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Project manager specialising in quality assurance
Karen Todd
,
Edinburgh, United Kingdom
Experience
Other titles
Skills
I'm offering
Quality Assurance and Quality Control for Offshore Wind Projects using previous experience in data analysis and reporting to assist clients with documentation reporting and project management. Managing documentation retrieval and distribution within a secure data management system and maintain associated standards required for accurate information management.
An enthusiastic, resourceful, experienced and flexible professional within sales, marketing and project management with broad experience across the spectrum of event management from seminars and conferences through to major national events. Uses excellent interpersonal and leadership skills to enthuse clients, customers and delegates and establishes good working relationships with all personnel. A proven track record of building turnover and cutting costs without cutting standards. Extensive knowledge of building multi-channel marketing campaigns across wide variety of digital, social and analytics to maximize ROI in all projects.
An enthusiastic, resourceful, experienced and flexible professional within sales, marketing and project management with broad experience across the spectrum of event management from seminars and conferences through to major national events. Uses excellent interpersonal and leadership skills to enthuse clients, customers and delegates and establishes good working relationships with all personnel. A proven track record of building turnover and cutting costs without cutting standards. Extensive knowledge of building multi-channel marketing campaigns across wide variety of digital, social and analytics to maximize ROI in all projects.
Markets
United States
Language
English
Fluently
Spanish
Good
French
Good
Ready for
Full time contractor
Available
My experience
2017 - ?
freelance
Consultant, QA/QC
GeoSea.
Partnership
QA, QC
2017 - 2017
job
Sales Manager UK
Conference Partners Ltd.
Sales, Manager
2016 - 2017
job
Event Manager
UK Property Professionals.
Event, Manager
2015 - 2016
job
Marketing, Sales & Events Manager
Thrive for Business.
Quality control, quality assurance and documentation review/control for Merkur Offshore Wind Project based in Aviles, Spain. Database creation and constant maintenance for all material certificates, responsible for review of subcontractors material traceability, assuring all materials used are within standards and requirements of project. Assisting and training subcontractor personnel to produce final documentation packs to client specified standards. Advising and assisting both client and subcontractors within project progress meetings. Ensuring subcontractor has up to date tools, training and databases to assist with their production of accurate documentation. In consultation with project engineers and project technical manager produce final As-Built Bill of Materials, Steelwork, Weld and Corrosion Protection documentation. Well versed in all procedures required to keep records and logs of documentation retrievals, updates, distribution and removal from online library. Fully competent with all security matters associated for securely held project documentation. Wide range of administrative skills necessary for all aspects of project management, scheduling of meetings, team coordination and presentation preparation.
Delivering sales strategy and revenue growth for international congresses and association conferences. Developing new business prospectus, sponsorship propositions, managing and maintaining key clients, identifying key opportunities and business development across all industry sectors. Maintaining sales database, reporting all project budgets and revenues to board of directors, producing all marketing and sales strategies for UK and European projects, compiling bid and tender documents. Full responsibility for all sponsorship and sales marketing campaigns to grow revenue and client base for CPI and their clients.
Creation and delivery of event portfolio including conferences, seminars and networking events across numerous cities in the UK. Securing speakers, sponsors and exhibitors, venue sourcing and full responsibility for event production and coordination of staff. Full responsibility for budgets and revenue generation in line with business strategy and income targets. Creating and delivering effective marketing campaigns to drive revenue, delegate sales and ensure maximum exposure for UKPP and associated partner organisations. Managing the UKPP membership organisation including delivering marketing initiatives to drive membership. Producing all copy for marketing, online blogs, posts and discussions.
Focus on B2B facilitated network connections with a view to increase collaboration, knowledge sharing and increasing revenues for clients and members. Multi-channel marketing strategy increasing customer engagement, inbound clients and revenue generation. Full responsibility for CMS, CRM, budgets, database resourcing and sponsorship/revenue targets. Using a wide range of software tools for digital marketing strategies, ensuring brand awareness and consistency across campaigns. Direct email marketing targeted complimented with a fully integrated campaign on LinkedIn, Twitter, blogs, newsletters and press releases. Activity tracked and analysed to ensure the most effective messages per industry sector can be replicated to our advantage and also that all consequent marketing can be adaptive as well as automated to ensure lead to a conversion for the sales team
Delivering sales strategy and revenue growth for international congresses and association conferences. Developing new business prospectus, sponsorship propositions, managing and maintaining key clients, identifying key opportunities and business development across all industry sectors. Maintaining sales database, reporting all project budgets and revenues to board of directors, producing all marketing and sales strategies for UK and European projects, compiling bid and tender documents. Full responsibility for all sponsorship and sales marketing campaigns to grow revenue and client base for CPI and their clients.
