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Creative Director | Tarek Sobh
Tarek Sobh
,
Cairo, Egypt
Experience
Other titles
Skills
I'm offering
Markets
United States
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2012 - ?
job
Director Brand Marketing & Creative Services
IRIS Communications.
Job Description As a Creative Director:
Online Ref.:
1. To manage, supervise, review and to oversee the duties and outcomes of: in-house
https://www.facebo creative assets, suppliers, commercial photographers, stylists, print houses, media outlets,
ok.com/IRIS.Comm and workshops.
unications 2. The responsibility of creating original and innovative - research based - original and
cutting edge creative concepts to push the agency's opportunities in the market, and to https://www.facebo
ok.com/iris.interiors. produce competitive creative production to clients.
exteriors/ 3. Helping B2B/B2C clients to develop and drive their brand demand inside their markets, by
using the most possible best practices gained from a solid market experiences, skills,
talent, marketing researches and capabilities combined together in order to help our
clients to elevate brands from second tier to first rate.
4. To motivate the team of our agency from passive to passionate, and to captivate
prospects and convert them to the clients, through energizing their power toward acting
creatively, by activating their self-motivational skills to unlock their endless capabilities for both individual and teams.
5. To design and develop an applicable a managerial creative process that helps in gathering
our team's collective and personal talents to convert the complexity of incoming data
inputs of any project into compelling visual communications.
6. To build and enhance the external communications, between the agency and its VIP
clients by creating a customized cultural code of ethics that fits all targeted business, in
1
order to guarantee the smoothness and satisfaction that attracts a client to work with us
again and again.
7. To develop the ideal creative solutions that facilitate an ideal Integrated marketing
strategy, by compiling and digesting both classical marketing strategies - such as
marketing mix & Gorilla marketing - and modern digital marketing ones in order to come
up with a guaranteed results of a successful campaign at the end.
8. To work accordingly with business development, marketing professionals, product
designers, analysts and account executives, in order to collaborate efficiently and smoothly due to the limitations of timelines, project deadlines with full appreciation of risk
management and quality assurance.
As a Brand Marketing Manager:
1. Developing strategies and tactics to boost the company's reputation and its brand
positioning in the target markets.
2. Designing & deploying successful marketing campaigns from ideation to execution.
3. Developing content strategy to be used across various media channels and servicing
different types of business.
4. Managing creative team and handling the communications between departments across
the agency, such as business development, sales force, web development and marketing
executives.
5. Conducting brainstorming sessions with our clients/stakeholders/decision makers to assure that all projects are moving smoothly on track within approved budgets.
6. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate
funds wisely.
7. Initiating marketing campaign reports such as KPIs and ROIs across different types of businesses, in addition to measure and report on the performance of marketing
campaigns, gain insight and assess against goals.
8. Build strategic relationships and partner with key industry players, agencies and vendors.
9. Creating & developing innovative creative solutions to fit various tastes and business
needs on behalf of our agency's clients.
10. Developing marketing collaterals and planning the best online/offline unique presence to every business as per as its specific requirements and budget.
11. Collecting, measuring and analyzing campaign's data to better understanding consumer's
behaviors and enhancing existing running strategies.
Online Ref.:
1. To manage, supervise, review and to oversee the duties and outcomes of: in-house
https://www.facebo creative assets, suppliers, commercial photographers, stylists, print houses, media outlets,
ok.com/IRIS.Comm and workshops.
unications 2. The responsibility of creating original and innovative - research based - original and
cutting edge creative concepts to push the agency's opportunities in the market, and to https://www.facebo
ok.com/iris.interiors. produce competitive creative production to clients.
exteriors/ 3. Helping B2B/B2C clients to develop and drive their brand demand inside their markets, by
using the most possible best practices gained from a solid market experiences, skills,
talent, marketing researches and capabilities combined together in order to help our
clients to elevate brands from second tier to first rate.
4. To motivate the team of our agency from passive to passionate, and to captivate
prospects and convert them to the clients, through energizing their power toward acting
creatively, by activating their self-motivational skills to unlock their endless capabilities for both individual and teams.
