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SVP of Strategy, and Product
Jace Grebski
,
Brooklyn, United States
Experience
Other titles
Skills
I'm offering
• Technical and human design cantered product executive with robust marketing expertise.
• Has record of delivering successful digital products to millions of users for Fortune 500 brands and startups.
• Possesses strong leadership skills and vision, abstract thinker that can craft and execute strategy.
• Has record of delivering successful digital products to millions of users for Fortune 500 brands and startups.
• Possesses strong leadership skills and vision, abstract thinker that can craft and execute strategy.
Markets
United States
(Remote
only)
Rest of Euro area
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Fluently
Italian
Good
Polish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
SVP and Global Head of Product, Strategy, and Design
Originate.
Lead business transformation on product and strategy side.
Management, Executive teams, Change management, Business transformation, Digital transformation
2013 - 2019
job
HEAD OF GROWTH AND MANAGING PARTNER
SWARM.
In an ownership, business architect and growth role managed all growth activities for a boutique digital consulting company for six years while ensuring delivery of growth plans for clients like Cargill, The Hartford, CBS
Digital, Advance Media, Fujitsu America, Syngenta, DiMarzio and others.
• Leading all marketing initiatives, grew inbound pipeline from zero to $23M in 6 years - generated by implementing agile, adaptable marketing processes, supported by a multichannel strategy in content, attribution, A/B testing, SMART goals, KPI tracking and reporting, brand building and positioning activities. Hadfull P&L responsibility for ~ $4.5MM.
• Increased close rate on RFPs to 20% in an increasingly saturated and competitive space by blending data with a human centered approach to closing.
• Identified market trends and re-positioned the brand for bigger deal sizes, averaging a 5x increase. Created buyer personas and journeys for customer archetypes, implemented findings into company conversion funnel, increased SQL to MQL ratio to ~80%.
• Re-forged the agency revenue model shifting reliance to MRR payments for services, versus, project-based work, permitting for more accurate Cash Flow, P&L and growth forecasting.
• Built a sales and marketing team of 4 full time employees and 5 freelancers supporting the business in NYC,
Austin, TX, and Gdansk Poland, ran retrospectives and ideation sessions.
• Worked with company clients to define and build customer experiences, marketing attribution models, go to market plans and strategies for B2B and B2C businesses.
• Won AdWeek Agency of the Month, SVIEF Top Innovator, 2018 Devie Awards
Digital, Advance Media, Fujitsu America, Syngenta, DiMarzio and others.
• Leading all marketing initiatives, grew inbound pipeline from zero to $23M in 6 years - generated by implementing agile, adaptable marketing processes, supported by a multichannel strategy in content, attribution, A/B testing, SMART goals, KPI tracking and reporting, brand building and positioning activities. Hadfull P&L responsibility for ~ $4.5MM.
• Increased close rate on RFPs to 20% in an increasingly saturated and competitive space by blending data with a human centered approach to closing.
• Identified market trends and re-positioned the brand for bigger deal sizes, averaging a 5x increase. Created buyer personas and journeys for customer archetypes, implemented findings into company conversion funnel, increased SQL to MQL ratio to ~80%.
• Re-forged the agency revenue model shifting reliance to MRR payments for services, versus, project-based work, permitting for more accurate Cash Flow, P&L and growth forecasting.
• Built a sales and marketing team of 4 full time employees and 5 freelancers supporting the business in NYC,
Austin, TX, and Gdansk Poland, ran retrospectives and ideation sessions.
• Worked with company clients to define and build customer experiences, marketing attribution models, go to market plans and strategies for B2B and B2C businesses.
• Won AdWeek Agency of the Month, SVIEF Top Innovator, 2018 Devie Awards
Marketing, Sql, Agile, B2B, Brand Building, Forecasting, Content, B2C, Sales, Growth, Testing, KPI, Go, Processes
2012 - 2013
job
CHIEF MARKETING OFFICER
CARTO.
As CMO for Carto (formerly Cartodb.com) a cloud-based geospatial analytics SaaS, owned all brand and product growth, brand building, inbound and outbound channel development, conversion funnel development, communications strategy, partnership development, and growth strategy.
• Owned all product growth, brand building, inbound + outbound channel development, conversion funnel development, communications strategy, and partnership development.
• Grew weighted average daily account creation 16x in 9 months, with total account growth at 1600%.
• Increased paid conversion rate from 1.42% to 3.73% in the same time span, with a 6 week moving average
showing 5.8% increasing MRR 900%+ to 110k+/mo in 9 months.
• Designed and implemented data backed attribution models and growth forecasting models, created US wide product advocacy program.
• Owned all product growth, brand building, inbound + outbound channel development, conversion funnel development, communications strategy, and partnership development.
• Grew weighted average daily account creation 16x in 9 months, with total account growth at 1600%.
• Increased paid conversion rate from 1.42% to 3.73% in the same time span, with a 6 week moving average
showing 5.8% increasing MRR 900%+ to 110k+/mo in 9 months.
• Designed and implemented data backed attribution models and growth forecasting models, created US wide product advocacy program.
Marketing, Cloud, Brand Building, Forecasting, Growth strategy, Saas, Analytics, Growth, Development
2008 - 2012
job
HEAD OF PRODUCT & DIGITAL STRATEGY
unknown.
Plain White Paper, Ltd was a digital consulting collective in London, Barcelona, and Munich focused on digital
strategy, product, and growth marketing.
• Worked with Telefonica, Estrella Damm, and the Barcelona Chamber of Commerce on creating digital product capabilities development plans.
• Acted as head of digital product for various European startups, key clients included Vice Golf, Teambox,
Acció, and others. Worked closely with clients to define targets and deliver strategic execution plans.
• Conceived and launched the “Next Top Startup” global entrepreneurship competition held in Barcelona
June 2010, resulting in 80% of participating companies raising capital.
strategy, product, and growth marketing.
• Worked with Telefonica, Estrella Damm, and the Barcelona Chamber of Commerce on creating digital product capabilities development plans.
• Acted as head of digital product for various European startups, key clients included Vice Golf, Teambox,
Acció, and others. Worked closely with clients to define targets and deliver strategic execution plans.
• Conceived and launched the “Next Top Startup” global entrepreneurship competition held in Barcelona
June 2010, resulting in 80% of participating companies raising capital.
Marketing, Digital Strategy, Consulting, Entrepreneurship, Growth
My education
?
-
2008
ESADE Business School
MBA, Strategy & Marketing
MBA, Strategy & Marketing
?
-
2001
Tulane University A B Freeman School of Business
BSc, Finance and Management (Minor in Philosophy)
BSc, Finance and Management (Minor in Philosophy)
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