$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Digital consultant with expertise in project management, digital marketing, search engine optimisation, website audits, website optimisation and build, ecommerce, social media and digital transformation.
Tania Lee
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital marketing and communications expert with extensive experience gained across a number of sectors. 17 years working with major international corporations such as Virgin Media, Burger King, Ford, British Airways, William Grant & Sons and Mattel delivering digital marketing solutions across multiple channels and markets. Excellent project management and communicational skills gained through the delivery of complex projects with large groups of stakeholders to drive business growth. 3 years international experience gained in Buenos Aires, Argentina.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Language
English
Fluently
Spanish
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Freelance Digital Consultant
Digital consultancy, Project management, Team lead, Digital transformation, Website optimisation and build, Ecommerce, Search engine optimisation, Email marketing.
Digital Marketing, Project Management, Website Optimization, Search Engine Optimization, Email marketing, Content marketing, Social Media, Agile
2014 - 2018
job
Web Workstream Lead - digital transformation and agile delivery
Hiscox Insurance.
Web Workstream Lead, Business Analyst, Digital Implementation Manager
Responsibilities and Achievements
• Digital lead for a multi-functional; multi-country team to deliver digital transformation project
• Project management of high-speed agile delivery ensuring multiple projects were on time and on budget
• Weekly RAG reporting to programme management and high-profile business stakeholders with full accountability for my area's performance, including Runbook management for launch
• Successfully managed critical issues and delays to web implementation inherited from upstream, off-line project teams; turning the project from Red to Green in under 4 weeks saving the business significant costs
• Understanding complex technical issues in a high-pressure environment and an ability to relay these to stakeholders in a way that they would understand - enabling quick decision making from them
• Fast thinking, effective and strategic - navigating issues and creating new strategic approaches to development and testing to ensure deadlines were met
• Managed multiple project streams back to back and simultaneously: Ecommerce journeys for B2C and B2B customers across Desktop and Mobile journeys, updating all related web content and online marketing campaigns; managing internal resources and agencies to do so
• Lead the data migration and broker access teams
• Business analyst for Web agile development - complex analysis of product book to develop requirements, story creation and management throughout each sprint; liaising with developers and managing stakeholders
• Email marketing strategy and delivery
• Development of migration strategy for new and existing customers
• Re-development of web content, ecommerce copy, social media and online marketing messaging updates
Responsibilities and Achievements
• Digital lead for a multi-functional; multi-country team to deliver digital transformation project
• Project management of high-speed agile delivery ensuring multiple projects were on time and on budget
• Weekly RAG reporting to programme management and high-profile business stakeholders with full accountability for my area's performance, including Runbook management for launch
• Successfully managed critical issues and delays to web implementation inherited from upstream, off-line project teams; turning the project from Red to Green in under 4 weeks saving the business significant costs
• Understanding complex technical issues in a high-pressure environment and an ability to relay these to stakeholders in a way that they would understand - enabling quick decision making from them
• Fast thinking, effective and strategic - navigating issues and creating new strategic approaches to development and testing to ensure deadlines were met
• Managed multiple project streams back to back and simultaneously: Ecommerce journeys for B2C and B2B customers across Desktop and Mobile journeys, updating all related web content and online marketing campaigns; managing internal resources and agencies to do so
• Lead the data migration and broker access teams
• Business analyst for Web agile development - complex analysis of product book to develop requirements, story creation and management throughout each sprint; liaising with developers and managing stakeholders
• Email marketing strategy and delivery
• Development of migration strategy for new and existing customers
• Re-development of web content, ecommerce copy, social media and online marketing messaging updates
B2C, Digital transformation, B2B, Email marketing, Ecommerce, Online marketing, Web content, Project Management, Agile project management, Stakeholder Management, Business Analysis
2012 - 2014
job
Senior Digital Marketing and eCommerce Manager
Virgin Media.
