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jobs
Specialized in Strategic Communications
Rashi Mathur
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
MSc Strategic Communications student at London School of Economics and Political Science (LSE) with an experience of over eight years as a journalist. Having worked across digital, television and print platforms, have a deep understanding of the media and communications sector. Have a strong experience in project management owing to my tasks as team lead and special projects lead. Aiming to diversify from journalism to strategic roles in the communications domain.
Markets
United Kingdom
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2017 - 2019
job
Special Correspondent
Zee News.
Led and mentored a team of seven senior sub editors for reporting, writing and coverage of events; Served as the point-
person to coordinate between Editorial, Product and Marketing teams.
• Involved in developing planning and content strategy for key events; Built and maintained meaningful relationships with reporters, government sources, foreign offices, and other external stakeholders.
• Examined competitor insights, investigate changing market trends to revamp strategic and creative content.
• Did extensive ground reporting for elections, budget; added insights through analytical stories, blogs and podcasts.
• Built and executed multi-channel social media strategies, ensured circulation of special content focussed on social
media to increase engagement and better position the brand in the market. Coordinated with external stakeholders like
Facebook to use the new products they launched and analysed its impact.
• Special project - Planned and executed national and state elections coverage. Single-handedly did the research, wrote in-
depth analysis and made relevant infographics for all national elections since 1951. The unique project of 15 stories gave
credence to the overall election coverage for which I was given a special award.
person to coordinate between Editorial, Product and Marketing teams.
• Involved in developing planning and content strategy for key events; Built and maintained meaningful relationships with reporters, government sources, foreign offices, and other external stakeholders.
• Examined competitor insights, investigate changing market trends to revamp strategic and creative content.
• Did extensive ground reporting for elections, budget; added insights through analytical stories, blogs and podcasts.
• Built and executed multi-channel social media strategies, ensured circulation of special content focussed on social
media to increase engagement and better position the brand in the market. Coordinated with external stakeholders like
Facebook to use the new products they launched and analysed its impact.
• Special project - Planned and executed national and state elections coverage. Single-handedly did the research, wrote in-
depth analysis and made relevant infographics for all national elections since 1951. The unique project of 15 stories gave
credence to the overall election coverage for which I was given a special award.
Social Media, Marketing, Writing, Research, Budget, Creative content, Facebook, Social media strategies, Content, Blogs, Content strategy, LED, Social
2016 - 2017
job
Senior Copy Editor
The Indian Express Group.
• Played a pivotal role in the launch of the group's youth-centric website InUth.com as the head of its news team.
• Managed daily and special projects workflow and surpassed month-on-month traffic targets for the team.
• Developed and executed social media strategies aimed at increasing userbase of the start-up website. The reach of the content increased to 7 million weekly users within a year since its launch.
• Wrote analytical yet crisp opinion pieces on national issues (byline page), wrote human interest features and anchored
special video stories.
• Special projects: Independence Day special series on 70 women freedom fighters which increased website traffic to double and led to massive increase in social media followers; Also led the election and Budget coverage.
• Managed daily and special projects workflow and surpassed month-on-month traffic targets for the team.
• Developed and executed social media strategies aimed at increasing userbase of the start-up website. The reach of the content increased to 7 million weekly users within a year since its launch.
• Wrote analytical yet crisp opinion pieces on national issues (byline page), wrote human interest features and anchored
special video stories.
• Special projects: Independence Day special series on 70 women freedom fighters which increased website traffic to double and led to massive increase in social media followers; Also led the election and Budget coverage.
Social Media, Video, Budget, Social media strategies, Content, Website, Workflow, UP, LED, Social
2013 - 2016
job
Chief Copy Editor
News18.com.
Supervised a team of eight senior copy editors and copy editors; Wrote swift, sharp and crisp news copies in real-time
(byline page), wrote human-interest stories and blogs, live blogging for key events.
• Ensured maximum coverage for stories on social media; was involved in maintaining user engagement across platforms.
• Special Projects: Did election ground reporting which involved travelling to the hinterlands of the country for successive
weeks, was awarded by the organisation for my work. Also covered stories highlighting women safety, women
entrepreneurship.
(byline page), wrote human-interest stories and blogs, live blogging for key events.
• Ensured maximum coverage for stories on social media; was involved in maintaining user engagement across platforms.
• Special Projects: Did election ground reporting which involved travelling to the hinterlands of the country for successive
weeks, was awarded by the organisation for my work. Also covered stories highlighting women safety, women
entrepreneurship.
Social Media, Swift, Blogging, Entrepreneurship, Blogs, Safety, Organization, Social
2012 - 2012
job
Assistant Programme Coordinator
NDTV.
Streamlined operational functions for prime time talk shows, drafted talking points for discussions; Established and maintained rapport with newsmakers, policy makers, Public Relations agencies, Corporate Communication teams.
Public relations, Corporate communication, Coordinator
2010 - 2012
job
Assistant Producer
News X.
Coordinated with reporters across bureaus and tracked daily news flow. Received Employee of the Year Award in the first
year of my career for exemplary work.
TECHNICAL SKILLS AND LANGUAGES
• Well trained in using statistical analysis software SPSS and programming languages R and Python
• Adept at using Google Analytics, Chartbeat, Outbrain for analytics
• Well versed with publishing software Wordpress; internal Web Content Management Systems; design software - Adobe
Photoshop, Canva; Microsoft Excel, Powerpoint
• Proficient in English and Hindi
year of my career for exemplary work.
TECHNICAL SKILLS AND LANGUAGES
• Well trained in using statistical analysis software SPSS and programming languages R and Python
• Adept at using Google Analytics, Chartbeat, Outbrain for analytics
• Well versed with publishing software Wordpress; internal Web Content Management Systems; design software - Adobe
Photoshop, Canva; Microsoft Excel, Powerpoint
• Proficient in English and Hindi
Management, Google, Web, Software, Adobe, Content, Analytics, Producer, Spss, Wordpress, R, Content Management, Powerpoint, Web content, Google analytics, Excel, Python, Design
My education
2019
-
2020
London School of Economics and Political Science
MSc, Strategic Communications
MSc, Strategic Communications
2009
-
2011
University of Lucknow
Masters, Journalism and Mass Communication
Masters, Journalism and Mass Communication
2006
-
2009
University of Lucknow
Bachelors, Journalism and Mass Communication
Bachelors, Journalism and Mass Communication
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