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Creative Director | Tarek Sobh
Tarek Sobh
,
Cairo, Egypt
Experience
Other titles
Skills
I'm offering
I am a passionate creative geek, I've been working in the Advertising, marketing & business development fields for more than 19 years, moreover; I handled the branding activities of both domestic and multinational accounts and I managed +14 types of professional advertising & marketing services during my career lifetime.
Markets
United States
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2012 - ?
job
Director Brand Marketing & Creative Services
IRIS Communications.
Job Description As a Creative Director:
Online Ref.:
1. To manage, supervise, review and to oversee the duties and outcomes of: in-house
https://www.facebo creative assets, suppliers, commercial photographers, stylists, print houses, media outlets,
ok.com/IRIS.Comm and workshops.
unications 2. The responsibility of creating original and innovative - research based - original and
cutting edge creative concepts to push the agency's opportunities in the market, and to https://www.facebo
ok.com/iris.interiors. produce competitive creative production to clients.
exteriors/ 3. Helping B2B/B2C clients to develop and drive their brand demand inside their markets, by
using the most possible best practices gained from a solid market experiences, skills,
talent, marketing researches and capabilities combined together in order to help our
clients to elevate brands from second tier to first rate.
4. To motivate the team of our agency from passive to passionate, and to captivate
prospects and convert them to the clients, through energizing their power toward acting
creatively, by activating their self-motivational skills to unlock their endless capabilities for both individual and teams.
5. To design and develop an applicable a managerial creative process that helps in gathering
our team's collective and personal talents to convert the complexity of incoming data
inputs of any project into compelling visual communications.
6. To build and enhance the external communications, between the agency and its VIP
clients by creating a customized cultural code of ethics that fits all targeted business, in
1
order to guarantee the smoothness and satisfaction that attracts a client to work with us
again and again.
7. To develop the ideal creative solutions that facilitate an ideal Integrated marketing
strategy, by compiling and digesting both classical marketing strategies - such as
marketing mix & Gorilla marketing - and modern digital marketing ones in order to come
up with a guaranteed results of a successful campaign at the end.
8. To work accordingly with business development, marketing professionals, product
designers, analysts and account executives, in order to collaborate efficiently and smoothly due to the limitations of timelines, project deadlines with full appreciation of risk
management and quality assurance.
As a Brand Marketing Manager:
1. Developing strategies and tactics to boost the company's reputation and its brand
positioning in the target markets.
2. Designing & deploying successful marketing campaigns from ideation to execution.
3. Developing content strategy to be used across various media channels and servicing
different types of business.
4. Managing creative team and handling the communications between departments across
the agency, such as business development, sales force, web development and marketing
executives.
5. Conducting brainstorming sessions with our clients/stakeholders/decision makers to assure that all projects are moving smoothly on track within approved budgets.
6. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate
funds wisely.
7. Initiating marketing campaign reports such as KPIs and ROIs across different types of businesses, in addition to measure and report on the performance of marketing
campaigns, gain insight and assess against goals.
8. Build strategic relationships and partner with key industry players, agencies and vendors.
9. Creating & developing innovative creative solutions to fit various tastes and business
needs on behalf of our agency's clients.
10. Developing marketing collaterals and planning the best online/offline unique presence to every business as per as its specific requirements and budget.
11. Collecting, measuring and analyzing campaign's data to better understanding consumer's
behaviors and enhancing existing running strategies.
Online Ref.:
1. To manage, supervise, review and to oversee the duties and outcomes of: in-house
https://www.facebo creative assets, suppliers, commercial photographers, stylists, print houses, media outlets,
ok.com/IRIS.Comm and workshops.
unications 2. The responsibility of creating original and innovative - research based - original and
cutting edge creative concepts to push the agency's opportunities in the market, and to https://www.facebo
ok.com/iris.interiors. produce competitive creative production to clients.
exteriors/ 3. Helping B2B/B2C clients to develop and drive their brand demand inside their markets, by
using the most possible best practices gained from a solid market experiences, skills,
talent, marketing researches and capabilities combined together in order to help our
clients to elevate brands from second tier to first rate.
4. To motivate the team of our agency from passive to passionate, and to captivate
prospects and convert them to the clients, through energizing their power toward acting
creatively, by activating their self-motivational skills to unlock their endless capabilities for both individual and teams.
5. To design and develop an applicable a managerial creative process that helps in gathering
our team's collective and personal talents to convert the complexity of incoming data
inputs of any project into compelling visual communications.
6. To build and enhance the external communications, between the agency and its VIP
clients by creating a customized cultural code of ethics that fits all targeted business, in
1
order to guarantee the smoothness and satisfaction that attracts a client to work with us
again and again.
7. To develop the ideal creative solutions that facilitate an ideal Integrated marketing
strategy, by compiling and digesting both classical marketing strategies - such as
marketing mix & Gorilla marketing - and modern digital marketing ones in order to come
up with a guaranteed results of a successful campaign at the end.
