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Expert
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3
jobs
Paid Search/PPC/SEM Expert with 17+ years of experience
Vinny Karkera
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Highly knowledgeable PPC Expert with a a proven
history of boosting profits and a passion for attaining optimal account performance
A seasoned Paid Search professional with 18 years of experience managing multiple platforms for a range of clients globally. Adept at working with and leading multi-lingual and multi-cultural teams. Proven track record in boosting profits and optimizing account performance. In-depth knowledge in Google Ads and Bing Search, Google Shopping, and Shopping Feed Management. Experienced in Amazon Search Ads, and possesses hands-on exposure to Facebook Ads, Twitter, & Display Advertising
history of boosting profits and a passion for attaining optimal account performance
A seasoned Paid Search professional with 18 years of experience managing multiple platforms for a range of clients globally. Adept at working with and leading multi-lingual and multi-cultural teams. Proven track record in boosting profits and optimizing account performance. In-depth knowledge in Google Ads and Bing Search, Google Shopping, and Shopping Feed Management. Experienced in Amazon Search Ads, and possesses hands-on exposure to Facebook Ads, Twitter, & Display Advertising
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Ireland
(Remote
only)
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
United Arab Emirates
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Singapore
(Remote
only)
Australia
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - ?
job
Global Search Marketing Manager
Swarovski.
• Responsible for all Paid Search activity globally in 40 markets (Google, Bing, Naver, Yahoo) with 8-figure annual budgets
• Managing all Sponsored Amazon Search Ads in 8 markets globally
• Managing all Sponsored Amazon Search Ads in 8 markets globally
Marketing, ADS, Search marketing, Amazon, Google, Search, Manager
2020 - 2021
freelance
SENIOR PPC Expert
YouGov.
• Lead Generation campaigns in primarily in UK & US and also some EU markets
• 67% reduction in CPL and 2.5X increase in CVR between Dec & Apr
• 67% reduction in CPL and 2.5X increase in CVR between Dec & Apr
PPC, SoMe, CVR
2019 - 2020
job
Senior Paid Search Manager
Fy!.
Launched new campaigns & re-structured accounts resulting in 3X volume with 3X improved ROI
Managed external agency for retargeting display activity
Managed external agency for retargeting display activity
PPC, Google adwords, Google shopping, Google analytics, Social media ads
2019 - 2020
job
SENIOR PAID SEARCH MANAGER
Fy!.
New campaigns resulted in 3X volume with 3X improved ROI
Used DataFeedWatch to optimise feed for Google Shopping
Used DataFeedWatch to optimise feed for Google Shopping
ROI, Google shopping, Google, Search, Manager
2019 - 2019
freelance
SENIOR PPC EXPERT (Short-term Contract)
Thompson Reuters.
Created campaigns to increase enquiries on specific Reuters products
PPC
2016 - 2019
freelance
PAID SEARCH LEAD (Freelance)
FARFETCH.
• PPC Expert at Farfetch actively managing top Paid Search markets with 8-figure budgets and spearheaded project to re-structure global SEM accounts (June 2016-Current)
o Managed multiple European accounts before taking over management of US account in January 2017; currently actively managing US market PPC account (Farfetch's largest)
o New account structure resulted in YoY PPC growth of over 145% in a competitive market
o Currently responsible for accounts with annual spend of US$15M+
o Managed multiple European accounts before taking over management of US account in January 2017; currently actively managing US market PPC account (Farfetch's largest)
o New account structure resulted in YoY PPC growth of over 145% in a competitive market
o Currently responsible for accounts with annual spend of US$15M+
PPC, SEM, Management, Growth, Search, SEM
2016 - 2016
job
SENIOR PARTNER MARKETING MANAGER
unknown.
• PPC Expert at Browns Fashion (owned by Farfetch) creating their global SEM accounts from scratch (May-June 2016; October-December 2016)
SENIOR PARTNER MARKETING MANAGER
SENIOR PARTNER MARKETING MANAGER
Marketing, PPC, SEM, Fashion, Manager, SEM
2013 - 2016
job
Coordinating relationship between technology teams of Expedia and partner
Expedia Inc.
; London; UK September 2013- March 2016
• Managing partnership with Meta Search partners based in UK and Europe for Hotel product
• Ownership of contractual process - Negotiating rates for different placements & markets;
reviewing contracts with legal; reviewing and renewing contracts on a yearly basis
• Coordinating relationship between technology teams of Expedia and partner for efficient
backend setup. Ensuring all campaigns are fully tracked & reported on
• Optimizing campaigns based on performance; providing regular updates to internal stakeholders
• Monitoring competitor activity and conducting price checks on partner sites
• Managing partnership with Meta Search partners based in UK and Europe for Hotel product
• Ownership of contractual process - Negotiating rates for different placements & markets;
reviewing contracts with legal; reviewing and renewing contracts on a yearly basis
• Coordinating relationship between technology teams of Expedia and partner for efficient
backend setup. Ensuring all campaigns are fully tracked & reported on
• Optimizing campaigns based on performance; providing regular updates to internal stakeholders
• Monitoring competitor activity and conducting price checks on partner sites
Backend, Technology, Contracts, Monitoring, Search, Backend, Contracts
2006 - 2008
job
sole specialist
The Internet Bureau.
Auckland; New Zealand 2006-2008
• Agency role managing New Zealand-wide clients
• Responsible to grow Paid Search channel as sole specialist for first year handling all aspects of Paid Search for all clients
• Persuade first time clients to invest starting with small budgets; persuade existing clients to grow their Paid Search activity
• Co-ordinated with over 6 media planners & buyers within agency with regards to Paid Search
activity for clients; trained and managed junior specialists in year two in the agency
• Agency role managing New Zealand-wide clients
• Responsible to grow Paid Search channel as sole specialist for first year handling all aspects of Paid Search for all clients
• Persuade first time clients to invest starting with small budgets; persuade existing clients to grow their Paid Search activity
• Co-ordinated with over 6 media planners & buyers within agency with regards to Paid Search
activity for clients; trained and managed junior specialists in year two in the agency
Search
2005 - 2006
job
ONLINE MEDIA ASSISTANT
Colenso BBDO.
• Planning & buying digital (Banner & SEM) media at Media Online (now OMD Digital)
• Managed online display and Paid Search campaigns for clients like BMW
• Liaising with creative division to develop optimal creative executions for display campaigns
• Managed online display and Paid Search campaigns for clients like BMW
• Liaising with creative division to develop optimal creative executions for display campaigns
SEM, Banner, Search, Online, SEM
My education
2004
-
2006
Auckland University of Technology
Bachelors in Business, Advertising
Bachelors in Business, Advertising
2002
-
2004
Auckland University of Technology
Diploma in Business, Accounting
Diploma in Business, Accounting
Vinny's reviews
Senior PPC Expert - 1-2 weeks project (based in Canary Wharf)
Private job post
Private job post
5 years ago
5 years ago
Private job post
4 years ago
4 years ago
4 years ago
3 years ago
3 years ago
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