Keisha McCotry, MBA , Atlanta, GA, United States

I am a seasoned communications professional with 15+ years experience, skilled in public relations, social media, and experiential marketing in regional and international markets. I am known for creating innovative partnerships, creative content and managing strong teams. My expertise is gaining the trust of thought leaders and creating a cadence of strategic communications that are consumable and actionable. Experienced in managing in-house teams as well as multiple external agencies with consistently positive results.

- Corporate Communications: re-branding and brand positioning, media activation involving high-level international executives, strategic brand partnerships, and co-branding, philanthropic work
- Public Relations: strategic product placements & seeding, brand ambassador & celebrity programs, event planning and production, relationship building with editors, bloggers, and influencers
- Brand Content Strategy and Creation: holistic storytelling and narratives, creative direction and conceptualization
- Digital Integration: Social Media Strategies and Optimization, Content Syndication, and Digital Marketing
-Diversity & Inclusion: Cultural competency, national culture influences, marketing, and communications, multicultural marketing, consulting, coaching, change management, project management, community outreach, strategy

TV/Film Experience:
Focus Films, Netflix, HBO, HULU, Paramount Pictures, Lionsgate, Disney, Universal Pictures, NBC, Screen Gems, IFC Films

Featured Experience:
Amtrak, Lexus, Market America, Swagway, BET, Atlanta Department of Parks, Recreation & Cultural Affairs, Shortel, Motives Cosmetics, Market America, SHOP.COM, Hillshire Farms, Z Palette, KFC, http://******.**, Strength of Nature, Briogeo Hair Care Collection and Jack Daniels