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jobs
Skilled digital marketing transformation leader
Gaurav Tandon
,
Radlett, United Kingdom
Experience
Other titles
Skills
I'm offering
An experienced digital practitioner with over 15 years of experience in financial services across investment banking, commercial banking and asset management in Europe and Asia-Pacific. An outstanding communicator and problem solver with a strong ability to lead and influence diverse teams across global functions. A leader with expertise in formulating digital strategies, managing senior stakeholders and delivering tangible customer centric digital solutions.
Strong commercial orientation with the ability to balance risk and reward through a deep understanding of digital products and the role they play in the overall digital ecosystem to drive the vision, design and execution of digital propositions.
Subject matter expert in digital marketing, digital marketing technologies, digital transformation and digital delivery across large global enterprises; championing the adoption of new digital tools, embracing a digital culture and an innovative mindset across regional business units and leadership teams.
Strong commercial orientation with the ability to balance risk and reward through a deep understanding of digital products and the role they play in the overall digital ecosystem to drive the vision, design and execution of digital propositions.
Subject matter expert in digital marketing, digital marketing technologies, digital transformation and digital delivery across large global enterprises; championing the adoption of new digital tools, embracing a digital culture and an innovative mindset across regional business units and leadership teams.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
HEAD OF DIGITAL, ASIA-PACIFIC
BNP Paribas Asset Management.
Leading the digital marketing transformation program for the APAC region across 12 countries as part of the BNP Paribas Group's EUR 3 billion investment into digital
Responsible for creating and implementing the digital marketing strategy and roadmap for the APAC region to drive sustainable growth and transform how customers engage with us
Responsible for implementing a seamless, personalized experience across all digital channels through the use of marketing technology and integrating with the CRM tool (Salesforce) to maximize marketing impact
Understanding the client journey and deploying account-based marketing techniques based on user needs
Defining and tracking success criteria metrics and analytics of digital campaigns and using data to optimise
them along with regional marketing teams
Responsible for launching and maintaining regional social media channels including
WeChat in China,
Line in Taiwan and Japan, Facebook,
YouTube,
Twitter
and
LinkedIn
Creating, testing and implementing next generation digital marketing experiences through the usage of AI,
machine learning, data, analytics and automation; including identifying opportunities, creating business
cases and gaining stakeholder buy-in
Leading the user experience design and end-to-end delivery of all digital products and digital marketing
channels in the region within an agile environment
Working with central teams on the selection of the marketing technology stack
Being the single point of contact for all digital marketing projects and regularly communicating and engaging with senior stakeholders in the region including country CEOs and the regional leadership team
Championing the adoption of digital marketing tools, data analytics, design thinking, and agile methodology across the region including coaching the senior leadership team, mentoring junior talent, and supporting
local marketing teams
Exploring new opportunities to ideate, innovate and better meet client needs across all digital touch points
including hackathons, innovation challenges and market insights/trends
Building strong networks externally with agencies, FinTechs and industry partners; and internally across
regional teams and central functions globally
Digital Transformation
Strategic Project Management
Digital Strategy
Stakeholder Management
Digital Marketing
Data Analytics
Design Thinking
CRM
Agile Team Leadership
Change Management
MarTech
User Experience Design
Problem-Solving
Innovation
Artificial Intelligence
Open APIs
Marketing Automation
Automation
Responsible for creating and implementing the digital marketing strategy and roadmap for the APAC region to drive sustainable growth and transform how customers engage with us
Responsible for implementing a seamless, personalized experience across all digital channels through the use of marketing technology and integrating with the CRM tool (Salesforce) to maximize marketing impact
Understanding the client journey and deploying account-based marketing techniques based on user needs
Defining and tracking success criteria metrics and analytics of digital campaigns and using data to optimise
them along with regional marketing teams
Responsible for launching and maintaining regional social media channels including
WeChat in China,
Line in Taiwan and Japan, Facebook,
YouTube,
and
Creating, testing and implementing next generation digital marketing experiences through the usage of AI,
machine learning, data, analytics and automation; including identifying opportunities, creating business
cases and gaining stakeholder buy-in
Leading the user experience design and end-to-end delivery of all digital products and digital marketing
channels in the region within an agile environment
Working with central teams on the selection of the marketing technology stack
Being the single point of contact for all digital marketing projects and regularly communicating and engaging with senior stakeholders in the region including country CEOs and the regional leadership team
Championing the adoption of digital marketing tools, data analytics, design thinking, and agile methodology across the region including coaching the senior leadership team, mentoring junior talent, and supporting
local marketing teams
Exploring new opportunities to ideate, innovate and better meet client needs across all digital touch points
including hackathons, innovation challenges and market insights/trends
Building strong networks externally with agencies, FinTechs and industry partners; and internally across
regional teams and central functions globally
Digital Transformation
Strategic Project Management
Digital Strategy
Stakeholder Management
Digital Marketing
Data Analytics
Design Thinking
CRM
Agile Team Leadership
Change Management
MarTech
User Experience Design
Problem-Solving
Innovation
Artificial Intelligence
Open APIs
Marketing Automation
Automation
Twitter, Marketing Automation, Salesforce, Mentoring, Stakeholder Management, Linkedin, Management, Leadership, Analytics, Technology, Youtube, Automation, Growth, Digital Marketing Strategy, Transformation, Ai, Testing, China, Marketing Technology, Asia, Social, Coaching, Social Media, Marketing, Design, Project Management, Change management, Digital Strategy, User Experience, MArketing Strategy, Machine learning, Digital Marketing, Innovation, Design thinking, User experience design, CRM, Digital transformation, Facebook, Artificial Intelligence, Team Leadership, Agile
2012 - 2014
job
SENIOR DIGITAL MARKETING MANAGER
HSBC Global Banking and Markets & Commercial Banking.
