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jobs
Passionate about marketing and delivering results
Iolanda Cuomo
,
Dartford, United Kingdom
Experience
Other titles
Skills
I'm offering
Results driven marketer with a long and proven track record and the flexibility to work across different sectors.
But don’t just take my word for it, call me in for a chat, let’s talk through your project and see if I’m a fit.
But don’t just take my word for it, call me in for a chat, let’s talk through your project and see if I’m a fit.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
freelance
Self-Employed Digital Marketing and Brand Consultant
ICOH Ltd.
Digital Marketing, Marketing
2018 - 2018
job
Head of Brand and Head of Media
Carpetright.
Working as a consultant has provided the opportunity to work on a diversity of projects, a mix of B2B and B2C clients, consulting for privately owned start-ups through to global brands, most recently covering the roles of Head of Brand and Head of Media for Carpetright ensuring the smooth transition during restructure (September to December 2018) other businesses have included leisure for a new golf business, commercial cleaning, online retail and property development. I've developed brands from conception of logo and identities, advising on their short to long term marketing strategies. We many years of diverse experience, I've developed the ability to move quickly and affect change within a short timeframe.
Marketing, Retail, B2B, Logo, B2C, Consulting, Development, Online
2011 - 2016
job
Head of Marketing
Harveys.
Reporting to the Group Marketing Director, responsible a budget of £30m, covering all ATL marketing, store communications and online content. Harveys have 150 stores and turns over £300m p.a.
• Delivered the successful rebrand and relaunch of Harveys in 2015, resulting in a 2% increase in consideration, +3% spontaneous awareness and +10% sales YOY. Econometrics from June 2016 show YOY ROI had improved across all channels - TV +55%, press +136% and door drops +97%.
* Initiated and implemented one of Harveys most successful campaigns, "Blue X Savings", in FY15/16 delivered £1.7M incremental margin, the highest of all non-peak campaigns run in the last 3 years.
* Set Harveys' brand strategy and promotional planning and implementation in alignment with the Commercial strategy to drive customer engagement, ad awareness is now at its highest point in 5 years moving from 9% to 14%, improved sales performance and cost efficiencies (saving 20% YoY)
• Overhauled Harveys' content omni channel strategy, resulting in restyling photography, TV ads, brochures, as well as creating the Real Living Magazine - now celebrating its 9th edition, with a distribution of 2m through stores and key home interest titles. Driving the digital content and delivers a PR value in excess of £1m per year.
• Created and executed Harveys most successful marketing peak campaign ever recorded, delivering an unprecedented £20m additional revenue YOY over 2 weeks.
* Managed the transition to a new media buying agency resulting in buying efficiencies of 20%.
* Ran the creative agency pitch process resulting in new campaigns to shift the perception and appeal of the Harveys brand to a broader audience, increasing consideration by 2% in just 6 months.
* Achieved savings of £0.5m by moving TV production from 3rd party management to in-house.
* Managed Harveys £10m TV sponsorship deal with Coronation Street for 2 years.
• Delivered the successful rebrand and relaunch of Harveys in 2015, resulting in a 2% increase in consideration, +3% spontaneous awareness and +10% sales YOY. Econometrics from June 2016 show YOY ROI had improved across all channels - TV +55%, press +136% and door drops +97%.
* Initiated and implemented one of Harveys most successful campaigns, "Blue X Savings", in FY15/16 delivered £1.7M incremental margin, the highest of all non-peak campaigns run in the last 3 years.
* Set Harveys' brand strategy and promotional planning and implementation in alignment with the Commercial strategy to drive customer engagement, ad awareness is now at its highest point in 5 years moving from 9% to 14%, improved sales performance and cost efficiencies (saving 20% YoY)
• Overhauled Harveys' content omni channel strategy, resulting in restyling photography, TV ads, brochures, as well as creating the Real Living Magazine - now celebrating its 9th edition, with a distribution of 2m through stores and key home interest titles. Driving the digital content and delivers a PR value in excess of £1m per year.
• Created and executed Harveys most successful marketing peak campaign ever recorded, delivering an unprecedented £20m additional revenue YOY over 2 weeks.
* Managed the transition to a new media buying agency resulting in buying efficiencies of 20%.
* Ran the creative agency pitch process resulting in new campaigns to shift the perception and appeal of the Harveys brand to a broader audience, increasing consideration by 2% in just 6 months.
* Achieved savings of £0.5m by moving TV production from 3rd party management to in-house.
* Managed Harveys £10m TV sponsorship deal with Coronation Street for 2 years.
TV, Brand identity, That you, Online, Production, Campaign, Sponsorship, Implementation, ADS, Marketing, Sales, Content, ROI, Management, Pr, Photography, Budget
2010 - 2010
job
Head of Marketing
Silver Spring Soft Drinks.
Reported to the MD, responsible for the Brand and Communications for 3 national drink brands as well as their tertiary drinks for Tesco, Sainsburys, Asda and Morrisons.
