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Expert
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3
jobs
Experienced marketing and brand professional
Claire Mellon
,
St. Albans, United Kingdom
Experience
Other titles
Skills
I'm offering
A high-impact marketing professional with the in-depth understanding to successfully lead and deliver marketing projects and campaigns that enhance brand value, marketing effectiveness and generate incremental revenue.
I have significant experience creating brand and marketing strategies in small, boutique, mid-market and large businesses and in addition have an excellent working knowledge of working within, and with, agencies.
Through my own business, Marketing by Claire, I love to help companies grow and evolve their brand and marketing strategies, whatever their size and ambitions. As a Member of the Chartered Institute of Marketing and with over twenty years’ experience leading and working across multiple marketing specialisms I have a passion for all forms of marketing and am equally at home writing high level strategic plans as I am ‘getting my hands dirty’!
I am also a mentor both through Marketing by Claire and with The Chartered Institute of Marketing and especially love working with small business owners and start ups.
I have significant experience creating brand and marketing strategies in small, boutique, mid-market and large businesses and in addition have an excellent working knowledge of working within, and with, agencies.
Through my own business, Marketing by Claire, I love to help companies grow and evolve their brand and marketing strategies, whatever their size and ambitions. As a Member of the Chartered Institute of Marketing and with over twenty years’ experience leading and working across multiple marketing specialisms I have a passion for all forms of marketing and am equally at home writing high level strategic plans as I am ‘getting my hands dirty’!
I am also a mentor both through Marketing by Claire and with The Chartered Institute of Marketing and especially love working with small business owners and start ups.
Markets
United States
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Good
Available
My experience
2020 - ?
freelance
Owner of Mellon Marketing
Marketing by Claire (formally known as Mellon Marketing).
Owner of small marketing services agency offering outsourced marketing management, business and marketing mentoring, agency management and selection, marketing project management and marketing consultancy.
Digital Marketing, Marketing, Content marketing, Social Media Marketing, Podcasting, Podcast Marketing, MArketing Strategy, Marketing management, Marketing Planning
2016 - 2019
job
Head of European Brand & Design
Invesco.
Financial Services
Design, Project coordination, Mentoring, Communication, Brand Building, Core Values and Branding, Brand identity, Branding, Visual identity, Change management, Print, Marketing Campaigns, B2B Marketing, MArketing Strategy, Social Media Marketing, Management, Marketing, Project Management
2015 - 2016
freelance
Global Marketing Consultant
Capital Position.
• Advising a global Fintech client on building a brand and market profile within UK and Europe .
•Project management of an online content portal and creation of a modular presentation.
•Delivery of numerous collateral benchmarking projects for global clients focusing on Fixed Income and Equity strategies.
•Project management of an online content portal and creation of a modular presentation.
•Delivery of numerous collateral benchmarking projects for global clients focusing on Fixed Income and Equity strategies.
Marketing communication, Marketing, Project Management, Communication, Author, Proof, Digital communication, Branding, Brand identity, Visual identity
2014 - 2015
job
Head of European Channel Marketing
Legg Mason.
• Responsible for the European content and marketing strategy across eight countries with retained responsibility for Spain. Included management of a team of twelve which I built up from one person.
• Along with EMEA distribution Head and Head of Product Development developed Fixed Income and US Equity focus funds matrix which drove quarterly based integrated Pan-European and local marketing plans.
• Developed and launched product launch plans focusing on Institutional clients which used content as a key driver to help cross-sell where appropriate.
• Developing a marketing relationship with Institutional subsidiaries .
• Introduced the previously US focused client journey into Europe by creating a European roadshow where we met clients and sales teams to understand similarities in buying behaviour – results included a new European client conference, the introduction of TAPP – a UK advisor educational programme and European teams having more representation in the LM Annual Survey.
• Member of UK Executive Committee and Global Web Committee.
• Development of the Legg Mason Book Club, the most successful DM initiative in Europe.
• Along with EMEA distribution Head and Head of Product Development developed Fixed Income and US Equity focus funds matrix which drove quarterly based integrated Pan-European and local marketing plans.
• Developed and launched product launch plans focusing on Institutional clients which used content as a key driver to help cross-sell where appropriate.
• Developing a marketing relationship with Institutional subsidiaries .
• Introduced the previously US focused client journey into Europe by creating a European roadshow where we met clients and sales teams to understand similarities in buying behaviour – results included a new European client conference, the introduction of TAPP – a UK advisor educational programme and European teams having more representation in the LM Annual Survey.
• Member of UK Executive Committee and Global Web Committee.
• Development of the Legg Mason Book Club, the most successful DM initiative in Europe.
Marketing, Corporate events, Project Management, Digital Marketing, Digital Strategy, Content marketing, Communication, Written dissemination, Content creation, Copywriting, Integrated multi-channel campaigns
2013 - 2014
job
Senior Marketing Manager - Europe
Legg Mason.
• Marketing responsibility for Italy, Spain, Portugal and the Nordics and oversight of France and Switzerland (management of one FTE).
• Project management of Italian advisor website and creation of successful product and market content strategy which was subsequently rolled out across Europe.
• Working with Product, Distribution and Subsidiaries to create a product focused webinar series which linked into SalesForce allowing Sales Support to follow up with all clients.
• Delivery of three key US Equity product advertising campaigns across Europe.
• Developed lead pages to support Nordics business in absence of budget to create dedicated website.
• Worked with Risk and Compliance to create a self-compliance process for all factsheets.
• Project management of Italian advisor website and creation of successful product and market content strategy which was subsequently rolled out across Europe.
• Working with Product, Distribution and Subsidiaries to create a product focused webinar series which linked into SalesForce allowing Sales Support to follow up with all clients.
• Delivery of three key US Equity product advertising campaigns across Europe.
• Developed lead pages to support Nordics business in absence of budget to create dedicated website.
• Worked with Risk and Compliance to create a self-compliance process for all factsheets.
Marketing, Email marketing, Web development, Web design, Visual identity, Graphic design, Design, MArketing Strategy, Content marketing
2007 - 2012
job
Channel and Country Marketing (Various)
HSBC Global Asset Management.
Various Marketing roles working in the UK, Middle East and Jersey. Working across B2B (pension, platforms and banks) and B2C (High and Ultra high net worth and Private Bank clients)
Middle East, Jersey, IFA, Marketing, Project Management, Communication, Newsletters, Content marketing, Digital communication, Digital Marketing, Online marketing, Regulatory, Compliance
My education
1998
-
2001
University of Lincoln
BA(Hons), Management & Marketing
BA(Hons), Management & Marketing
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