Creation and delivery of event portfolio including conferences, seminars and networking events across numerous cities in the UK. Securing speakers, sponsors and exhibitors, venue sourcing and full responsibility for event production and coordination of staff. Full responsibility for budgets and revenue generation in line with business strategy and income targets. Creating and delivering effective marketing campaigns to drive revenue, delegate sales and ensure maximum exposure for UKPP and associated partner organisations. Managing the UKPP membership organisation including delivering marketing initiatives to drive membership. Producing all copy for marketing, online blogs, posts and discussions.
Focus on B2B facilitated network connections with a view to increase collaboration, knowledge sharing and increasing revenues for clients and members. Multi-channel marketing strategy increasing customer engagement, inbound clients and revenue generation. Full responsibility for CMS, CRM, budgets, database resourcing and sponsorship/revenue targets. Using a wide range of software tools for digital marketing strategies, ensuring brand awareness and consistency across campaigns. Direct email marketing targeted complimented with a fully integrated campaign on LinkedIn, Twitter, blogs, newsletters and press releases. Activity tracked and analysed to ensure the most effective messages per industry sector can be replicated to our advantage and also that all consequent marketing can be adaptive as well as automated to ensure lead to a conversion for the sales team
Software, Network, Security, Twitter, Blogs, Quality Assurance, Growth, Offshore, Development, Sourcing, Organization, International, Sponsorship, Campaign, Production, Online, UP, Manager, Training, Marketing, Business development, Business strategy, Project Management, MArketing Strategy, Email marketing, CRM, CMS, Digital Marketing, Marketing and sales, B2B, Database, Event, Networking, Linkedin, Management, Sales
2015 - 2015
job
Exhibitions Sales & Marketing Manager
BiP Solutions.
Event Management - freelance
Marketing large scale national exhibitions and conferences to both public sector and industry audiences. Developing and implementing marketing strategies for all events for both acquisition and retention pre and post events. Executing targeted campaigns within an internally held database and sourcing media partners and associations to increase marketing activity and event exposure. With full budget responsibility for all marketing collateral including sales brochures, conference brochures, advertisements both digital and print. Copy write and proof all marketing materials from websites and email campaigns to exhibition guides and advertisements. Developing all campaigns and overseeing all design and production of marketing materials. Using media tools, PR and social platforms to produce a full strategy across all channels. Providing full analysis of database targeting and marketing activity on a weekly basis and producing detailed reports to management for budgets and revenue targets.
Self-employed for various projects including Finish Line Manager, Scottish Kilomathon, Finish Area Manager, Edinburgh Marathon for GSI Events for four consecutive years. Previously Installations Manager with DPI responsible for clients including Scottish Swimming National Events, Cineworld & Student Living. Increasing my knowledge of the large format print industry. Continuing my experience managing installation crews and branding of national sporting events and developing my knowledge of large scale branding via window vinyl installation, hoarding covering on construction sites, marketing suite brand application, exhibition displays and event branding using fabric frame displays, flags, banners and pop up display units. Advising clients throughout exhibition and event design process, ensuring that all products meet the creative brief and company brand requirements. Coordinating suppliers of products, installation teams and submitting all necessary Health and Safety reports, risk assessments and method statements.
Project Coordinator
Glasgow 2014 Look of the Games.
Marketing large scale national exhibitions and conferences to both public sector and industry audiences. Developing and implementing marketing strategies for all events for both acquisition and retention pre and post events. Executing targeted campaigns within an internally held database and sourcing media partners and associations to increase marketing activity and event exposure. With full budget responsibility for all marketing collateral including sales brochures, conference brochures, advertisements both digital and print. Copy write and proof all marketing materials from websites and email campaigns to exhibition guides and advertisements. Developing all campaigns and overseeing all design and production of marketing materials. Using media tools, PR and social platforms to produce a full strategy across all channels. Providing full analysis of database targeting and marketing activity on a weekly basis and producing detailed reports to management for budgets and revenue targets.