* Developed the 3 year marketing strategy for the business as well as individual brand strategies for each of the drink brands. This resulted in the successful re-launch of Perfectly Clear including the packaging design, store activity, national campaign (press, outdoor, digital and in store sampling events) and a 50% increase in distribution.
* Managed the build and launch of two product websites. Improving SEO through relevant and engaging content and attracting an increase of customer enquires of 23%.
* Conducted qualitative and quantitative research for existing brands and NPD which resulted in the new product development, from concept to production, including a slimming drink, a Christmas variant of Perfectly Clear (sold to Morrisons), 1870 mixers and a children's lunchbox water (sold to Boots).
* Developed the 3 year marketing strategy for the business as well as individual brand strategies for each of the drink brands. This resulted in the successful re-launch of Perfectly Clear including the packaging design, store activity, national campaign (press, outdoor, digital and in store sampling events) and a 50% increase in distribution.
* Managed the build and launch of two product websites. Improving SEO through relevant and engaging content and attracting an increase of customer enquires of 23%.
* Conducted qualitative and quantitative research for existing brands and NPD which resulted in the new product development, from concept to production, including a slimming drink, a Christmas variant of Perfectly Clear (sold to Morrisons), 1870 mixers and a children's lunchbox water (sold to Boots).
Marketing, Design, Seo, MArketing Strategy, Product development, Websites, Research, Packaging, Content, Quantitative research, Development, Npd, Campaign, Production
2007 - 2010
job
Head of Marketing
Allied Carpets.
Reported to the CEO, responsible for their Brand and Communications. Managing a team of 5 and a £15m budget. Allied had over 100 stores and turned over around £150m.
* Re-branded Allied Carpets, including the refit of 55 stores, new logo and launch campaign.
* Owned of all marketing activity including, TV, radio, press, outdoor, research, direct, digital, POS and events, for both the Allied Carpets and General George brands.
* Re-launched and developed the website with improved content and transaction capability, driving web hits from 5,000 to 40,000 per week. Improvements in the web also lead to an increase in Allied at Home bookings from 700 to 1800 per year (atv £1,400).
* Oversaw the sponsorship of the Ideal Home Show & improving ROI on sponsorship by 70%.
* Was responsible for developing and implementing the marketing strategy for both brands.
* Developed Allied's brochure design and distribution, increasing sales from £7m to £15m.
* Re-branded Allied Carpets, including the refit of 55 stores, new logo and launch campaign.
* Owned of all marketing activity including, TV, radio, press, outdoor, research, direct, digital, POS and events, for both the Allied Carpets and General George brands.
* Re-launched and developed the website with improved content and transaction capability, driving web hits from 5,000 to 40,000 per week. Improvements in the web also lead to an increase in Allied at Home bookings from 700 to 1800 per year (atv £1,400).
* Oversaw the sponsorship of the Ideal Home Show & improving ROI on sponsorship by 70%.
* Was responsible for developing and implementing the marketing strategy for both brands.
* Developed Allied's brochure design and distribution, increasing sales from £7m to £15m.
Sales, Ideal, Campaign, Sponsorship, Web, Ceo, Pos, TV, Website, Radio, Marketing, Brochure, Content, ROI, Logo, Budget, Research, MArketing Strategy, Design
2004 - 2007
freelance
Marketing & Events Consultant
Self Employed.
Providing marketing and event consultancy services for several small and large organisations including Comfort Pure, Persil, SMA, The London Golf Club, the Hop Farm, the Publican (CMP) and the Professional Boxing Association. Set up Kent's largest Baby Show attracting footfall of over 6,000 visitors, 100 exhibitors including major sponsorship partnerships with Comfort Pure, Persil and SMA.
Marketing, Event, Sponsorship, UP
1999 - 2004
job
Global Communications & Project Manager
Reuters.
* Initially contracted to work on the Millennium project and later employed to head up Reuters' Global Videoconferencing Department. As part of this role I had to gain a deep understanding of AV technology and all aspects of room design and installation.
* Managing global projects throughout Europe and the US, multi-million pound global technology migrations, AV room and telecommunication installations.
* Management of the Radianz IT help desk, servicing thousands of users worldwide.
* Promoting internal technology services and educating employees on the efficient usage, through delivery of an international training and promotional events programme.
* Managing global projects throughout Europe and the US, multi-million pound global technology migrations, AV room and telecommunication installations.
* Management of the Radianz IT help desk, servicing thousands of users worldwide.
* Promoting internal technology services and educating employees on the efficient usage, through delivery of an international training and promotional events programme.
Design, Project Manager, Training, Management, Technology, It, International, UP, Manager
1997 - 1998
job
Marketing and Events Manager
Workplace Management.
Marketing, Manager
1993 - 1996
job
Account Manager
Nucleus Design and Advertising.
Account Manager, Manager
1989 - 1993
job
Marketing Executive
Macmillan Magazines.
Marketing
My education
2003
-
2005
CIM
Professional, CIM Professional Diploma
Professional, CIM Professional Diploma
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