$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Strategy and product management
Priyanshi Mathur
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have more than 5 years of experience, with 36 months as a product marketing manager in consumer
internet companies, and 24 months as the CEO of my venture in the education sector. I am skilled at designing strategy, launching products and running businesses.
internet companies, and 24 months as the CEO of my venture in the education sector. I am skilled at designing strategy, launching products and running businesses.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
freelance
Investment Consultant
InfoEdge Venture Capital.
I was an investment consultant at the VC arm of InfoEdge, a £25bn public conglomerate focused on internet
businesses in India, responsible for recommending future strategy for the fund.
Key Responsibilities:
• Evaluated potential portfolio companies: Building up on my product expertise, I analysed the features,
user flows and customer data of the respective products, interacted with the product teams to understand their roadmap, and designed key metrics for their valuation
• Recommended fund strategy: I developed an investment strategy for the fund and presented my
recommendations to the MD Chairman, CEO and the business heads.
businesses in India, responsible for recommending future strategy for the fund.
Key Responsibilities:
• Evaluated potential portfolio companies: Building up on my product expertise, I analysed the features,
user flows and customer data of the respective products, interacted with the product teams to understand their roadmap, and designed key metrics for their valuation
• Recommended fund strategy: I developed an investment strategy for the fund and presented my
recommendations to the MD Chairman, CEO and the business heads.
Ceo, Internet, UP
2018 - 2019
job
Senior Manager - Product Marketing
Paytm.
I led the product development and launch of a new payment processing channel - EDC Card machines at at Paytm, India's largest mobile payment platform.
Key Responsibilities:
• Created a business model: I spent several weeks meeting all stakeholders in the payments industry,
and gained an in-depth understanding of the product features offered by different players. As an
outcome, I developed a business model that was in-line with the growth plans of the company.
• Designed a market entry strategy: I did extensive market reseach and competitive benchmarking of existing players across their product, pricing and marketing metrics. I also analysed the market size,
our current customer base and target groups, and designed a suitable market entry strategy.
• Defined the product architecture: I worked extensively with the technology teams and defined the hardware and software components of the product. This included both frontend and backend aspects,
including - UI, UX, APIs, branding, parameter encryption, databases, servers, and security.
• Product management: I facilitated the software and testing teams in completing the product
development. I also worked with the finance team to define SOPs with regards to payment settlments,
legal team for drafting of merchant agreements, and customer service team for servicing
• Launch forecasting and management: I directly handled the branding and marketing activities for the product, and also managed the sales, onboarding and customer servicing through respective teams
• Managed relationships with partners: I also evaluated proposals, negotiated commercials and engaged
extensively with vendors, banks, VISA, MasterCard and other partners.
Key Achievements:
• Presented the business plan to the CEO, CFO and the business heads and secured a go-ahead and budget for implementation of the product
• Completed product development in record time - Phase I within 2 months, Phase 2 within 6 months
and final phase within 10 months of go-ahead (less than half of the industry average)
• Achieved more than 100K merchant signups within 6 months of launch, with month-on-month growth
exceeding 100% in some months
• Achieved excellent growth metrics: Average monthly active users - 89%, app downloads - nearly 100K,
churn - less than 15% and overall value of transactions - more than £3 million
Key Responsibilities:
• Created a business model: I spent several weeks meeting all stakeholders in the payments industry,
and gained an in-depth understanding of the product features offered by different players. As an
outcome, I developed a business model that was in-line with the growth plans of the company.
• Designed a market entry strategy: I did extensive market reseach and competitive benchmarking of existing players across their product, pricing and marketing metrics. I also analysed the market size,
our current customer base and target groups, and designed a suitable market entry strategy.
• Defined the product architecture: I worked extensively with the technology teams and defined the hardware and software components of the product. This included both frontend and backend aspects,
including - UI, UX, APIs, branding, parameter encryption, databases, servers, and security.
• Product management: I facilitated the software and testing teams in completing the product
development. I also worked with the finance team to define SOPs with regards to payment settlments,
legal team for drafting of merchant agreements, and customer service team for servicing
• Launch forecasting and management: I directly handled the branding and marketing activities for the product, and also managed the sales, onboarding and customer servicing through respective teams
• Managed relationships with partners: I also evaluated proposals, negotiated commercials and engaged
extensively with vendors, banks, VISA, MasterCard and other partners.
Key Achievements:
• Presented the business plan to the CEO, CFO and the business heads and secured a go-ahead and budget for implementation of the product
• Completed product development in record time - Phase I within 2 months, Phase 2 within 6 months
and final phase within 10 months of go-ahead (less than half of the industry average)
• Achieved more than 100K merchant signups within 6 months of launch, with month-on-month growth
exceeding 100% in some months
• Achieved excellent growth metrics: Average monthly active users - 89%, app downloads - nearly 100K,
churn - less than 15% and overall value of transactions - more than £3 million
Development, Security, Technology, Growth, Implementation, CFO, Testing, Ceo, Hardware, Onboarding, Market entry, Software, App, Backend, Processing, Manager, Go, LED, SoMe, Branding, Backend, Frontend, UX, Product development, UI, Budget, Forecasting, Marketing, Management, Customer service, Sales, Finance, Less, Architecture, Service
2016 - 2018
job
Product Marketing Manager (Business Head)
Mercer Mettl.