Self-employed for various projects including Finish Line Manager, Scottish Kilomathon, Finish Area Manager, Edinburgh Marathon for GSI Events for four consecutive years. Previously Installations Manager with DPI responsible for clients including Scottish Swimming National Events, Cineworld & Student Living. Increasing my knowledge of the large format print industry. Continuing my experience managing installation crews and branding of national sporting events and developing my knowledge of large scale branding via window vinyl installation, hoarding covering on construction sites, marketing suite brand application, exhibition displays and event branding using fabric frame displays, flags, banners and pop up display units. Advising clients throughout exhibition and event design process, ensuring that all products meet the creative brief and company brand requirements. Coordinating suppliers of products, installation teams and submitting all necessary Health and Safety reports, risk assessments and method statements.
Project Coordinator
Glasgow 2014 Look of the Games.
Sourcing, Social, Manager, UP, Marathon, Production, Safety, Public sector, Retention, Health, Coordinator, Design process, Marketing, Event design, Sales, Management, Pr, Event, Print, Database, Budget, Websites, Branding, Design
2014 - 2014
freelance
Marketing Consultant
ICON.
Marketing
2010 - 2013
job
Conference Marketing & Sales Manager
Holyrood Communications.
Organised all marketing print material and distribution, negotiated print and mailing costs, creating considerable savings to the marketing budgets of all events. Advised conference research team on potential audience possibilities for each conference subject and compiled delegate sales forecasts. Plan and execute marketing strategies and deadlines for completion of all marketing materials, campaigns and direct digital marketing.
Oversaw and monitored conference delegate bookings and weekly analysis of trends from all marketing activity. Managed feedback e-mail communication between contacts ensuring maintenance of the corporate communications strategy. Analysed marketing data, including collating reports in liaison with other departments to compile regular marketing reports for management team. Assisted in the analysis of trends and patterns on KPIs and in providing advice on areas of improvement.
Produced and researched new business contact lists and fulfilling ongoing contacts. Liaised with research and sales teams to produce potential new business leads for conference attendance and commercial opportunities. Management of contracts for sponsors and exhibitors and all marketing in tandem with their requirements for each event.
Oversaw allocation of printed marketing resources and publications. Managed a library of publications produced by the company. Liaised with outside parties in order to coordinate exhibitions and presentation of HC at outside events. Coordinated requirements for sponsors and third parties at all Holyrood conferences and events.
Managed and maintained all commercially sensitive data and information held by HC with the assistance of the marketing team database administrator. Ensured accurate download of conference bookings and their transfer to the finance team for account processing. Monitored and advised in segmenting database for purposes of targeted marketing, including the compilation of a sophisticated categorisation process for accurate cross-referencing and reports on all data held within the bespoke database.
Maintained subscription data lists for the company's main fortnightly publication, Holyrood Magazine, and 11 periodic supplements. Liaised with printers and distributors for these publications.
Oversaw and monitored conference delegate bookings and weekly analysis of trends from all marketing activity. Managed feedback e-mail communication between contacts ensuring maintenance of the corporate communications strategy. Analysed marketing data, including collating reports in liaison with other departments to compile regular marketing reports for management team. Assisted in the analysis of trends and patterns on KPIs and in providing advice on areas of improvement.
Produced and researched new business contact lists and fulfilling ongoing contacts. Liaised with research and sales teams to produce potential new business leads for conference attendance and commercial opportunities. Management of contracts for sponsors and exhibitors and all marketing in tandem with their requirements for each event.
Oversaw allocation of printed marketing resources and publications. Managed a library of publications produced by the company. Liaised with outside parties in order to coordinate exhibitions and presentation of HC at outside events. Coordinated requirements for sponsors and third parties at all Holyrood conferences and events.
Managed and maintained all commercially sensitive data and information held by HC with the assistance of the marketing team database administrator. Ensured accurate download of conference bookings and their transfer to the finance team for account processing. Monitored and advised in segmenting database for purposes of targeted marketing, including the compilation of a sophisticated categorisation process for accurate cross-referencing and reports on all data held within the bespoke database.
