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Senior
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0
jobs
Paid Media Specialist
Jack Glancy
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
A driven and passionate individual with an open mind and over 6 years of experience in Paid Search, Paid Social and Display Advertising With experience both agency and client side I have gained valuable knowledge of the entire marketing process to translate business objectives into media objectives. I pride myself on strong communication skills, being adaptable to new situations and a determined perseverance and motivation
Markets
United States
(Remote
only)
United Kingdom
France
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Paid Media Specialist
Media Consultancy Group.
Freelance Paid Media Consultant that specialise in helping businesses achieve their digital performance objectives
PPC, Digital and social campaigns, Digital Strategy, Digital Marketing, Online marketing, Google analytics, Google adwords, Social media ads
2019 - 2020
job
Senior Account Manager
unknown.
• I am currently working as a senior account manager for a Shopping agency who have recently set up an office in Manchester. Due to the agency losing accounts they are looking to cut back on costs.
• My role included the producing strategy and optimisation across all accounts. These were various ecommerce clients ranging in both different spends and industries.
• I Oversee budgets, creative recommendations, planning and implementing campaigns, and careful analysis post campaign to ensure my clients get the most from our services.
• My role also includes the pitching of our services to potential clients and through audits and forecasts to help them visualise the impact we can offer them through the Onefeed shopping platform
• My role included the producing strategy and optimisation across all accounts. These were various ecommerce clients ranging in both different spends and industries.
• I Oversee budgets, creative recommendations, planning and implementing campaigns, and careful analysis post campaign to ensure my clients get the most from our services.
• My role also includes the pitching of our services to potential clients and through audits and forecasts to help them visualise the impact we can offer them through the Onefeed shopping platform
Ecommerce, Account Manager, Optimization, Office, Campaign, Pitching, UP, Manager
2019 - 2019
job
PPC & SEO Manager
The Fragrance Shop.
• I was brought in to help restructure a paid media account, launch the paid social activity and manage the SEO account whilst the company goes through a re-platform.
• I managed the development of a CRM Exec and Digital Marketing Assistant.
• Not only did I rebuild the accounts to focus on driving traffic and producing efficient revenue but also produced a short and long term strategy plan to help the company drive towards its year on year growth objectives.
• I oversaw the allocation of budgets to the most appropriate media channels through forecasting yearly spends, split on a week by week basis.
• I managed the development of a CRM Exec and Digital Marketing Assistant.
• Not only did I rebuild the accounts to focus on driving traffic and producing efficient revenue but also produced a short and long term strategy plan to help the company drive towards its year on year growth objectives.
• I oversaw the allocation of budgets to the most appropriate media channels through forecasting yearly spends, split on a week by week basis.
Digital Marketing, Marketing, Seo, CRM, Forecasting, PPC, Growth, Development, Manager, Social
2018 - 2019
job
Paid Media Manager
Internet Fusion Group.
* Manage all of the digital paid media activity and strategy across the 13 ecommerce retailer sites, from fashion to extreme sports, and equestrian, our biggest brands include Surfdome and Country Attire.
* Oversee budgets, creative recommendations, planning and implementing campaigns, and careful analysis post campaign
* Average spend is approximately £750k a month across the brands, predominantly in search and shopping but inclusive of display, remarketing, YouTube and paid social.
* Provide line management, training, guidance and support to paid media executive, whilst effectively identifying learning and development needs
* Development of long and short term strategies to ensure efficient growth, alongside analysing data trends to submit to the ecommerce director for board meetings
* Creation of testing strategies inclusive of; ad copy, bid strategies and remarketing tests
* Produce in depth analysis of results across all of the countries we operate in (European, Asia, Americas)
* Present market and analysis and competitive reports highlighting creative themes and spend data allowing trend prediction. Using a number of different tools such as Google Analytics, Search Ads 360 and Power Bi.
* Oversee budgets, creative recommendations, planning and implementing campaigns, and careful analysis post campaign
* Average spend is approximately £750k a month across the brands, predominantly in search and shopping but inclusive of display, remarketing, YouTube and paid social.
