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jobs
Communications specialist that has a way with words
Sharan Sihra Bray
,
Gravesend, United Kingdom
Experience
Other titles
Skills
I'm offering
Simply put, I write words to make people money.
I am a professional marketing and communications strategist who is constantly questioning norms and finding new ways to reach audiences.
I’ve been told that I have a great way of engaging audiences through copy and visuals, which has helped me in my career in creating amazing content that drives traffic and engagement. But I don't just throw some words together and keep my fingers crossed. I use data and research to help me ensure that my strategies and copy engage target audiences.
I've worked for clients focusing on their social copy, email marketing, internal and external communications, web copy, and advertising copy. My clients have spanned from educational institutions to law firms, to small businesses to bloggers!
Want to talk shop? Reach out today!
I am a professional marketing and communications strategist who is constantly questioning norms and finding new ways to reach audiences.
I’ve been told that I have a great way of engaging audiences through copy and visuals, which has helped me in my career in creating amazing content that drives traffic and engagement. But I don't just throw some words together and keep my fingers crossed. I use data and research to help me ensure that my strategies and copy engage target audiences.
I've worked for clients focusing on their social copy, email marketing, internal and external communications, web copy, and advertising copy. My clients have spanned from educational institutions to law firms, to small businesses to bloggers!
Want to talk shop? Reach out today!
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Strategic Marketing and Communications Consultant
Freelance.
Providing strategic marketing and communications counsel in enhance brand proposition.
• Providing strategic marketing and communications counsel in enhance brand proposition, lead generation, audience engagement, and sales conversion.
• Sculpt marketing and communications strategies to achieve targets set by clients.
• Create project plans, set scope, create milestones, monitor progress and ensure best practices are followed during implementation.
• Re-define audience personas paired with carefully crafted messaging to enhance engagement.
• Deliver communication frameworks with publishing opportunities and detailed future steps.
• Identify opportunities to improve brand reach and customer experience, providing strategic counsel to refine current processes and approaches.
• Providing strategic marketing and communications counsel in enhance brand proposition, lead generation, audience engagement, and sales conversion.
• Sculpt marketing and communications strategies to achieve targets set by clients.
• Create project plans, set scope, create milestones, monitor progress and ensure best practices are followed during implementation.
• Re-define audience personas paired with carefully crafted messaging to enhance engagement.
• Deliver communication frameworks with publishing opportunities and detailed future steps.
• Identify opportunities to improve brand reach and customer experience, providing strategic counsel to refine current processes and approaches.
Marketing, Advertising, Customer experience, Brand Building, Management, Sales, Content, Strategic Marketing, Implementation, Content Strategy, Campaign, Processes
2019 - 2019
job
Head of Marketing and Communications
Montessori Group.
Handpicked to develop a fully optimised, multi-channel marketing and communications (internal and external) strategy, conveying key message for the Group, internally and externally. Responsible for Group-wide event schedule, spanning conferences, speaking engagements, fundraisers and open events. Primary focus was on leveraging awareness, increasing student recruitment and improving fundraising results. Remit included PR activities, student recruitment strategy and social impact plan for the Group. Managed a team of team of 7, operating across marketing, communications, fundraising and student recruitment functions, and controlled a budget of £750k.
• Increased enquiries by 46% and conversion by 31%, having delivered a new website, re-designed sales funnel and enhanced communication process.
• Optimised strategic change outcomes by providing thought leadership to CEO and Exec team on communications tactics.
• Transformed the way the organisation targeted key audiences, prospective students, donors, staff and current students., primarily through market research.
• Realised £120k in donations from HNW donors in under a year and significantly strengthened the Charity’s fundraising profile.
• Spearheaded the Group’s first multi-organisation conference, with development of the conference brand and multi-platform marketing campaign.
• Increased enquiries by 46% and conversion by 31%, having delivered a new website, re-designed sales funnel and enhanced communication process.
• Optimised strategic change outcomes by providing thought leadership to CEO and Exec team on communications tactics.
• Transformed the way the organisation targeted key audiences, prospective students, donors, staff and current students., primarily through market research.
• Realised £120k in donations from HNW donors in under a year and significantly strengthened the Charity’s fundraising profile.
• Spearheaded the Group’s first multi-organisation conference, with development of the conference brand and multi-platform marketing campaign.
Pr, ME, Social, Campaign, International, Organization, Ceo, Development, Recruitment, Website, Sales, Management, Optimization, Digital Marketing, Leadership, ROI, Event, Fundraising, Forecasting, Budget, Market research, Research, Social Media Marketing, Project Management, Marketing, Social Media
2016 - 2018
job
Director of Marketing and Events
College of Naturopathic Medicine.
Owned strategic and operational direction of all course marketing and recruitment processes, with an emphasis on attracting students globally. Accountable for conceiving and implementing highly effective integrated marketing, communication and recruitment strategies, whilst managing a £500k budget. The role demanded strong senior stakeholder management and consensus building skills. Scope included leadership of a team of 4 PR, marketing, site development and communications professionals.
