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Senior
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jobs
Qualified marketing expert specialising in marketing and bland strategy, campaign and sales funnel planning
Olga Shatalova
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am qualified marketing and branding professional with over 4 years of varied experience across different sectors. I am at my best building marketing and brand strategies, I bring value through strong strategic, planning and project management skills combined with a solid theoretical foundation.
Markets
United States
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Russian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Freelance
unknown.
● Strategy work for startups (including BumblebeeBoxes and CareSplit)
● Framing marketing strategy - market analysis, competitor landscape, target audience categorisation, SWOT analysis
● Value proposition development and USP definition
● Strategic audit of all marketing assets; better UX/UI design
● Consulting on building user-focused products and driving user acquisition, demand generation strategy, PR, partnerships and analytics
● Support of product strategy - strategic vision definition for product offerings focusing on a specific target audience
● Framing marketing strategy - market analysis, competitor landscape, target audience categorisation, SWOT analysis
● Value proposition development and USP definition
● Strategic audit of all marketing assets; better UX/UI design
● Consulting on building user-focused products and driving user acquisition, demand generation strategy, PR, partnerships and analytics
● Support of product strategy - strategic vision definition for product offerings focusing on a specific target audience
Marketing, Design, MArketing Strategy, UI Design, UX, UI, Audit, Startups, Consulting, Pr, Analytics, Support, Development, Audit
2019 - 2019
job
Associate Product Marketing Manager
Reapit.
London (leading CRM software company) - leaving due to business objectives change - the role is no longer needed Apr - Aug 2019
Associate Product Marketing Manager
● Driving product adoption by internal and external stakeholders through the creation and management of customer-focused training and product release materials, video workshops, presentations etc.
● Support of agile SaaS product release management and communication via translation of product capability and experience into customer
benefits
● After a month in the role was given full ownership of release management of web product and services (APIs)
● Ongoing work with customers and prospects to develop messaging for value proposition communication (e.g. attending sales meetings, demos, training sessions)
● Identification of opportunities that products can solve by understanding customers' needs (customer council, one to one meetings, feedback forms)
● Supported commercially driven product marketing strategy development facilitated by various profit centre departments
● Cross-functional collaboration with various company organisations understanding each stakeholders requirements and metrics for success:
product team, developers, sales/business development, MarComms, training, customer success, support and professional services
● Responsible for the creation and management of sales enablement and product materials for customers and prospects - product/services
brochures, website content, blog, scripts, checklists, templates etc.
● Support of regular updates and improvements to product content on the website
Associate Product Marketing Manager
● Driving product adoption by internal and external stakeholders through the creation and management of customer-focused training and product release materials, video workshops, presentations etc.
● Support of agile SaaS product release management and communication via translation of product capability and experience into customer
benefits
● After a month in the role was given full ownership of release management of web product and services (APIs)
● Ongoing work with customers and prospects to develop messaging for value proposition communication (e.g. attending sales meetings, demos, training sessions)
● Identification of opportunities that products can solve by understanding customers' needs (customer council, one to one meetings, feedback forms)
● Supported commercially driven product marketing strategy development facilitated by various profit centre departments
● Cross-functional collaboration with various company organisations understanding each stakeholders requirements and metrics for success:
product team, developers, sales/business development, MarComms, training, customer success, support and professional services
● Responsible for the creation and management of sales enablement and product materials for customers and prospects - product/services
brochures, website content, blog, scripts, checklists, templates etc.
● Support of regular updates and improvements to product content on the website
Content, Manager, Web, Strategy development, Software, Development, Support, Workshops, Blog, Website, Marketing, Sales, Management, Saas, Agile, Training, CRM, Video, MArketing Strategy, Business development
2018 - 2019
job
Event Manager/Project Lead
Globuc.
Complete ownership of 3 large-scale projects: development, execution and aftermath. From concept validation, iteration and agenda
development to budget management and post-event evaluation (report generation)
● Closely involved in developing sales and marketing strategies
● Development and testing of value proposition and relevant marketing communication messaging (eg A/B testing)
● Continuous analysis of the product (event) and current strategy highlighting areas of strength and weakness (using Google Analytics, ROI and sales analysis)
● Strong focus on project management and coordinating the work of multiple cross-cultural stakeholders to hit tight deadlines (facilitated by use of Asana and Wyvern CRM tools)
● Working with industry influencers; copywriting; collateral design development; managing the website and all marketing material for customer
acquisition (direct sales, PR, social media etc.) and retention channels (email, promotional marketing etc.)
