Lauren Treiber , London, United Kingdom

🤵 me on linkedin 🤵

I help global brands find their voice, say what they mean, and mean what they say.

I’m a senior brand strategist, writer, and tone of voice lead with 12+ years’ experience building brand architecture, messaging, and identity systems from scratch. I’ve led strategy and naming work for legacy rebrands, post-merger consolidations, and multi-brand portfolios. I specialise in making complex ideas clear, customer voices heard, and creative teams feel grounded. I also tell excellent jokes.

Whether I build your brand's tone of voice, map your brand architecture, or pummel the living daylights out of your customer segmentation, you better believe I'm doing it with optimism, laughter, some weirdly intense focus, and a minimum of three drinks on my desk.


🥳 me in real life 🥳

I write. I read. I talk to people. I make things make sense.

I research the bajezus out of everything. I devour any topic the second it interests me. My head's in the clouds and my feet are planted firmly on the ground.

I make do with what I have. And I am determined to leave the world better than I found it.

Here's how:

- Regularly volunteered for human rights initiatives and international law reform 🇺🇳
- Launched a restorative storytelling project (still running, thankfully without my help, 10 years later) 🕊
- Ran my own business (a vintage pop-up & online shop) 🕺
- Produced a few charity albums & EPs 🎧
- Managed communities of UK artists and connected them to fairly-paid opportunities 🤝
- Accidentally grew a “UK life” TikTok account to 108k in less than 6 months 💂
- Tried and failed, twice, to learn French 🤷‍♀️

I’ve also babysat, taught children’s singing lessons, and worked in a (now bankrupted) Quiznos. (I’ll wait for you to Google “Quiznos” and come back).
I have an eclectic experience with brand and comms, from small midwestern American business and #theatre companies to London-based corporate giants. I take the What, find the Why, and tell a story. Throughout this process I ask as many questions as possible, brainstorm incessantly, and pore through internal and external research and resources to ensure my understanding of the customer base. I adapt quickly and deliver strong creative concepts and strategies.

I’ve also spent many years onstage as an actor, director, and singer - I love working with diverse groups huddled around a common goal. At work, I value humour, fresh big-picture thinking, and empathy.

Also I once won a #storytelling contest about a botched family Thanksgiving. Ask me about it sometime.