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jobs
Digital Marketing Strategy (eCommerce)
Başak (Ertürk) Yiğitoğlu
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Scaling businesses over 9 years
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
Digital Marketing Strategy Consultant
Black Rooster Digital, London| UK.
I'm helping businesses to turn their marketing investment into real revenue by driving performance marketing strategy.
2017 - 2018
job
Head of Marketing
Housing Anywhere, Rotterdam | the Netherlands.
• Leading and coaching an international team of 8 members
• Reconditioned the team focus from offline brand awareness to digital marketing activities and adopting a data-driven mindset.
• Building new advertisement channels and scaling them in a profitable manner. Channels currently include Paid Search (SEA), Paid Social and Affiliates.
• Managing PR activities through agencies/freelancers in Italy, Spain, Germany, The Netherlands and USA.
• Developing new Acquisition Channels such as Housing Chatbot and Referrals.
• Content Marketing for SEO & Lead Nurturing on both demand
and supply.
• Link building activities to boost SEO performance
• Social Media Management for increasing engagement rate
• Coordinating with POs for Marketing Tech implementation.
• Reconditioned the team focus from offline brand awareness to digital marketing activities and adopting a data-driven mindset.
• Building new advertisement channels and scaling them in a profitable manner. Channels currently include Paid Search (SEA), Paid Social and Affiliates.
• Managing PR activities through agencies/freelancers in Italy, Spain, Germany, The Netherlands and USA.
• Developing new Acquisition Channels such as Housing Chatbot and Referrals.
• Content Marketing for SEO & Lead Nurturing on both demand
and supply.
• Link building activities to boost SEO performance
• Social Media Management for increasing engagement rate
• Coordinating with POs for Marketing Tech implementation.
2015 - 2017
job
Digital Marketing Manager
eBay Turkey (GittiGidiyor), Istanbul | Turkey.
• Leading the Digital Marketing team of 4, which is responsible for managing performance marketing channels for maximizing Traffic, Revenue and Customer Base.
• Developing and executing Digital ad strategy across Paid Search, Affiliates, Paid Social, Retargeting, Display and Mobile.
• Defining yearly traffic targets (Paid, SEO, Direct, Referrals etc.) and preparing the marketing budget.
• Reporting acquisition channel performance and revenue reports to the board.
• Strong collaboration with CRM unit and Commerce department to maximize sales and CLV.
• Developing and executing Digital ad strategy across Paid Search, Affiliates, Paid Social, Retargeting, Display and Mobile.
• Defining yearly traffic targets (Paid, SEO, Direct, Referrals etc.) and preparing the marketing budget.
• Reporting acquisition channel performance and revenue reports to the board.
• Strong collaboration with CRM unit and Commerce department to maximize sales and CLV.
2014 - 2015
job
Digital Marketing Supervisor
eBay Turkey (GittiGidiyor), Istanbul | Turkey.
With the promotion, became responsible for GittiGidiyor’s all
digital ad efforts and became a team leader.
digital ad efforts and became a team leader.
2012 - 2014
job
Digital Marketing Specialist
eBay Turkey (GittiGidiyor), Istanbul | Turkey.
Introduced and started to manage new channels for GittiGidiyor’s
ad range such as Retargeting, Facebook, Display and Mobile Ads
ad range such as Retargeting, Facebook, Display and Mobile Ads
Google analytics, Google adwords, Social media ads, Google Display, Native and display advertising, Facebook advertising, Facebook retargeting, Google retargeting
2010 - 2012
job
Digital Marketing Officer
eBay Turkey (GittiGidiyor), Istanbul | Turkey.
• Creating new Paid Search campaigns and optimizing them for
positive ROI.
• Creating periodic reports using Google Analytics for top
management and the marketing team.
positive ROI.
• Creating periodic reports using Google Analytics for top
management and the marketing team.
Google analytics, Social media ads
2010 - 2010
job
Digital Marketing Executive
Metglobal, Istanbul | Turkey.
Metglobal is a tourism firm offering two international hotel booking websites.
• Support on SEO projects and E-mail marketing activities.
• Generating Reports from related analytics programs and use data
in the implementation.
• Support on SEO projects and E-mail marketing activities.
• Generating Reports from related analytics programs and use data
in the implementation.
Email marketing, Google analytics, Adobe analytics
2009 - 2009
job
Marketing/ Promotions Intern
Comcast Spotlight.
Comcast Spotlight is the advertising sales division of Comcast Inc., the leading cable TV and internet provider across the USA.
• In charge of the preparation of a weekly newsletter that holds
program information on affiliate TV networks.
• Contribution in event planning and execution
• In charge of the preparation of a weekly newsletter that holds
program information on affiliate TV networks.
• Contribution in event planning and execution
My education
2009
University of California, Berkeley
Diploma, Marketing
Diploma, Marketing
2003
-
2008
Bilkent University
Bachelor of Science (B.Sc.), Industrial Engineering
Bachelor of Science (B.Sc.), Industrial Engineering
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