Maintained subscription data lists for the company's main fortnightly publication, Holyrood Magazine, and 11 periodic supplements. Liaised with printers and distributors for these publications.
Digital Marketing, Marketing, Research, Database, Print, Event, Contracts, Management, Sales, Finance, Administrator, Patterns, Contracts, Manager, Processing
2006 - 2010
job
Marketing Officer
MacKay Hannah Ltd.
Event Promotion - made key contribution to a comprehensive marketing organisation that routinely communicated with large professional audiences via a wide range of media. Prepared marketing correspondence for paper mailing and e-mail marketing, liaised with printers in all aspects of design and production of promotional material, proof read all promotional material, developed relationships with partner organisations to enable third party marketing through their contacts/databases, monitored responses to e-mail marketing and telesales, updated company website with forthcoming events and up-to-date information, created press releases and liaised with media contacts to continually promote the company and their products, was an integral member in promoting and marketing Transport Times Awards, conferences and maintaining a subscription based database.
Event Analysis - performed an important quality assurance role involving the development and maintenance of resources to monitor and evaluate event marketing strategies and analyse evidence of event performance. Prepared "end of day" reports on event bookings numbers and telesales activity of marketing team, provided booking forecasts and actions to ensure team working to best capacity, reviewed information from conference feedback forms to continually improve products, services and profiles.
Event Management - this was a multi-task aspect of the marketing post ensuring the smooth transition of the event plan into reality at the event itself such as liaising with supporters/sponsors regarding product placement and exhibition places being adequate for their needs. Briefed staff, exhibitors and speakers as to their roles and participation in the event. Performed a variety of "shop window" functions such as greeting delegates and assisting with registration, greeting guest speakers and liaising with the event manager to ensure all speakers were aware of the timing of their speeches and familiarisation with the audio/visual presentation equipment, liaising with venue staff to ensure proceedings on the day are up to our/clients specifications.
Database Management - Management, development and maintenance of databases essential for the running of a client-based operation. Effective use of databases formed the basis of a widespread communications network with clients, private and public sector partners as well as other key stakeholders.
Event Analysis - performed an important quality assurance role involving the development and maintenance of resources to monitor and evaluate event marketing strategies and analyse evidence of event performance. Prepared "end of day" reports on event bookings numbers and telesales activity of marketing team, provided booking forecasts and actions to ensure team working to best capacity, reviewed information from conference feedback forms to continually improve products, services and profiles.
Event Management - this was a multi-task aspect of the marketing post ensuring the smooth transition of the event plan into reality at the event itself such as liaising with supporters/sponsors regarding product placement and exhibition places being adequate for their needs. Briefed staff, exhibitors and speakers as to their roles and participation in the event. Performed a variety of "shop window" functions such as greeting delegates and assisting with registration, greeting guest speakers and liaising with the event manager to ensure all speakers were aware of the timing of their speeches and familiarisation with the audio/visual presentation equipment, liaising with venue staff to ensure proceedings on the day are up to our/clients specifications.
Database Management - Management, development and maintenance of databases essential for the running of a client-based operation. Effective use of databases formed the basis of a widespread communications network with clients, private and public sector partners as well as other key stakeholders.
Quality Assurance, Product Placement, Manager, UP, Production, Booking, Public sector, Organization, Development, Marketing, Audio, Website, Network, Management, E-mail marketing, Event, Database, Design
1998 - 2006
job
Co-owner / Manager
Lost Sock Diner.
General day-to-day running of bistro, stock control, staff management & rotas, supplier negotiation/purchasing, front of house management. Financial administration - produced year-end accounts and financial reports, kept weekly ledgers, provided quarterly bank reconciliation statements, produced quarterly VAT statements, payroll and employer PAYE contributions. Event management - liaised with clients regarding all aspects of event project management, from initial theme, venue, menu planning, coordinating staff, event itinerary, final production of event food, wine and entertainment.
Project Management, Administration, Event, Management, Production, Manager
My education
1986
-
1989
Berwickshire High School
N/a, N/a
N/a, N/a
?
-
1994
Heriot Watt University
Bachelors, General Studies
Bachelors, General Studies
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