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Leanne Ford
,
Experience
Other titles
Skills
I'm offering
Communications and marketing lead with 14 years experience in a range of settings including start-ups, central
Government, non profit and advertising and web agencies.
Government, non profit and advertising and web agencies.
Markets
United Kingdom
Language
English
Fluently
Ready for
My experience
2015 - ?
freelance
Freelance communications consultant
AKQA, WPP group.
Communications for product development agency, Potato (part of AKQA, WPP group) - social, internal
communications, content, events
∗ Marcomms strategy for non-profits, NHS projects and start-up businesses including 64 Million Artists,
Mindwave Ventures and FPA Charity
∗ Digital audits for Feel Great Marketing
∗ Communications tender evaluation for European Centre for Mid Range Weather Forecasts
∗ Social media training for System C group (health IT) communications team and SmilePass (biometrics)
communications, content, events
∗ Marcomms strategy for non-profits, NHS projects and start-up businesses including 64 Million Artists,
Mindwave Ventures and FPA Charity
∗ Digital audits for Feel Great Marketing
∗ Communications tender evaluation for European Centre for Mid Range Weather Forecasts
∗ Social media training for System C group (health IT) communications team and SmilePass (biometrics)
Social Media, Marketing, Product development, Training, C, Content, It, Development, Health, UP, Social
2018 - 2019
job
Interim Head of Communications and Digital
FPA Charity.
(finished early due to charity liquidation)
∗ Provided leadership to the communications team including a communications manager, clinical consultant,
information & publications officer and communications & marketing officer
∗ Led Public Health England funded national sexual and reproductive health information programme, Sexwise,
including management of £275k budget, reporting to funder on performance against objectives and strategic
development of programme
∗ Initially managed all communications for Sexwise including email, social media, blog content and website
∗ Responsible for all external communications including website, social media, press and publications
∗ Commissioning and managing external creative agencies, website development agencies and freelancers
Key achievements:
∗ Grew Sexwise traffic by 610% on previous year's activity
∗ Provided leadership to the communications team including a communications manager, clinical consultant,
information & publications officer and communications & marketing officer
∗ Led Public Health England funded national sexual and reproductive health information programme, Sexwise,
including management of £275k budget, reporting to funder on performance against objectives and strategic
development of programme
∗ Initially managed all communications for Sexwise including email, social media, blog content and website
∗ Responsible for all external communications including website, social media, press and publications
∗ Commissioning and managing external creative agencies, website development agencies and freelancers
Key achievements:
∗ Grew Sexwise traffic by 610% on previous year's activity
Social Media, Marketing, Budget, Leadership, Management, Content, Website, Blog, Development, Health, Interim, Manager, LED, Social
2015 - 2017
temp
Communications and Engagement Lead
unknown.
Management of all external communications for online sexual health service including digital, PR, offline
advertising, paid social, SEO and inbound link building, partnership activities and content management
∗ Secured press coverage in a number of consumer, trade and national titles
Key achievements
∗ Through content and outreach strategy got SH:24 to first page of Google for key search terms
∗ Reached desired order profile within 2 months of joining through communications and marketing strategy
∗ Won publicly voted awards for SH:24 through communications campaigns (Lovie, Digital Leaders)
advertising, paid social, SEO and inbound link building, partnership activities and content management
∗ Secured press coverage in a number of consumer, trade and national titles
Key achievements
∗ Through content and outreach strategy got SH:24 to first page of Google for key search terms
∗ Reached desired order profile within 2 months of joining through communications and marketing strategy
∗ Won publicly voted awards for SH:24 through communications campaigns (Lovie, Digital Leaders)
Marketing, Seo, MArketing Strategy, Advertising, Content Management, Pr, Management, Content, Service, Health, Google, Search, Online, Lead Management, Social
2015 - 2015
temp
Marketing Manager (contract)
Department for Business, Innovation and Skills.
(contract)
∗ Lead on Do More Online, part of the Business is GREAT campaign
∗ Oversaw editorial calendar and devised content where appropriate, providing agency with concepts
∗ Reviewed web presence and implemented improvements to user journey
∗ Lead on Do More Online, part of the Business is GREAT campaign
∗ Oversaw editorial calendar and devised content where appropriate, providing agency with concepts
∗ Reviewed web presence and implemented improvements to user journey
Marketing, Content, User journey, Web, Campaign, Online, Manager
2014 - 2015
temp
Senior Stakeholder Communications Manager
Department of Energy and Climate Change.
∗ Wrote community engagement and communication strategies for ministers and senior officials
∗ Developed evaluation metrics for teams' activities to show effectiveness of stakeholder communications
∗ Led digital communications strategy for stakeholder engagement team and implementation of strategy
including Linkedin content planning and online mapping of stakeholders
Key achievements
∗ Drove re-design of the stakeholder e-newsletter, DECC Review
∗ More than doubled Linkedin audience from 4k to over 9k followers in 4 months
∗ Developed evaluation metrics for teams' activities to show effectiveness of stakeholder communications
∗ Led digital communications strategy for stakeholder engagement team and implementation of strategy
including Linkedin content planning and online mapping of stakeholders
Key achievements
∗ Drove re-design of the stakeholder e-newsletter, DECC Review
∗ More than doubled Linkedin audience from 4k to over 9k followers in 4 months
Design, Linkedin, Content, Implementation, Community, Online, Manager, LED
2011 - 2014
job
Fundraising and Communications Co-ordinator
unknown.
∗ Management of all digital presence including website and e-newsletter, Facebook and Twitter
∗ Media liaison resulting in coverage in broadcast, national, local, trade and consumer press
∗ Design and production of Foundation66's printed marketing collateral including management of suppliers
∗ Internal communications for dispersed multi-disciplinary teams in sites across London and Essex
Key achievements
∗ Project management in win of Essex Support, Advice and Mentoring Service service tender - value £230k
∗ Project delivery lead in development of first Foundation66 intranet including roll out to staff
∗ Increased Justgiving donations by 500% on previous year's activity through community fundraising activities
∗ Edited and produced annual reviews in 2011 and 2012/13 including liaison with contributors
∗ Media liaison resulting in coverage in broadcast, national, local, trade and consumer press
∗ Design and production of Foundation66's printed marketing collateral including management of suppliers
∗ Internal communications for dispersed multi-disciplinary teams in sites across London and Essex
Key achievements
∗ Project management in win of Essex Support, Advice and Mentoring Service service tender - value £230k
∗ Project delivery lead in development of first Foundation66 intranet including roll out to staff
∗ Increased Justgiving donations by 500% on previous year's activity through community fundraising activities
∗ Edited and produced annual reviews in 2011 and 2012/13 including liaison with contributors
Marketing, Design, Project Management, Facebook, Fundraising, Mentoring, Management, Service, Website, Twitter, Support, Development, Community, Production
2011 - 2011
freelance
Marketing and content services- freelance
unknown.
Freelance copywriting for brochures, websites and management of 2 business social media accounts for
various clients including universities and tech resellers.
various clients including universities and tech resellers.
Social Media, Marketing, Copywriting, Websites, Management, Content, Social
2011 - 2011
job
Project manager
Action on Hearing Loss.
∗ Internal account manager for the UK's largest hearing loss charity's Publications & Creative Services team
∗ Managing video production including content and creative development, working with freelance directors
Key achievements
∗ Devised direct marketing concept for June mailing, raised £80k over two month period, performed higher
than average in terms of average gift
∗ Managing video production including content and creative development, working with freelance directors
Key achievements
∗ Devised direct marketing concept for June mailing, raised £80k over two month period, performed higher
than average in terms of average gift
Marketing, Video, Project Manager, Account Manager, Content, Direct marketing, Development, Production, Manager
2009 - 2010
job
Account manager
Oliver Marketing.
∗ Working onsite for charity client RNID within the marketing team as an account and project manager
∗ Facilitated creative briefings, wrote and agreed project brief with project teams, internal clients and suppliers
∗ Scheduled workload of 3 designers
Key achievements
∗ Project managed design, production and direct mail of the Solutions catalogue budget £130k
∗ Facilitated creative briefings, wrote and agreed project brief with project teams, internal clients and suppliers
∗ Scheduled workload of 3 designers
Key achievements
∗ Project managed design, production and direct mail of the Solutions catalogue budget £130k
Marketing, Design, Project Manager, Budget, Account Manager, Production, Manager
2009 - 2009
job
Project Manager
SOUK Communications.
Delivered consumer, trade, national and regional press advertising artwork for travel brands
Advertising, Project Manager, Artwork, Manager
2006 - 2008
job
Client Services Executive
McConnells Advertising and PR.
∗ Account management for the National Trust in the East Midlands, Derby City Council, Showcase Cinema
∗ Copywriting for websites, ads and printed literature for clients and agency's own marketing materials
Key achievements
∗ Developed volume of National Trust business within the agency, from £2k year 1 to £50k in second - ¼ of region's annual marketing budget
∗ Copywriting for websites, ads and printed literature for clients and agency's own marketing materials
Key achievements
∗ Developed volume of National Trust business within the agency, from £2k year 1 to £50k in second - ¼ of region's annual marketing budget
Marketing, Copywriting, Websites, Account management, Budget, Management, ADS, Derby
2005 - 2006
job
Editorial and Publicity Assistant
Breedon Books.
∗ Writing press releases and publicity material and selling in to journalists
∗ Producing summaries of titles for catalogue,
∗ Researching markets for submissions and reviewing first chapters
∗ Producing summaries of titles for catalogue,
∗ Researching markets for submissions and reviewing first chapters
Writing
My education
The University of Sheffield
Bachelors, English Language
Bachelors, English Language
n/a
Secondary, (A), Psychology (B) and Law (B)
Secondary, (A), Psychology (B) and Law (B)
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