$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Strong marketing profile specialising in social media
Daniela Robu
,
Waltham Cross, United Kingdom
Experience
Other titles
Skills
I'm offering
Paid social
Markets
United Kingdom
Language
English
Fluently
Spanish
Good
Russian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
Global Campaign Manager
OANDA (Fintech).
UK
Campaign Planning and Management
• Responsible for the development and delivery of customer acquisition campaigns across Programmatic Display, Paid Social
(FB, IG, LinkedIn) and Direct Publishers in the NA, UK, EMEA, ASEAN and ANZ markets.
• Managed media agencies for Programmatic Display and Paid Social campaigns execution, ensuring we are continually
identifying optimizations that drive down the cost of customer acquisition, whilst scaling up our digital presence.
• Established and maintained direct partnerships with publishers - including rates negotiation, media packages planning and booking, and performance tracking and analysis.
• Identified new advertising techniques, partnerships, tools and digital channels as means of expanding customer acquisition
in existing and new markets.
• Managed paid media budget planning, ensuring all KPIs are achieved within set budgets. Planned out the deployment of budget across different marketing tactics/channels based on customer acquisition performance.
Campaign Optimisation and Analysis
• Conceptualised structured A/B tests across all campaign layers and continually analyzed KPI and Attribution reports, to evaluate campaign performance, drive channel efficiencies and deliver optimizations in support of corporate objectives.
• Defined and implemented creatives based on performance data, target demographic and geo-location, ensuring the correct
format is used across each digital platform and that the necessary legal approval has been obtained.
• Partnered with the Ad Trafficking team to ensure we capture a holistic view of the customer journey and gather valuable
insights based on different attribution models.
Campaign Planning and Management
• Responsible for the development and delivery of customer acquisition campaigns across Programmatic Display, Paid Social
(FB, IG, LinkedIn) and Direct Publishers in the NA, UK, EMEA, ASEAN and ANZ markets.
• Managed media agencies for Programmatic Display and Paid Social campaigns execution, ensuring we are continually
identifying optimizations that drive down the cost of customer acquisition, whilst scaling up our digital presence.
• Established and maintained direct partnerships with publishers - including rates negotiation, media packages planning and booking, and performance tracking and analysis.
• Identified new advertising techniques, partnerships, tools and digital channels as means of expanding customer acquisition
in existing and new markets.
• Managed paid media budget planning, ensuring all KPIs are achieved within set budgets. Planned out the deployment of budget across different marketing tactics/channels based on customer acquisition performance.
Campaign Optimisation and Analysis
• Conceptualised structured A/B tests across all campaign layers and continually analyzed KPI and Attribution reports, to evaluate campaign performance, drive channel efficiencies and deliver optimizations in support of corporate objectives.
• Defined and implemented creatives based on performance data, target demographic and geo-location, ensuring the correct
format is used across each digital platform and that the necessary legal approval has been obtained.
• Partnered with the Ad Trafficking team to ensure we capture a holistic view of the customer journey and gather valuable
insights based on different attribution models.
Marketing, Advertising, Budget, Deployment, Linkedin, Management, Optimization, Support, Development, KPI, Programmatic, Campaign, Booking, UP, Manager, Social
2017 - 2018
job
Ad Ops Campaign Director
Experian Marketing Services.
UK
Campaign Planning, Optimisation and Measurement
• Responsible for the planning, set up, optimization, tracking and measurement of digital campaigns across both
Programmatic Display and Paid Social (Facebook, Instagram, Twitter) channels.
• Collaborated with clients on understanding their advertising objectives, which allowed me to develop effective campaigns,
recommend best practices and provide problem resolutions.
• Clients included Barclaycard, Bank of America, Oanda, Virgin Money, Estee Lauder and others. I had a client retention rate
of over 90% and personally managed digital spend of over £2 million quarterly.
• Conducted performance analysis for insights and trends which helped identify opportunities to optimize campaigns as per
the KPIs set by the client. Scheduled and executed continuous A/B testing for targeting, creative and bidding strategies.
• Prepared and presented weekly reports and quarterly business reviews to clients, which along with my recommendations,
influenced their digital strategy.
Marketing Solutions Expert
• The 'go to' person within Experian Marketing Services for digital marketing related queries.
• Collaborated with the Head of Ad Ops on developing a diverse Experian digital offering, which included the onboarding of
3rd party tech-vendors (i.e. Google DV360, Amobee) and new digital channels (i.e. Programmatic Display, LinkedIn).
• Developed, alongside the account management and sales teams, complex cross-channel strategies, which used Experian
data in addition to the DSP's native targeting segments.
• Maintained our agency's relationships with Facebook Client Partner and Measurement, Twitter Client Solutions and LinkedIn Client Solutions teams.
Team Leadership
• Managed, led and developed three direct reports, ensuring that they are motivated, accountable for their areas and understand department objectives.
• Developed processes and best practice guides which enhanced and ensured quality in the wider team's performance.
Campaign Planning, Optimisation and Measurement
• Responsible for the planning, set up, optimization, tracking and measurement of digital campaigns across both
Programmatic Display and Paid Social (Facebook, Instagram, Twitter) channels.
• Collaborated with clients on understanding their advertising objectives, which allowed me to develop effective campaigns,
recommend best practices and provide problem resolutions.
• Clients included Barclaycard, Bank of America, Oanda, Virgin Money, Estee Lauder and others. I had a client retention rate
of over 90% and personally managed digital spend of over £2 million quarterly.
• Conducted performance analysis for insights and trends which helped identify opportunities to optimize campaigns as per
the KPIs set by the client. Scheduled and executed continuous A/B testing for targeting, creative and bidding strategies.
• Prepared and presented weekly reports and quarterly business reviews to clients, which along with my recommendations,
influenced their digital strategy.
Marketing Solutions Expert
• The 'go to' person within Experian Marketing Services for digital marketing related queries.
• Collaborated with the Head of Ad Ops on developing a diverse Experian digital offering, which included the onboarding of
3rd party tech-vendors (i.e. Google DV360, Amobee) and new digital channels (i.e. Programmatic Display, LinkedIn).
• Developed, alongside the account management and sales teams, complex cross-channel strategies, which used Experian
data in addition to the DSP's native targeting segments.
• Maintained our agency's relationships with Facebook Client Partner and Measurement, Twitter Client Solutions and LinkedIn Client Solutions teams.
Team Leadership
• Managed, led and developed three direct reports, ensuring that they are motivated, accountable for their areas and understand department objectives.
• Developed processes and best practice guides which enhanced and ensured quality in the wider team's performance.
Twitter, Social, ME, Go, LED, Processes, UP, Native, DSP, Campaign, Google, Programmatic, Retention, Testing, Digital Marketing, Onboarding, Optimization, Sales, Management, Leadership, Linkedin, Team Leadership, Facebook, Account management, Instagram, Advertising, Digital Strategy, Marketing
My education
2010
-
2013
Middlesex University
Bachelors, Business and Marketing
Bachelors, Business and Marketing
2009
-
2010
Alexandru Ioan Cuza University
BSc, Economics
BSc, Economics
Daniela's reviews
Daniela has not received any reviews on Worksome.
Contact Daniela Robu
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Daniela directly in Worksome.
38100+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark