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jobs
Data Strategy
David vander Krogt
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a self-motivated, creative and highly personable individual with excellent communication skills. As a lateral thinker, I am able to cross-link across different tasks and projects, using my marketing experience to excel in a variety of different projects and tasks. Key skills include: sales growth/business development; working within deadlines and tight budgets; customer services; account management; coding; email marketing; research; design and project management; campaign analysis.
Markets
United Kingdom
Language
English
Fluently
Dutch
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Data Analyst
FCB Inferno.
Tools used: Tableau, Google Analytics, Adobe Analytics
• Connect disparate data sets and analysis
• Distil actionable business insights from large amounts of data
• Communicate findings to a non-numerate audience
• Get to insightful numbers that make people think differently about a problem
• Architect segmentations and generate segment specific contact strategies
• See things from the consumers' perspective
• Take proactive ownership of specific projects and client briefs
• Construct regular reporting (weekly / monthly / quarterly)
• Craft presentations to explain ideas, findings and recommendations
• Create campaign forecasts based on benchmarks and industry KPI's
• Connect disparate data sets and analysis
• Distil actionable business insights from large amounts of data
• Communicate findings to a non-numerate audience
• Get to insightful numbers that make people think differently about a problem
• Architect segmentations and generate segment specific contact strategies
• See things from the consumers' perspective
• Take proactive ownership of specific projects and client briefs
• Construct regular reporting (weekly / monthly / quarterly)
• Craft presentations to explain ideas, findings and recommendations
• Create campaign forecasts based on benchmarks and industry KPI's
Google analytics, Tableau, Analytics, Analyst, Adobe, KPI, Adobe analytics, Google, Campaign
2017 - 2018
job
CRM Analyst
Wowcher, LivingSocial.
Tools used: Adobe Analytics
• Maintain and enhance a suite of 654CRM reports and dashboards delivering clear, actionable insight
• Develop segmentation reporting and analysis of across channels (Email and Push)
• Use analytics to help redefine and continuously improve our customer engagement and retention
• Support continuous testing, segmentation and planning
• Assist with the scheduling and creation of the Wowcher email and Push campaigns
• Work with internal business units to help design and implement testing programs and provide clear and actionable reports
• Assist Head of CRM with projects to enhance the user experience
• Maintain and enhance a suite of 654CRM reports and dashboards delivering clear, actionable insight
• Develop segmentation reporting and analysis of across channels (Email and Push)
• Use analytics to help redefine and continuously improve our customer engagement and retention
• Support continuous testing, segmentation and planning
• Assist with the scheduling and creation of the Wowcher email and Push campaigns
• Work with internal business units to help design and implement testing programs and provide clear and actionable reports
• Assist Head of CRM with projects to enhance the user experience
Design, User Experience, CRM, Analytics, Support, Analyst, Adobe, Testing, Retention, Adobe analytics
2016 - 2017
job
Media Analyst
DTV London.
Contract
Tools used: client data sets
• Understanding of the direct marketing world
• Helping construct test matrices
• Understanding the key principles of analysis/statistics. You don't have to be a stato but you do need to understand the basic principles.
• Being able to spot where any issues and where opportunities lie in improving the performance of a campaign
• To be able to present your work and be persuasive in making sure your recommendations are taken on board
• Media briefing and planning with clients
• Collaborating and consulting with partner agencies and clients
• TV results analysis
• Call centre performance
• Media agency tender process and selection around the world when clients are entering a new market
• Proactively problem solve using our suite of detailed metrics
• Use of Google Analytics and TVSquared for donor allocation and analytics
Tools used: client data sets
• Understanding of the direct marketing world
• Helping construct test matrices
• Understanding the key principles of analysis/statistics. You don't have to be a stato but you do need to understand the basic principles.
• Being able to spot where any issues and where opportunities lie in improving the performance of a campaign
• To be able to present your work and be persuasive in making sure your recommendations are taken on board
• Media briefing and planning with clients
• Collaborating and consulting with partner agencies and clients
• TV results analysis
• Call centre performance
• Media agency tender process and selection around the world when clients are entering a new market
• Proactively problem solve using our suite of detailed metrics
• Use of Google Analytics and TVSquared for donor allocation and analytics
Marketing, Google analytics, Consulting, Direct marketing, Analytics, Test, TV, Statistics, Analyst, Google, Campaign, Basic
2015 - 2016
job
Campaign Data Planner
Financial Times.