Responsibilities and Achievements
• Management of large cross functional teams and agencies to deliver multi-faceted online campaigns - supporting quarterly sales targets, new product launches, customer acquisition and churn reduction
• Creative direction and management of online sales promotions working closely with Brand and Sales to ensure fit with new creative direction and sales targets
• Management of large groups of stakeholders across the business to deliver cross site projects; acting as main point of liaison between the department and product, brand and marketing
• Content development and innovation in interactive experiences, games, photography and video to enhance customer experiences and drive the impact of campaigns
• Development of analysis, reporting, and user journey mapping to optimise underperforming areas of the site, improve sign posting, streamline user journeys and drive conversion
• Transformation of content into mobile responsive format and delivery of first mobile responsive campaign
• Development of Social Media platforms and tools
• Departmental lead for Commonwealth Games Sponsorship Steering Group
• Management of digital agencies
• Management of large cross functional teams and agencies to deliver multi-faceted online campaigns - supporting quarterly sales targets, new product launches, customer acquisition and churn reduction
• Creative direction and management of online sales promotions working closely with Brand and Sales to ensure fit with new creative direction and sales targets
• Management of large groups of stakeholders across the business to deliver cross site projects; acting as main point of liaison between the department and product, brand and marketing
• Content development and innovation in interactive experiences, games, photography and video to enhance customer experiences and drive the impact of campaigns
• Development of analysis, reporting, and user journey mapping to optimise underperforming areas of the site, improve sign posting, streamline user journeys and drive conversion
• Transformation of content into mobile responsive format and delivery of first mobile responsive campaign
• Development of Social Media platforms and tools
• Departmental lead for Commonwealth Games Sponsorship Steering Group
• Management of digital agencies
Sales, Social, Manager, Online, Direction, Responsive, Campaign, Sponsorship, Development, Transformation, Content, Digital Marketing, User journey, Management, Content Development, Photography, Creative direction, Innovation, Video, Ecommerce, Marketing, Social Media
2011 - 2012
job
Marketing Manager, UK & Ireland
Burger King.
Responsibilities and Achievements
• Digital: Responsible for Burger King's online presence
◦ Carried out audit of current digital collateral, performance, competitor review and benefits to business and wrote and delivered Digital Strategy
◦ Planned and managed online advertising including PPC, display, mobile and Video on Demand
◦ Optimised campaigns using A/B testing and managed online media spend to maximise ROI
◦ Delivered integrated multi-channel campaigns to support product calendar and national promotions
◦ Wrote social media strategy and dramatically increased engagement levels on Facebook
◦ Regularly developed Facebook Apps to increase engagement and brand awareness
◦ Managed email database and delivered eCRM programme
◦ Developed new campaign reporting process and regularly presented to senior management
• National promotions: Ran integrated campaigns including product launches, national vouchering campaigns with distribution of 14m vouchers across multiple channels and a partnership with Merlin to deliver 2 for 1 entry to all UK theme parks for Burger King customers
◦ Kids: Delivered integrated national campaigns to support kids' license calendar and formed part of global team; making decisions on licenses, products, calendar and research
◦ Resolved stock shortage issues, improved multi agency team working, streamlined POP and delivered cost savings
• Local Marketing: Responsible for all local restaurant marketing including Point of Purchase materials and local sales driving tactics; ensuring fit with national campaigns and brand standards
◦ Developed marketing strategies by restaurant type to drive traffic and sales and devised local campaigns to support the launch of newly refurbished restaurants and rebuild lagging sales
• Other: Responsible for management of digital and merchandising agencies
• Digital: Responsible for Burger King's online presence
◦ Carried out audit of current digital collateral, performance, competitor review and benefits to business and wrote and delivered Digital Strategy
◦ Planned and managed online advertising including PPC, display, mobile and Video on Demand
◦ Optimised campaigns using A/B testing and managed online media spend to maximise ROI
◦ Delivered integrated multi-channel campaigns to support product calendar and national promotions
◦ Wrote social media strategy and dramatically increased engagement levels on Facebook
◦ Regularly developed Facebook Apps to increase engagement and brand awareness
◦ Managed email database and delivered eCRM programme
◦ Developed new campaign reporting process and regularly presented to senior management
• National promotions: Ran integrated campaigns including product launches, national vouchering campaigns with distribution of 14m vouchers across multiple channels and a partnership with Merlin to deliver 2 for 1 entry to all UK theme parks for Burger King customers
