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jobs
Digital Expert specializing in Product
Tamara Goychayeva
,
brooklyn, United States
Experience
Other titles
Skills
I'm offering
I'm passionate about delivering a great digital product experience to retain customers and turn them into brand evangelizers.
At Heyday skincare I was responsible for cross functional work across ecommerce, paid marketing, email marketing and product roadmap management. I've worked on growing Heyday's digital footprint through a site relaunch, landing page optimization and product roadmap implementation. These projects have yielded a 30% increase in avg. conversion rate, 10% increase in avg. AOV and 52% increase in transactions post site launch.
In my prior experience I've worked as a Director of Ecommerce at Stadium Goods, a luxury streetwear brand. I managed a team of ~20 including engineers, marketing leads and ecommerce team members. I was responsible for championing $250M GMV across .com, iOs and android apps and market places (Amazon, eBay, Farfetch, Tmall).
At Heyday skincare I was responsible for cross functional work across ecommerce, paid marketing, email marketing and product roadmap management. I've worked on growing Heyday's digital footprint through a site relaunch, landing page optimization and product roadmap implementation. These projects have yielded a 30% increase in avg. conversion rate, 10% increase in avg. AOV and 52% increase in transactions post site launch.
In my prior experience I've worked as a Director of Ecommerce at Stadium Goods, a luxury streetwear brand. I managed a team of ~20 including engineers, marketing leads and ecommerce team members. I was responsible for championing $250M GMV across .com, iOs and android apps and market places (Amazon, eBay, Farfetch, Tmall).
Markets
United States
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Russian
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
Manager, Digital
Heyday Skincare.
Integrated digital touch points to increase return business by 20% MoM and increased ecommerce sales 5x since new site
launch.
● Migrated from Mailchimp to Klaviyo and implemented automated flow emails to drive returning sales.
● Developed product roadmap for digital innovation: ADA compliance and new features.
● Managed paid ad strategy (Adwords, Facebook, Instagram). Reduced CPC for ads from $25.87 to $2.24.
● Owned communications calendar, and implementation of Agile method for marketing and ecommerce team
using Airtable/Monday to manage workflow and meet campaign deadlines.
● Created strategy and implemented new marketing campaigns across all digital channels
● Optimized e-commerce strategy. Managed KPIs on PDPs and landing pages to drive conversion.
launch.
● Migrated from Mailchimp to Klaviyo and implemented automated flow emails to drive returning sales.
● Developed product roadmap for digital innovation: ADA compliance and new features.
● Managed paid ad strategy (Adwords, Facebook, Instagram). Reduced CPC for ads from $25.87 to $2.24.
● Owned communications calendar, and implementation of Agile method for marketing and ecommerce team
using Airtable/Monday to manage workflow and meet campaign deadlines.
● Created strategy and implemented new marketing campaigns across all digital channels
● Optimized e-commerce strategy. Managed KPIs on PDPs and landing pages to drive conversion.
Digital innovation, Manager, ADS, Campaign, Workflow, Implementation, Landing pages, Compliance, Sales, Marketing, Agile, E-commerce, Mailchimp, Adwords, Facebook, Instagram, Ecommerce, Innovation
2018 - 2018
job
Director, E-commerce and Customer Service
Stadium Goods.
E-commerce, Customer service, Service
2017 - 2018
job
Director, E-commerce
unknown.
E-commerce
2017 - 2017
job
Manager, E-commerce
unknown.
Championed success of 250 million/year d2c ecommerce consignment marketplace. Hired and managed ecommerce, marketing and customer service team.
● Grew and maintained e-commerce business (40% MoM) through automated email marketing, paid ad
management and influencer marketing.
● Project managed development and launch of app for iOS and Android.
● Ownership of e-commerce strategy leading to GMV growth of 150% YoY.
● Assisted with product roadmap for new business partnerships, api integrations and feature development across multiple platforms
● A/B testing of website, and dynamic content creation on homepage, landing pages and PDPs.
● Grew and maintained e-commerce business (40% MoM) through automated email marketing, paid ad
management and influencer marketing.
● Project managed development and launch of app for iOS and Android.
● Ownership of e-commerce strategy leading to GMV growth of 150% YoY.
● Assisted with product roadmap for new business partnerships, api integrations and feature development across multiple platforms
● A/B testing of website, and dynamic content creation on homepage, landing pages and PDPs.
Customer service, Manager, Feature, App, Testing, Development, Growth, Landing pages, Service, Website, Marketing, Management, Content, API, Content creation, E-commerce, Ecommerce, Android, Email marketing, IOS
2015 - 2017
job
Associate, Ecommerce
Turnbull and Asser.
Managed eCommerce operations of a luxury menswear shirting and tailoring brand.
● Managed CRM, and engaged with customers to provide customer service resolutions.
● Maintained and dispatched all e-commerce orders to WMS system with 3PL.
● Managed site CMS and merchandising to best promote seasonal merchandise and update site for new launches.
● Launched fragrance and luxury watch program landing pages and product assortment.
● Managed CRM, and engaged with customers to provide customer service resolutions.
● Maintained and dispatched all e-commerce orders to WMS system with 3PL.
● Managed site CMS and merchandising to best promote seasonal merchandise and update site for new launches.
● Launched fragrance and luxury watch program landing pages and product assortment.
Ecommerce, CMS, CRM, E-commerce, Customer service, Service, Landing pages, Wms
2015 - 2015
job
Coordinator, Ecommerce
XpresSpa.
Assisted in the day to day operations of the e-commerce business and customer service.
● Concepted and executed first email marketing campaign for Xpresspa.
● Social Media Management (Facebook and Instagram).
● Managed daily e-commerce operations including tracking of client feedback.
● Concepted and executed first email marketing campaign for Xpresspa.
● Social Media Management (Facebook and Instagram).
● Managed daily e-commerce operations including tracking of client feedback.
Social Media, Marketing, Email marketing, Ecommerce, Instagram, Facebook, Social media management, E-commerce, Management, Customer service, Service, Coordinator, Campaign, Social
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