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Senior
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jobs
Emily Laws
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
My experience
2017 - ?
job
Events and Partnerships Manager, Fever-Tree
UK Brand.
Key achievements:
• Brought events in-house in 2019 (having previously collaborated with an external operator),
building a new team, decreasing spend on events by £500k and regaining complete control
over the delivery of our brand activations
• Worked alongside the Global Brand Manager to deliver a brand-new Fever-Tree website,
including the world's biggest database of spirits brands and mixer pairings
• Delivered a new ATL campaign featuring Fever-Tree's Gin & Tonic Pairing Wheel, working
with our media buying agency to run print media and OOH media across London
Underground
• Created soon-to-launch campaign for Fever-Tree's new serve focus, Whisky & Ginger Ale,
creating a new look and feel that remains on-brand whilst setting the new serve aside from our Gin & Tonic advertising
• Led Whisky & Ginger Ale sampling campaign across events and key on-trade accounts,
working closely with the on-trade marketing team and events management team
• Worked with innovation team at Caffè Nero, managing the launch of a new serve - the
'Espresso Tonic' -, selling 30k units in the first two months and achieving new Fever-Tree
listing in over 500 Caffè Nero outlets across in the UK
• Worked with experiential agency to deliver Fever-Tree activations at 113 event dates in 2018,
serving 100k customers - sharing the brand story and getting drinks in hands
Key responsibilities:
• Working alongside Marketing Director to create and implement annual strategic brand plan
• Managing relationships with multiple external agencies including our PR, media buying,
design, experiential and event staffing agencies
• Management of events and activations budget as well as brand A&P spend
• Delivery of financial targets and brand KPIs
• Planning and media buying for ATL campaigns
• Negotiating sponsorship and partnership contracts
• Creating concepts for and project managing brand activations
• Supporting field sales team with guidelines and ways of working
• Managing and developing the three members of the brand, events and partnerships team
• Managing relationships with key spirits partners such as Diageo, Pernod Ricard, Campari,
William Grant, Sipsmith, Chase, Warner Edwards and many more
• Managing relationships with charitable partners including The Woodland Trust and Malaria
No More
• Managing consumer events partners - including Lord's Cricket Ground, The Open, Lendy
Cowes Week and London Cocktail Week
• Creating training documents and guidelines for our events staff, ensuring the brand story is
always being delivered correctly and in keeping with our wider strategy
• Working with the Digital Content Manager to plan content, direct photoshoots and ensure the tone of voice across our social channels is always engaging and on-brand
• Brought events in-house in 2019 (having previously collaborated with an external operator),
building a new team, decreasing spend on events by £500k and regaining complete control
over the delivery of our brand activations
• Worked alongside the Global Brand Manager to deliver a brand-new Fever-Tree website,
including the world's biggest database of spirits brands and mixer pairings
• Delivered a new ATL campaign featuring Fever-Tree's Gin & Tonic Pairing Wheel, working
with our media buying agency to run print media and OOH media across London
Underground
• Created soon-to-launch campaign for Fever-Tree's new serve focus, Whisky & Ginger Ale,
creating a new look and feel that remains on-brand whilst setting the new serve aside from our Gin & Tonic advertising
• Led Whisky & Ginger Ale sampling campaign across events and key on-trade accounts,
working closely with the on-trade marketing team and events management team
• Worked with innovation team at Caffè Nero, managing the launch of a new serve - the
'Espresso Tonic' -, selling 30k units in the first two months and achieving new Fever-Tree
listing in over 500 Caffè Nero outlets across in the UK
• Worked with experiential agency to deliver Fever-Tree activations at 113 event dates in 2018,
serving 100k customers - sharing the brand story and getting drinks in hands
Key responsibilities:
• Working alongside Marketing Director to create and implement annual strategic brand plan
• Managing relationships with multiple external agencies including our PR, media buying,
design, experiential and event staffing agencies
• Management of events and activations budget as well as brand A&P spend
• Delivery of financial targets and brand KPIs
• Planning and media buying for ATL campaigns
• Negotiating sponsorship and partnership contracts
• Creating concepts for and project managing brand activations
• Supporting field sales team with guidelines and ways of working
• Managing and developing the three members of the brand, events and partnerships team
• Managing relationships with key spirits partners such as Diageo, Pernod Ricard, Campari,
William Grant, Sipsmith, Chase, Warner Edwards and many more
• Managing relationships with charitable partners including The Woodland Trust and Malaria
No More
• Managing consumer events partners - including Lord's Cricket Ground, The Open, Lendy
Cowes Week and London Cocktail Week
• Creating training documents and guidelines for our events staff, ensuring the brand story is
always being delivered correctly and in keeping with our wider strategy
• Working with the Digital Content Manager to plan content, direct photoshoots and ensure the tone of voice across our social channels is always engaging and on-brand
Content, Many more, Social, Manager, That you, LED, Contracts, Campaign, Sponsorship, Website, Sales, Contracts, Design, Management, Pr, Event, Print, Budget, Database, Training, Advertising, Innovation, Marketing
2015 - 2017
job
Head of PR, Marketing and Partnerships, Street Feast
London Union PLC.
Key achievements:
• Managed PR campaigns including the launch of London Union and a £2.5m crowd fund
which earned a double page spread in The Sunday Times
• Created social media and e-newsletter strategy, building our following to 330k across
Instagram, Twitter and Facebook and keeping our customers up to date with our news
• Worked with many top players in the hospitality, entertainment and F&B worlds during the Street Feast 'Chompetition' campaign - including Dishoom, Som Saa, Clove Club, Hoxton
Hotels, Lyle's, Field Day, Honest Burgers and more
• Project managed over 15 events including the 2.5k capacity, sell-out charity event Auction
Against Hunger two years in a row, which raised a total of £344k for humanitarian
organisation Action Against Hunger
• Worked closely with Budweiser to organise the Budweiser Super Bowl Party at our
Shoreditch venue, Dinerama, welcoming 2.5k people on a Sunday night - with every attendee
receiving a bottle of Budweiser on arrival
• Produced three reader events with Time Out magazine, welcoming over 6k new faces to our
venues and adding thousands of new emails to our database
Key responsibilities:
• Managing and developing the PR, Marketing and Social Media team
• Project managing events
• Creating local marketing initiatives
• Day to day contact for all brand partners
• Creating annual PR and Marketing strategy
• Creating social media and digital strategy
• Creating individual PR and Marketing plans for campaigns across consumer, trade,
corporate, business, online and print media
• Writing and editing editorial features on behalf of Street Feast
• Copy writing across all departments - including weekly newsletters, press releases and social
media posts
• Managed PR campaigns including the launch of London Union and a £2.5m crowd fund
which earned a double page spread in The Sunday Times
• Created social media and e-newsletter strategy, building our following to 330k across
Instagram, Twitter and Facebook and keeping our customers up to date with our news
• Worked with many top players in the hospitality, entertainment and F&B worlds during the Street Feast 'Chompetition' campaign - including Dishoom, Som Saa, Clove Club, Hoxton
Hotels, Lyle's, Field Day, Honest Burgers and more
• Project managed over 15 events including the 2.5k capacity, sell-out charity event Auction
Against Hunger two years in a row, which raised a total of £344k for humanitarian
organisation Action Against Hunger
• Worked closely with Budweiser to organise the Budweiser Super Bowl Party at our
Shoreditch venue, Dinerama, welcoming 2.5k people on a Sunday night - with every attendee
receiving a bottle of Budweiser on arrival
• Produced three reader events with Time Out magazine, welcoming over 6k new faces to our
venues and adding thousands of new emails to our database
Key responsibilities:
• Managing and developing the PR, Marketing and Social Media team
• Project managing events
• Creating local marketing initiatives
• Day to day contact for all brand partners
• Creating annual PR and Marketing strategy
• Creating social media and digital strategy
• Creating individual PR and Marketing plans for campaigns across consumer, trade,
corporate, business, online and print media
• Writing and editing editorial features on behalf of Street Feast
• Copy writing across all departments - including weekly newsletters, press releases and social
media posts
Print, Social, UP, Online, Campaign, Organization, Twitter, Pr, Event, Social Media, Database, Facebook, Instagram, Writing, MArketing Strategy, Digital Strategy, Marketing
2012 - 2015
job
Senior Account Executive
Nylon Communications.
My education
2008
-
2012
University of Leeds
Bachelors, English Literature and French
Bachelors, English Literature and French
2006
-
2008
The Latymer School
Secondary, English Literature
Secondary, English Literature
2001
-
2006
Holy Family College
Secondary, N/a
Secondary, N/a
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