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Senior
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Senior Experience Designer
Chris Winch
,
Stonehouse, United Kingdom
Experience
Other titles
Skills
I'm offering
My passion and drive come from ensuring that the user’s needs, wants and expectations are met and considered throughout the design process. I have evolved from a conceptual creative to a production designer and currently hold the position of an HMI experience designer working on Dyson’s first electric vehicle. My title and clients have changed however my pragmatic, adaptable and multi-disciplined mind-set has not.
To date, I have worked with a wide range of brands and organisations across diverse sectors such as Dyson, Lloyds Banking Group (Halifax, Bank of Scotland, Lloyds and TSB), Anglo American, BP, Castrol, Intel, Hitachi, Nectar, LeasePlan, Roland, Yamaha, Greenstar, Brightwells, KPMG and many more.
Away from work, I’m a trustee for a dental charity called BrushUpUK (co-founder). I create and maintain their digital presence along with all design materials. I try to play golf, however, with a shooting accuracy that resembles a Stormtrooper, there is a lot more practice needed!
To date, I have worked with a wide range of brands and organisations across diverse sectors such as Dyson, Lloyds Banking Group (Halifax, Bank of Scotland, Lloyds and TSB), Anglo American, BP, Castrol, Intel, Hitachi, Nectar, LeasePlan, Roland, Yamaha, Greenstar, Brightwells, KPMG and many more.
Away from work, I’m a trustee for a dental charity called BrushUpUK (co-founder). I create and maintain their digital presence along with all design materials. I try to play golf, however, with a shooting accuracy that resembles a Stormtrooper, there is a lot more practice needed!
Markets
United Kingdom
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Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2015 - ?
freelance
Trustee / Creative Consultant & Co-founder
BrushUpUK.
Our aim at BrushUpUK is to assemble a group of dental professionals that believe and
share our goals that everyone should have the knowledge and skills to access and LLOYDS BANKING
maintain a good standard of oral health. As a creative consultant and trustee to the GROUP
charity, my experience, and knowledge allows us to deliver engaging and informative
presentations and communicate our charity goal. My responsibility also includes the upkeep and running of our website and any of the marketing materials.
share our goals that everyone should have the knowledge and skills to access and LLOYDS BANKING
maintain a good standard of oral health. As a creative consultant and trustee to the GROUP
charity, my experience, and knowledge allows us to deliver engaging and informative
presentations and communicate our charity goal. My responsibility also includes the upkeep and running of our website and any of the marketing materials.
Marketing, Creative consultant, Website, Banking, Health, Founder
2018 - 2019
job
Senior User Experience Designer - HMI Design Team
Dyson Automotive Research and Development Limited.
My role within the HMI design team includes design and development across the three
stages and areas that HMI design aid/inform/control, reporting data from the vehicle to the user. These touch points are defined as 'Away, Approach and Within' vehicle. My
experience means that I am able to showcase and communicate my understanding of user
behaviour and interaction design on the intended physical and digital interaction points. DYSON AUTOMOTIVE
I have the opportunity to work corroboratively with the Human factors specialists which
has further increased my knowledge.
The ideation and conceptualising of the overall vision of the HMI for the Dyson electric
vehicle was our responsibility. I am involved as an HMI stakeholder when gathering and defining the design and interaction requirements. Colour Materials and Fabrics, Interior
& Exterior, HMI Engineering, Legal/Compliance and Homologation, Powertrain and Infotainment teams to name a few are the teams I work closely with to define design
targets, success criteria and test plans to validate our designs. Throughout the design
process, I lead design workshops and reviews with Sir James Dyson, design directors, our
automotive advisors and other senior stakeholders.
Usability testing is conducted throughout our ideation and conceptualising low-fi design
DYSON TECHNOLOGY LTD
stages and supported with the HMI engineering teams in our compact simulator at both
low and high fidelity. This enables us to get as close as possible to real-world driving
conditions and HMI interactions. I mentor and lead the experience team with HMI design to deliver within our sprint delivery method and push to share knowledge via 'Show & Tell'
design sessions with the wider design teams.
stages and areas that HMI design aid/inform/control, reporting data from the vehicle to the user. These touch points are defined as 'Away, Approach and Within' vehicle. My
experience means that I am able to showcase and communicate my understanding of user
behaviour and interaction design on the intended physical and digital interaction points. DYSON AUTOMOTIVE
I have the opportunity to work corroboratively with the Human factors specialists which
has further increased my knowledge.
The ideation and conceptualising of the overall vision of the HMI for the Dyson electric
vehicle was our responsibility. I am involved as an HMI stakeholder when gathering and defining the design and interaction requirements. Colour Materials and Fabrics, Interior
& Exterior, HMI Engineering, Legal/Compliance and Homologation, Powertrain and Infotainment teams to name a few are the teams I work closely with to define design
targets, success criteria and test plans to validate our designs. Throughout the design
process, I lead design workshops and reviews with Sir James Dyson, design directors, our
automotive advisors and other senior stakeholders.
Usability testing is conducted throughout our ideation and conceptualising low-fi design
DYSON TECHNOLOGY LTD
stages and supported with the HMI engineering teams in our compact simulator at both
low and high fidelity. This enables us to get as close as possible to real-world driving
conditions and HMI interactions. I mentor and lead the experience team with HMI design to deliver within our sprint delivery method and push to share knowledge via 'Show & Tell'
design sessions with the wider design teams.
