$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Making it happen
Kelli Nelson
,
Beckenham, United Kingdom
Experience
Other titles
Skills
I'm offering
With both big agency and Client side experience, and an earlier award winning radio presenting career behind me, I’m perhaps not your conventional marketer. However, this has helped me to think fast, broad, yet sharply when it comes to making effective connections between brands and their audience.
I am a heavy weight marketer, passionate about the power of brand, effective creative and disruption (digital or other). As you’d expect from someone who has spent a number of years at strategic creative agencies such as JWT and Grey I’m performance driven and goal-orientated, always with a keen eye of effectiveness.
I am a heavy weight marketer, passionate about the power of brand, effective creative and disruption (digital or other). As you’d expect from someone who has spent a number of years at strategic creative agencies such as JWT and Grey I’m performance driven and goal-orientated, always with a keen eye of effectiveness.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Brand & Marketing Consultant
Tenpin plc.
Define briefs, develop ideas and deliver effective and innovative solutions.
Multi-channel management/ strategy working either as part of an agency or directly with clients.
Working with business in UK, Europe, US and Middle East
- Tenpin plc - Leading results focused national and local marketing initiatives (45 mega sites) working
closely with Commercial team
- Review creative set-up: implementing new briefing system, review and manage third party creative
relationships, implementing new process for creative review, ensuring consistency of messaging across
all comms
- Customer journey mapping resulting in new on-site messaging strategy across estate
- Manage customer research project from creation through to delivery
- Review and implement Tenpins ongoing internal research methods
- Launch new food menu: creative direction, menu creation, photography, communications on/off site
- Al Fakher - Part located with Client near Dubai and the creative agency Howell Penny in London
- I helped define the strategic direction and global implementation plans across brand and online/ offline
communications with impact in 76 countries.
- Led new branding project with new mission, vision and values, logo, styling, guidelines etc
- Led direction of local market tool kit creation
- New multi-language website created with new content management system
- Management of comms with market and legal restrictions
Multi-channel management/ strategy working either as part of an agency or directly with clients.
Working with business in UK, Europe, US and Middle East
- Tenpin plc - Leading results focused national and local marketing initiatives (45 mega sites) working
closely with Commercial team
- Review creative set-up: implementing new briefing system, review and manage third party creative
relationships, implementing new process for creative review, ensuring consistency of messaging across
all comms
- Customer journey mapping resulting in new on-site messaging strategy across estate
- Manage customer research project from creation through to delivery
- Review and implement Tenpins ongoing internal research methods
- Launch new food menu: creative direction, menu creation, photography, communications on/off site
- Al Fakher - Part located with Client near Dubai and the creative agency Howell Penny in London
- I helped define the strategic direction and global implementation plans across brand and online/ offline
communications with impact in 76 countries.
- Led new branding project with new mission, vision and values, logo, styling, guidelines etc
- Led direction of local market tool kit creation
- New multi-language website created with new content management system
- Management of comms with market and legal restrictions
Management, LED, UP, Online, Direction, Implementation, PLC, Website, Content, Marketing, Photography, Logo, Styling, Content Management, Creative direction, Research, Branding
2015 - 2018
job
Client & Marketing Director
FKC.
Reporting to the MD I defined insight-led campaign strategy and creative delivery for brands including:
Gloucester Quays Shopping Centre & Lowry Outlet - £2m account running 360 comms from TV, print,
events, CRM, media to POS, social and partnerships with brands inc Next, Sketchers, L.KBennett
Complete rebrand from positioning and vision to logo and brand guideline
- Travel brands including Discover Tunisia - TV, content, digital, print, OOH (UK & Scandinavia)
Destination Canada digital (global), European Commission new website (Europe)
- I led the company re-positioning, rebrand and content strategy of the company.
- I was responsible for the management of new business and all aspects of marketing for the company.
Gloucester Quays Shopping Centre & Lowry Outlet - £2m account running 360 comms from TV, print,
events, CRM, media to POS, social and partnerships with brands inc Next, Sketchers, L.KBennett
Complete rebrand from positioning and vision to logo and brand guideline
- Travel brands including Discover Tunisia - TV, content, digital, print, OOH (UK & Scandinavia)
Destination Canada digital (global), European Commission new website (Europe)
- I led the company re-positioning, rebrand and content strategy of the company.