◦ Kids: Delivered integrated national campaigns to support kids' license calendar and formed part of global team; making decisions on licenses, products, calendar and research
◦ Resolved stock shortage issues, improved multi agency team working, streamlined POP and delivered cost savings
• Local Marketing: Responsible for all local restaurant marketing including Point of Purchase materials and local sales driving tactics; ensuring fit with national campaigns and brand standards
◦ Developed marketing strategies by restaurant type to drive traffic and sales and devised local campaigns to support the launch of newly refurbished restaurants and rebuild lagging sales
• Other: Responsible for management of digital and merchandising agencies
Management, Social, Manager, Online, Audit, Campaign, Testing, Support, Apps, Integrated multi-channel campaigns, Sales, Social Media, ROI, Audit, Database, PPC, Facebook, Research, Video, Advertising, Digital Strategy, Marketing
2009 - 2011
job
NGO, Marketing Manager
Action for Children.
Responsibilities and Achievements
• Responsible for the strategic development and delivery of marketing for the organisation's largest service area, with over 250 projects under my remit and 60% of all income generated.
• Digital: Managed the development of my service area's online presence including content management, creative direction and search engine optimisation
◦ Developed a multi-platform digital strategy for children and families engaging with our services
◦ Built database and delivered email campaigns as part of wider integrated campaigns
• Strategy: Developed Marketing Strategy to support retention and acquisition of new business
• Campaigns: Implemented integrated marketing campaigns both nationally and locally
• Market Research: Designed and commissioned research on the performance of our services to support marketing campaigns, and market intelligence to inform strategy and service development
• Other: Monitored sales performance against targets and ROI reporting
• Responsible for the strategic development and delivery of marketing for the organisation's largest service area, with over 250 projects under my remit and 60% of all income generated.
• Digital: Managed the development of my service area's online presence including content management, creative direction and search engine optimisation
◦ Developed a multi-platform digital strategy for children and families engaging with our services
◦ Built database and delivered email campaigns as part of wider integrated campaigns
• Strategy: Developed Marketing Strategy to support retention and acquisition of new business
• Campaigns: Implemented integrated marketing campaigns both nationally and locally
• Market Research: Designed and commissioned research on the performance of our services to support marketing campaigns, and market intelligence to inform strategy and service development
• Other: Monitored sales performance against targets and ROI reporting
Sales, Manager, Online, Direction, Search, Organization, Retention, Development, Support, Service, Content, Marketing, Management, Optimization, ROI, Database, Content Management, Creative direction, Market research, Research, MArketing Strategy, Digital Strategy
2008 - 2009
job
NGO, On and Offline Marketing Manager
Whizz-Kidz.
Responsibilities and Achievements
• Digital: Redesigned the website and improved income generating capacity
◦ Ran PPC and affiliate marketing campaigns to raise awareness and drive footfall at events
◦ Developed eCRM programme and content plan to build loyalty and drive conversion
◦ Formulated social media strategy and managed all day to day social media communications activities
◦ Carried out user testing on our website to inform site architecture and content hierarchy
• Strategy: Formulated marketing strategy for organisation wide marketing activities in 08/09 and secured buy-in for all activities and budgets from key internal stakeholder groups
• Brand Management: Redesigned brand collateral and ran brand-induction workshops for staff
• Market Research: Delivered research to gauge awareness and improve understanding of target audiences
• Agency management: Managed relationships with creative agencies ensuring delivery on time and budget
• Digital: Redesigned the website and improved income generating capacity
◦ Ran PPC and affiliate marketing campaigns to raise awareness and drive footfall at events
◦ Developed eCRM programme and content plan to build loyalty and drive conversion
◦ Formulated social media strategy and managed all day to day social media communications activities
◦ Carried out user testing on our website to inform site architecture and content hierarchy
• Strategy: Formulated marketing strategy for organisation wide marketing activities in 08/09 and secured buy-in for all activities and budgets from key internal stakeholder groups
• Brand Management: Redesigned brand collateral and ran brand-induction workshops for staff
• Market Research: Delivered research to gauge awareness and improve understanding of target audiences
• Agency management: Managed relationships with creative agencies ensuring delivery on time and budget
Content, Social, Manager, Affiliate marketing, Organization, Testing, Affiliate, Workshops, Architecture, Website, Social Media, Management, PPC, User testing, Budget, Market research, Research, MArketing Strategy, Marketing
2005 - 2008
freelance
Digital Marketing Consultant
ABS Market Research.