Design, User Experience, Usability, Mentor, Test, Compliance, Technology, Engineering, Workshops, Interaction design, Usability & UX, Testing, HMI, Development, Interior
2016 - 2018
job
Senior User Experience Designer - Connectivity and App Team
Dyson Technology Limited.
I was based on the product innovations team nestled within research design development.
The role allowed me to explore, research and define the principles, methodologies and overall experience for Dyson customers when interacting between product and app. It
saw the inclusion of a third part IoT product/service; Amazon Alexa. My role was to define the voice interaction standards for the Dyson connect product and its connection journey
to enable and disable Alexa Skills.
CASTROL
I worked in conjunction with the product features team to visualise, explore and prototype
core product features ready for user testing across multiple markets. I was also required to work closely and alongside the technical research and development teams to ensure that
my knowledge of the product's technologies was aiding my design deliverable.
Products worked on: Dyson V11, Dyson pure hot+cool, Dyson pure cool, Dyson
Lightcycle and Dyson 360 Eye & Heurist.
on next page.
HITACHI
Design Experience Previous Clients
The role allowed me to explore, research and define the principles, methodologies and overall experience for Dyson customers when interacting between product and app. It
saw the inclusion of a third part IoT product/service; Amazon Alexa. My role was to define the voice interaction standards for the Dyson connect product and its connection journey
to enable and disable Alexa Skills.
CASTROL
I worked in conjunction with the product features team to visualise, explore and prototype
core product features ready for user testing across multiple markets. I was also required to work closely and alongside the technical research and development teams to ensure that
my knowledge of the product's technologies was aiding my design deliverable.
Products worked on: Dyson V11, Dyson pure hot+cool, Dyson pure cool, Dyson
Lightcycle and Dyson 360 Eye & Heurist.
on next page.
HITACHI
Design Experience Previous Clients
Design, User Experience, Research, User testing, Iot, Service, It, Testing, Development, Amazon, App, Alexa, ME
2015 - 2016
job
Senior Digital Creative
StudioSix.
Working corroboratively, reporting to both Creative Directors to ensure a high-level of creative and considered digital deliverables for multiple business sectors and clients. My
role included overseeing the managing of external build teams, in-house developers,
freelancers, and single project teams. The core of my role was digital design, producing NECTAR
work
from initial concept and pitch to completion and defining the product/service intent with the client. I was also constructing beautiful and engaging interfaces for information-rich,
process-driven websites across a range of B2C and B2B clients.
As a member of the in-house content team, I also provide and advise on the production
of detailed client-facing services. Other day-to-day skill sets include: Video/animation
production using both After Effect and Flash, supporting junior members of the creative
team and maintenance of the current Studio Six website.
role included overseeing the managing of external build teams, in-house developers,
freelancers, and single project teams. The core of my role was digital design, producing NECTAR
work
from initial concept and pitch to completion and defining the product/service intent with the client. I was also constructing beautiful and engaging interfaces for information-rich,
process-driven websites across a range of B2C and B2B clients.
As a member of the in-house content team, I also provide and advise on the production
of detailed client-facing services. Other day-to-day skill sets include: Video/animation
production using both After Effect and Flash, supporting junior members of the creative
team and maintenance of the current Studio Six website.
Design, Digital design, Video, Animation, Websites, B2B, B2C, Content, Service, Website, Flash, Production
2013 - 2015
job
Creative Digital Designer
LEASEPLAN.
With a switch to a full digital focused role, the position saw me experience the scoping,
defining and creation of large digital projects. I gained experience in client requirement
gathering workshops, rapid prototyping and leading a number of large digital projects.
defining and creation of large digital projects. I gained experience in client requirement
gathering workshops, rapid prototyping and leading a number of large digital projects.
Prototyping, Rapid Prototyping, Workshops, ME
2010 - 2013
job
Middleweight Designer
BP.
Working on a wide range of digital clients and national banks such as Lloyds Banking
Group and Bank of Scotland. My digital experience also allowed me to get involved on
clients such as Nectar.com, Facebook/Nectar, BP and Anglo American.
Group and Bank of Scotland. My digital experience also allowed me to get involved on
clients such as Nectar.com, Facebook/Nectar, BP and Anglo American.
Facebook, Banking, ME
2010 - 2010
job
Mentor Digital
Bristol Museum and Art Gallery and MShed.
Creative Designer ANGLO
I decided to join Mentor Digital because of it's strong digital/development team. I was AMERICAN
brought in as the main creative which enhanced my digital knowledge and abilities to design while considering the technical limitations. Highlight Designing interactive user
interfaces for Bristol Museum and Art Gallery and MShed.
BRIGHTWELLS
I decided to join Mentor Digital because of it's strong digital/development team. I was AMERICAN
brought in as the main creative which enhanced my digital knowledge and abilities to design while considering the technical limitations. Highlight Designing interactive user
interfaces for Bristol Museum and Art Gallery and MShed.
BRIGHTWELLS
Design, Mentor, It, Development
My education
University of Sunderland
1st Class Honours, N/a
1st Class Honours, N/a
n/a
Bachelors, Design
Bachelors, Design
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