8. To work accordingly with business development, marketing professionals, product
designers, analysts and account executives, in order to collaborate efficiently and smoothly due to the limitations of timelines, project deadlines with full appreciation of risk
management and quality assurance.
As a Brand Marketing Manager:
1. Developing strategies and tactics to boost the company's reputation and its brand
positioning in the target markets.
2. Designing & deploying successful marketing campaigns from ideation to execution.
3. Developing content strategy to be used across various media channels and servicing
different types of business.
4. Managing creative team and handling the communications between departments across
the agency, such as business development, sales force, web development and marketing
executives.
5. Conducting brainstorming sessions with our clients/stakeholders/decision makers to assure that all projects are moving smoothly on track within approved budgets.
6. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate
funds wisely.
7. Initiating marketing campaign reports such as KPIs and ROIs across different types of businesses, in addition to measure and report on the performance of marketing
campaigns, gain insight and assess against goals.
8. Build strategic relationships and partner with key industry players, agencies and vendors.
9. Creating & developing innovative creative solutions to fit various tastes and business
needs on behalf of our agency's clients.
10. Developing marketing collaterals and planning the best online/offline unique presence to every business as per as its specific requirements and budget.
11. Collecting, measuring and analyzing campaign's data to better understanding consumer's
behaviors and enhancing existing running strategies.
Quality Assurance, Manager, Ideal, UP, Power, Online, Production, Campaign, Brainstorming, Web, SOLID, Content strategy, Development, Digital Marketing, Workshops, Sales, Content, B2C, Management, Budget, B2B, Print, Research, Business development, Marketing, Design
2010 - 2011
job
Creative Director
Fekra Communications.
Job Description 1. Building a creative team and to set its milestones, creative process, strategy and business
model.
2. To create, manage and to follow-up on the art direction of the whole online production of the company (for the internal and external projects).
3. To manage and develop a powerful up to date creative team and to monitor the creative
process itself to guarantee the quality vs. productivity.
4. Doing any required researches that might be needed for any new project to enhance the overall uniqueness and the original identity of the product.
2
model.
2. To create, manage and to follow-up on the art direction of the whole online production of the company (for the internal and external projects).
3. To manage and develop a powerful up to date creative team and to monitor the creative
process itself to guarantee the quality vs. productivity.
4. Doing any required researches that might be needed for any new project to enhance the overall uniqueness and the original identity of the product.
2
Art Direction, Production, Direction, Online, UP
2008 - 2010
job
Creative Director
TayaIT.
Job Description 1. Building a creative team and to set its milestones, creative process, strategy and business
model.
2. To create, manage and to follow-up on the art direction of the whole online production of the company (for the internal and external projects).
3. To manage and develop a powerful up to date creative team and to monitor the creative
process itself to guarantee the quality vs. productivity.
4. Doing any required researches that might be needed for any new project to enhance the overall uniqueness and the original identity of the product.
Job Achievements A. Establishing and maintaining a new born creative department during the hardest period of the life cycle of the company which is the business startup phase.
B. Designing a perfect creative process from A to Z, according my experience in the field
which completely guaranteed the maximum level of quality, creativity, stability and success, as well as solving too many communication and technical problems during a very
harsh period of time.
C. Building the business model of the creative department and drawing its strategy and its
business relationships with other sectors in the same organization.
D. Delivering a high quality production on the agreed deadlines.
E. I put the technical guidelines of the creative department, and I designed it to fit the business field of the company which is the new media, online advertising and web
production.
F. I've created the internal policy of communications and ethics for the creative team, to
make sure of building a certain level of culture that will be usable and professional for the whole organization.
G. I achieved a fair level of client's satisfaction.
H. Creating quick technical solutions that solved all accrued problems in the department's
pipeline.
I. Handled all types of communications between the creative team and both business
development and web development teams, which produced smooth communications and healthy business relationships.
(4) Freelance Art Director
Start: End Date The year 2006 - Present
Job title Freelance Art Director
Job Description 1. To create, develop and to oversee the artistic vision of advertisements and print materials.
2. To take the responsibility of choosing and creating team members of a certain project, like
photographers, creative designers, illustrators, multimedia developers, models, computer
programmers and so on
3. To support the high level management of taking decisions that will guarantee the maximum quality of the final work.
4. To cooperate in each task with the other sides of a certain task (Clients - managing director - producer - creative directors and copywriters).
5. To create and then to develop the visual concept of the task regarding a suitable color
scheme, professional typography, meaningful illustrations, layouts, storyboards,
finding\making resources, printing materials and\or -on screen- medium (billboards -
3
Multimedia CD - web environments - newspapers Ads, etc ).
6. To follow up with the client in the coordination of the account manager.
Job Achievements A. Delivering high level productions on the agreed deadlines
B. Reaching a fair level of client's satisfaction
C. Kindly preview the last updated art works inside the online gallery section
model.
2. To create, manage and to follow-up on the art direction of the whole online production of the company (for the internal and external projects).
3. To manage and develop a powerful up to date creative team and to monitor the creative
process itself to guarantee the quality vs. productivity.
