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jobs
Independent Strategy & Research Consultant
Raquel Gella
,
london, United Kingdom
Experience
Other titles
Skills
I'm offering
Over 14 years of experience in strategy and research, working with international B2B and B2C organizations in markets such as the UK, US, Spain or LATAM.
Expert in blending research into strategic frameworks, empowering organizations to better connect with customers through their products or services by improving the user experience.
Expert in blending research into strategic frameworks, empowering organizations to better connect with customers through their products or services by improving the user experience.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Rest of Euro area
Links for more
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Industries
Language
English
Fluently
Spanish
Fluently
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - ?
job
Lecturer in Strategy and Research 05/2021 - Present
LCI Design School.
Delivered engaging lectures in Spanish and English, cultivating a dynamic learning environment by employing a practical approach. Supervisor for the master's final projects
Presentation, Public speaking, Presentation of insights / data, Mentoring
2019 - ?
job
Independent Strategy & Research Consultant
Freelance.
Projects: Netflix, H&M, Disney, Nat Geo, Sky, Suntory, Pernod Ricard, Diageo, Vivo
Developed and coordinated mix-method research projects in multiple markets, including proposal design, screener, recruitment and moderation in Spanish and English.
Analyzed market research and identified actionable insights presented in compelling
debriefs, shaping product / service, user experience and innovation strategies.
Developed and coordinated mix-method research projects in multiple markets, including proposal design, screener, recruitment and moderation in Spanish and English.
Analyzed market research and identified actionable insights presented in compelling
debriefs, shaping product / service, user experience and innovation strategies.
Strategy, Research, User research, Market research, MArketing Strategy, Presentation of insights / data, Presentation, Qualitative research, Quantitative research, UX, Strategic Innovation, Growth strategy, Innovation
2020 - 2023
job
Strategy & Research Director
Projeccions i PDC Media.
Led and supervised all research and strategy projects as the department head, while managing a team of five as well as external partners involved.
Achieved a 15% increase in project profitability and a 30% boost in agency turnover in the second year through new business development.
Achieved a 15% increase in project profitability and a 30% boost in agency turnover in the second year through new business development.
Team Leadership, Strategy, Business strategy, Marketing, MArketing Strategy, Qualitative research, User research, Market research, Research, Presentation of insights / data
2018 - 2020
job
Sr. Consultant Strategy & Insights
Crowd DNA London.
Accounts: Ballantine's, Chivas, HSBC, Visa, eBay, Grolsch, IKEA, Smirnoff, Deliveroo
Led multi-market projects, managing teams of up to 14 people in 10 markets.
Introduced innovative qualitative methodologies for insightful user research.
Applied research insights to drive strategic decisions in product or service design,
Customer Experience, New Product Development, etc..
Led multi-market projects, managing teams of up to 14 people in 10 markets.
Introduced innovative qualitative methodologies for insightful user research.
Applied research insights to drive strategic decisions in product or service design,
Customer Experience, New Product Development, etc..
User research, Qualitative research, Field research, Trend researcher, Strategy, Strategic Innovation, Presentation of insights / data, Presentation, Project Management
2017 - 2018
job
Sr. Program Manager & Miami Lead 09/2017 - 02/2018
Firma Miami.
Accounts: PepsiCo, Drinkfinity.
Implemented the launch strategy for Drinkfinity in the US market, overseeing and coordinating activities with four external agencies.
Established and led the Miami office, including new hires and managing a team of 5.
Implemented the launch strategy for Drinkfinity in the US market, overseeing and coordinating activities with four external agencies.
Established and led the Miami office, including new hires and managing a team of 5.
Team management, Team Leadership, Strategy, Product launch, MArketing Strategy, User research, Strategic Innovation
My education
2022
-
2023
IESE Business School
PDD, Executive Program
PDD, Executive Program
2016
-
2017
University of Chester
MA, Leadership and Global Business
MA, Leadership and Global Business
2010
-
2013
Edinburgh Napier University
BA (Hons), Journalism
BA (Hons), Journalism
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