5. To design and develop an applicable a managerial creative process that helps in gathering
our team's collective and personal talents to convert the complexity of incoming data
inputs of any project into compelling visual communications.
6. To build and enhance the external communications, between the agency and its VIP
clients by creating a customized cultural code of ethics that fits all targeted business, in
1
order to guarantee the smoothness and satisfaction that attracts a client to work with us
again and again.
7. To develop the ideal creative solutions that facilitate an ideal Integrated marketing
strategy, by compiling and digesting both classical marketing strategies - such as
marketing mix & Gorilla marketing - and modern digital marketing ones in order to come
up with a guaranteed results of a successful campaign at the end.
8. To work accordingly with business development, marketing professionals, product
designers, analysts and account executives, in order to collaborate efficiently and smoothly due to the limitations of timelines, project deadlines with full appreciation of risk
management and quality assurance.
As a Brand Marketing Manager:
1. Developing strategies and tactics to boost the company's reputation and its brand
positioning in the target markets.
2. Designing & deploying successful marketing campaigns from ideation to execution.
3. Developing content strategy to be used across various media channels and servicing
different types of business.
4. Managing creative team and handling the communications between departments across
the agency, such as business development, sales force, web development and marketing
executives.
5. Conducting brainstorming sessions with our clients/stakeholders/decision makers to assure that all projects are moving smoothly on track within approved budgets.
6. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate
funds wisely.
7. Initiating marketing campaign reports such as KPIs and ROIs across different types of businesses, in addition to measure and report on the performance of marketing
campaigns, gain insight and assess against goals.
8. Build strategic relationships and partner with key industry players, agencies and vendors.
9. Creating & developing innovative creative solutions to fit various tastes and business
needs on behalf of our agency's clients.
10. Developing marketing collaterals and planning the best online/offline unique presence to every business as per as its specific requirements and budget.
11. Collecting, measuring and analyzing campaign's data to better understanding consumer's
behaviors and enhancing existing running strategies.
Quality Assurance, Manager, Ideal, UP, Power, Online, Planning, Production, Campaign, Brainstorming, Web, SOLID, Content strategy, Development, Digital Marketing, Workshops, Sales, Content, B2C, Management, Budget, B2B, Print, Research, Business development, Marketing, Design
2010 - 2011
job
Creative Director
Fekra Communications.
Job Description 1. Building a creative team and to set its milestones, creative process, strategy and business
model.
2. To create, manage and to follow-up on the art direction of the whole online production of the company (for the internal and external projects).
3. To manage and develop a powerful up to date creative team and to monitor the creative
process itself to guarantee the quality vs. productivity.
4. Doing any required researches that might be needed for any new project to enhance the overall uniqueness and the original identity of the product.
2
model.
2. To create, manage and to follow-up on the art direction of the whole online production of the company (for the internal and external projects).
3. To manage and develop a powerful up to date creative team and to monitor the creative
process itself to guarantee the quality vs. productivity.
4. Doing any required researches that might be needed for any new project to enhance the overall uniqueness and the original identity of the product.
2
Art Direction, Production, Direction, Online, UP
2008 - 2010
job
Creative Director
TayaIT.
Job Description 1. Building a creative team and to set its milestones, creative process, strategy and business
model.
2. To create, manage and to follow-up on the art direction of the whole online production of the company (for the internal and external projects).
3. To manage and develop a powerful up to date creative team and to monitor the creative
process itself to guarantee the quality vs. productivity.
4. Doing any required researches that might be needed for any new project to enhance the overall uniqueness and the original identity of the product.
Job Achievements A. Establishing and maintaining a new born creative department during the hardest period of the life cycle of the company which is the business startup phase.
B. Designing a perfect creative process from A to Z, according my experience in the field
which completely guaranteed the maximum level of quality, creativity, stability and success, as well as solving too many communication and technical problems during a very
harsh period of time.
C. Building the business model of the creative department and drawing its strategy and its
business relationships with other sectors in the same organization.
D. Delivering a high quality production on the agreed deadlines.
E. I put the technical guidelines of the creative department, and I designed it to fit the business field of the company which is the new media, online advertising and web
production.
