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2
jobs
Integrated/ Comms Planning Director
Stephanie Sharro
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a strategic marketing specialist who brings a strong creative and analytical background to my work. I specialise in CRM and insight driven engagement programmes – online, offline and internal. For those, I analyse customer behaviour and motivations, develop segmentation strategies and design successful CRM, digital and direct campaigns as well as loyalty programmes. I am passionate about holistic customer and employee experiences
Language
German
Fluently
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2021 - 2022
freelance
Planning Director
Havas Helia.
2019 - 2020
freelance
Planning Director (freelance)
CRM predominately on EasyJet.
MRM McCann - 7 month CRM predominately on EasyJet (range of marketing comms for flights and holiday, large programme migration programme) and Subway (for their Subcard loyalty programme) plus support on some other clients: Three, Vauxhall, Microsoft
Table 19 - NewDay - B2B proposition and messaging development for their retail finance credit products
Table 19 - NewDay - B2B proposition and messaging development for their retail finance credit products
Marketing, CRM, Retail, B2B, SoMe, Finance, Support, Development
2018 - 2019
job
Senior Planner/ Planning Director
JWT London.
As part of the JWT Inside team developed Employer brands, internal comms and recruitment advertising for TK Maxx / TJX (Europe) and Walgreens Boots Alliance (global EVP); Oversaw B2B campaigns for Shell Aviation, Day to day planning on BAT / Vype & Glo (both UK as well as global brand campaigns and toolkit creation)
Advertising, B2B, Recruitment, Planning
2017 - 2018
freelance
Senior Planner
various.
Open - Fundraising strategies, using YouGov Profiles to gather audience insights, GDPR consent campaigns
Table 19 - BlackRock/iShares - Lead Gen/Acquisition strategy and content hub development targeting Institutional Investors applying Table 19's 'Remarkable cycle' process.
Bookmark - Patek Philippe - Support global audience segmentation, readership survey
Table 19 - BlackRock/iShares - Lead Gen/Acquisition strategy and content hub development targeting Institutional Investors applying Table 19's 'Remarkable cycle' process.
Bookmark - Patek Philippe - Support global audience segmentation, readership survey
Fundraising, GDpr, Content, Support, Development
2016 - 2017
job
Senior Strategist
AML.
Worked predominately on B2B campaigns often content activation / brand
AXA IM: Comms planning for various global product campaigns; Just Partnership: Content campaigns targeting IFAs, Brand development for pension transfer sub-brand; CPNI (Centre for the Protection of National Infrastructure): Various public awareness campaigns; Simmons & Simmons: Content led activation campaign targeting C-suites.
AXA IM: Comms planning for various global product campaigns; Just Partnership: Content campaigns targeting IFAs, Brand development for pension transfer sub-brand; CPNI (Centre for the Protection of National Infrastructure): Various public awareness campaigns; Simmons & Simmons: Content led activation campaign targeting C-suites.
B2B, C, Content, Infrastructure, Development, Campaign, Pension, LED
2014 - 2016
job
Senior Planner
Karmarama.
Worked across a range of clients with a CRM / engagement focus:
Clydesdale and Yorkshire Bank / B: The launch of B (neo-bank), on-boarding and migration strategy, launch of email as a marketing channel ; B2B acquisition campaigns. Costa Coffee club UK & International: eCRM loyalty programme; Aberdeen Asset Management: segmentation D2C; Nationwide car insurance, Carnival Cruises, Lufthansa, The Army, dfs, Honda
Clydesdale and Yorkshire Bank / B: The launch of B (neo-bank), on-boarding and migration strategy, launch of email as a marketing channel ; B2B acquisition campaigns. Costa Coffee club UK & International: eCRM loyalty programme; Aberdeen Asset Management: segmentation D2C; Nationwide car insurance, Carnival Cruises, Lufthansa, The Army, dfs, Honda
Marketing, CRM, B2B, Management, Asset Management, Insurance, International
2006 - 2014
freelance
Senior Planner
RAPP.