4. Doing any required researches that might be needed for any new project to enhance the overall uniqueness and the original identity of the product.
Job Achievements A. Establishing and maintaining a new born creative department during the hardest period of the life cycle of the company which is the business startup phase.
B. Designing a perfect creative process from A to Z, according my experience in the field
which completely guaranteed the maximum level of quality, creativity, stability and success, as well as solving too many communication and technical problems during a very
harsh period of time.
C. Building the business model of the creative department and drawing its strategy and its
business relationships with other sectors in the same organization.
D. Delivering a high quality production on the agreed deadlines.
E. I put the technical guidelines of the creative department, and I designed it to fit the business field of the company which is the new media, online advertising and web
production.
F. I've created the internal policy of communications and ethics for the creative team, to
make sure of building a certain level of culture that will be usable and professional for the whole organization.
G. I achieved a fair level of client's satisfaction.
H. Creating quick technical solutions that solved all accrued problems in the department's
pipeline.
I. Handled all types of communications between the creative team and both business
development and web development teams, which produced smooth communications and healthy business relationships.
(4) Freelance Art Director
Start: End Date The year 2006 - Present
Job title Freelance Art Director
Job Description 1. To create, develop and to oversee the artistic vision of advertisements and print materials.
2. To take the responsibility of choosing and creating team members of a certain project, like
photographers, creative designers, illustrators, multimedia developers, models, computer
programmers and so on
3. To support the high level management of taking decisions that will guarantee the maximum quality of the final work.
4. To cooperate in each task with the other sides of a certain task (Clients - managing director - producer - creative directors and copywriters).
5. To create and then to develop the visual concept of the task regarding a suitable color
scheme, professional typography, meaningful illustrations, layouts, storyboards,
finding\making resources, printing materials and\or -on screen- medium (billboards -
3
Multimedia CD - web environments - newspapers Ads, etc ).
6. To follow up with the client in the coordination of the account manager.
Job Achievements A. Delivering high level productions on the agreed deadlines
B. Reaching a fair level of client's satisfaction
C. Kindly preview the last updated art works inside the online gallery section
Support, Manager, UP, Online, Direction, Production, Creativity, Web, ADS, Development, Art Direction, Art director, It, Producer, Storyboards, Account Manager, Management, Print, C, Advertising
2010 - 2010
freelance
Freelance Web & Graphics designer
unknown.
Web
2005 - 2007
job
Senior Creative Web-Graphics Designer & Team Leader
AraDOC's.
Job Description 1. Handling Client's Accounts and acting as a link between their client and the Company.
2. Handling the accounts of three to four non-competing clients, coordinating the activities
of the technical team and administrative staff.
3. Discussing the products, services and advertising requirements of each particular client.
4. Web & Graphic Designing
(GUI design, Layouts, CO-ID, Analysis).
5. Generating the Design Concept of each Project
(The Concept Developing).
6. Graphic Designing Team Leading.
7. Making the required interviews of creating a team.
8. Making any required Researches that could serve the work flow.
Job Achievements A. Designing the company's website www.aradocs.com and its corporate identity tasks that
made the duties of the marketing team much easier to prove the quality and professionalism of their company's activates and its services.
B. Redesigning all the old web projects of the company to help it improve its marketing cycle.
C. Making Time Frames, Meeting deadlines and prioritizing tasks.
D. Achieving the maximum profit of the above points.
2. Handling the accounts of three to four non-competing clients, coordinating the activities
of the technical team and administrative staff.
3. Discussing the products, services and advertising requirements of each particular client.
4. Web & Graphic Designing
(GUI design, Layouts, CO-ID, Analysis).
5. Generating the Design Concept of each Project
(The Concept Developing).
6. Graphic Designing Team Leading.
7. Making the required interviews of creating a team.
8. Making any required Researches that could serve the work flow.
Job Achievements A. Designing the company's website www.aradocs.com and its corporate identity tasks that
made the duties of the marketing team much easier to prove the quality and professionalism of their company's activates and its services.
B. Redesigning all the old web projects of the company to help it improve its marketing cycle.
C. Making Time Frames, Meeting deadlines and prioritizing tasks.
D. Achieving the maximum profit of the above points.
Design, Marketing, Advertising, C, Corporate identity, Website, It, Web, Senior Creative
2005 - 2005
job
Senior Creative Web & Graphics Designer
MG Studio.
Job Description 1. Editing & Retouching pictures of both image stock websites:
www.shotstocks.com , www.mgabr.com
2. Scanning Image Slides by Using Nikon Film Scanner "Super Coolscan 8000 ED", and handling 35mm. 6 X 8 and Digital Photos.
3. Attending and sharing in outdoor\indoor commercial shooting (to achieve the maximum appeal of each shot - from both sides, the Artistic and technical one), Color management,
Light management, which serves the final advertising work at the end of the creative
process:
(GM Motors Ads - REF.);
(Al Ahram Beverages: fayrouz Drinks Ads - REF.).