F. I've created the internal policy of communications and ethics for the creative team, to
make sure of building a certain level of culture that will be usable and professional for the whole organization.
G. I achieved a fair level of client's satisfaction.
H. Creating quick technical solutions that solved all accrued problems in the department's
pipeline.
I. Handled all types of communications between the creative team and both business
development and web development teams, which produced smooth communications and healthy business relationships.
(4) Freelance Art Director
Start: End Date The year 2006 - Present
Job title Freelance Art Director
Job Description 1. To create, develop and to oversee the artistic vision of advertisements and print materials.
2. To take the responsibility of choosing and creating team members of a certain project, like
photographers, creative designers, illustrators, multimedia developers, models, computer
programmers and so on
3. To support the high level management of taking decisions that will guarantee the maximum quality of the final work.
4. To cooperate in each task with the other sides of a certain task (Clients - managing director - producer - creative directors and copywriters).
5. To create and then to develop the visual concept of the task regarding a suitable color
scheme, professional typography, meaningful illustrations, layouts, storyboards,
finding\making resources, printing materials and\or -on screen- medium (billboards -
3
Multimedia CD - web environments - newspapers Ads, etc ).
6. To follow up with the client in the coordination of the account manager.
Job Achievements A. Delivering high level productions on the agreed deadlines
B. Reaching a fair level of client's satisfaction
C. Kindly preview the last updated art works inside the online gallery section
model.
2. To create, manage and to follow-up on the art direction of the whole online production of the company (for the internal and external projects).
3. To manage and develop a powerful up to date creative team and to monitor the creative
process itself to guarantee the quality vs. productivity.
4. Doing any required researches that might be needed for any new project to enhance the overall uniqueness and the original identity of the product.
Job Achievements A. Establishing and maintaining a new born creative department during the hardest period of the life cycle of the company which is the business startup phase.
B. Designing a perfect creative process from A to Z, according my experience in the field
which completely guaranteed the maximum level of quality, creativity, stability and success, as well as solving too many communication and technical problems during a very
harsh period of time.
C. Building the business model of the creative department and drawing its strategy and its
business relationships with other sectors in the same organization.
D. Delivering a high quality production on the agreed deadlines.
E. I put the technical guidelines of the creative department, and I designed it to fit the business field of the company which is the new media, online advertising and web
production.
F. I've created the internal policy of communications and ethics for the creative team, to
make sure of building a certain level of culture that will be usable and professional for the whole organization.
G. I achieved a fair level of client's satisfaction.
H. Creating quick technical solutions that solved all accrued problems in the department's
pipeline.
I. Handled all types of communications between the creative team and both business
development and web development teams, which produced smooth communications and healthy business relationships.
(4) Freelance Art Director
Start: End Date The year 2006 - Present
Job title Freelance Art Director
Job Description 1. To create, develop and to oversee the artistic vision of advertisements and print materials.
2. To take the responsibility of choosing and creating team members of a certain project, like
photographers, creative designers, illustrators, multimedia developers, models, computer
programmers and so on
3. To support the high level management of taking decisions that will guarantee the maximum quality of the final work.
4. To cooperate in each task with the other sides of a certain task (Clients - managing director - producer - creative directors and copywriters).
5. To create and then to develop the visual concept of the task regarding a suitable color
scheme, professional typography, meaningful illustrations, layouts, storyboards,
finding\making resources, printing materials and\or -on screen- medium (billboards -
3
Multimedia CD - web environments - newspapers Ads, etc ).
6. To follow up with the client in the coordination of the account manager.
Job Achievements A. Delivering high level productions on the agreed deadlines
B. Reaching a fair level of client's satisfaction
C. Kindly preview the last updated art works inside the online gallery section
Support, Manager, UP, Online, Direction, Production, Creativity, Web, ADS, Development, Art Direction, Art director, It, Producer, Storyboards, Account Manager, Management, Print, C, Advertising
My education
2002
-
2003
Arab academy for science and technology
Diploma, Network Administration
Diploma, Network Administration
1996
-
2000
Mansoura University
BSc, Commerce & accountancy
BSc, Commerce & accountancy
My resume
Download resume
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