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Digital Marketing Consultant - More than 10 years experience
Stephen Power
,
Senningerberg, Luxembourg
Experience
Other titles
Skills
I'm offering
Irish citizen and digital marketing consultant looking to draw on previous international experience to make a big impact with digital marketing activities for innovative and ambitious brands.
Proven revenue generator from sales and marketing activities, a real strategic thinker with superb commercial acumen. Constantly looking to innovate, improve and develop skills as a professional to continually add value to clients and partners.
Particularly interested in customer journey's and customer experience.
Proven revenue generator from sales and marketing activities, a real strategic thinker with superb commercial acumen. Constantly looking to innovate, improve and develop skills as a professional to continually add value to clients and partners.
Particularly interested in customer journey's and customer experience.
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
HEAD OF STRATEGY
TINDERPOINT.
Formulation of complete digital marketing strategies for each client & campaign, from briefing process, content audits and development to overseeing execution, campaign analysis & reporting.
Broad range of skills utilized; leading and overseeing content creation, customer journey & persona mapping, channel planning and optimization tactics, project and account management, testing & analysis.
Key Highlights:
• Led the strategy, campaign plan and execution for leading international B2B brands, including Pfizer, SUSE, Global Payments and OpenSky.
• In-house content marketing activities, including development of thought leadership articles on digital marketing subjects.
• Project managed numerous once off, large scale projects and acted as liason between Tinderpoint internal team members, client teams and third party providers.
Broad range of skills utilized; leading and overseeing content creation, customer journey & persona mapping, channel planning and optimization tactics, project and account management, testing & analysis.
Key Highlights:
• Led the strategy, campaign plan and execution for leading international B2B brands, including Pfizer, SUSE, Global Payments and OpenSky.
• In-house content marketing activities, including development of thought leadership articles on digital marketing subjects.
• Project managed numerous once off, large scale projects and acted as liason between Tinderpoint internal team members, client teams and third party providers.
Digital Marketing, Content marketing, Marketing, Content creation, Account management, B2B, Management, Leadership, Content, Testing, Development, International, Campaign, LED, Formulation
2015 - 2018
job
DIRECTOR
EUREKA DIGITAL.
Co-Founder of digital marketing consultancy business, Eureka Digital, who specialized in developing revenue streams for early growth digital business and tech start-ups.
Key Highlights:
• Developed the go-to-market strategy and revenue plan for SaaS customer identity platform www.socleversocial.com, which achieved a run rate of over AU$1 million per annum in subscription billings within the first 12 months of operation.
• Advisory on digital marketing activities for new student acquisition for Needtolearn.com.au grew recruitment numbers from zero to over 500 recruits per month, within the required target Cost-per-Acquisiton KPI metrics.
• Complete re-design of sales operations and marketing activities for www.coursesnow.com.au reduced the cost per sale from AS$900 to AU$400 within 3 months.
Key Highlights:
• Developed the go-to-market strategy and revenue plan for SaaS customer identity platform www.socleversocial.com, which achieved a run rate of over AU$1 million per annum in subscription billings within the first 12 months of operation.
• Advisory on digital marketing activities for new student acquisition for Needtolearn.com.au grew recruitment numbers from zero to over 500 recruits per month, within the required target Cost-per-Acquisiton KPI metrics.
• Complete re-design of sales operations and marketing activities for www.coursesnow.com.au reduced the cost per sale from AS$900 to AU$400 within 3 months.
Digital Marketing, Marketing, Design, Saas, Sales, Recruitment, Growth, KPI, Go, Founder
2010 - 2015
job
ACCOUNT DIRECTOR
DYNAMIC CREATIVE.
Client lead in a very successful growth period, which saw the doubling of net agency billings for performance led digital marketing agency services and SaaS platform usage.
Key Highlights:
• Strategy lead for multiple household names with multi-million (AU) customer acquisition budgets including Tabcorp, Flight Centre, Desination NSW, Lend Lease, One Big Switch, Betfred, Fiji Airways, and GraysOnline.
• Integral part of senior leadership team that scaled the business from a head count of 15 to over 50 in a four year period, and more than doubling net agency billings in the process.
• Analysis and improvement activities generated an extra 8,000 leads per month for Flight Centre Group, within the target CPA, growing campaign spend 25% over the first year of activity.
• Grew campaign spend for Fiji Airways from AU$6,000 per month to over AU$100,000 per month by expanding campaigns into new channels and geographies, such as North America.
• CRO advisory acorss the full conversion funnel, including landing landing pages, website design and using analytics and testing to optimize paths to conversion.
Key Highlights:
• Strategy lead for multiple household names with multi-million (AU) customer acquisition budgets including Tabcorp, Flight Centre, Desination NSW, Lend Lease, One Big Switch, Betfred, Fiji Airways, and GraysOnline.
• Integral part of senior leadership team that scaled the business from a head count of 15 to over 50 in a four year period, and more than doubling net agency billings in the process.
• Analysis and improvement activities generated an extra 8,000 leads per month for Flight Centre Group, within the target CPA, growing campaign spend 25% over the first year of activity.
• Grew campaign spend for Fiji Airways from AU$6,000 per month to over AU$100,000 per month by expanding campaigns into new channels and geographies, such as North America.
• CRO advisory acorss the full conversion funnel, including landing landing pages, website design and using analytics and testing to optimize paths to conversion.
Digital Marketing, Marketing, Design, Saas, Leadership, Analytics, Website, Net, Landing pages, Growth, Testing, Cro, Campaign, LED
2007 - 2010
job
BUSINESS DEVELOPMENT MANAGER
FAIRFAX DIGITAL.
Media Sales leader across Fairfax Digital's portfolio of 220+ websites, specializing within the business and finance vertical.
Key Highlights:
• Secured the largest ongoing revenue deal of approx. AU$2 million per annum, with the cross-network partnership with comparison engine Mozo. This deal involved advanced negotiation, project management and product development skills.
• Key player in the rollout of Fairfax Digitals programattic offering, leading the internal and external adoption within the business and with clients. This led to an additional revenue stream with approx. AU $1 million recognised within the first year.
Key Highlights:
• Secured the largest ongoing revenue deal of approx. AU$2 million per annum, with the cross-network partnership with comparison engine Mozo. This deal involved advanced negotiation, project management and product development skills.
• Key player in the rollout of Fairfax Digitals programattic offering, leading the internal and external adoption within the business and with clients. This led to an additional revenue stream with approx. AU $1 million recognised within the first year.
Business development, Project Management, Product development, Websites, Management, Sales, Finance, Network, Development, LED, Manager
2006 - 2007
job
SALES MANAGER, NEW BUSINESS @ CATCH
REED BUSINESS INFORMATION.
Catch was a newly established online division of Reed Business Information. This role had a strong focus on educating customers of the benefits of online advertising and search engine marketing, migrating customer spend from print to online channels.
Key Highlights:
• Led a team of 9 Sales Executives, continually overachieving on group target by 25%
Key Highlights:
• Led a team of 9 Sales Executives, continually overachieving on group target by 25%
Marketing, Advertising, Print, Sales, Search, Online, LED, Manager
My education
2016
-
2017
International University of Monaco Groupe INSEEC
Master of Business Administration (M.B.A.), Innovation & Entrepreneurship
Master of Business Administration (M.B.A.), Innovation & Entrepreneurship
2001
-
2005
Waterford Institute of Technology
Bachelors, MARKETING (Minor in Marketing)
Bachelors, MARKETING (Minor in Marketing)
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