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Interim/Fractional CMO for SaaS & High Growth Companies
Richard Sharp
,
Austin, TX, United States
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I'm offering
A marketing leader, writer, and entrepreneur at heart, I thrive in the place where ideas come together with words to create excitement and action. I enjoy building and motivating teams and mentoring talent towards excellence, and have a great track record of building high-performing marketing functions from the ground up for exceptional, fast-growing companies.
In the past 20 years, I have led the global marketing and communications functions for multiple SaaS companies and venture-backed startups, leading growth efforts towards several successful exit events, major funding rounds, and periods of record growth. I gravitate towards companies who innovate, disrupt and create new categories. Basically I want to work in the future.
Most recently I served as global CMO of retail tech company SimpliField, where I led a complete strategic messaging, branding, and website overhaul for a Series A SaaS company headquartered in Paris, building a team to create a content-driven demand gen engine that drove record growth in sales and direct marketing-sourced pipeline globally -all in the midst of a pandemic.
Before that I served as VP of Marketing for Emissary, a Google Ventures-backed sales intelligence marketplace that connects salespeople directly to C-Suite execs of the companies they are selling to. Over a year and a half, I hired an entirely new and highly talented marketing team, completely overhauled the brand and website, launched a new technology platform, installed new marketing automation systems, and launched aggressive demand gen programs resulting in a 300% increase in client logos and revenue and a doubling of network size.
Prior to that, I served as VP of Marketing at AI startup Networked Insights (acquired by American Family), as well as Head of Product and Customer Marketing for Contently. During my time there, Contently was named the #100th Fastest-Growing Private Company in America by Inc. Magazine, 2015's Best Content Marketing Platform by Digiday, and one of Crain's 2015 Best Places to Work in NYC.
My background also includes stints leading the global marketing and demand gen functions for KnowledgeAdvisors (acquired by CEB) and International Survey Research (acquired by Willis Towers Watson).
In the past 20 years, I have led the global marketing and communications functions for multiple SaaS companies and venture-backed startups, leading growth efforts towards several successful exit events, major funding rounds, and periods of record growth. I gravitate towards companies who innovate, disrupt and create new categories. Basically I want to work in the future.
Most recently I served as global CMO of retail tech company SimpliField, where I led a complete strategic messaging, branding, and website overhaul for a Series A SaaS company headquartered in Paris, building a team to create a content-driven demand gen engine that drove record growth in sales and direct marketing-sourced pipeline globally -all in the midst of a pandemic.
Before that I served as VP of Marketing for Emissary, a Google Ventures-backed sales intelligence marketplace that connects salespeople directly to C-Suite execs of the companies they are selling to. Over a year and a half, I hired an entirely new and highly talented marketing team, completely overhauled the brand and website, launched a new technology platform, installed new marketing automation systems, and launched aggressive demand gen programs resulting in a 300% increase in client logos and revenue and a doubling of network size.
Prior to that, I served as VP of Marketing at AI startup Networked Insights (acquired by American Family), as well as Head of Product and Customer Marketing for Contently. During my time there, Contently was named the #100th Fastest-Growing Private Company in America by Inc. Magazine, 2015's Best Content Marketing Platform by Digiday, and one of Crain's 2015 Best Places to Work in NYC.
My background also includes stints leading the global marketing and demand gen functions for KnowledgeAdvisors (acquired by CEB) and International Survey Research (acquired by Willis Towers Watson).
Markets
United States
Canada
United Kingdom
Rest of Euro area
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Industries
Language
English
Fluently
Available
My experience
2021 - ?
freelance
CMO
Boombox, Inc..
Boombox, Inc. provides strategic marketing, messaging and media for growing brands. We're especially good at helping companies with their core strategic narrative, and giving them the foundations they need to create great marketing teams, campaigns, and results. We offer fractional CMO services, demand generation, brand strategy, product marketing, content marketing and strategic marketing consulting for startups and scale-ups of all sizes.
Marketing, Content marketing, Startups, Strategic Marketing, Consulting, Content, Demand generation
2019 - 2021
job
CMO
SimpliField.
HQed in Paris, SimpliField provides a simple mobile platform that allows retail field teams to work together in real-time to deliver consistently excellent in-store customer experiences. L'Oreal, Asics, Sony, Samsung, Revlon, LVMH and over 100 customers in 30 countries use SimpliField to help them streamline communications, improve visibility, and maximize profitability. As global CMO, I led a complete strategic messaging, branding, and website overhaul to address the growing North American market, building a team to create a content-driven demand gen engine that drove record growth in sales and direct marketing-sourced pipeline globally in the midst of a pandemic. Established the first product and customer marketing functions, led events and PR strategies, and helped drive substantial product evolution to meet customer needs.
Branding, Marketing, Content marketing, Digital Marketing, Online Marketing, Team Leadership, Public relations, Public speaking, Writing, Product Design, Concept Development, Demand generation, MArketing Strategy
2017 - 2019
job
VP of Marketing
Emissary.io.
Built the marketing team and function from the ground up for Series A startup, hiring a team of 4 marketers and launching demand gen, content marketing, events, customer and product marketing functions. Led the development of improved messaging, branding, website, collateral, a completely new tech stack and demand gen campaigns that contributed directly to a 300% YoY increase in revenue and new client logos, a doubling of the Emissary talent network, and securing significant venture funding.
Content marketing, Marketing, Branding, Content, Mentoring, Network, Website, Development, Performing, LED, UP
2016 - 2017
job
VP of Marketing
Audience.ai (Networked Insights, Acquired by American Family).
Served as VP of Marketing for Networked Insights, a Goldman Sachs-backed SaaS company specializing in using AI to develop audience insights and targeting. As the senior marketing leader in the company, my focus was on establishing the demand generation, SDR, events, PR and content marketing functions from the ground up, and driving a record increase in metrics across the funnel. Highlights included $30M in venture funding in Q1, and successfully launching a major new audience marketing platform and associated brand at the beginning of Q2 (Audience.ai).
Marketing, Saas
2015 - 2016
job
Head of Product and Customer Marketing
Contently.
Built and led the product marketing efforts of a growing SaaS-based content marketing technology startup, including the launch and go-to-market strategy for new product offerings, and the development of a product roadmap. Drove increased retention through customer marketing efforts, including the development of a Customer Advisory Board, user groups, implementation of NPS and a referral program.
Responsible for leading sales enablement and training efforts for a growing young sales team during a period of record growth. Launched and managed the Contently Research offering, including recruitment, sales, thought leadership and project management. Took over management of demand gen, events and team leadership, including hiring and direction of a 5-person team of marketers after departure of VP of Marketing.
Responsible for leading sales enablement and training efforts for a growing young sales team during a period of record growth. Launched and managed the Contently Research offering, including recruitment, sales, thought leadership and project management. Took over management of demand gen, events and team leadership, including hiring and direction of a 5-person team of marketers after departure of VP of Marketing.
Technology, Go, LED, Direction, Marketing Technology, Retention, Advisory board, Development, Implementation, Growth, Recruitment, Content marketing, Saas, Sales, Leadership, Management, Content, Team Leadership, Training, Research, Project Management, Marketing
My education
1994
-
1999
University of MIssouri
BA, English/Film Studies
BA, English/Film Studies
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