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Senior copywriter, consultant and content specialist
Laura Caun
,
Birmingham, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a senior copywriter and content strategist. Over the last 15+ years, I’ve worked with household names, award-winning marketing agencies and UK FTSE-100 companies. My experience spans many industries, including: automotive, retail, real estate, financial services and low-carbon technology.
You can see examples of my work here: http://******.**
You can see examples of my work here: http://******.**
Markets
United States
(Remote
only)
United Kingdom
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Senior copywriter
Laura Caun Copywriting Ltd.
2019 projects:
• Technology-focused blogs for a data and analytics recruitment agency
• Savings copy for a challenger bank's new website
• B2B video script editing for a creative film company
• Case studies and copy-editing for a pay and reward consultancy
• Food and drink articles for an award-winning start-up
• Technology-focused blogs for a data and analytics recruitment agency
• Savings copy for a challenger bank's new website
• B2B video script editing for a creative film company
• Case studies and copy-editing for a pay and reward consultancy
• Food and drink articles for an award-winning start-up
Video, B2B, Copywriter, Movie, Analytics, Website, Technology, Recruitment, Blogs, Winning, UP
2018 - 2018
freelance
HR consultant (copy and TOV)
Sky.
• Lead the rollout of Sky's purpose and values across all recruitment content
• Rewrote job descriptions, recruitment scripts and the careers website in Sky's new tone of voice
• Collaborated to create best practice guidelines for hiring managers, including using more inclusive language and how to write in Sky's TOV
• Rewrote job descriptions, recruitment scripts and the careers website in Sky's new tone of voice
• Collaborated to create best practice guidelines for hiring managers, including using more inclusive language and how to write in Sky's TOV
Content, Website, Recruitment
2017 - 2018
freelance
Copywriter (contract)
Inspired Thinking Group.
• Lead copywriter for IWG (Regus and Spaces): branding, articles, centre descriptions, video scripts, social and web content, emails and internal comms
• Incorporated keywords into destination guides and cruise ship descriptions for Thomas Cook
• Wrote SEO-friendly product descriptions and general marketing copy across online and offline channels for Sally Beauty and Motorpoint
• Devised and produced a series of blog posts aimed at marketers in the retail industry
• Incorporated keywords into destination guides and cruise ship descriptions for Thomas Cook
• Wrote SEO-friendly product descriptions and general marketing copy across online and offline channels for Sally Beauty and Motorpoint
• Devised and produced a series of blog posts aimed at marketers in the retail industry
Marketing, Seo, Branding, Web content, Video, Retail, Copywriter, Content, Blog, Web, Online, Social
2016 - 2017
job
Content Manager
Connecting Element.
• Produced quality digital content for brands including Harvester, Toby Carvery and Carlsberg's beer brands
• Wrote copy for the 2017 Innkeeper's Lodge spring campaign that resulted in 10% higher sales than 2016; the promotional email had a 25% higher open rate than usual
• Created a last-minute topical article for a vet website, which became the most read feature of February 2017
• Oversaw clients' content requirements to a high standard, managed resource and an efficient workflow
• Collaborated closely with client services, design and project management teams to set appropriate budgets and timings
• Facilitated and guided content planning
• Monitored the performance and usability of published content
• Wrote copy for the 2017 Innkeeper's Lodge spring campaign that resulted in 10% higher sales than 2016; the promotional email had a 25% higher open rate than usual
• Created a last-minute topical article for a vet website, which became the most read feature of February 2017
• Oversaw clients' content requirements to a high standard, managed resource and an efficient workflow
• Collaborated closely with client services, design and project management teams to set appropriate budgets and timings
• Facilitated and guided content planning
• Monitored the performance and usability of published content
Design, Project Management, Usability, Spring, Management, Content, Sales, Website, Workflow, Usability & UX, Feature, Campaign, Manager
2015 - 2016
job
Digital Copywriter, M&S
Marks and Spencer.
• Established New Zealand and Australia websites' first editorial section, Style & Living
• Wrote an Editor's Pick (The Body Is Back) that was among the highest performing features in December 2015, resulting in 236% product uplift, from 9 units to 34 a day, selling 72 units on the day of publishing
• Composed fun and functional product descriptions
• Developed SEO body copy, meta tags and meta descriptions to promote high page rankings and conversions
• Produced copy that clearly explained the specific innovations of our school uniform, which contributed to the most profitable ever back to school campaign in Ireland
• Created pithy, engaging international content across all digital channels: web, mobile, social media and email
• Wrote an Editor's Pick (The Body Is Back) that was among the highest performing features in December 2015, resulting in 236% product uplift, from 9 units to 34 a day, selling 72 units on the day of publishing
• Composed fun and functional product descriptions
• Developed SEO body copy, meta tags and meta descriptions to promote high page rankings and conversions
• Produced copy that clearly explained the specific innovations of our school uniform, which contributed to the most profitable ever back to school campaign in Ireland
• Created pithy, engaging international content across all digital channels: web, mobile, social media and email
Social Media, Seo, Websites, Copywriter, Content, International, Web, Campaign, Performing, Social
2012 - 2015
job
Writer | Editor
Carlson Wagonlit Travel.
• Conceptualised and composed scripts in two months resulting in four engaging videos presented at a company-wide sales conference and an external event for CIOs
• Managed the creation, design and content of a quarterly internal magazine and email, which generated US$600,000 a year in advertising, distributed to 20,000 CWT employees worldwide in three languages
• Oversaw the creation, design, content and printing of the first ever meetings and events brochure for the North American market, which was distributed to 2,000 businesses
• Produced effective, clear and strategically-positioned content including: case studies, presentations, magazine articles, talking points, fact sheets, emails and landing pages
• Managed the creation, design and content of a quarterly internal magazine and email, which generated US$600,000 a year in advertising, distributed to 20,000 CWT employees worldwide in three languages
• Oversaw the creation, design, content and printing of the first ever meetings and events brochure for the North American market, which was distributed to 2,000 businesses
• Produced effective, clear and strategically-positioned content including: case studies, presentations, magazine articles, talking points, fact sheets, emails and landing pages
Design, Advertising, Event, Content, Sales, Brochure, Landing pages
My education
University of Birmingham
Bachelors, English Literature
Bachelors, English Literature
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