• Maintained brand consistency, maximised effectiveness, met measurable objectives and improved prospect engagement.
• Increased engagement by 42% by redefining and delivering a robust external communications strategy.
• Achieved a 36% increase in leads from development and implementation of media and content; also resulting in improved efficiency.
• Won positive publicity by planning and delivering multiple sold-out conferences, workshops, open events and influencer speaking engagements.
• Boosted sales promotion outcomes, site traffic and engagement by capitalising on results of consumer and competitor research.
• Grew sales conversion rates by 36%, whilst re-defining brand perception and building a new audience; leading re-brand and content strategy development.
• Positioned the organisation as a leading professional institution; developing and leveraging professional networks via events.
• Maintained brand consistency, maximised effectiveness, met measurable objectives and improved prospect engagement.
• Increased engagement by 42% by redefining and delivering a robust external communications strategy.
• Achieved a 36% increase in leads from development and implementation of media and content; also resulting in improved efficiency.
• Won positive publicity by planning and delivering multiple sold-out conferences, workshops, open events and influencer speaking engagements.
• Boosted sales promotion outcomes, site traffic and engagement by capitalising on results of consumer and competitor research.
• Grew sales conversion rates by 36%, whilst re-defining brand perception and building a new audience; leading re-brand and content strategy development.
• Positioned the organisation as a leading professional institution; developing and leveraging professional networks via events.
Recruitment marketing, Project Management, Digital Marketing, Project planning, Communication, Printed ads, Team management, Prince2, Change management, Proofreading, Wordpress, Budget management, Event management, Event planning, Sales development, Sales Strategy
2010 - 2015
job
Faculty Head of Marketing and Communications
University of Greenwich.
Accountable for marketing and event results within the Faculty of Architecture, Computing and Humanities; strategic and operational planning was a key priority. Led a team of 9 and managed a budget of £900k. Scope included the Faculty’s calendar of events (conferences, open days, taster days, applicant days, festivals and networking banquets). Owner and champion of the university brand voice across print, media, digital and social channels; authoring all copy and controlling creative team contributions. Realising and evidencing strong ROI was critical.
• Increased applications by 34% increase and catalysed the highest engagement numbers across the University having radically re-imagined the annual marketing strategy.
• Transformed and modernised the marketing approach; using newly developed audience profiles and brand identification strategies.
• Grew staff engagement/connectivity levels by 56% as a result of building internal change-management communication strategies.
• Achieved a 47% increase in prospect and student social media engagement by re-defining the faculty’s content strategy.
• Key driving force behind the student journey, applicant communications, and brand unification content as consultant to various university-wide committees.
• Recognised for successful delivery of 10 academic conferences to capacity, for all subject areas of the faculty.
• Increased applications by 34% increase and catalysed the highest engagement numbers across the University having radically re-imagined the annual marketing strategy.
• Transformed and modernised the marketing approach; using newly developed audience profiles and brand identification strategies.
• Grew staff engagement/connectivity levels by 56% as a result of building internal change-management communication strategies.
• Achieved a 47% increase in prospect and student social media engagement by re-defining the faculty’s content strategy.
• Key driving force behind the student journey, applicant communications, and brand unification content as consultant to various university-wide committees.
• Recognised for successful delivery of 10 academic conferences to capacity, for all subject areas of the faculty.
Social Media Marketing, Social media copywriting, Advertising on social media, Facebook advertising, Copywriting, Copy editing, Web content, Web design, Email marketing, Email templates, Email development, Customer engagement
2007 - 2010
job
Social Media and Events Manager
Freshfields Bruckhaus Deringer.
Joined the Freshfields Social Network, utilising alumni experiences to create exclusive content and events with the goal of increasing the brand’s value proposition, growing engagement and generating new business. Accountabilities included 3rd party relationship management, leadership of a team of 4 direct reports, brand guardianship and KPI attainment.
• Identified and pursued business development opportunities, working collaboratively with colleagues to capitalise on key market gaps.
• Increased social media engagement by 62% through redesign of communication and content strategies.
• Delivered, on target, multiple employee and alumni events; including the Freshfields 50, the annual event for elite alumni.
• Identified and pursued business development opportunities, working collaboratively with colleagues to capitalise on key market gaps.
• Increased social media engagement by 62% through redesign of communication and content strategies.
• Delivered, on target, multiple employee and alumni events; including the Freshfields 50, the annual event for elite alumni.
Written content production, Event project management, Event design, Event organizer, Corporate events, Event planner, Event coordination, Membership engagement, Editorial content, Event management, Social media content, Content creation, Web content, Content marketing, Advertising on social media, Digital and social campaigns, Social media copywriting, Social Media Marketing
My education
2014
-
2016
University of Greenwich
Masters, Strategic Marketing and Communications
Masters, Strategic Marketing and Communications
2003
-
2006
University Of Toronto
HsBA, English Literature
HsBA, English Literature
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