Tools used: Tableau, Faststats, Peoplestage
• Collaborate with internal stakeholders as to who to target, for what and when
• Work with stakeholders to design and build campaign series/customer journeys, as well as tactical campaigns, within our campaign management framework (FastStats and FastStats PeopleStage as well as Marketo)
• Responsible for ensuring the smooth running of existing campaign series/customer journeys, making necessary changes as per business requirements as well as optimising via testing
• Provide accurate and timely campaign analysis and support, to help the business understand what impact communications have on engagement, subscriptions acquisition or subscription retention, as appropriate
• Responsible for managing and prioritising own workload
• Collaborate with other Analysts (in both Manila and London), to allow the team to fulfil business requirements with regard to campaign activity and campaign analysis.
• Collaborate with internal stakeholders as to who to target, for what and when
• Work with stakeholders to design and build campaign series/customer journeys, as well as tactical campaigns, within our campaign management framework (FastStats and FastStats PeopleStage as well as Marketo)
• Responsible for ensuring the smooth running of existing campaign series/customer journeys, making necessary changes as per business requirements as well as optimising via testing
• Provide accurate and timely campaign analysis and support, to help the business understand what impact communications have on engagement, subscriptions acquisition or subscription retention, as appropriate
• Responsible for managing and prioritising own workload
• Collaborate with other Analysts (in both Manila and London), to allow the team to fulfil business requirements with regard to campaign activity and campaign analysis.
Design, Tableau, Management, Support, Testing, Retention, Campaign, Marketo, Framework
2015 - 2015
job
Senior Planner
Readgroup.
Tools used: Peoplestage, Faststats
Working on multiple clients I provide Campaign Management for consumer communications.
Setting up customer journey campaigns in a campaign management tool (Faststats and FastStats PeopleStage), integrating with an email service provider.
I use data insights and utilise new technologies to inspire customers to engage with the brand - ensuring that the campaign output is relevant.
I continually measure campaign response and implement any necessary adjustments, accounting for progress and results to internal and client contacts, utilising your stakeholder management skills and ensuring transparent communications throughout the process.
Working on multiple clients I provide Campaign Management for consumer communications.
Setting up customer journey campaigns in a campaign management tool (Faststats and FastStats PeopleStage), integrating with an email service provider.
I use data insights and utilise new technologies to inspire customers to engage with the brand - ensuring that the campaign output is relevant.
I continually measure campaign response and implement any necessary adjustments, accounting for progress and results to internal and client contacts, utilising your stakeholder management skills and ensuring transparent communications throughout the process.
Stakeholder Management, Management, Service, Campaign, UP
2014 - 2015
job
Decisioning Executive (Marketing Analyst)
News UK.
The Times ACQ and discuss with BI what the best route would be for Times ACQ campaigns plan current and future campaigns and help and implement and plan the contact strategy.
Marketing, Analyst, BEE
2013 - 2014
job
Email /Mobile Marketing Analyst
Chicago Tribune.
Chicago
Interfaced with sales and marketing personnel to determine email, mobile SMS and other interactive marketing campaign, reporting and analysis requirements
Interfaced with sales and marketing personnel to determine email, mobile SMS and other interactive marketing campaign, reporting and analysis requirements
Marketing, Sales, Analyst, Mobile marketing, Campaign
2011 - 2013
job
Email Marketing Analyst
Intela.
In this role I looked after the NL and BE countries as an Account Manager, planned offers and made sure the offers were sent via Email. My role involved me: speaking to publishers and coding the emails; fixing issues relating to the HTML coding; finding ways to improve offer conversion rates; focusing on ISP growth and business development by deliverability and revenue; finding new ways of sending out emails and focusing on issues which were encountered relating to existing ISPs; discovering new ways to lower spam score and coding of HTML and multipart emails.
Marketing, Html, Business development, HTML/CSS/Javascript, Email marketing, Account Manager, Growth, Analyst, Development, Manager, ME
2011 - 2011
job
Account Manager (Dutch Market)/Conversion Team
Globalclick.
Converted players into real players in the online casino.
Account Manager, Online, Manager
2010 - 2011
job
Family Room Specialist
Apple retail.
This role was heavily customer-orientated, working to resolve users' issues whilst maintaining a high appreciation of the company brand.
2010 - 2010
job
Accounts Payable Credit Controller (Netherlands)
SHL group.
I was responsible for running of age debtor reports; chasing of payments; posting payments amend invoices; liaising with the Dutch VP regarding the actions to take for outstanding invoices.
2006 - 2010
job
manager roles
Varies Dutch Account.
Sales and management. Principally managing the Dutch market and overflow from British, Norwegian, French and German markets.
Management, Sales, Manager
My education
2007
Birkbeck London
Under Graduate, Computer Science
Under Graduate, Computer Science
?
-
2002
Joke Smit College
HighSchoolOrEquivalent, English, German, History, Mathematics and Geography
HighSchoolOrEquivalent, English, German, History, Mathematics and Geography
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