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Director of Growth Marketing, paid social and display expert
Rita Gutkovich
,
Brooklyn, United States
Experience
Other titles
Skills
I'm offering
10+ years of experience as a digital marketer, with a track record of developing, negotiating, and executing advertising
campaigns of all sizes from blue chip to startup, in client categories including DTC/ecommerce
- Results oriented with an analytical mindset, developing flexible test plans and driving performance of paid media, including Social, Display, Video, and SEM
campaigns of all sizes from blue chip to startup, in client categories including DTC/ecommerce
- Results oriented with an analytical mindset, developing flexible test plans and driving performance of paid media, including Social, Display, Video, and SEM
Markets
United States
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2019
job
Director, Growth Marketing
Varick Media.
- Head of Growth, overseeing $4.5M in media, as strategic decision making and account management lead
- Demonstrating passionate leadership, supervising team of 8 across Display, Social, and SEM channels
- Responsible for platform setup and execution of customer acquisition and customer retention campaigns
- Building custom reporting, aggregating disparate data sets and performance metrics for cross channel analytics
- Improved ROAS by 38% for a top e-commerce client, utilizing Search, Display, and Social to drive revenue growth
- Demonstrating passionate leadership, supervising team of 8 across Display, Social, and SEM channels
- Responsible for platform setup and execution of customer acquisition and customer retention campaigns
- Building custom reporting, aggregating disparate data sets and performance metrics for cross channel analytics
- Improved ROAS by 38% for a top e-commerce client, utilizing Search, Display, and Social to drive revenue growth
Marketing, Account management, E-commerce, SEM, Management, Analytics, Leadership, Growth, Retention, Search, SEM, Social
2017 - 2018
job
Director, Display and Online Marketing
1-800-FLOWERS.
- Managing all digital customer acquisition and brand marketing programs across Digital marketing channels (direct, programmatic, remarketing, CRM), Paid Social, and Affiliate channels, reporting directly to executive team
- Overseeing day to day campaign management, including P&L of marketing budget, planning, and execution
- Analyzing daily campaign performance against conversion metrics including ROAS, LTV, CAC and other KPIs
- Improving efficiency within Display through increased programmatic testing and unified data strategy
- Increasing Affiliate performance through addition of influencer partnerships and social media content marketing
- Collaborating with Product, PR, SEO, email marketing and Creative teams to strengthen acquisition approach
- Utilizing problem solving skills to improve efficiency of the Display campaign improved by 14% since September 2017, with an increase of 5% in attributed revenue
- Overseeing day to day campaign management, including P&L of marketing budget, planning, and execution
- Analyzing daily campaign performance against conversion metrics including ROAS, LTV, CAC and other KPIs
- Improving efficiency within Display through increased programmatic testing and unified data strategy
- Increasing Affiliate performance through addition of influencer partnerships and social media content marketing
- Collaborating with Product, PR, SEO, email marketing and Creative teams to strengthen acquisition approach
- Utilizing problem solving skills to improve efficiency of the Display campaign improved by 14% since September 2017, with an increase of 5% in attributed revenue
Budget, Social, Online, Campaign, Programmatic, Testing, Affiliate, Management, Content, Digital Marketing, Pr, CRM, Email marketing, Online Marketing, Marketing, Seo, Content marketing, Social Media
2014 - 2017
job
Director, Digital Activation
iProspect.
- Oversaw an 8 person team, leading Display and Social media buying and execution for Microsoft
- Created ROI and performance-driven media plans, delivering upon strict KPI metrics (ROAS, CPA)
- Analyzed performance and attribution reporting, producing optimization recommendations and insights
- Developed digital marketing, brand strategy, approach, and GTM plans for new or updated Microsoft products
- Partnered with TV, SEM, and Content strategy experts to produce full funnel strategic direction across Branding and DR
- Became head of performance for a new team devoted to performance marketing of Microsoft consumer products, which
saw growth of $19M in media spend in 2H 2016
- Created ROI and performance-driven media plans, delivering upon strict KPI metrics (ROAS, CPA)
- Analyzed performance and attribution reporting, producing optimization recommendations and insights
- Developed digital marketing, brand strategy, approach, and GTM plans for new or updated Microsoft products
- Partnered with TV, SEM, and Content strategy experts to produce full funnel strategic direction across Branding and DR
- Became head of performance for a new team devoted to performance marketing of Microsoft consumer products, which
saw growth of $19M in media spend in 2H 2016
Digital Marketing, Social Media, Marketing, Branding, Brand identity, Content, TV, ROI, Growth, Content Strategy, KPI, Direction, SEM, Social
My education
The George Washington University
Bachelors, Philosophy
Bachelors, Philosophy
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