* Provide line management, training, guidance and support to paid media executive, whilst effectively identifying learning and development needs
* Development of long and short term strategies to ensure efficient growth, alongside analysing data trends to submit to the ecommerce director for board meetings
* Creation of testing strategies inclusive of; ad copy, bid strategies and remarketing tests
* Produce in depth analysis of results across all of the countries we operate in (European, Asia, Americas)
* Present market and analysis and competitive reports highlighting creative themes and spend data allowing trend prediction. Using a number of different tools such as Google Analytics, Search Ads 360 and Power Bi.
Support, Social, Manager, Asia, Power, Campaign, Google, Search, BEE, Development, Testing, Google analytics, Growth, ADS, Youtube, Analytics, Management, Fashion, Power BI, Training, Ecommerce
2017 - 2018
job
Senior Paid Search Executive
Regatta Group.
* Accountable the digital paid media advertising for an international outdoor retailer consisting of 4 brands in total
* Responsible for two junior members of the paid media team, delegating work and organising resource effectively to ensure all accounts are performing to the best of their abilities
* Managed all campaign set up of account structure, keywords, ad copy implementation
* Optimisation and development of strategies for shopping campaigns
* Activating testing projects to drive efficiencies
* Achieved 40% revenue growth YoY through rebuilding shopping campaigns and developing pre-existing campaigns
* Responsible for two junior members of the paid media team, delegating work and organising resource effectively to ensure all accounts are performing to the best of their abilities
* Managed all campaign set up of account structure, keywords, ad copy implementation
* Optimisation and development of strategies for shopping campaigns
* Activating testing projects to drive efficiencies
* Achieved 40% revenue growth YoY through rebuilding shopping campaigns and developing pre-existing campaigns
Advertising, Optimization, Growth, Implementation, Testing, Development, International, Search, Campaign, Performing, UP
2015 - 2017
job
Paid Search Executive
iProspect.
* Upon completion of the graduate scheme at iProspect I moved from a Paid Search Assistant to a Paid Search Executive
* Day to day account maintenance including bid optimisation and writing compelling ad copy
* Frequent reporting to clients based on KPIs agreed prior to the campaign period
* Building and optimising shopping campaigns to help drive more revenue at an efficient rate for my clients. Most notably increasing revenue from £70k a month to £300k a month within a 3 month period for client; Music Magpie
* Lead generation for both a University and a private healthcare facility which broadened my knowledge past ecommerce and help me to develop strategies to improve performance for a different viewpoint as well as working to different KPI's.
* Late on in my time at iProspect I was responsible for 3 junior team members to delegate to
* Experience in the following sectors; education, health, property, retail, ecommerce
Competent in the following tools:
Doubleclick Search
Google Shopping
Adwords/Bing
Google Analytics
Merchant Centre
AMS (Amazon marketing services)
Microsoft Power BI
Facebook Business Manager
* Day to day account maintenance including bid optimisation and writing compelling ad copy
* Frequent reporting to clients based on KPIs agreed prior to the campaign period
* Building and optimising shopping campaigns to help drive more revenue at an efficient rate for my clients. Most notably increasing revenue from £70k a month to £300k a month within a 3 month period for client; Music Magpie
* Lead generation for both a University and a private healthcare facility which broadened my knowledge past ecommerce and help me to develop strategies to improve performance for a different viewpoint as well as working to different KPI's.
* Late on in my time at iProspect I was responsible for 3 junior team members to delegate to
* Experience in the following sectors; education, health, property, retail, ecommerce
Competent in the following tools:
Doubleclick Search
Google Shopping
Adwords/Bing
Google Analytics
Merchant Centre
AMS (Amazon marketing services)
Microsoft Power BI
Facebook Business Manager
Doubleclick, ME, Manager, Power, Campaign, Search, Google, BEE, Amazon, Health, KPI, Music, Marketing, Google shopping, Analytics, Optimization, Adwords, Facebook, Power BI, Retail, Ecommerce, Writing, Google analytics
My education
2011
-
2014
Lancaster University Management School
BSc, Business Studies
BSc, Business Studies
2003
-
2010
St Bedes College Manchester
Secondary, Economics, Business Studies and Politics
Secondary, Economics, Business Studies and Politics
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