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Digital Marketing Freelancer with 10 Years Experience

Rachel Vandernick , Philadelphia, United States


Experience

10 - 14 years

Other titles

Acquisition Marketing Manager international SEO (Spanish) account lead Web Content and Social Media Manager Social Media Specialist

Skills

Digital Marketing Digital Strategy Search engine marketing Marketing Public relations + 11 more

I'm offering


Markets

United States

Links for more

Once you have created a company account and a job, you can access the profiles links.

Language

English
Fluently
Spanish
Good

Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time

Available

Typically available right away

My experience

2017 - ?   job
Acquisition Marketing Manager Context Travel.
Build and scale enterprise SEO and PPC at a VC-backed ecommerce company in the travel and experiences space
• Grew PPC revenue by 59%+ YoY with a ROAS of 519% and increased organic traffic by 24% YoY in 2018
• Assist with global rebranding, website redesign and launch
• Serve on expansion team for new product launches, led Milan product re-launch from planning to execution
• Manage PR/digital marketing cross-functional initiatives
• Developed seasonality model to anticipate consumer
demand, better allocate budget, and predict growth opportunities for marketing channels
• Grew SEO into $4M annual channel (~40% of web revenue)
Global Marketing, Growth, Digital Marketing, SEM, PPC, Ecommerce, Public relations, Brand identitet, UX, Data Analysis, Marketing, SEO, Design

2010 - ?   freelance
Founder, Marketer The Vander Group, LLC.
Run marketing consulting practice for 10 years with clients in travel & tourism, non-profit, aerospace & defense, education, and hospitality.
Marketing, Digital Marketing, SEO, Google adwords, Google analytics, Facebook ads, Digital Strategy, Social Media, Social Media Marketing

2015 - 2017   job
Web Content and Social Media Manager Elizabethtown College.
• Directed digital strategy for $50 Million cyber launch capital
campaign, the first of its kind in higher education
• Built scalable marketing strategies to drive enrollment
growth, increase retention rate, and sustain engagement
• Created and managed PPC campaigns which performed at
50% of industry cost or better
Analytics, Campaign, Web, Bing ads, PPC, Google Ads, Email marketing, Web content, Google analytics, Digital Strategy, Marketing, SEO, Content marketing, Social Media, Digital Marketing

2014 - 2015   job
Social Media Specialist WebpageFX.
Serve as account lead for Spanish-speaking accounts. Lead 20+ social media and digital advertising client accounts from strategy to execution.
Social Media, SEO, Google analytics, Facebook ads, Digital Strategy


My resume

  Download resume



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