Job Achievements Building then launching both websites of the company
(within nine months), and developing the e-marketing planning of both websites.
4
www.shotstocks.com , www.mgabr.com
2. Scanning Image Slides by Using Nikon Film Scanner "Super Coolscan 8000 ED", and handling 35mm. 6 X 8 and Digital Photos.
3. Attending and sharing in outdoor\indoor commercial shooting (to achieve the maximum appeal of each shot - from both sides, the Artistic and technical one), Color management,
Light management, which serves the final advertising work at the end of the creative
process:
(GM Motors Ads - REF.);
(Al Ahram Beverages: fayrouz Drinks Ads - REF.).
Job Achievements Building then launching both websites of the company
(within nine months), and developing the e-marketing planning of both websites.
4
Marketing, Websites, Advertising, Movie, Management, Marketing Planning, ADS, Web, Senior Creative, Retouching
2004 - 2004
job
Senior Web-Graphics Designer
Modern Communication Systems.
Job Description 1. Web & Graphic Designer.
2. Marketing (Indoor -Outdoor-Company Representative).
Job Achievements A. Developing a new successful department specialized for web development & e-commerce.
B. Creating the economical, marketing and pricing strategies, for the new web-department.
C. Developing stronger relations with large IT companies like.
D. To improve the marketing techniques of the company to serve the growing new
department.
E. To train the sales and telesales on my developed marketing pockets in both languages
Arabic and English, to be able to deal with several kinds of customers face to face and via
fax , emails and Phone calls (telemarketing) , which improved the efficiency of Sales-Rate for all entire departments in MCS company.
2. Marketing (Indoor -Outdoor-Company Representative).
Job Achievements A. Developing a new successful department specialized for web development & e-commerce.
B. Creating the economical, marketing and pricing strategies, for the new web-department.
C. Developing stronger relations with large IT companies like.
D. To improve the marketing techniques of the company to serve the growing new
department.
E. To train the sales and telesales on my developed marketing pockets in both languages
Arabic and English, to be able to deal with several kinds of customers face to face and via
fax , emails and Phone calls (telemarketing) , which improved the efficiency of Sales-Rate for all entire departments in MCS company.
Marketing, E-commerce, C, Telemarketing, Sales, It, Development, Web
2004 - 2004
job
Junior web-graphic designer & E-marketer
Khalifa Computer Group "KCG"-Software House.
Job Description 1. International Marketer - Cyber Marketing.
2. Customer service and Technical Support System Administrator Assistant Web-Graphic
Designer (Designing & Analysis) Software Quality Controller.
Job Achievements A. Developing new methods of international marketing and the e-marketing to improve the marketing cycle.
B. Re-categorizing the Customer Databases to make it available for online marketing.
C. Reaching the highest score of signed contracts during the international book fair CeBIT-
Hanover, Germany in March 2004.
(9) F.O.U "A German governmental youth department".
Start: End Date During the exhibition in Berlin
2. Customer service and Technical Support System Administrator Assistant Web-Graphic
Designer (Designing & Analysis) Software Quality Controller.
Job Achievements A. Developing new methods of international marketing and the e-marketing to improve the marketing cycle.
B. Re-categorizing the Customer Databases to make it available for online marketing.
C. Reaching the highest score of signed contracts during the international book fair CeBIT-
Hanover, Germany in March 2004.
(9) F.O.U "A German governmental youth department".
Start: End Date During the exhibition in Berlin
Marketing, Online Marketing, C, Customer service, Contracts, Service, It, Support, Software, International, Web, Administrator, Online, Contracts
2002 - 2003
freelance
Freelance Graphic Designer
NET DAYS Exhibition.
www.netdays-berlin.de & www.netdays.de & www.netdayseurope.org
Job Achievements A. Illustration designs of Posters and Arabic typography,
(Review the online image gallery).
B. Making good money by working online, and making Successful International contacts.
5
Job Achievements A. Illustration designs of Posters and Arabic typography,
(Review the online image gallery).
B. Making good money by working online, and making Successful International contacts.
5
Illustration, International, Online
1996 - 2003
freelance
Freelance Graphic Designer
unknown.
Job Description Creating suitable and artistic art works for existing or new born brands however it was printed or an onscreen medium.
Job Achievements I'd the chance to explore the marketplace and the variations of client's behaviors and levels which supported me in my career and enhanced my communication skills indeed as I began
working as a freelance graphics designer since before the new era of digital media in the
middle east and Arab region as I began generating graphics and studying it since I was 19 years
old.