- I was responsible for the management of new business and all aspects of marketing for the company.
Marketing, CRM, Logo, Print, Management, Content, Website, TV, Pos, Content strategy, Campaign, LED, Social
2014 - 2015
job
Group Marketing and Strategy Manager, IPA
unknown.
Strategic planning to future proof the the advertising industry in areas of new business, client
relationships, content creation, adtech, brand tech and search
relationships, content creation, adtech, brand tech and search
Marketing, Advertising, Content creation, Strategic Planning, Content, Search, Manager
2013 - 2014
job
Senior Digital Account Manager
JAD.
GEOMETRY (freelance)
Senior Account Manager INFERNO/ QUIET STORM
- Vodafone (content creation, CRM, social media, event, POS, SEO/ PPC management)
- Richmond (Kerry Foods) - (TV, press, POS, digital) NPD for Mini Meatballs inc. launch of social)
Senior Account Manager INFERNO/ QUIET STORM
- Vodafone (content creation, CRM, social media, event, POS, SEO/ PPC management)
- Richmond (Kerry Foods) - (TV, press, POS, digital) NPD for Mini Meatballs inc. launch of social)
Social Media, Seo, Content creation, CRM, PPC, Account Manager, Event, Management, Content, TV, Npd, Pos, Manager, Social
2012 - 2013
job
Senior Account Manager
MY AGENCY.
Russian Standard Vodka - Global (Strategy, TV, print, OOH, digital, POS, events, content). Uplift in 20+
key markets. No.2 in UK (on-trade/ off-trade), No3 in duty free.
- Heineken - (Print, mobile, experiential and digital)
- Other brands: Woodford Reserve (Brown-Forman), Puma, Gancia sparkling wine, Hediard.
key markets. No.2 in UK (on-trade/ off-trade), No3 in duty free.
- Heineken - (Print, mobile, experiential and digital)
- Other brands: Woodford Reserve (Brown-Forman), Puma, Gancia sparkling wine, Hediard.
Account Manager, Print, Content, TV, Pos, Russian, Manager
2008 - 2012
job
Account Manager
J. WALTER THOMPSON.
(TV, print, content, digital), New campaign strategy, development & execution
- Bridgestone: (TV, print, digital) No.1 global position on a global basis. International Stevie Award 2011
- MTS - (TV, print, OOH, digital). Uplift from No.3 to No. 1 telco in Europe
- Irwin Mitchell: (TV, print, POS, branding) B2B and B2C strategy
- Bridgestone: (TV, print, digital) No.1 global position on a global basis. International Stevie Award 2011
- MTS - (TV, print, OOH, digital). Uplift from No.3 to No. 1 telco in Europe
- Irwin Mitchell: (TV, print, POS, branding) B2B and B2C strategy
Branding, B2B, B2C, Account Manager, Print, Content, TV, Pos, Development, International, Campaign, Manager
2008 - 2009
job
show Presenter
Weekend Breakfast.
HEART FM (UK)
2005 - 2008
job
Communications & Music Manager
FIRE.
05-May 07)
Music, Manager
2003 - 2005
job
Breakfast Presenter
CAPITAL DISNEY.
(UK)
2003 - 2005
freelance
Freelance
RAINEY KELLY CAMPBELL ROALFE.
Accounts include: Land Rover, M&S, Virgin trains, Lloyds bank.
2002 - 2003
job
Executive
CAPITAL RADIO.
1999 - 2001
job
Account Executive
GREY LONDON.
Pan-European TV-led campaigns on Pantene and Hugo Boss (P&G).
BROADCAST/ RADIO EXPERIENCE
BROADCAST/ RADIO EXPERIENCE
Radio, TV, LED
My education
1998
-
2001
Southbank University London
Bachelors, Politics 2
Bachelors, Politics 2
1989
-
1996
Queen Elizabeth Grammar School
Secondary, English, Sociology, History
Secondary, English, Sociology, History
Kelli's reviews
Kelli has not received any reviews on Worksome.
Contact Kelli Nelson
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Kelli directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark