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jobs
Creative copywriter and digital editor in the travel sector
kathryn foley
,
Chop Gate, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a skilled creative-copywriter with the ability to write both SEO and marketing-driven copy, as well as produce creative, authentic content in the form of articles and blog posts. I have extensive experience interviewing and subsequently writing articles, blog posts and copy on behalf of the interviewees, both in my own voice using their information, and in their voice. I have also honed excellent research skills in my role as the digital editor for a travel company that works in over 22 countries worldwide.
I'm passionate about the outdoors and have spent the past few years eating and surfing my way around the world. My most recent project has been to qualify as a yoga instructor, and I'm now teaching online.
I'm passionate about the outdoors and have spent the past few years eating and surfing my way around the world. My most recent project has been to qualify as a yoga instructor, and I'm now teaching online.
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
Digital Editor
City Unscripted.
Having worked for City Unscripted as a freelance contributor,
copywriter and editor for over two years I was encouraged to seek an internal promotion opportunity so as to gain supervisory
experience and develop my knowledge of digital marketing and
content strategy, and editorially lead the brand across all
platforms. This is a remote position which has allowed me to both develop my career and continue to travel.
Key responsibilities
Grow and develop editorial teams through managing and mentoring; both a team of content writers and copywriters, all of whom work remotely
Create, produce and manage high-quality written content and
ensure all written communications are aligned with the brand
values and tone of voice, and will ensure a direct positive effect on the brand's intended goals
Develop story and content ideas while being mindful of the
audience, allocating space for the text, photos, and illustrations that make up a story
Craft and send newsletters
Monitor and analyse web traffic and user engagement, and use data analytics to inform editorial decisions
Be focused on delivering audience, engagement and conversion growth across all platforms
Oversee the quality of all written content across the brand
ecosystem, and ensure best SEO practices and analytics are
adhered to
copywriter and editor for over two years I was encouraged to seek an internal promotion opportunity so as to gain supervisory
experience and develop my knowledge of digital marketing and
content strategy, and editorially lead the brand across all
platforms. This is a remote position which has allowed me to both develop my career and continue to travel.
Key responsibilities
Grow and develop editorial teams through managing and mentoring; both a team of content writers and copywriters, all of whom work remotely
Create, produce and manage high-quality written content and
ensure all written communications are aligned with the brand
values and tone of voice, and will ensure a direct positive effect on the brand's intended goals
Develop story and content ideas while being mindful of the
audience, allocating space for the text, photos, and illustrations that make up a story
Craft and send newsletters
Monitor and analyse web traffic and user engagement, and use data analytics to inform editorial decisions
Be focused on delivering audience, engagement and conversion growth across all platforms
Oversee the quality of all written content across the brand
ecosystem, and ensure best SEO practices and analytics are
adhered to
Digital Marketing, Marketing, Seo, Copywriter, Mentoring, Analytics, Content, Growth, Content strategy, Web, ME, UP
2017 - 2018
job
Digital Editor
Gone West.
I worked as a freelance digital editor in a small, remote team for
Gone West whilst it was in its start-up phase. During this start-up
phase, I worked within a multidisciplinary team with
professionals such as web designers and photographers to
improve content strategy, increase brand awareness and deliver
conversion growth.
Key responsibilities:
Implement SEO practices and analytics, ensuring that best
practice is adhered to across the website
Develop story and content ideas, manage and publish these
stories on the website, blog and social media channels
Grow the brand's social media and develop social media
strategy, including the creation and management of a new
blog
Develop the brand's digital marketing strategy, in order to drive more traffic to the site and increase conversion rate
Keep abreast with developments within the environmental and sustainable travel sector, and ensure that all written
communications are in line with the latest developments
VOLUNTARY EXPERIENCE
Gone West whilst it was in its start-up phase. During this start-up
phase, I worked within a multidisciplinary team with
professionals such as web designers and photographers to
improve content strategy, increase brand awareness and deliver
conversion growth.
Key responsibilities:
Implement SEO practices and analytics, ensuring that best
practice is adhered to across the website
Develop story and content ideas, manage and publish these
stories on the website, blog and social media channels
Grow the brand's social media and develop social media
strategy, including the creation and management of a new
blog
Develop the brand's digital marketing strategy, in order to drive more traffic to the site and increase conversion rate
Keep abreast with developments within the environmental and sustainable travel sector, and ensure that all written
communications are in line with the latest developments
VOLUNTARY EXPERIENCE
Website, UP, Social, Web, Content strategy, Growth, Digital Marketing Strategy, It, Blog, Digital Marketing, Content, Analytics, Management, MArketing Strategy, Seo, Marketing, Social Media
2014 - 2015
job
Secretary
LAFI Burkina.
Along with return volunteers from the ICS programme in Burkina
Faso, and development workers from the region, I helped to
establish the UK based NGO LAFI Burkina. Our mission was to strengthen the capacities of our partners in Burkina Faso (HSB being a primary partner) with the objectives to promote disabled
people's rights in Burkina Faso and promote social inclusion in the Burkinabé community. I stepped down from my role as
Secretary before leaving for my year abroad university placement, as I would have been unable to continue to fulfil the role.
Faso, and development workers from the region, I helped to
establish the UK based NGO LAFI Burkina. Our mission was to strengthen the capacities of our partners in Burkina Faso (HSB being a primary partner) with the objectives to promote disabled
people's rights in Burkina Faso and promote social inclusion in the Burkinabé community. I stepped down from my role as
Secretary before leaving for my year abroad university placement, as I would have been unable to continue to fulfil the role.
Community, Development, Social
2015 - 2015
freelance
Volunteer
Handicap Solidaire Burkina.
I returned to Burkina Faso in order to further volunteer at
Handicap Solidaire Burkina. This experience allowed me the opportunity to further explore a career in the development sector,
and put my personal skills to greater use. I helped to identify and establish partnerships with both UK and French organisations,
and with the necessary translations of grant
applications and the NGO's written communications.
Handicap Solidaire Burkina. This experience allowed me the opportunity to further explore a career in the development sector,
and put my personal skills to greater use. I helped to identify and establish partnerships with both UK and French organisations,
and with the necessary translations of grant
applications and the NGO's written communications.
Development, ME
My education
2014
-
2016
Throughout university
N/a, N/a
N/a, N/a
2013
-
2017
Kings College London
Bachelors, AKC French and English
Bachelors, AKC French and English
2005
-
2012
Teesside High School and Sixth Form
GCSEs, N/a
GCSEs, N/a
Kings College
Associate, Research
Associate, Research
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