Business Summery
Marketing
Social Media management and monitoring performance
Media Buying
Solid knowledge of website analytics tools and maintaining websites and looking at data analytics
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels
marketing campaigns that engage, educate and motivate
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Compiling and distributing financial and statistical information
Writing and proofreading creative copy
Dealing with suppliers & other service providers
Creative Direction
Professional Creative Process (Design - Consulting - Mentoring - Proceeding)
Managing the creative direction and the overall look and feel
Corporate branding & branding manulas
Brand Development
A good understanding of the interactive media production
Online - Offline Advertising
Marketing Campaigns including all known elements of marketing materials (offline-online)
Team management, development, motivation and inspiration
Effective brain storming & presentation capabilities
Strong understanding of copyrights in media and creative production
Building long-term relationships with various client's categories
Project Management
Usability & User Experience Consulting
Ease of learning
Color Language
Prioritizing and Content Reallocation
Global Research bases knowledge of usability factors
UI object positioning and directions
User behaviors (especially Arab users)
Sketching wireframes & user experience
Measuring friendly visual designs vs. user categories
Ease of remembering vs. non memory independent methodologies
6
Layout and interface structures
Navigational Structure and indicators
Process Simplifying (Task efficiency vs. The ease of use) of web forms and the methodology of navigational and logical concepts that stands behind user behaviors
Subjective satisfaction and user friendly factors
Response time and throughput
Usage of web typefaces and font styles to serve the objectives of the web content
The perfect use and availability of basic controls
Connectivity & bandwidth vs. geographical targeting
Browsers-compatibility
Usability Testing
Web Graphics
Corporate Websites & portals design
Web Application Design
Color optimization meeting both quality and speed
Designing and analysis for web forms and graphical user interfaces
Web Management
Professional Process design including and effective work flows of various types of web-design tasks
Handling and enhancing business communications between creative department and business development,
web development departments and key executives.
Task distribution and team creation
Time management
Wireframes, Prototyping & visual design development
Global Web Functionality Testing & testing scenarios
Decent knowledge of Web-hosting management
Graphics for Printed Media
Corporate Brand Identity and Logo Development
All kinds of marketing collaterals designs and publications
Desktop Publishing (magazine, newspaper Ads, etc.)
Design grid-systems
Color & Font management
Computer Illustrations
Comics and Character design for branding purposes
Storyboarding
Abstract illustrations
Iconic designs for mobile web applications and tight screen resolutions
Islamic Arts for all uses (interior design - web design - printing)
Calligraphy and Typography for web and printing
Soft Skills & Characteristics
Professional (spoken/written) communication skills with public, fellow employees, supervisors, and customers
Awareness of the significance of time-budget management
Production Quality Assurance
Self-motivation, welling to gain extra knowledge, initiative and accepting responsibilities.
Working under accepted pressure while handling the stress that accompanies deadlines and other limitations or
constraints and to pay an enough attention to the delivered quality to meet the client's maximum satisfaction.
Leadership, Teamwork and collaboration skills like Guiding, working and supporting others in order to accomplish tasks to meet deadlines.
The ability to co-ordinate in the issues of international fairs, events and conferences
7
Advanced Skills Overview
Expert use of Adobe Creative Suite
Expert use of Microsoft Word, PowerPoint, MS project, Visio, Excel.
Expert knowledge of web Production and Interactive media.
Expert knowledge of printing and graphic design technologies.
Expert knowledge of Macs, PCs and all peripherals.
Reference Projects\Clients
1. Alijarah Holding | Qatar
A leading holding company located in Doha, Qatar, I was responsible to reconstruct and develop their online
properties including their corporate website, brand development and multiple web application development.
URL: http://alijarah.com/
Project Showcase:
https://www.behance.net/gallery/67614899/Alijarah-Hodling-Corporate-Website
2. TOPGATE Consulting | Egypt
A full branding project, included; the brand creation, marketing & sales printed materials, branded giveaways,
branded interiors and branded products.
Project Showcase:
https://www.behance.net/gallery/78040471/Brand-Creation-of-Topgate-Consulting
3. IRIS Communications | Egypt
A full branding project of a fully integrated advertising and marketing agency, operating from Cairo, Egypt.
Project Showcase:
https://www.behance.net/gallery/58715613/IRIS-Communications-Corporate-Branding-Showcase
4. ElGamal Sweets | Egypt
One of our early achievements in IRIS Communications and IRIS Interiors & Exteriors as we were hired
specially to restore 70 years old brand of Elgmal Sweets by offering massive efforts to rebirth the whole
business in a short period of time - 12 months - regardless the rapid marketing obstacles in a tight market full of strong competitors.
Our duties were to restructure the whole business with regards to the corporate branding, printing, interior
design & implementation and various ranges of online marketing efforts.
Fan Page: https://www.facebook.com/elgamalsweets/
URL: http://elgamal-sweets.com/
Project Showcase:
https://www.behance.net/gallery/58517593/Corporate-branding-project-of-Elgamal-sweets-Egypt
5. POS Wekala
A branded corporate dynamic website that enables end users to have clear results of what the company offers from various types of POS devices and its accessories.
URL: http://poswekala.com/
Project Showcase:
https://www.behance.net/gallery/67885185/POS-WEKALA-Website-Showcase
6. Alhabashy Group
One of the leading construction companies in Egypt, I was hired in 2018 to redevelop their new brand in the
marketing, including the corporate dynamic website, logo, marketing collaterals and the corporate identity of the organization.
