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Paid Social Specialist | Digital Marketing Strategist | Social Media Strategist
Maninder Paul
,
London, United Kingdom
Experience
Skills
I'm offering
Senior Digital Marketing and Paid Media specialist with a proven track record of driving business growth through strategic, creative, and analytical marketing strategies. I excel at simplifying complex concepts, nurturing team collaboration, and engaging with audiences effectively. I'm proud to be LinkedIn's 'Top Digital Strategy Voice,' bringing impact and knowledge to thrive in the digital age.
Skills
- Digital Strategy
_ Account-Based Marketing (ABM)
- Campaign Planning
- Media Planning/Buying
- Strategic Partnerships
- Data Analysis
- SEO
- CRM Management
- Budget & KPI Management
- Project Management & Delivery
- Agency Relationships
TECHNICAL SKILLS: HTML, MS Office Suite, (Excel, Word, PowerPoint), Canva, Adobe InDesign, CRM (HubSpot, Salesforce and Pardot), Paid Social (META, LinkedIn, X), Bing, Google AdWords (PPC), WordPress, Google Analytics, Google Data Studio, Looker Studio, Marketo, SEMRush, Notion and Asana.
PEOPLE & LEADERSHIP: Line Management, Project Management, Mentoring and Training, Stakeholder Management.
PPC (Google Search), Display, META, LinkedIn, X, Youtube, Microsoft Ads, RollWorks
Deliver impactful campaigns & tailored training to drive digital engagement and acquisition strategies.
● Notable clients: Adobe, Vodafone, Honeywell, Microsoft, Pega Systems, Avanade, Youtube, Ramboll
● Membership Organisations: IET, GSMA, Fuel Europe, European Public Real Estate Association (EPRA) and Access to Medicine EU
● Agencies: Redwood BBDO, Golin, Hotwire, Diffusion, Velo B2B, Fifty-Five and Five, CULT
Skills
- Digital Strategy
_ Account-Based Marketing (ABM)
- Campaign Planning
- Media Planning/Buying
- Strategic Partnerships
- Data Analysis
- SEO
- CRM Management
- Budget & KPI Management
- Project Management & Delivery
- Agency Relationships
TECHNICAL SKILLS: HTML, MS Office Suite, (Excel, Word, PowerPoint), Canva, Adobe InDesign, CRM (HubSpot, Salesforce and Pardot), Paid Social (META, LinkedIn, X), Bing, Google AdWords (PPC), WordPress, Google Analytics, Google Data Studio, Looker Studio, Marketo, SEMRush, Notion and Asana.
PEOPLE & LEADERSHIP: Line Management, Project Management, Mentoring and Training, Stakeholder Management.
PPC (Google Search), Display, META, LinkedIn, X, Youtube, Microsoft Ads, RollWorks
Deliver impactful campaigns & tailored training to drive digital engagement and acquisition strategies.
● Notable clients: Adobe, Vodafone, Honeywell, Microsoft, Pega Systems, Avanade, Youtube, Ramboll
● Membership Organisations: IET, GSMA, Fuel Europe, European Public Real Estate Association (EPRA) and Access to Medicine EU
● Agencies: Redwood BBDO, Golin, Hotwire, Diffusion, Velo B2B, Fifty-Five and Five, CULT
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2024 - 2024
temp
Startegy Director - Digital
Hotwire.
• Led the paid media team, managing high-value global client portfolios, including industry leaders such as Honeywell, Pega, and CommScope.
• Work with Account Directors and provide strategic input for delivering Quarterly Business Reviews (QBRs) and Requests for Proposals (RFPs) for new retainer clients.
• Improved paid media results significantly by finding gaps and new opportunities using detailed audits and data analysis.
• Advise clients and C-suite executives on how to navigate the ever-evolving digital communications landscape.
• Work with Account Directors and provide strategic input for delivering Quarterly Business Reviews (QBRs) and Requests for Proposals (RFPs) for new retainer clients.
• Improved paid media results significantly by finding gaps and new opportunities using detailed audits and data analysis.
• Advise clients and C-suite executives on how to navigate the ever-evolving digital communications landscape.
Instagram, Facebook, Cloud, Training, Linkedin, Management, Youtube, Twitter, B2B, Adobe, Implementation, B2C, Manager, Social
2013 - 2013
job
Marketing Specialist
Accenture (FTC).
Key Account Management role (3 leading tech clients) focusing on the development, execution and management of integrated marketing campaigns through key channels - collaterals, email marketing, social media, and analyst outreach programmes. Devised marketing automation and CRM campaigns to support lead management as well as personalisation and optimisation of customer journey on Salesforce. Project support for shaping the internal communication strategy including production, management and distribution of content for SharePoint reaching out to 2000+ employees.
Content, Social, Lead Management, Production, Optimization, Development, Analyst, Support, Key account management, Management, Social Media, Salesforce, Marketing Automation, SharePoint, Account management, Automation, CRM, Email marketing, Marketing
2012 - 2012
job
Digital Marketing Manager, Atos (FTC)
unknown.
Full ownership of creating and implementing a multi-channel digital approach (SEO and SEM) for Atos, Atos Healthcare (blog+website) and London 2012 Olympics partnership, resulting in 20% increase in online traffic across digital assets. Developed and managed social media strategy and content pipeline including +100 micro-blogs, infographics and interactive case studies, increasing customer acquisition by 10%. Acted as the single point of contact for the Department for Work and Pensions (DWP) in terms of brand, content and social media to help shape their digital presence.
Digital Marketing, Social Media, Seo, Marketing, SEM, Content, Website, Blog, Blogs, Online, Manager, SEM, Social
2011 - 2012
job
Marketing Specialist
GSMA (FTC).
Managed the global cross-industry marketing programme to promote the role of mobile products and solutions across 4 sectors - Automotive, Education, Energy and Healthcare. Developed the digital customer journey and strategy across all 'inbound' user touch points i.e. messaging, content, design and branding, increasing web traffic by 25%. Designed and implemented a digital outreach programme showcasing stories on innovation and development reaching out to over 10K members globally.
Design, Marketing, Branding, Innovation, Content, Development, Web, Energy, Energy
2010 - 2011
job
Community Officer
Maternity Cover.
Developed and managed the digital marketing strategy (£150K) to build and create global communities bringing together (over +100K) communities from private and public sectors. Produced annual partner events (over 10 in a month) including webinars/ conferences raising participation by 25%.
Digital Marketing, Marketing, MArketing Strategy, Digital Marketing Strategy, Community
2009 - 2010
job
Marketing Specialist, Visiongain
unknown.
Managed end-to-end production and marketing and commercial conferences (Portfolio of 10 events per year) across UK & US, achieving a consistent (+15%) revenue growth for new events.
Developed and launched a highly successful commercial conference generating record revenues (+£100K) that attracted 50+ Key Opinion Leaders from Pharma and Healthcare industries. Built strong relationships with industry experts and key opinion leaders.
Developed and launched a highly successful commercial conference generating record revenues (+£100K) that attracted 50+ Key Opinion Leaders from Pharma and Healthcare industries. Built strong relationships with industry experts and key opinion leaders.
Marketing, Pharma, Growth, Production
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