● Market and competitor analysis, target audience research to define the positioning of the product (event)
development to budget management and post-event evaluation (report generation)
● Closely involved in developing sales and marketing strategies
● Development and testing of value proposition and relevant marketing communication messaging (eg A/B testing)
● Continuous analysis of the product (event) and current strategy highlighting areas of strength and weakness (using Google Analytics, ROI and sales analysis)
● Strong focus on project management and coordinating the work of multiple cross-cultural stakeholders to hit tight deadlines (facilitated by use of Asana and Wyvern CRM tools)
● Working with industry influencers; copywriting; collateral design development; managing the website and all marketing material for customer
acquisition (direct sales, PR, social media etc.) and retention channels (email, promotional marketing etc.)
● Market and competitor analysis, target audience research to define the positioning of the product (event)
Pr, Social, Manager, Asana, Google, Retention, Development, Testing, Website, Analytics, Sales, Management, Social Media, Event, ROI, Budget, Research, CRM, Project Management, Google analytics, Copywriting, Design, Marketing
2017 - 2018
freelance
Freelance
unknown.
● Strategy work for startups (including Portify)
● Brand development consulting - including value proposition and USP definition
● Global trends and competitor analysis, target audience research and categorisation
● Consulting on better UX, UI and marketing content for the website
Black Swan Data, London (one of the world's leading Data Science agencies; FT 1000 - Europe's Fastest Growing companies)
● Brand development consulting - including value proposition and USP definition
● Global trends and competitor analysis, target audience research and categorisation
● Consulting on better UX, UI and marketing content for the website
Black Swan Data, London (one of the world's leading Data Science agencies; FT 1000 - Europe's Fastest Growing companies)
Marketing, Data Science, UX, Research, UI, Startups, Consulting, Content, Website, Development, Science
2016 - 2017
job
Marketing Campaign Manager
unknown.
Oversaw the development of a new B2C product brand for 3 clients (as the main point of contact) - was in charge of brand and marketing
strategy development using applied prediction modelling and by translation of customer and market insights into brand positioning
● Creating an enduring and consistent brand message across all marketing assets to showcase brand personality (brochures, print and digital advertising, websites and emails) and achieved a 15% increase in site visits
● Responsible for end to end campaign development and delivery; rolled out a campaign in media/advertising across digital channels (search, social, display, retargeting, content, affiliate, ATL etc.)
● Campaign monitoring and optimisation (Google Adwords/Analytics, Zoho, in-house CRM tools)
● Website development management - cross-functional work with various teams (3 projects UX/QA tested)
strategy development using applied prediction modelling and by translation of customer and market insights into brand positioning
● Creating an enduring and consistent brand message across all marketing assets to showcase brand personality (brochures, print and digital advertising, websites and emails) and achieved a 15% increase in site visits
● Responsible for end to end campaign development and delivery; rolled out a campaign in media/advertising across digital channels (search, social, display, retargeting, content, affiliate, ATL etc.)
● Campaign monitoring and optimisation (Google Adwords/Analytics, Zoho, in-house CRM tools)
● Website development management - cross-functional work with various teams (3 projects UX/QA tested)
Content, Social, Zoho, Manager, That you, Campaign, Google, Search, Strategy development, Google retargeting, Development, Monitoring, Affiliate, Website, Marketing, QA, Analytics, Management, Optimization, Print, Adwords, B2C, Websites, UX, CRM, Advertising, Google adwords
2014 - 2015
job
Key Account Manager
Novirost Limited.
Moscow (independent market-development consultancy focused on the B2C food, agribusiness and bioenergy sectors in emerging Apr 2014 - Dec 2015 markets)
Key Account Manager
● Responsible for driving the growth of a South African brand expanding into Russia (work with top 50 regional retailers)
● Managed 5 clients relationships, responsible for collateral development for the region (brochures, promotional videos, website etc.)
● Supported product positioning by conducting in-depth market research and target audience profile development followed by a detailed report
on market insights
Key Account Manager
● Responsible for driving the growth of a South African brand expanding into Russia (work with top 50 regional retailers)
● Managed 5 clients relationships, responsible for collateral development for the region (brochures, promotional videos, website etc.)
● Supported product positioning by conducting in-depth market research and target audience profile development followed by a detailed report
on market insights
Research, Market research, B2C, Account Manager, Website, Growth, Development, Manager
2014 - 2014
temp
Social Media Manager - Contract role
To Children with Love.
Social Media Manager for a short-term project with an Irish-Russian NGO.
Social Media, Manager, Social
2014 - 2014
temp
Contract role
Grayling Eurasia.
Associate PR Manager
Pr, Manager
My education
2017
Institute of Digital Marketing
Certificate, Digital Marketing
Certificate, Digital Marketing
2016
-
2017
Westminster University
Masters, Marketing Communications
Masters, Marketing Communications
2008
-
2012
National Research University Higher School of Economics
BSc, Psychology
BSc, Psychology
2004
-
2008
Russian Academy of Music The Gnesins College
N/a, N/a
N/a, N/a
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