URL: https://www.alhabashy.com/
Project Showcase (Website):
https://www.behance.net/gallery/67805943/Alhabashy-Group-Corporate-Website-Showcase
Project Showcase (Branding):
https://www.behance.net/gallery/67760129/Alhabashy-Group-Corporate-Branding-Showcase
7. Maamoul Elgamal
A food product manufactured by one of the leading FMCGs in Egypt, the project included a full branding effort
including brand creation, product design, branded packaging, printed materials and digital brochure.
Project Showcase:
8
https://www.behance.net/gallery/58886371/Maamoul-Elgamal-Product-Branding-Showcase
8. TUNE Juice
A beverage product manufactured by one of the leading FMCGs in Egypt, the project included a full re-branding
effort including brand creation, product design, branded packaging, printed & digital marketing materials.
Project Showcase:
https://www.behance.net/gallery/6603357/TUNE-Juice-Brand-Development-Packaging-Design
9. Halayeb Cheese.
A food product (cheese) manufactured by one of the leading FMCGs in Egypt, the project included a full re-
branding effort including brand creation, product design, branded packaging, printed materials and digital
brochure.
Project Showcase:
https://www.behance.net/gallery/6601291/HALAYEB-Co-Brand-Development-Packaging
10. IRAM Jewelry
Art direction of their marketing materials that covered their huge event for their anniversary in Intercontinental
City stars - Cairo during the year 2008.
URL: www.iramjewelry.com
Project Showcase:
https://www.deviantart.com/tariqsobh/art/IRAM-Jewellery-Co-Branding-209784622
11. Taya IT:
An Arabic centered search engine project.
Project Ref.:
https://www.deviantart.com/tariqsobh/art/TayaIT-Search-Engine-209975178
https://www.deviantart.com/tariqsobh/gallery/30358910/Websites-UI-UX-Usability
12. Yajeel.com
a leading regional specialist in Enterprise and Arabic internet search applications, I was responsible for its
creative direction, branding campaigns and all marketing materials, also I designed its unique logo with its own
taste and identity.
URL: www.yajeel.com
13. Crisis & Disaster Administration
Web enabled application, related to the military of defiance in Arab Republic of Egypt: (GUI -layout and interfaces) for the Whole Web application.
URL: Intranet
14. Qodrat
Math education organization working in the education field in the Gulf area, I've created the corporate Identity
including logo design and stationary design such as folders, brochures, business cards, etc ).
URL: www.qodrat.com
15. Okool
Math education organization working in the education field in the Gulf area, I've created their corporate website and the creative director of their Co-ID (for both mother company and its Subsidiaries).
URL: www.okool.com & http://egypt.okool.com
16. TeamOne
A consultation company in KSA;
I've designated and managed their creative direction for all of the brand's relevant projects like the GUI of their
website, printed materials, their corporate presentations and the animation art work that was required for their
online advertising.
URL: www.teamone.com.sa
17. Supreme Council of Universities (SCU-Egypt)
I've been working for the SCU as a freelance art director, to manage their extra large web project that was an
internal web application for remote management, I redesigned their web portal, re-managed its web structure,
look and feel and its GUI to guarantee maximum usability for the users of this web app.
URL: Intranet application
18. e-GYM (Electronic Gym Managements System)
Managing the art direction of (GUI - Corporate Identity - brochure design - web application design - corporate presentations - posters)
URL: Intranet application
9
19. e-MMS (Electronic Maintenance Managements System)
Managing the art direction of (GUI - Corporate Identity - brochure design - web application design - corporate presentations - posters)
URL: Intranet application
20. e-GYM (Electronic Gym Managements System)
Managing the art direction of (GUI - Corporate Identity - brochure design - web application design - corporate presentations - posters)
URL: Intranet application
21. e-Accountant (Electronic Accountant Package)
Managing the art direction of (GUI - Corporate Identity - brochure design - web application design - corporate presentations - posters)
URL: Intranet application
22. Intercontinental City Stars (Hotels & Resorts)
Food & beverage printed menus for the world cup 2008 event.
Job Achievements I'd the chance to explore the marketplace and the variations of client's behaviors and levels which supported me in my career and enhanced my communication skills indeed as I began
working as a freelance graphics designer since before the new era of digital media in the
middle east and Arab region as I began generating graphics and studying it since I was 19 years
old.