I led the online assessments business at Mercer-Mettl, India's largest HR assessments company, handling the product as well as P&L for the vertical.
Key Responsibilities:
● Created the product strategy: I analysed the product pipeline, customer churn, feature requests,
feedback from sales teams and designed the product strategy in alignment with the business targets.
● Voice of customer: I engaged with many large customers and was part of marquee deals to understand
the user journey and customer experience and included those learnings in the product roadmap.
● Product Marketing: I created content strategy, and was directly involved in website optimisation and campaign creation for the product line, keeping a close watch on lead generation and utilisation.
● Product management: I also managed the technical development and release cycles, following the agile methodology for development of psychometric and cognitive assessments.
● People management: I led a business vertical having 5 teams consisting of a total of 35 members
across marketing, product, design, analytics, operations and consulting.
Key Achievements:
● Achieved a revenue of more than £2M, which was 130% of the revenue target and overall a 200% of increase on the annual revenue for the business unit compared to the previous year
● Launched 2 new products - one focused on driving deeper engagements and innovative solutions for
our large clients through a consulting and research vertical, and another focused on bringing in value-
added insights using data analytics to differentiate ourselves from our competitors
● Worked directly with the CEO, COO and founders of the business, engaging in strategic and branding
initiatives, creating board presentations and interacting with the investors during board meetings
Key Responsibilities:
● Created the product strategy: I analysed the product pipeline, customer churn, feature requests,
feedback from sales teams and designed the product strategy in alignment with the business targets.
● Voice of customer: I engaged with many large customers and was part of marquee deals to understand
the user journey and customer experience and included those learnings in the product roadmap.
● Product Marketing: I created content strategy, and was directly involved in website optimisation and campaign creation for the product line, keeping a close watch on lead generation and utilisation.
● Product management: I also managed the technical development and release cycles, following the agile methodology for development of psychometric and cognitive assessments.
● People management: I led a business vertical having 5 teams consisting of a total of 35 members
across marketing, product, design, analytics, operations and consulting.
Key Achievements:
● Achieved a revenue of more than £2M, which was 130% of the revenue target and overall a 200% of increase on the annual revenue for the business unit compared to the previous year
● Launched 2 new products - one focused on driving deeper engagements and innovative solutions for
our large clients through a consulting and research vertical, and another focused on bringing in value-
added insights using data analytics to differentiate ourselves from our competitors
● Worked directly with the CEO, COO and founders of the business, engaging in strategic and branding
initiatives, creating board presentations and interacting with the investors during board meetings
Optimization, LED, User journey, Manager, Online, Campaign, Feature, Content Strategy, Development, Ceo, People management, Website, Marketing, Sales, Analytics, Content, Management, Consulting, Agile, Customer experience, Research, Product Management, Branding, Design
2014 - 2016
job
CEO and Co-founder
Ignitus.
I founded and led a social business venture in the education sector that focused on helping school students
identify the right career for them.
Key responsibilites:
• Conceptualised the product: I spent months interacting with students, parents, teachers, senior
educators and researchers in the school education system to understand their pain points, based on
which I conceptualised the product offerings and program features.
• Established the business model: I set up and managed a B2B2C business model for the venture,
onboarding the schools and managing the sales cycle end to end.
• Managed relationships with partners: I initiated and managed relationships with partner organisations
that faciliated internships for students that were a part of our program
• Led fund raising: I secured seed funding and managed investor discussions for further rounds
• Created content and conducted workshops based on alternate education models
• Hired and managed 15 employees to manage sales, marketing, product and operations
Key Achievements:
• Secured seed funding worth £10k from the incubator CIIE under their IIMAverick fellowship program
• Onboarded 31 schools and signed up more than 8000 students in the first 18 months of launch
• Achieved an overall revenue worth £8k, EBITDA close to £2k at the end of the second year
identify the right career for them.
Key responsibilites:
• Conceptualised the product: I spent months interacting with students, parents, teachers, senior
educators and researchers in the school education system to understand their pain points, based on
which I conceptualised the product offerings and program features.
• Established the business model: I set up and managed a B2B2C business model for the venture,
onboarding the schools and managing the sales cycle end to end.
• Managed relationships with partners: I initiated and managed relationships with partner organisations
that faciliated internships for students that were a part of our program
• Led fund raising: I secured seed funding and managed investor discussions for further rounds
• Created content and conducted workshops based on alternate education models
• Hired and managed 15 employees to manage sales, marketing, product and operations
Key Achievements:
• Secured seed funding worth £10k from the incubator CIIE under their IIMAverick fellowship program
• Onboarded 31 schools and signed up more than 8000 students in the first 18 months of launch
• Achieved an overall revenue worth £8k, EBITDA close to £2k at the end of the second year
Marketing, Content, Sales, Onboarding, Workshops, Ceo, Social Business, LED, UP, Social, Founder
My education
2012
-
2014
IIM Ahmedabad
MBA, General
MBA, General
2008
-
2011
University of Delhi
B.Sc., Food technology
B.Sc., Food technology
Priyanshi's reviews
Priyanshi has not received any reviews on Worksome.
Contact Priyanshi Mathur
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Priyanshi directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark