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Helping startups and scaleups grow their business
James Millar
,
Birmingham, United Kingdom
Experience
Other titles
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I'm offering
A disruptor at heart, James brings a unique and diverse insight into corporates, startups and the innovation space in between. He spent 12 years in the corporate sector delivering game-changing digital projects for some of the UKs largest businesses. He was part of the team that launched the original Apple iPhone, he built and led Waterstones digital proposition and delivered Canon Europe’s direct-to-consumer ecommerce proposition.
His work as a Director with MassChallenge, a global startup accelerator, immersed him in the startup world and he then went on to spend two years as Chief Commercial Officer at Entocycle where he raised multi-million dollar investment and rapidly expanded the team. It was this experience that landed him the role as Entrepreneur in Residence at Dogpatch Labs, Ireland’s leading startup hub where he continues to support fast-growth entrepreneurs scale their businesses.
His work as a Director with MassChallenge, a global startup accelerator, immersed him in the startup world and he then went on to spend two years as Chief Commercial Officer at Entocycle where he raised multi-million dollar investment and rapidly expanded the team. It was this experience that landed him the role as Entrepreneur in Residence at Dogpatch Labs, Ireland’s leading startup hub where he continues to support fast-growth entrepreneurs scale their businesses.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2019
job
Chief Commercial Officer
ENTOCYCLE.
Milestone Achievements:
● Led Entocycle's fundraising efforts, securing multi-million dollar inward investment into the company
● Developed the business model that differentiated Entocycle in the industry, laying a path to scale rapidly
● Founded and chaired Entocycle's Board of Advisors, recruiting C-Suite experts from multiple industry verticals
● Secured routes to market in order to secure investment including commitments from international waste
producers, farmers, feed producers and supermarkets
● Led Entocycle's fundraising efforts, securing multi-million dollar inward investment into the company
● Developed the business model that differentiated Entocycle in the industry, laying a path to scale rapidly
● Founded and chaired Entocycle's Board of Advisors, recruiting C-Suite experts from multiple industry verticals
● Secured routes to market in order to secure investment including commitments from international waste
producers, farmers, feed producers and supermarkets
Fundraising, C, International, LED
2018 - 2019
job
Entrepreneur In Residence
Ireland's.
Milestone Achievements:
● Coaching and mentoring startup teams for Ireland's leading startup hub
● Delivered workshops, panel discussions and keynotes for The Pearse Lyons Accelerator and Alltech's internal
incubator programs
● Coaching and mentoring startup teams for Ireland's leading startup hub
● Delivered workshops, panel discussions and keynotes for The Pearse Lyons Accelerator and Alltech's internal
incubator programs
Coaching, Mentoring, Workshops, Keynotes
2016 - 2017
job
Director of Global Partnerships
unknown.
Milestone Achievements:
● Attracted large multinational corporate clients to deliver their innovation agenda by connecting them with high
impact start-ups and working with their teams to disrupt themselves and their industry
● Devised and facilitated customised workshops, roundtables and dedicated thought-leadership events on behalf
of clients such as Santander, Glaxo Smith Kline, Proctor and Gamble, Swiss Re and Boston Consulting Group
● 95% contract renewal and 82% NPS rating from corporate partners
● Accountability for the entire UK P&L with a focus on cost control and cash-flow phasing
● Attracted large multinational corporate clients to deliver their innovation agenda by connecting them with high
impact start-ups and working with their teams to disrupt themselves and their industry
● Devised and facilitated customised workshops, roundtables and dedicated thought-leadership events on behalf
of clients such as Santander, Glaxo Smith Kline, Proctor and Gamble, Swiss Re and Boston Consulting Group
● 95% contract renewal and 82% NPS rating from corporate partners
● Accountability for the entire UK P&L with a focus on cost control and cash-flow phasing
Innovation, Consulting, Leadership, Workshops
2015 - 2016
job
EMEA eCommerce Trading and Merchandising Lead
Canon's.