Business Summery
Marketing
Social Media management and monitoring performance
Media Buying
Solid knowledge of website analytics tools and maintaining websites and looking at data analytics
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels
marketing campaigns that engage, educate and motivate
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Compiling and distributing financial and statistical information
Writing and proofreading creative copy
Dealing with suppliers & other service providers
Creative Direction
Professional Creative Process (Design - Consulting - Mentoring - Proceeding)
Managing the creative direction and the overall look and feel
Corporate branding & branding manulas
Brand Development
A good understanding of the interactive media production
Online - Offline Advertising
Marketing Campaigns including all known elements of marketing materials (offline-online)
Team management, development, motivation and inspiration
Effective brain storming & presentation capabilities
Strong understanding of copyrights in media and creative production
Building long-term relationships with various client's categories
Project Management
Usability & User Experience Consulting
Ease of learning
Color Language
Prioritizing and Content Reallocation
Global Research bases knowledge of usability factors
UI object positioning and directions
User behaviors (especially Arab users)
Sketching wireframes & user experience
Measuring friendly visual designs vs. user categories
Ease of remembering vs. non memory independent methodologies
6
Layout and interface structures
Navigational Structure and indicators
Process Simplifying (Task efficiency vs. The ease of use) of web forms and the methodology of navigational and logical concepts that stands behind user behaviors
Subjective satisfaction and user friendly factors
Response time and throughput
Usage of web typefaces and font styles to serve the objectives of the web content
The perfect use and availability of basic controls
Connectivity & bandwidth vs. geographical targeting
Browsers-compatibility
Usability Testing
Web Graphics
Corporate Websites & portals design
Web Application Design
Color optimization meeting both quality and speed
Designing and analysis for web forms and graphical user interfaces
Web Management
Professional Process design including and effective work flows of various types of web-design tasks
Handling and enhancing business communications between creative department and business development,
web development departments and key executives.
Task distribution and team creation
Time management
Wireframes, Prototyping & visual design development
Global Web Functionality Testing & testing scenarios
Decent knowledge of Web-hosting management
Graphics for Printed Media
Corporate Brand Identity and Logo Development
All kinds of marketing collaterals designs and publications
Desktop Publishing (magazine, newspaper Ads, etc.)
Design grid-systems
Color & Font management
Computer Illustrations
Comics and Character design for branding purposes
Storyboarding
Abstract illustrations
Iconic designs for mobile web applications and tight screen resolutions
Islamic Arts for all uses (interior design - web design - printing)
Calligraphy and Typography for web and printing
Soft Skills & Characteristics
Professional (spoken/written) communication skills with public, fellow employees, supervisors, and customers
Awareness of the significance of time-budget management
Production Quality Assurance
Self-motivation, welling to gain extra knowledge, initiative and accepting responsibilities.
Working under accepted pressure while handling the stress that accompanies deadlines and other limitations or
constraints and to pay an enough attention to the delivered quality to meet the client's maximum satisfaction.
Leadership, Teamwork and collaboration skills like Guiding, working and supporting others in order to accomplish tasks to meet deadlines.
The ability to co-ordinate in the issues of international fairs, events and conferences
7
Advanced Skills Overview
Expert use of Adobe Creative Suite
Expert use of Microsoft Word, PowerPoint, MS project, Visio, Excel.
Expert knowledge of web Production and Interactive media.
Expert knowledge of printing and graphic design technologies.
Expert knowledge of Macs, PCs and all peripherals.
Reference Projects\Clients
1. Alijarah Holding | Qatar
A leading holding company located in Doha, Qatar, I was responsible to reconstruct and develop their online
properties including their corporate website, brand development and multiple web application development.
URL: http://alijarah.com/
Project Showcase:
https://www.behance.net/gallery/67614899/Alijarah-Hodling-Corporate-Website
2. TOPGATE Consulting | Egypt
A full branding project, included; the brand creation, marketing & sales printed materials, branded giveaways,
branded interiors and branded products.
Project Showcase:
https://www.behance.net/gallery/78040471/Brand-Creation-of-Topgate-Consulting
3. IRIS Communications | Egypt
A full branding project of a fully integrated advertising and marketing agency, operating from Cairo, Egypt.
Project Showcase:
https://www.behance.net/gallery/58715613/IRIS-Communications-Corporate-Branding-Showcase
4. ElGamal Sweets | Egypt
One of our early achievements in IRIS Communications and IRIS Interiors & Exteriors as we were hired
specially to restore 70 years old brand of Elgmal Sweets by offering massive efforts to rebirth the whole
business in a short period of time - 12 months - regardless the rapid marketing obstacles in a tight market full of strong competitors.
Our duties were to restructure the whole business with regards to the corporate branding, printing, interior
design & implementation and various ranges of online marketing efforts.
Fan Page: https://www.facebook.com/elgamalsweets/
URL: http://elgamal-sweets.com/
Project Showcase:
https://www.behance.net/gallery/58517593/Corporate-branding-project-of-Elgamal-sweets-Egypt
5. POS Wekala
A branded corporate dynamic website that enables end users to have clear results of what the company offers from various types of POS devices and its accessories.
URL: http://poswekala.com/
Project Showcase:
https://www.behance.net/gallery/67885185/POS-WEKALA-Website-Showcase
6. Alhabashy Group
One of the leading construction companies in Egypt, I was hired in 2018 to redevelop their new brand in the
marketing, including the corporate dynamic website, logo, marketing collaterals and the corporate identity of the organization.
