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Digital marketing expert specialising in operations and sales
Michele Joel, MBA
,
Miami, United States
Experience
Other titles
Skills
I'm offering
A results-driven digital marketing professional in the technology sector, with a focus on content strategy, management, and advertising. I have a deep knowledge of system efficiency, go-to-market launches, new business generation, and digital advertising. I have demonstrated a successful track record with some of the top global technology firms. In my 19 years of marketing experience, I have implemented new campaigns from scratch and also have grown existing campaigns to acquire new leads in a positive and cost-effective way to support the sales team to close and retain customers.
Markets
United States
United Kingdom
Language
English
Fluently
Spanish
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2008 - ?
job
Founder Digital Marketing Strategy & Implementation
GoldBug Group, LLC.
Skills:
• Overseeing internal and external employees, project managing, and go-to-market launches
• Generating new business leads through PPC, SEO, PR, Google Adwords, landing pages,
affiliates, email marketing automation, social media, digital content, events, and promotions
• Branding strategy and design for corporate identity, websites, email, and social media content
• Developing relationship-focused engagement campaigns to attract leads and partnerships
• Managing budgets, business operations, and growth opportunities that meet ROI goals
• Conducting market research analysis using SPSS for quantitative data
• Producing and supporting international events in strategy, coordination, and public speaking
Achievements:
• Managed 12 global direct reports while implementing marketing programs and launches
• Slashed 30% of marketing costs by negotiating pricing and fees, while ensuring the continua-
tion and enhancements of services
• Researched and implemented a new international market entry plan which generated 15M in sales over three years
• Initiated two successful marketing programs, internal communications, and external market-
ing, at the same time for a disruptive tech start-up and held interviews on CNN, ABC, and CBS
Executed PPC and social media marketing programs which resulted in 17% increase of sales,
generating 13M in two years
Companies:
• Hewlett Packard; PC hardware and software products
• TMP Agency / Monster.com; Recruitment platform
• NASA; Space agency, Osirius-Rex Asteroid Sample Return Mission
• Highcharts; Data visualization SaaS
• Altium; PCB Design SaaS
• Proto.io; Design workflow SaaS
• Magnalister; Marketplace cross-platform dashboard system SaaS
• MST Solutions; Salesforce.com business analyst consultancy
• Revolution Money; Online financial payment gateway (took over by American Express)
• Overseeing internal and external employees, project managing, and go-to-market launches
• Generating new business leads through PPC, SEO, PR, Google Adwords, landing pages,
affiliates, email marketing automation, social media, digital content, events, and promotions
• Branding strategy and design for corporate identity, websites, email, and social media content
• Developing relationship-focused engagement campaigns to attract leads and partnerships
• Managing budgets, business operations, and growth opportunities that meet ROI goals
• Conducting market research analysis using SPSS for quantitative data
• Producing and supporting international events in strategy, coordination, and public speaking
Achievements:
• Managed 12 global direct reports while implementing marketing programs and launches
• Slashed 30% of marketing costs by negotiating pricing and fees, while ensuring the continua-
tion and enhancements of services
• Researched and implemented a new international market entry plan which generated 15M in sales over three years
• Initiated two successful marketing programs, internal communications, and external market-
ing, at the same time for a disruptive tech start-up and held interviews on CNN, ABC, and CBS
Executed PPC and social media marketing programs which resulted in 17% increase of sales,
generating 13M in two years
Companies:
• Hewlett Packard; PC hardware and software products
• TMP Agency / Monster.com; Recruitment platform
• NASA; Space agency, Osirius-Rex Asteroid Sample Return Mission
• Highcharts; Data visualization SaaS
• Altium; PCB Design SaaS
• Proto.io; Design workflow SaaS
• Magnalister; Marketplace cross-platform dashboard system SaaS
• MST Solutions; Salesforce.com business analyst consultancy
• Revolution Money; Online financial payment gateway (took over by American Express)
International, Recruitment, Analyst, Growth, Digital Marketing Strategy, Workflow, Public speaking, Implementation, Market entry, Hardware, PCB design, Software, Disruptive tech, Landing pages, Express, Google, PC, PCB, Visualization, Altium, Online, UP, Go, Founder, Social, PPC, Social Media, Marketing, Design, Seo, Branding, Social Media Marketing, Google adwords, MArketing Strategy, Email marketing, Websites, Research, Market research, Digital Marketing, Adwords, Automation, Marketing Automation, Salesforce, Saas, Pr, ROI, Content, Corporate identity, Sales, Spss
2015 - 2015
job
Adjunct Professor
Social Media Capstone.
Skills:
• The course was designed from my professional perspective and made use of extensive real-
life situations and examples and was conducted entirely online
• This format mirrors how professional, global public relations, branding, and advertising teams
increasingly are assembled across geographies and time zones, countries and cultures, work-
ing together using digital and online technologies
Achievements:
• Dean of The Journalism department contacted me to be the first Capstone Adjunct Professor
for the final course
• Co-created the Masters curriculum for the course
• Created and recorded 12 online lectures, managed 15 students individual thesis projects while
working full-time with clients at GoldBug Group, LLC
• The course was designed from my professional perspective and made use of extensive real-
life situations and examples and was conducted entirely online
• This format mirrors how professional, global public relations, branding, and advertising teams
increasingly are assembled across geographies and time zones, countries and cultures, work-
ing together using digital and online technologies
Achievements:
• Dean of The Journalism department contacted me to be the first Capstone Adjunct Professor
for the final course
• Co-created the Masters curriculum for the course
• Created and recorded 12 online lectures, managed 15 students individual thesis projects while
working full-time with clients at GoldBug Group, LLC
Branding, Public relations, Advertising, Online, ME
2002 - 2008
job
Event Manager and Digital Marketing Manager
University of South Florida.
Higher
Digital Marketing, Marketing, Event, Manager
My education
University of Tampa
MBA, Management
MBA, Management
University of Florida
BSc, International Marketing
BSc, International Marketing
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