Lars Bjørn Helgestad , Faxe, Denmark

Experienced planner, leader, communicator and team player with extensive exposure to local and global business strategy, marketing, advertising, direct and digital - agency as well as client side.

Business development expert:
- Planner on agency-side in more than 40 national & international pitches with an impressive track-record
- Multiple agency pitches/search processes as an agency search consultant – with a focus on win/win relationship development

Marcom productivity expert:
- Process optimization on multi-tiered as well as direct go-to-market models, delivering savings, decreased time-to-market and improved flexibility, for local and global clients. Decoupling expert.

Leadership experience:
- Practical experience as CEO in cash strapped company with large # of stakeholders, managing subsidiaries and dealing with legal as well as organizational and motivational issues
- Experience from start-ups and enterprises. Partner in hi-growth agency, sales director in post-2001 web-agency.
- Implementation of Management by objectives in semi-public organizations.

Competent communicator:
- Trained in press strategy & crisis communications
- Editor and journalist of industry portal http://*******.**)
- Content generation and relationship development with expert sources
- Public relations and Social media integration with sales force activity

Integrator of marketing and sales:
- Communications strategy, positioning, concept and offer development
- CRM, customer loyalty, win back strategies
- Agency relations management and optimization
- Digital integration
- Solutions selling, pipeline management and sales management
- Certified sales manager

Strong interpersonal skills:
- Systemic and appreciative approach to dialogue with external and internal partners, employees and clients.
- Management team motivation and coaching.