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jobs
Top Tier Strategy Consultant for Transformation Projects
Leonardo Assad
,
São Paulo, Brazil
Experience
Other titles
Skills
I'm offering
Strategy professional experienced in top-tier strategy firms and managing C-level stakeholders. Excellent communication and creativity developed from an advertising background. Data cruncher, generating valuable business insights from numbers. Tech passionate, delivering innovative digital solutions for corporations.
Markets
United Kingdom
Links for more
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Language
German
Fluently
English
Fluently
Spanish
Fluently
Portuguese
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2019 - ?
freelance
Senior Consultant
Accenture Strategy.
Brazil
Strategy practice of the largest consulting firm in the world; 41.6 billion USD revenue; 480,000 employees
• Delivered a transformational operating model for the largest media conglomerate in Brazil, in collaboration with the company's C-
Level executives. Target was to enable a new business model that could generate over 5 billion USD. The project included
development plan for new digital capabilities, organizational design and a change management plan
• Defined the organizational structure and employee sizing for a large financial services enterprise, resulting in investments of around
30 million USD targeting an incremental 400 million USD in incremental revenues. Analyzed multiple and diverse areas, such as Relationship with Issuers and Acquirers, Marketing, Human Resources, Technology, Products, Operations, Finance and Strategy
• Delivered a business case, based on over 30 variables, to support C-level decision on changing their financial IT systems
Strategy practice of the largest consulting firm in the world; 41.6 billion USD revenue; 480,000 employees
• Delivered a transformational operating model for the largest media conglomerate in Brazil, in collaboration with the company's C-
Level executives. Target was to enable a new business model that could generate over 5 billion USD. The project included
development plan for new digital capabilities, organizational design and a change management plan
• Defined the organizational structure and employee sizing for a large financial services enterprise, resulting in investments of around
30 million USD targeting an incremental 400 million USD in incremental revenues. Analyzed multiple and diverse areas, such as Relationship with Issuers and Acquirers, Marketing, Human Resources, Technology, Products, Operations, Finance and Strategy
• Delivered a business case, based on over 30 variables, to support C-level decision on changing their financial IT systems
Design, Marketing, Change management, C, Consulting, Management, Human Resources, Finance, Business Case, It, Technology, Support, Development, Enterprise
2017 - 2018
freelance
Consultant
The Boston Consulting Group.
Brazil
Strategy consulting firm present in 50 countries; 5.6 billion USD revenue; 16,000 employees
• Supported the digital transformation of a large public bank in Brazil (over 80,000 employees) on the people module. It included the design of a new career path, performance management, employee branding, attraction, retention and recruiting and the training
curriculums for 13 new disciplines. Forecasted impact: over 300 million USD in the next 2 years
• Calculated the bank's FTE gap between actual and forecasted capacity, based on a predictive model with 23 variables
• Designed a governance plan to integrate the newly implemented software system (Agile) with the legacy systems of the bank making
sure the transition is smooth and secure
• Built a financial model to predict financial impact of delays in the boldest expansion program of the largest 100% national telecom
player in Brazil, generating value of up to US$ 20 million USD
• Identified key organizational issues that could prevent the telecom' expansion program's success, including lack of data governance
and asymmetries in the rewards system
• Analyzed opportunities for digital optimization in the whole supply chain of a large Oil & Gas conglomerate with potential impact of
1.5 billion USD in the next three years
• Engaged C-Board of a large Brazilian airline in the development of a new venture to develop innovative tech products. Initial
investment in this "house startup" will be of US$10 million
• Redesigned the marketing/sales strategy of a used car retailer. By changing the attribution model and redefining the dealer
platform, plan had potential to increased sales in 12%
Strategy consulting firm present in 50 countries; 5.6 billion USD revenue; 16,000 employees
• Supported the digital transformation of a large public bank in Brazil (over 80,000 employees) on the people module. It included the design of a new career path, performance management, employee branding, attraction, retention and recruiting and the training
curriculums for 13 new disciplines. Forecasted impact: over 300 million USD in the next 2 years
• Calculated the bank's FTE gap between actual and forecasted capacity, based on a predictive model with 23 variables
• Designed a governance plan to integrate the newly implemented software system (Agile) with the legacy systems of the bank making
sure the transition is smooth and secure
• Built a financial model to predict financial impact of delays in the boldest expansion program of the largest 100% national telecom
player in Brazil, generating value of up to US$ 20 million USD
• Identified key organizational issues that could prevent the telecom' expansion program's success, including lack of data governance
and asymmetries in the rewards system
• Analyzed opportunities for digital optimization in the whole supply chain of a large Oil & Gas conglomerate with potential impact of
1.5 billion USD in the next three years
• Engaged C-Board of a large Brazilian airline in the development of a new venture to develop innovative tech products. Initial
investment in this "house startup" will be of US$10 million
• Redesigned the marketing/sales strategy of a used car retailer. By changing the attribution model and redefining the dealer
platform, plan had potential to increased sales in 12%
Performance Management, UP, Strategy Consulting, Retention, Software, Telecom, Development, Transformation, It, Sales, Design, Management, Consulting, C, Agile, Training, Digital transformation, Branding, Marketing
2016 - 2016
freelance
Strategy Consultant - MBA Project
Axiom Real-Time Metrics.
Canada
Global IT developer serving mid-size companies in the healthcare industry, 7 million CAD revenue, 120 employees
• Proposed an HR software based on the company's present software, adapting its features to HR processes: recruiting, onboarding,
training, performance management and employee engagement
• Analyzed competition, with over 100 players, and interviewing customers to create product filling a demand gap
Global IT developer serving mid-size companies in the healthcare industry, 7 million CAD revenue, 120 employees
• Proposed an HR software based on the company's present software, adapting its features to HR processes: recruiting, onboarding,
training, performance management and employee engagement
• Analyzed competition, with over 100 players, and interviewing customers to create product filling a demand gap
Training, CAD, Management, Performance Management, It, Employee Engagement, Developer, Onboarding, Software, Processes
2014 - 2015
job
Copywriter
Serviceplan.
Germany
Largest advertising agency in Germany: 50+ national accounts, 240 million EUR revenue, 1,700 employees
• Sell and Developed advertising campaigns and assessed the client's performance marketing strategy (SEO, SEM, display, e-mail marketing)
Largest advertising agency in Germany: 50+ national accounts, 240 million EUR revenue, 1,700 employees
• Sell and Developed advertising campaigns and assessed the client's performance marketing strategy (SEO, SEM, display, e-mail marketing)
Seo, Marketing, MArketing Strategy, Advertising, SEM, Copywriter, E-mail marketing, SEM
2011 - 2013
job
Founding Partner
Tor99.
Germany
Start-up developing technology solutions for expats: 60,000 EUR annual revenue, four employees
• Created "Sem Fio, " a YouTube channel showcasing lifestyle of expat Brazilians living in 31 cities across 5 continents
Start-up developing technology solutions for expats: 60,000 EUR annual revenue, four employees
• Created "Sem Fio, " a YouTube channel showcasing lifestyle of expat Brazilians living in 31 cities across 5 continents
SEM, Technology, Youtube, UP, SEM
My education
2016
ESMT Berlin - European School of Management and Technology
MBA, Business
MBA, Business
2002
-
2006
Universidade de Brasília
Bachelor, Communication
Bachelor, Communication
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