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37
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Highly experienced Senior Copywriter working across all mediums
Sarah Farrer
,
Amersham, United Kingdom
Experience
Other titles
Skills
I'm offering
A Senior Freelance Copywriter with seventeen years' writing experience in the creative industries. I've worked across every form of media and many industry sectors – from global giants, small start-ups and everything in between. Creative, confident and conscientious, I am passionate about writing and always deliver on brief, on brand and on time.
COPYWRITING:
I spend most of my time working as a professional, conceptual copywriter in advertising. Writing across every medium and sector, I create snappy headlines and sparkling body copy that demands to be read. Clients say I grasp tones of voice quickly, and have a knack for fresh, playful and cliche-free copy.
SCRIPTWRITING:
Stories have always been my passion. I wrote my first script back in 2001 and revel in dreaming up quirky characters and taking them on far-flung adventures. I have several scriptwriting credits for children's animation under my belt, as well as some live action short films.
Often my copy and script skills merge and I turn my hand to radio ads and corporate films.
COPYWRITING:
I spend most of my time working as a professional, conceptual copywriter in advertising. Writing across every medium and sector, I create snappy headlines and sparkling body copy that demands to be read. Clients say I grasp tones of voice quickly, and have a knack for fresh, playful and cliche-free copy.
SCRIPTWRITING:
Stories have always been my passion. I wrote my first script back in 2001 and revel in dreaming up quirky characters and taking them on far-flung adventures. I have several scriptwriting credits for children's animation under my belt, as well as some live action short films.
Often my copy and script skills merge and I turn my hand to radio ads and corporate films.
Markets
United States
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Available
My experience
2007 - ?
freelance
Senior Freelance Copywriter/Scriptwriter
Little Miss Scribbles Ltd.
Creative Services: Digital, Retail, TV, Radio, Print, Experiential, Brand Strategy, PR.
Brands include: Samsung, Virgin Media, British Gas, Skype, Barclays, NSPCC, Unicef, Cancer Research, Action for Children, KFC, Endemol, Diageo, Onken, Smirnoff, Nokia, Nectar, Transport For London, The Body Shop, Hilton, Shell, Aussie Hair, Jaguar, Nissan, Vauxhall, Philips, AVENT, Intel, David Austin Roses.
Agencies include: McCann, Iris, AKQA, Rapp, MRM Meteorite, Momentum, Proximity.
• Digital - SEO websites, microsites, email campaigns,
banner ads, viral ads, social media, apps.
• Blogs - regularly contribute to Virgin thought pieces and my own personal blog about the highs and lows of raising twins.
• Experiential - integrated marketing campaigns, sampling
activity, on trade collateral, brand ambassador scripts.
• Retail - in-store POS collateral, promotional toolkits.
• TV/Radio - scripts, concepts, straplines.
• Print - press adverts, DM, brochures, advertorials, guides, catalogues, training manuals.
• Brand strategy - Re-branding, tone of voice creation and workshops.
• PR - press releases, product launch collateral - exhibition posters, flyers, newsletters.
Brands include: Samsung, Virgin Media, British Gas, Skype, Barclays, NSPCC, Unicef, Cancer Research, Action for Children, KFC, Endemol, Diageo, Onken, Smirnoff, Nokia, Nectar, Transport For London, The Body Shop, Hilton, Shell, Aussie Hair, Jaguar, Nissan, Vauxhall, Philips, AVENT, Intel, David Austin Roses.
Agencies include: McCann, Iris, AKQA, Rapp, MRM Meteorite, Momentum, Proximity.
• Digital - SEO websites, microsites, email campaigns,
banner ads, viral ads, social media, apps.
• Blogs - regularly contribute to Virgin thought pieces and my own personal blog about the highs and lows of raising twins.
• Experiential - integrated marketing campaigns, sampling
activity, on trade collateral, brand ambassador scripts.
• Retail - in-store POS collateral, promotional toolkits.
• TV/Radio - scripts, concepts, straplines.
• Print - press adverts, DM, brochures, advertorials, guides, catalogues, training manuals.
• Brand strategy - Re-branding, tone of voice creation and workshops.
• PR - press releases, product launch collateral - exhibition posters, flyers, newsletters.
Radio, Brand identity, Social, Advertorials, Banner, Pos, Apps, Workshops, Blogs, TV, Blog, ADS, Social Media, Pr, Print, Copywriter, Training, Research, Websites, Retail, Branding, Seo, Marketing
2007 - 2007
job
Copywriter
Momentum.
Services: Digital, retail, event, sponsorship, promotion,
Brands: MasterCard, Boots, GSK, Nestlé, JD Williams
• Responsible for all in-house copywriting for UK offices.
• Implementing strategic campaigns from concept to creation.
• Taking briefs from clients and colleagues.
Brands: MasterCard, Boots, GSK, Nestlé, JD Williams
• Responsible for all in-house copywriting for UK offices.
• Implementing strategic campaigns from concept to creation.
• Taking briefs from clients and colleagues.
Copywriting, Retail, Copywriter, Event, Sponsorship
2006 - 2006
freelance
Freelance Copywriter
Bruce Dunlop & Associates.
Services: Channel branding, sponsorship, promotions, radio,
corporate, internal communications
Brands: National Geographic Channel, Playboy, Barclays
• Wrote, edited and co-produced regular 30 sec radio adverts.
• Worked in a team of writers managing heavy workloads.
• Co-created pitches and promotional tools for new business.
corporate, internal communications
Brands: National Geographic Channel, Playboy, Barclays
• Wrote, edited and co-produced regular 30 sec radio adverts.
• Worked in a team of writers managing heavy workloads.
• Co-created pitches and promotional tools for new business.
Branding, Copywriter, Radio, Sponsorship
2005 - 2006
job
Writer/Producer
QVC.
Services: Commercials, entertainment, promotions
Brands: On air broadcast
• Wrote and produced a weekly slate of promotional scripts.
• Created and regularly updated website copy.
• Managed a production team and directed V.O sessions.
Brands: On air broadcast
• Wrote and produced a weekly slate of promotional scripts.
• Created and regularly updated website copy.
• Managed a production team and directed V.O sessions.
Website copy, Producer, Website, Production
2003 - 2005
job
Writer/Producer
Speakeasy Productions.
Services: Video, events, broadcast, interactive
Brands: The Royal Bank of Scotland, ScottishPower, C4, ITV
• Wrote and co-produced bespoke productions.
• Organised research and liaised with clients.
• Sourced talent, attended shoots and directed V.O sessions.
Brands: The Royal Bank of Scotland, ScottishPower, C4, ITV
• Wrote and co-produced bespoke productions.
• Organised research and liaised with clients.
• Sourced talent, attended shoots and directed V.O sessions.
Video, Research, Producer
My education
University of Bournemouth
Masters, Screenwriting and Media Production
Masters, Screenwriting and Media Production
University of Wales
Bachelors, English Literature
Bachelors, English Literature
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