients.
● Increased VIP customer engagement by 10% through implementation of Chat Commerce in EIP Privé platform.
● This project involved database and API development to support client information storage and content
management.
● Worked as part of a cross functional agile team with engineering and product design.
● Launched products with integration of CMS, Coremedia.
● Worked with key business stakeholders to identify requirements and priorities.
Design, API, Product Design, CMS, Agile, Database, Product owner, Management, Integration, Content, Engineering, Net, Implementation, Support, Development, Storage
2016 - 2017
job
Associate Product Owner - Global Product, NET-A-PORTER and Mr Porter
unknown.
Responsible for CRO across search and product detail and listing pages across NET-A-PORTER and Mr Porter
websites.
● Achieved 10% CVR increase with product and listing page redesign post migration to WSC.
● Increased site uptime through integration with AWS for high traffic pages such as Mr Porter Sale landing page.
● Increased the efficiency of merchandising and buying team processes through optimisation of internal PIM
tools.
● Led customer user testing and stakeholder ideation workshops.
● Tools used: JIRA, Sketch, Confluence and Trello.
websites.
● Achieved 10% CVR increase with product and listing page redesign post migration to WSC.
● Increased site uptime through integration with AWS for high traffic pages such as Mr Porter Sale landing page.
● Increased the efficiency of merchandising and buying team processes through optimisation of internal PIM
tools.
● Led customer user testing and stakeholder ideation workshops.
● Tools used: JIRA, Sketch, Confluence and Trello.
Net, CVR, LED, Processes, PIM, Redesign, Search, Detail, Cro, Testing, Trello, AWS, Workshops, Confluence, Integration, Optimization, Product owner, User testing, Websites, Sketch, Jira
2015 - 2016
job
Graduate Software Engineer
unknown.
● Developed Node JS applications to support technical efficiencies across site - load time, SEO and accessibility.
● Implemented a testing framework using Selenium Web driver and Sauce Lab.
● Developed front end features to optimise customer experience across NET-A-PORTER and MR PORTER
websites.
● Implemented a testing framework using Selenium Web driver and Sauce Lab.
● Developed front end features to optimise customer experience across NET-A-PORTER and MR PORTER
websites.
Seo, Websites, Customer experience, Selenium, Node, Net, Support, Testing, Software, Web, Accessibility, Framework
My education
University College Cork
BSc, Business Information Systems
BSc, Business Information Systems
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