Developed CRM and social media strategies:
Barclaycard/ bespoke (CRM); Open University: cross-departmental social media strategy.
Barclaycard/ bespoke (CRM); Open University: cross-departmental social media strategy.
Social Media, CRM, Social media strategies, Social
2013 - 2014
freelance
Senior Planner (freelance)
The Communication Agency.
Worked across a range of retail and financial sector clients:
Yorkshire and Clydesdale Bank: Branch segmentation and retail strategies; Argos: Promotional and seasonal campaign propositions; RBS Business Insurance: Comms audit, new positioning, proposition and messaging hierarchy for website; Amex.
Yorkshire and Clydesdale Bank: Branch segmentation and retail strategies; Argos: Promotional and seasonal campaign propositions; RBS Business Insurance: Comms audit, new positioning, proposition and messaging hierarchy for website; Amex.
Retail, Audit, Website, Insurance, Campaign, Audit
2011 - 2012
job
Senior Planner
Meteorite / MRM Meteorite.
Worked across a range of existing and potential clients:
Premier Inn Buisnees Account; Battersea Cats and Dogs home; The Guardian; Hamptons / WestQuay Shopping Centre; AIG / Chartis; Homebase; Intel; Scope; The Baby Show.
Premier Inn Buisnees Account; Battersea Cats and Dogs home; The Guardian; Hamptons / WestQuay Shopping Centre; AIG / Chartis; Homebase; Intel; Scope; The Baby Show.
2008 - 2011
job
Strategic Consultant / Project Manager
SHM.
Provided strategic change management, transformation and marketing consulting for public and private sector clients with an emphasis on staff and customer engagement:
Department of Health / NHS: Evidence-based communications and marketing strategy (COPD), staff engagement programmes (NHS Values); Unilever: Transformation and change management suppor; Diageo; UCL Partners; Doncaster College.
Department of Health / NHS: Evidence-based communications and marketing strategy (COPD), staff engagement programmes (NHS Values); Unilever: Transformation and change management suppor; Diageo; UCL Partners; Doncaster College.
Marketing, Change management, MArketing Strategy, Project Manager, Consulting, Management, Transformation, Health, Manager
2007 - 2008
job
Planner
Forward Publishing.
Focusing on content strategies for customer magazines and running readership surveys:
Tesco clubs (Food, Healthy Living, Baby and Toddler); Transport for London, Ford; B&Q.
Tesco clubs (Food, Healthy Living, Baby and Toddler); Transport for London, Ford; B&Q.
Content, Surveys
2008 - 2008
freelance
Freelance, Infiniti / Nissan
TMW.
Kitcatt Nohr Alexander Shaw, Freelance Planner, Lexus
2004 - 2007
job
Wunderman / Harrison Troughton Wunderman, Senior Account Manager
DHL Global Mail, Fosters, Star Alliance.
learndirect (UFI) / COI), Windows Mobile EMEA & Global (Microsoft) Tassimo Europe (Kraft)
Other: DHL Global Mail, Fosters, Star Alliance, managed a team of 2.
Other: DHL Global Mail, Fosters, Star Alliance, managed a team of 2.
Account Manager, Windows, Manager
2004 - 2004
job
Marketing Executive
New Local Government Network.
Other
2005 Part of the winning team at the NABS fast forward course 2005.
2005 Part of the winning team at the NABS fast forward course 2005.
Marketing, Winning
2003 - 2003
job
Market researcher
Taylor Nelson Sofres.
Researcher
2002 - 2002
freelance
Freelancer Strategic/Creative Planner
BBDO Düsseldorf.
2000 - 2000
job
Account Executive - Placement
GREY Worldwide.
My education
?
-
2003
University of Westminster
Masters, Marketing Communications
Masters, Marketing Communications
?
-
2002
Design University Wuppertal
Masters, Deep end
Masters, Deep end
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