Milestone Achievements:
● Leadership role in the launch team for Canon's direct-to-consumer proposition launching six eCommerce sites
across Europe in the space of six months
● Devised the end to end returns functionality for direct sales, working closely with regional and national service
centres, third party logistics carriers and product management teams
● Designed the functionality that underpinned promotions on the website, working with stakeholders in product
management, IT and marketing
● Built a channel pricing strategy that optimised revenue for Canon whilst mitigating channel conflict for the sales
teams
● Leadership role in the launch team for Canon's direct-to-consumer proposition launching six eCommerce sites
across Europe in the space of six months
● Devised the end to end returns functionality for direct sales, working closely with regional and national service
centres, third party logistics carriers and product management teams
● Designed the functionality that underpinned promotions on the website, working with stakeholders in product
management, IT and marketing
● Built a channel pricing strategy that optimised revenue for Canon whilst mitigating channel conflict for the sales
teams
Marketing, Ecommerce, Product Management, Leadership, Management, Sales, Service, Website, It
2013 - 2015
job
Group Head of Category Management
unknown.
Milestone achievements:
• Full P&L accountability for close to £40m of revenue and customer metrics across multiple European trading
brands
• Grew average basket size by 20%, delivering more than £1m of incremental revenue through a focused trading
approach leveraging promotional levers such as quantity breaks and channel pricing
• Increased conversion by 1.5% through optimising eCommerce basics such as email parameters, segmenting the customer base and re-engaging lapsed customers
• Implemented a change-strategy that saw the Group de-risk its £22m of purchases from a single supplier and move to a multi-sourcing model
• Full P&L accountability for close to £40m of revenue and customer metrics across multiple European trading
brands
• Grew average basket size by 20%, delivering more than £1m of incremental revenue through a focused trading
approach leveraging promotional levers such as quantity breaks and channel pricing
• Increased conversion by 1.5% through optimising eCommerce basics such as email parameters, segmenting the customer base and re-engaging lapsed customers
• Implemented a change-strategy that saw the Group de-risk its £22m of purchases from a single supplier and move to a multi-sourcing model
Ecommerce, Management, Sourcing, Category Management
2009 - 2013
job
Digital Category Manager
unknown.
Milestone Achievements:
• Devised and implemented the industry-changing strategy that saw Waterstones launch its digital reading
(eBooks) proposition, growing the business from a standing start to more than 10% of the company's revenue in less than 12 months
• Delivered a £3m project implementing free Wi-Fi in every shop including unique Kindle features only available in Waterstones, vastly improving the customer experience in the process
• Devised and implemented the industry-changing strategy that saw Waterstones launch its digital reading
(eBooks) proposition, growing the business from a standing start to more than 10% of the company's revenue in less than 12 months
• Delivered a £3m project implementing free Wi-Fi in every shop including unique Kindle features only available in Waterstones, vastly improving the customer experience in the process
Customer experience, Less, Manager
2008 - 2009
job
Category Manager - Games/Toys, Convenience and Impulse Products
Red Bull and Mars.
Milestone Achievements:
• Successfully implemented new revenue streams into the business through a convenience product strategy that
saw the introduction of brands such as Coca Cola, Red Bull and Mars
• Double-digit margin growth by shifting strategy from sourcing locally to sourcing directly from Asia
• Successfully implemented new revenue streams into the business through a convenience product strategy that
saw the introduction of brands such as Coca Cola, Red Bull and Mars
• Double-digit margin growth by shifting strategy from sourcing locally to sourcing directly from Asia
Sourcing, Growth, Manager, Asia, Convenience
2007 - 2008
job
Senior Buyer
The Carphone Warehouse.
2006 - 2007
job
Buyer - Satellite Navigation and Mobile Phones
Amazon.
2001 - 2005
job
Assistant Buyer - TV and Home Audio
Comet Group.
Skills: Trained negotiator, experienced workshop facilitator, seasoned speaker, start-up mentoring/coaching
Coaching, Mentoring, Audio, TV, Speaker, Workshop facilitator, Facilitator, Negotiator, Workshop, UP
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