Developed the digital marketing strategy for Global Banking and Markets (GBM) and Commercial Banking
(CMB) businesses to drive the digital vision for the business, including:
Successfully delivered digital marketing campaigns to generate marketing qualified leads through the public website, social media channels, email marketing, display advertising, PPC and affiliate marketing
Led the migration of the GBM public websites onto a new CMS in line with HSBC Group standards
Managed content and promotion of all global public facing and internal staff websites within GBM
Created the HSBC GBM
YouTube,
LinkedIn
and
Twitter
channels in line with the business strategy and the global HSBC Group guidelines to build brand awareness and activation of content
Managed the email marketing platform to automate campaigns and increase open rates by over 15%
Managed the social media platform including creation of best practice guidance for regional countries
Responsible for the GBM and CMB digital marketing budget; building partnerships and negotiating with external suppliers and vendors
(CMB) businesses to drive the digital vision for the business, including:
Successfully delivered digital marketing campaigns to generate marketing qualified leads through the public website, social media channels, email marketing, display advertising, PPC and affiliate marketing
Led the migration of the GBM public websites onto a new CMS in line with HSBC Group standards
Managed content and promotion of all global public facing and internal staff websites within GBM
Created the HSBC GBM
YouTube,
and
channels in line with the business strategy and the global HSBC Group guidelines to build brand awareness and activation of content
Managed the email marketing platform to automate campaigns and increase open rates by over 15%
Managed the social media platform including creation of best practice guidance for regional countries
Responsible for the GBM and CMB digital marketing budget; building partnerships and negotiating with external suppliers and vendors
Linkedin, Social, LED, Manager, Affiliate, Digital Marketing Strategy, Twitter, Banking, Youtube, Website, Content, Digital Marketing, Budget, PPC, CMS, Websites, Email marketing, Advertising, MArketing Strategy, Business strategy, Marketing, Social Media
2009 - 2012
job
DIGITAL MARKETING MANAGER
HSBC Global Banking and Markets.
Supported the Head of GBM Marketing to deliver the marketing strategy through digital channels.
Managed all global GBM public websites including the creation and activation of content to drive traffic and engagement
Successfully implemented an SEO plan to increase visitors to the public website by over 25%
Responsible for creating digital content across digital channels including social media
Generated web reports through Google Analytics and WebTrends
Managed all global GBM public websites including the creation and activation of content to drive traffic and engagement
Successfully implemented an SEO plan to increase visitors to the public website by over 25%
Responsible for creating digital content across digital channels including social media
Generated web reports through Google Analytics and WebTrends
Digital Marketing, Social Media, Marketing, Seo, Google analytics, MArketing Strategy, Websites, Content, Analytics, Website, Web, Google, Manager, Social
My education
School of Oriental and African Studies SOAS University of London
N/a, N/a
N/a, N/a
University of Virginia
N/a, Agile Meets Design Thinking
N/a, Agile Meets Design Thinking
University of Virginia
N/a, UX Design
N/a, UX Design
University of Michigan
N/a, Design Strategy
N/a, Design Strategy
University of Sydney
N/a, N/a
N/a, N/a
?
-
2016
n/a
Professional, Digital Marketing
Professional, Digital Marketing
?
-
2011
Institute of Direct Marketing
Professional, Marketing
Professional, Marketing
?
-
2005
Charted Institute of Marketing
BSc, Economics
BSc, Economics
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