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PPC Manager

Ian Strover, Leeds, United Kingdom


Experience

10 - 14 years

Other titles

PPC ManagerGoogle Ads SpecialistBing Ads SpecialistFreelance PPC Specialist

Skills

PPCSearch marketingSocial media adsBing adsDigital Marketing + 16 more

I'm offering

I am a UK based experienced Freelance PPC Marketing Manager, with over 12 years in B2C and B2B e-Commerce, as a Freelancer, on the Client-side & with a Digital Marketing Agency.
Passionate in seeking out new ways to increase sales and profitability. Highly specialised PPC knowledge and experience of managing multiple, complex Google Ads and Bing Ads Accounts, both UK and Internationally.
A team player with a track record of exceeding KPI's. Working with Google and Microsoft on the cutting edge of PPC product developments and launches. Highly organised with an obsessive attention to detail and results.
Freelance Clients I have worked with include http://********.***, http://********.***, http://********.***

Markets

United Kingdom (Remote only)

Language

English
Fluently

Ready for

  Smaller project
  Ongoing relation / part-time

Available

Typically available right away

My experience

2016 - ?   freelance
Freelance PPC & SEO primary Client has been Choc On Choc Ltd.
primary Client has been Choc On Choc Ltd, working full-time
managing PPC accounts, third-party shopping platforms and website management
This includes managing Text Ad, Shopping and Remarketing campaigns in both Google Ads
& Bing Ads.
• Facebook Marketing management.
• SEO website optimisation.
• Management of e-commerce platforms Etsy, Amazon, Not On The High Street.
• Magento CMS administration and website management.
• Google Analytics analysis to drive bid management & meet KPI's.
• Client reporting, communication, presentations & project management (Asana).
Optimization, Asana, Google, KPI, Amazon, Bid management, Marketing management, Bing ads, Website, ADS, Analytics, Management, Marketing, Magento, E-commerce, Facebook, PPC, Social media ads, CMS, Administration, Project Management, Google analytics, Seo
2015 - 2016   job
PPC Analyst Epiphany Solutions (Agency).
• Profitable management of PPC accounts, from the travel and furniture sector, with up to £150,000 per month spend.
• Text Ad & Shopping campaign management in both Google Ads & Microsoft Advertising.
• Display remarketing through Double Click Bid Manager.
• Google Analytics analysis to drive bid management and new opportunities.
• Paid Facebook Advertising.
• Detailed budget management.
• Client reporting, communication & presentations
• Working with other teams (Display, SEO, Content, Social. Data Analysts).
• Ability and motivation to work in depth, looking for opportunities to increase performance.
ADS, Social media ads, Social, Manager, UP, Campaign, Google, Analyst, Bid management, Motivation, Seo, Content, Analytics, Management, Facebook, PPC, Budget, Facebook advertising, Advertising, Google analytics
2012 - 2015   job
PPC Manager Gear4music.com.
(Client-Side)

• Management and optimisation of 16 large-scale and complex retail International Accounts, both AdWords & Bing Ads. 12 of these I was responsible for launching.
• Full responsibility and profitable management of £1.6 million annual PPC budget.
• Team management of 4 PPC Executives and 2 Interns.
• During my tenure annual PPC revenue increased from 15% to 50% of the company's total, with net income increasing 100% year on year.
• Effective management of Shopping Campaigns and Merchant Centre Feeds, along with a close Google relationship, resulted in Day 1 launch both in the UK and Europe.
• Advanced Excel skills, ensuring Actions and Recommendations were both cost efficient and profitable.
• Expert knowledge of Google Analytics, Marin, Feedeo and Qubit, coupled with the personal touch, has ensured profitable and streamlined campaign management.
• Managed development of a bespoke Real Time Ads tool, allowing the entire Product Inventory (25,000 SKUs) to be showcased dynamically, with features such as price and stock level.
• Developed a Behavioural Attribution Model, ensuring touchpoints were optimally credited.
• Reporting on all aspects of performance to the Board of Directors and Shareholders.
ADS, Manager, Campaign, International, Google, Development, Team management, Net, Bing ads, Excel, Analytics, Management, Optimization, Adwords, PPC, Budget, Retail, Google analytics
2008 - 2012   freelance
Digital Media Contractor Self-Employed.
• Built a client base of SME's, offering website development, SEO optimisation, social media and database management, along with PPC training.
• PPC campaign management, maximising ROI.
• Sales/traffic analysis, through Google Analytics, ensured a detailed understanding of online customer buying behaviour.
• Creative Agency and Third Party management, ensuring Service Level Agreements were met.
Sales, Social, Online, Campaign, Google, Development, Website, Service, Analytics, Social Media, Management, Optimization, Database, ROI, PPC, Training, Google analytics, Seo
2006 - 2008   job
Database Marketing Manager Hill Cross Furniture.
• Developed and implemented SEO online strategies, contributing to a 140% increase in Employer annual turnover; £1.5 million to £3.6 million.
• Developed database of 15,000 retailers, creating highly targeted email campaigns.
• Online brand optimisation and website content management.
• Team management of 3 Marketing Executives.
Marketing, Seo, Content Management, Database, Optimization, Management, Content, Website, Team management, Online, Manager
2002 - 2005   job
Regional Manager Direct Marketing Association.
• Successfully established a Leeds office, recruiting blue chip corporate members.
• Worked closely with local members, establishing best practices and enhancing the perception of the direct marketing industry.
• Organised and chaired networking and regulatory events for members, disseminating tailored information and legal requirements in an accurate, understandable and timely format.
Marketing, Networking, Direct marketing, Regulatory, Office, Manager

My education

? - 2012
Institute of Direct Marketing
Unspecified, Digital Marketing
? - 2001
Institute of Direct Marketing
Unspecified, Direct Marketing
? - 1989
University of Brighton
BSc, Sports Science
? - 1985
City of Leeds High School
Secondary, N/a
? - 1983
City of Leeds High School
HighSchoolOrEquivalent, Incl. English & Maths


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