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Digital Marketing Freelancer with 10 Years Experience

Rachel Vandernick , Philadelphia, United States


10 - 14 years

Other titles

Acquisition Marketing Manager international SEO (Spanish) account lead Web Content and Social Media Manager Social Media Specialist


Digital Marketing Digital Strategy Search engine marketing Marketing Public relations + 11 more

I'm offering


United States

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Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time


Typically available right away

My experience

2017 - ?   job
Acquisition Marketing Manager Context Travel.
Build and scale enterprise SEO and PPC at a VC-backed ecommerce company in the travel and experiences space
• Grew PPC revenue by 59%+ YoY with a ROAS of 519% and increased organic traffic by 24% YoY in 2018
• Assist with global rebranding, website redesign and launch
• Serve on expansion team for new product launches, led Milan product re-launch from planning to execution
• Manage PR/digital marketing cross-functional initiatives
• Developed seasonality model to anticipate consumer
demand, better allocate budget, and predict growth opportunities for marketing channels
• Grew SEO into $4M annual channel (~40% of web revenue)
Global Marketing, Growth, Digital Marketing, SEM, PPC, Ecommerce, Public relations, Brand identitet, UX, Data Analysis, Marketing, SEO, Design

2010 - ?   freelance
Founder, Marketer The Vander Group, LLC.
Run marketing consulting practice for 10 years with clients in travel & tourism, non-profit, aerospace & defense, education, and hospitality.
Marketing, Digital Marketing, SEO, Google adwords, Google analytics, Facebook ads, Digital Strategy, Social Media, Social Media Marketing

2015 - 2017   job
Web Content and Social Media Manager Elizabethtown College.
• Directed digital strategy for $50 Million cyber launch capital
campaign, the first of its kind in higher education
• Built scalable marketing strategies to drive enrollment
growth, increase retention rate, and sustain engagement
• Created and managed PPC campaigns which performed at
50% of industry cost or better
Analytics, Campaign, Web, Bing ads, PPC, Google Ads, Email marketing, Web content, Google analytics, Digital Strategy, Marketing, SEO, Content marketing, Social Media, Digital Marketing

2014 - 2015   job
Social Media Specialist WebpageFX.
Serve as account lead for Spanish-speaking accounts. Lead 20+ social media and digital advertising client accounts from strategy to execution.
Social Media, SEO, Google analytics, Facebook ads, Digital Strategy

My resume

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