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jobs
Marketing professional specialising in social media and brand management
Poppy Smith
,
Bristol, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a motivated marketing professional with over four years' experience across PR, Brand
Management and Social Media. Having worked both agency and client side, I have a passion for
driving effective marketing campaigns for heightened consumer connection and business
success.
As a manager and leader, I love to collaborate and encourage accomplishments within my direct
team and the broader business. I am a highly resilient, self-driven individual who consistently
meets deadlines. I have a track record for creating and streamlining business efficiencies, due to
my organised nature and keen eye for detail. My ability to problem solve allows me to be agile
and tackle challenges with decisiveness.
Management and Social Media. Having worked both agency and client side, I have a passion for
driving effective marketing campaigns for heightened consumer connection and business
success.
As a manager and leader, I love to collaborate and encourage accomplishments within my direct
team and the broader business. I am a highly resilient, self-driven individual who consistently
meets deadlines. I have a track record for creating and streamlining business efficiencies, due to
my organised nature and keen eye for detail. My ability to problem solve allows me to be agile
and tackle challenges with decisiveness.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2019
job
Social Media Manager - Global
ecostore.
- Responsible for the global social media management for ecostore across domestic and export markets including; New Zealand, Australia, Hong Kong, Malaysia, Singapore, Thailand and Philippines.
- Supporting, mentoring and directly managing the Social Media Coordinator and Producer.
- Responsible for managing multiple budgets.
- Creating multiple social media strategies for ecostore and SKIN by ecostore trans-Tasman.
- Management of the social media calendar for ecostore, SKIN by ecostore and Pineapple heads across 10+ categories including; planning, briefing, photography liaison, copywriting, strategic direction and technical execution via Facebook Ads Manager.
- Planning and executing campaigns on Ads Manager including; spend allocation, varied targeting tactics and and effective objectives.
- Managing influencer activity and campaigns to bring about brand awareness in a social media environment.
- Managing internal and external photoshoots for ecostore and SKIN by ecostore including; product, ingredient and lifestyle photography.
- Liaising and managing agency relationships.
- Executing social media reports when required.
- Community management for ecostore global, SKIN by ecostore trans-Tasman and Pineapple Heads.
- Streamlining processes in order to bring about efficiencies and success.
- Supporting, mentoring and directly managing the Social Media Coordinator and Producer.
- Responsible for managing multiple budgets.
- Creating multiple social media strategies for ecostore and SKIN by ecostore trans-Tasman.
- Management of the social media calendar for ecostore, SKIN by ecostore and Pineapple heads across 10+ categories including; planning, briefing, photography liaison, copywriting, strategic direction and technical execution via Facebook Ads Manager.
- Planning and executing campaigns on Ads Manager including; spend allocation, varied targeting tactics and and effective objectives.
- Managing influencer activity and campaigns to bring about brand awareness in a social media environment.
- Managing internal and external photoshoots for ecostore and SKIN by ecostore including; product, ingredient and lifestyle photography.
- Liaising and managing agency relationships.
- Executing social media reports when required.
- Community management for ecostore global, SKIN by ecostore trans-Tasman and Pineapple Heads.
- Streamlining processes in order to bring about efficiencies and success.
Producer, Social, Manager, Planning, Npd, Campaign, Community, Organization, Detail, Coordinator, Packaging, Budget, Social Media, Mentoring, Management, Photography, Social media strategies, Market research, Social media management, Facebook, Instagram, Research, Marketing, Project Management
2016 - 2018
job
Marketing Assistant - Weet-Bix, Cereals, Non-Dairy Milks, Convenience and Spreads
Sanitarium Health and Wellbeing.
- Assisted with brand management of 6+ brands across cereals, spreads and non-dairy milks.
- Created effective concept briefs for NPD and assisted with project managing the NPD stage gate process.
- Created TVC briefs and attended pre-production sessions, TVC shoots and assisted with the offline process before go-to market.
- Worked with agencies to create packaging and managed the process from briefing through to execution, including pre-press and press-pass.
- Project managed campaigns including all aspects of ATL and BTL media.
- Assisted with social media execution of all Sanitarium Cereals brands for New Zealand.
- Managed 8+ marketing budgets.
- Utilised Nielsen Scan Data and Aztec Data to analyse competitor performance and trends.
- Managed agency relationships.
- Copy writing for internal communications and the Sanitarium eDM for consumers.
- Ensured day-to-day tasks for administration purposes were organised and updated when necessary.
- Created effective concept briefs for NPD and assisted with project managing the NPD stage gate process.
- Created TVC briefs and attended pre-production sessions, TVC shoots and assisted with the offline process before go-to market.
- Worked with agencies to create packaging and managed the process from briefing through to execution, including pre-press and press-pass.
- Project managed campaigns including all aspects of ATL and BTL media.
- Assisted with social media execution of all Sanitarium Cereals brands for New Zealand.
- Managed 8+ marketing budgets.
- Utilised Nielsen Scan Data and Aztec Data to analyse competitor performance and trends.
- Managed agency relationships.
- Copy writing for internal communications and the Sanitarium eDM for consumers.
- Ensured day-to-day tasks for administration purposes were organised and updated when necessary.
Marketing, Npd, Communication, Social Media, MArketing Strategy, Packaging, Branding, Brand management, Project Management, Market research, Market Analysis, Nielsen data, Aztec data, Brand identity
2015 - 2016
job
Publicity and Marketing Assistant
SWPR.
- Responsible for assisting with publicity and marketing for various events including Raggamuffin, Music Festivals, Auckland Arts Festival, Chamber Music New Zealand, Tim Bray Productions and many more.
- Ability to keep social media aspects up to date for the company as well as assisting with copy for client’s websites.
- Able to create newsletters through Mailchimp.
- Take part in advertising events on various promotional websites such as Eventfinder.
- Work closely with my boss to promote events effectively.
- Creating press releases for numerous events.
- Working with clients to reach their needs.
- Able to step up into my boss’s position when necessary.
- Liaising with A-List artists and organising media and interviews for clients.
- Ability to keep social media aspects up to date for the company as well as assisting with copy for client’s websites.
- Able to create newsletters through Mailchimp.
- Take part in advertising events on various promotional websites such as Eventfinder.
- Work closely with my boss to promote events effectively.
- Creating press releases for numerous events.
- Working with clients to reach their needs.
- Able to step up into my boss’s position when necessary.
- Liaising with A-List artists and organising media and interviews for clients.
Public relations, Communication, Press and PR, Press releases, Marketing, Social Media, Event management, Event organizer
My education
2013
-
2015
Unitec Institute of Technology New Zealand
Bachelor of Communications, Major: Media Studies
Bachelor of Communications, Major: Media Studies
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