URL: https://www.alhabashy.com/
Project Showcase (Website):
https://www.behance.net/gallery/67805943/Alhabashy-Group-Corporate-Website-Showcase
Project Showcase (Branding):
https://www.behance.net/gallery/67760129/Alhabashy-Group-Corporate-Branding-Showcase
7. Maamoul Elgamal
A food product manufactured by one of the leading FMCGs in Egypt, the project included a full branding effort
including brand creation, product design, branded packaging, printed materials and digital brochure.
Project Showcase:
8
https://www.behance.net/gallery/58886371/Maamoul-Elgamal-Product-Branding-Showcase
8. TUNE Juice
A beverage product manufactured by one of the leading FMCGs in Egypt, the project included a full re-branding
effort including brand creation, product design, branded packaging, printed & digital marketing materials.
Project Showcase:
https://www.behance.net/gallery/6603357/TUNE-Juice-Brand-Development-Packaging-Design
9. Halayeb Cheese.
A food product (cheese) manufactured by one of the leading FMCGs in Egypt, the project included a full re-
branding effort including brand creation, product design, branded packaging, printed materials and digital
brochure.
Project Showcase:
https://www.behance.net/gallery/6601291/HALAYEB-Co-Brand-Development-Packaging
10. IRAM Jewelry
Art direction of their marketing materials that covered their huge event for their anniversary in Intercontinental
City stars - Cairo during the year 2008.
URL: www.iramjewelry.com
Project Showcase:
https://www.deviantart.com/tariqsobh/art/IRAM-Jewellery-Co-Branding-209784622
11. Taya IT:
An Arabic centered search engine project.
Project Ref.:
https://www.deviantart.com/tariqsobh/art/TayaIT-Search-Engine-209975178
https://www.deviantart.com/tariqsobh/gallery/30358910/Websites-UI-UX-Usability
12. Yajeel.com
a leading regional specialist in Enterprise and Arabic internet search applications, I was responsible for its
creative direction, branding campaigns and all marketing materials, also I designed its unique logo with its own
taste and identity.
URL: www.yajeel.com
13. Crisis & Disaster Administration
Web enabled application, related to the military of defiance in Arab Republic of Egypt: (GUI -layout and interfaces) for the Whole Web application.
URL: Intranet
14. Qodrat
Math education organization working in the education field in the Gulf area, I've created the corporate Identity
including logo design and stationary design such as folders, brochures, business cards, etc ).
URL: www.qodrat.com
15. Okool
Math education organization working in the education field in the Gulf area, I've created their corporate website and the creative director of their Co-ID (for both mother company and its Subsidiaries).
URL: www.okool.com & http://egypt.okool.com
16. TeamOne
A consultation company in KSA;
I've designated and managed their creative direction for all of the brand's relevant projects like the GUI of their
website, printed materials, their corporate presentations and the animation art work that was required for their
online advertising.
URL: www.teamone.com.sa
17. Supreme Council of Universities (SCU-Egypt)
I've been working for the SCU as a freelance art director, to manage their extra large web project that was an
internal web application for remote management, I redesigned their web portal, re-managed its web structure,
look and feel and its GUI to guarantee maximum usability for the users of this web app.
URL: Intranet application
18. e-GYM (Electronic Gym Managements System)
Managing the art direction of (GUI - Corporate Identity - brochure design - web application design - corporate presentations - posters)
URL: Intranet application
9
19. e-MMS (Electronic Maintenance Managements System)
Managing the art direction of (GUI - Corporate Identity - brochure design - web application design - corporate presentations - posters)
URL: Intranet application
20. e-GYM (Electronic Gym Managements System)
Managing the art direction of (GUI - Corporate Identity - brochure design - web application design - corporate presentations - posters)
URL: Intranet application
21. e-Accountant (Electronic Accountant Package)
Managing the art direction of (GUI - Corporate Identity - brochure design - web application design - corporate presentations - posters)
URL: Intranet application
22. Intercontinental City Stars (Hotels & Resorts)
Food & beverage printed menus for the world cup 2008 event.
Art director, Testing, Development, Usability & UX, Implementation, Motivation, Team management, Adobe, Pos, Visio, Quality Assurance, ADS, Hosting, It, Character design, Service, Website, Net, Wireframes, Sales, Leadership, Corporate identity, Http, Social, ME, Basic, Processing, Portal, Online, Direction, Production, Enterprise, Accessories, Brochure, Process design, Search, Internet, Accountant, Web, Monitoring, App, SOLID, Interior, International, Web content, Graphic design, Advertising, Prototyping, Websites, Animation, UX, Writing, Administration, Art Direction, User Experience, Research, Online Marketing, .Net, Excel, Branding, Project Management, Layout, Business development, Marketing, Design, Social Media, Logo, Analytics, Content, Word, Packaging, Proofreading, Management, Mentoring, Consulting, Budget, Usability, Digital Marketing, Creative direction, Event, Visual design, Web design, UI, Social media management, Facebook, Powerpoint, Product Design
My education
2002
-
2003
Arab academy for science and technology
Diploma, Network Administration
Diploma, Network Administration
1996
-
2000
Mansoura University
BSc, Commerce & accountancy
BSc, Commerce & accountancy
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