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Asli Toluk
Aslı Toluk
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m the founder of Avec; brand consultancy & social media management company based in London.
4+ years of brand management, marketing communication and digital marketing history with a blend of both agency and corporate views. A highly-motivated and energetic advertising & brand specialist gained experience by working with many different sectors and took part in the communication campaigns carried out for distinct platforms (ATL, BTL, Digital, Social Media, Shopper Marketing & Event)
4+ years of brand management, marketing communication and digital marketing history with a blend of both agency and corporate views. A highly-motivated and energetic advertising & brand specialist gained experience by working with many different sectors and took part in the communication campaigns carried out for distinct platforms (ATL, BTL, Digital, Social Media, Shopper Marketing & Event)
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Available
My experience
2017 - 2019
job
Advertising & Brand Management Specialist
Turk Telekom.
• Responsible for all ATL, BTL & Digital communication and strategy of the youth segment of Turk Telekom "Selfy" with direct report to Group Manager - 7$M advertising budget including production and media
• Led a new launch for Selfy and 9 TV+ campaign; creating visual brand identity and creatives (TV, offline and online media, digital, social media, guideline, POP and print materials) - resulting in +3 increase on image scores and +7 pts on TOMA
• Managed always-on communication and special projects for social media accounts (Instagram, Twitter, Facebook, YouTube) & web development projects for selfy.com.tr
• Developed communication strategies for the brand by analyzing their performance in the market, competitors' actions, consumers and the market trends
• Worked closely with the company's sales teams enabling them to meet their commercial objectives by providing appropriate tools and materials
• Briefed 8 agencies (Publics, Concept, AndBrand, Alphadog, Guzel Sanatlar, Pixelplus, TTboom, New&Old) in accordance with the communication strategy and coordinating all processes & relationship
• Took responsibility in taskforce for 3 mobile application; Tambu, Eleq and Laff as Marcom representative
• Managed campaign budgets - had the opportunity to implement an extra campaign through optimized budget management
• Led a new launch for Selfy and 9 TV+ campaign; creating visual brand identity and creatives (TV, offline and online media, digital, social media, guideline, POP and print materials) - resulting in +3 increase on image scores and +7 pts on TOMA
• Managed always-on communication and special projects for social media accounts (Instagram, Twitter, Facebook, YouTube) & web development projects for selfy.com.tr
• Developed communication strategies for the brand by analyzing their performance in the market, competitors' actions, consumers and the market trends
• Worked closely with the company's sales teams enabling them to meet their commercial objectives by providing appropriate tools and materials
• Briefed 8 agencies (Publics, Concept, AndBrand, Alphadog, Guzel Sanatlar, Pixelplus, TTboom, New&Old) in accordance with the communication strategy and coordinating all processes & relationship
• Took responsibility in taskforce for 3 mobile application; Tambu, Eleq and Laff as Marcom representative
• Managed campaign budgets - had the opportunity to implement an extra campaign through optimized budget management
Mobile Application, Social, LED, Processes, That you, Manager, Online, Telecoms, Production, Campaign, Web, Development, Social Media, Twitter, TV, Youtube, Sales, Management, Print, Facebook, Instagram, Budget, Advertising
2015 - 2017
job
Brand Representative
Grey Agency.
• Worked as Brand Representative, reported directly to Account Director, for the accounts such as P&G, Coca-Cola İçecek, Eczacıbaşı, Danone, Koç University, Dardanel, Tadım, Kervan Gıda
• Responsible for ATL, BTL, Digital and Shopper Marketing based campaigns
• Process management at new business pitches to increase the agency's customer portfolio
• Prepared creative briefs and led a team of ~15 on creating integrated communication plans
• Managed digital campaigns and worked closely with the software department - in a role of project management at launch of 2 websites & a customer-specific software and also supervised the social media team while implementing them
• Led shopper marketing campaigns across key retailers operating in Turkey (Migros, Carrefour, Gratis, Watsons) from business planning frameworks to creative communications design development
• Conducted an award winning shopper marketing activation for P&G/Braun
• Controlled projects to remain on budget and on deadline through effective monitoring - annual saving total 60$K from client's budget
• Resolved client problems and maintaining good relationships - superior success in agency evaluations by clients
• Responsible for ATL, BTL, Digital and Shopper Marketing based campaigns
• Process management at new business pitches to increase the agency's customer portfolio
• Prepared creative briefs and led a team of ~15 on creating integrated communication plans
• Managed digital campaigns and worked closely with the software department - in a role of project management at launch of 2 websites & a customer-specific software and also supervised the social media team while implementing them
• Led shopper marketing campaigns across key retailers operating in Turkey (Migros, Carrefour, Gratis, Watsons) from business planning frameworks to creative communications design development
• Conducted an award winning shopper marketing activation for P&G/Braun
• Controlled projects to remain on budget and on deadline through effective monitoring - annual saving total 60$K from client's budget
• Resolved client problems and maintaining good relationships - superior success in agency evaluations by clients
Social Media, Marketing, Design, Project Management, Websites, Budget, Management, Monitoring, Development, Software, Planning, Winning, That you, LED, Social
2015 - 2015
internship
Intern
Sesli Harfler.
• Involved 2 special projects of P&G
• Olympics Mums - Adapted the global idea with new localized creatives idea according to Turkey's dynamic
• Kadinlarbilir.com - Participated in the team for the process of translation the website to Turkish
• Olympics Mums - Adapted the global idea with new localized creatives idea according to Turkey's dynamic
• Kadinlarbilir.com - Participated in the team for the process of translation the website to Turkish
Website, Internal
My education
2013
-
2015
Istanbul Bilgi University
Bachelors Degree, Faculty of Communication, Media
Bachelors Degree, Faculty of Communication, Media
2011
-
2015
Istanbul Bilgi University
Bachelors Degree, Communication, Public Relations
Bachelors Degree, Communication, Public Relations
2006
-
2011
Lycée Français Saint Benoît
N/a, N/a
N/a, N/a
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