Buenos Aires, Argentina
Clients included British Airways, ABS Market Research, Amartya, Help Argentina, Child Soldiers Initiative and GiveIndia.org
• Project management for the build and development of client websites and digital collateral
• Development of online marketing and new business strategies
• Management of digital marketing campaigns including SEO, SEM and email communications
• Coordinated project to deliver 10,000 pairs of free shoes to villages across Argentina on behalf of Toms Shoes (www.tomsshoes.com) and worked with acclaimed producer to film the project
Clients included British Airways, ABS Market Research, Amartya, Help Argentina, Child Soldiers Initiative and GiveIndia.org
• Project management for the build and development of client websites and digital collateral
• Development of online marketing and new business strategies
• Management of digital marketing campaigns including SEO, SEM and email communications
• Coordinated project to deliver 10,000 pairs of free shoes to villages across Argentina on behalf of Toms Shoes (www.tomsshoes.com) and worked with acclaimed producer to film the project
Digital Marketing, Marketing, Seo, Project Management, Online Marketing, Websites, Research, Market research, SEM, Movie, Management, Producer, Development, Online, SEM
2002 - 2005
job
Digital agency, Account Director
DC Interact.
• Responsible for the management of a number of multinational clients including William Grant & Sons, Mattel, First Choice Holidays, Cox and Kings and The Nuffield Trust
• Directed teams of up to 15 people to deliver websites and online campaigns across multiple markets
• Worked with clients to develop digital marketing strategies including customer acquisition, conversion and retention plans across international markets
• Sat on multi-agency team leading on the development of multi-channel campaigns covering TV advertising, internet, direct marketing, retail promotions, press and outdoor media
• Directed teams of up to 15 people to deliver websites and online campaigns across multiple markets
• Worked with clients to develop digital marketing strategies including customer acquisition, conversion and retention plans across international markets
• Sat on multi-agency team leading on the development of multi-channel campaigns covering TV advertising, internet, direct marketing, retail promotions, press and outdoor media
Digital Marketing, Marketing, Advertising, Websites, Retail, Management, Direct marketing, TV, Development, Retention, Internet, International, Outdoor media, Online, UP
2000 - 2002
job
Global Digital agency, Account Manager
Wunderman Interactive.
• Responsibility for successful rollout of multiple websites and digital campaigns to local teams across Europe for Ford of Europe
• Worked alongside the strategist to develop both CRM and project specific strategies
• Managed each project effectively ensuring that it was on time, on budget and to brief
• Represented my agency at large multi-stakeholder meetings, engaging with senior management within Ford
• Worked alongside the strategist to develop both CRM and project specific strategies
• Managed each project effectively ensuring that it was on time, on budget and to brief
• Represented my agency at large multi-stakeholder meetings, engaging with senior management within Ford
CRM, Websites, Budget, Account Manager, Management, It, Manager
My education
1996
-
2000
The University of Edinburgh
Bachelors, Business Administration 2
Bachelors, Business Administration 2
Tania's reviews
Tania has not received any reviews on Worksome.
Contact Tania Lee
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Tania directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark