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PPC and Paid Social Specialist
Patrick Waithanji
,
MILTON KEYNES, United Kingdom
Experience
Other titles
Skills
I'm offering
A self motivated, keen team player specialised in digital advertising. A strategic background has made me a chess champion and 1st place enterprise winner. Previous karate tournaments and healthy activities have inspired my discipline to take on and excel in new challenges.
I have undertaken research for well known brands such as Nokia, Pizza Hut, Marmite and presented to well known agencies such as Mindshare UK, World of Initials and Arena Media. I’ve also worked within larger well known Agencies, Groups and Client side organisations such as Omnicom, Forward Group, Unibet as well as Penna.
I have great experience in different marketing techniques and technologies gained from commercial work environments and higher education.
DIGITAL AND IT SKILLS
-PPC management tools including Adwords, Bing, Amazon, Google Analytics, Swydo, Marin, Bing Editor and other 3rd party technologies.
-Web 2.0 technologies such as Joomla, Wordpress, Mailchimp, as well as other E-commerce software such as WooCommerce and Prestashop
-Microsoft Office Suite and Adobe products.
-Knowledge of different Industry research software and resources such as TGI and Mintel.
INDUSTRIES I'VE COVERED
-E commerce
-Travel
-Recruitment Advertising
-Insurance
-Education
-Charities & Third sector
I have undertaken research for well known brands such as Nokia, Pizza Hut, Marmite and presented to well known agencies such as Mindshare UK, World of Initials and Arena Media. I’ve also worked within larger well known Agencies, Groups and Client side organisations such as Omnicom, Forward Group, Unibet as well as Penna.
I have great experience in different marketing techniques and technologies gained from commercial work environments and higher education.
DIGITAL AND IT SKILLS
-PPC management tools including Adwords, Bing, Amazon, Google Analytics, Swydo, Marin, Bing Editor and other 3rd party technologies.
-Web 2.0 technologies such as Joomla, Wordpress, Mailchimp, as well as other E-commerce software such as WooCommerce and Prestashop
-Microsoft Office Suite and Adobe products.
-Knowledge of different Industry research software and resources such as TGI and Mintel.
INDUSTRIES I'VE COVERED
-E commerce
-Travel
-Recruitment Advertising
-Insurance
-Education
-Charities & Third sector
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
temp
PPC Account Manager - Contract
Mindshare.
* Strategically development for Paid Search and Paid Social campaigns.
* Executions, Optimisation and Analysis of activity across PPC and Biddable.
* Executions, Optimisation and Analysis of activity across PPC and Biddable.
PPC, Account Manager, Optimization, Development, Search, Manager, Social
2004 - ?
freelance
Freelancer
unknown.
Digital Advertising and Photography Contractor.
Advertising, Photography
2019 - 2019
temp
PPC and Biddable Specialist - Contract
Havas.
* Strategically development in Paid Search, Paid Social and Programmatic.
* Executions, Optimisation and Analysis of activity across Paid Search, Paid Social and Programmatic.
* Executions, Optimisation and Analysis of activity across Paid Search, Paid Social and Programmatic.
PPC, Optimization, Development, Programmatic, Search, Social
2019 - 2019
temp
PPC and Biddable Specialist - Contract
Mullen Lowe.
* Strategically development for Paid Search and Paid Social campaigns.
* Executions, Optimisation and Analysis of activity across PPC and Biddable.
* Executions, Optimisation and Analysis of activity across PPC and Biddable.
PPC, Optimization, Development, Search, Social
2018 - 2018
temp
PPC & Biddable Manager - Contract
Publicis Media Group.
* Creating strategies and structures for campaigns
* Training, development and support for stakeholders as well as junior team members.
* Using insights and data to identify opportunities for growth to increasing conversions while minimising the cost of acquisition.
* Training, development and support for stakeholders as well as junior team members.
* Using insights and data to identify opportunities for growth to increasing conversions while minimising the cost of acquisition.
Training, PPC, Growth, Support, Development, Manager
2018 - 2018
temp
PPC & Biddable Manager - Contract
Aegis Dentsu.
* Execution of PPC & Biddable Campaigns
* Supervising and training junior execs
* Supervising and training junior execs
Training, PPC, Manager
2017 - 2017
temp
PPC Manager - Contract (Search & Paid Social)
Byte.
Execution and Optimisation PPC and biddable media on Facebook Instagram and Twitter.
Instagram, Facebook, PPC, Optimization, Twitter, Search, Manager, Social
2017 - 2017
temp
PPC Manager - Contract (Search & Paid Social)
AllClear Travel.
(Essex)
* Strategically developing and managing evolving PPC Campaigns.
* Assessment and Implementation of optimisation to meet ROI.
* Using Google Analytics including various Third party tools to analyse and create recommendations.
* Strategically developing and managing evolving PPC Campaigns.
* Assessment and Implementation of optimisation to meet ROI.
* Using Google Analytics including various Third party tools to analyse and create recommendations.
Google analytics, PPC, ROI, Optimization, Analytics, Implementation, Google, Search, Assessment, Manager, Social
2015 - 2017
job
PPC Executive (Search & Paid Social)
Penna.
* Managing daily operations and strategy of PPC Campaigns.
* Planning, forecasting, building/restructuring, measuring, optimising and managing budgets for several client accounts.
* Planning, forecasting, building/restructuring, measuring, optimising and managing budgets for several client accounts.
Operations, PPC, Forecasting, Search, Social
2015 - 2015
temp
Paid Search Executive
Unibet.
Search
2013 - 2014
job
PPC Executive
Rapp UK.
* Campaign building, structuring and updating (ad copy, keywords, targeting, budgets, settings etc) for several client accounts.
* Ad testing, analysis, optimisation, bid management and reporting.
* Ad testing, analysis, optimisation, bid management and reporting.
PPC, Management, Optimization, Bid management, Testing, Campaign
2012 - 2013
internship
Trainee PPC Analyst
Forward Internet Group.
* Campaign building/ restructuring, keyword research and creation.
* Ad text copywriting, testing and analysis.
* Account optimisation, bid management and daily reporting.
* Identifying opportunities in the marketplace for account growth.
* Ad text copywriting, testing and analysis.
* Account optimisation, bid management and daily reporting.
* Identifying opportunities in the marketplace for account growth.
Copywriting, Research, PPC, Management, Optimization, KEYWORD RESEARCH, Growth, Analyst, Bid management, Testing, Campaign
2012 - 2012
internship
Social Media Executive Intern
Greenlight Digital.
* Daily Social Media Management.
* Monitoring online community trends.
* Supporting development of strategies, campaigns, and content.
* Monitoring online community trends.
* Supporting development of strategies, campaigns, and content.
Social Media, Social media management, Management, Content, Monitoring, Community, Development, Online, Internal, Social
2010 - 2012
job
Telephone Support Agent
Ladbrokes Head Office.
Support, Agent
2011 - 2011
internship
Digital Marketing Intern
BluwSpace (Bluw-i) Digital Architects.
* Social Media management and link building.
* Content creation, marketing and management.
* Content creation, marketing and management.
Digital Marketing, Social Media, Marketing, Content creation, Social media management, Management, Content, Internal, Social
2010 - 2010
temp
Consumer Insight Market Researcher
In Vivo Bva.
Researcher
2009 - 2010
temp
Temp 2009 Sep
Oxfordshire Home Stores.
Sales Advisor: Oxfordshire Home Stores.
Sales
2009 - 2009
temp
Temp
Gift Agency.
Fundraiser: Gift Agency.
2006 - 2009
freelance
Self employed
TNT Express.
Sub-contractor, TNT Express - RBS Internal mail.
Express
My education
2009
-
2012
Bucks New University
Bachelors, Business and Advertisement Management (Minor in Advertising)
Bachelors, Business and Advertisement Management (Minor in Advertising)
2001
-
2004
Harrow College
Secondary, Business Studies and Music Technology
Secondary, Business Studies and Music Technology
1998
-
2001
Canons High School Edgware
ASc, Sociology and Level
ASc, Sociology and Level
n/a
GCSEs, Double Science
GCSEs, Double Science
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