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Freelance Digital Marketing Specialist
Anneke Colangelo
,
Hertford, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm passionate about digital and social media marketing. I am an enthusiastic, goal-driven Brand Manager with over 10 years’ experience. I'm skilled at marketing communication and copy writing. I excel at defining, developing and implementing forward-thinking, digital strategies to increase brand awareness, resulting in increased social media reach leading to both online and offline conversions, whilst including sustainable audience growth. Specialising in developing social media brand plans, including devising positioning strategies, creative conceptualisation and the strategic campaign implementation. Utilising my analytical skills to successfully interpret report data and optimise social media campaigns.
I have creative problem-solving abilities and have the capacity to work successfully under pressure. I am a self-starter always looking for a challenge and have the perseverance to succeed.
I have creative problem-solving abilities and have the capacity to work successfully under pressure. I am a self-starter always looking for a challenge and have the perseverance to succeed.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Digital Marketing Manager
LighterLife.
KEY ACHIEVEMENTS
Lead website redevelopment project.
Successfully lead rebranding project and campaign from conceptualisation to implementation.
Successfully developed and implemented a new Social Media strategy resulting in significant results.
RESPONSIBILITIES
Lead the development of the digital presence of the business with the overall aim of increasing engagement across all online platforms.
Develop and implement annual digital marketing plans, that include goals, budget, tactics, and evaluations.
Create and control the annual digital marketing budget.
Manage, motivate and develop direct reports, agencies and project teams to deliver impactful digital marketing.
Work with channel marketing/brand managers, to develop integrated digital sales and marketing campaigns that are on brand, deliver lead generation, revenue, market share, and other business objectives.
Plan and manage all digital marketing channels, including SEO, PPC, email, social media and display advertising.
Manage the internal and external resource to execute the strategy.
Set target response levels against each activity, assess the success and return on investment, adapt activities accordingly to maximise responses.
Continually identify opportunities to improve the online customer experience, working with Ecommerce and website Managers to deliver change initiatives in support of this.
Oversee the creation of focused value proposition content.
Develop digital marketing content and assets that are accurate, persuasive, and attractive, and that generate the desired response and conform to brand guidelines.
Form strategies for creating online communities and oversee their development.
Maximise scalability of activity through marketing automation.
Lead website redevelopment project.
Successfully lead rebranding project and campaign from conceptualisation to implementation.
Successfully developed and implemented a new Social Media strategy resulting in significant results.
RESPONSIBILITIES
Lead the development of the digital presence of the business with the overall aim of increasing engagement across all online platforms.
Develop and implement annual digital marketing plans, that include goals, budget, tactics, and evaluations.
Create and control the annual digital marketing budget.
Manage, motivate and develop direct reports, agencies and project teams to deliver impactful digital marketing.
Work with channel marketing/brand managers, to develop integrated digital sales and marketing campaigns that are on brand, deliver lead generation, revenue, market share, and other business objectives.
Plan and manage all digital marketing channels, including SEO, PPC, email, social media and display advertising.
Manage the internal and external resource to execute the strategy.
Set target response levels against each activity, assess the success and return on investment, adapt activities accordingly to maximise responses.
Continually identify opportunities to improve the online customer experience, working with Ecommerce and website Managers to deliver change initiatives in support of this.
Oversee the creation of focused value proposition content.
Develop digital marketing content and assets that are accurate, persuasive, and attractive, and that generate the desired response and conform to brand guidelines.
Form strategies for creating online communities and oversee their development.
Maximise scalability of activity through marketing automation.
Social Media Marketing, Social Media, Google analytics, Social media ads, Wordpress, Digital Marketing, Marketing, Online marketing, Digital Strategy, Project Management, Content marketing, MArketing Strategy, Branding
2009 - 2019
job
Digital & Social Brand Manager
USN - Ultimate Sports Nutrition.
KEY ACHIEVEMENTS
● Employee of the Year 2018.
● Developed 1st Instant experience campaigns on Social Platforms in SA sports nutrition industry.
● Exceeded engagement targets for 2018 by 120% through correct optimisation & campaign management.
● Decreased negative sentiment to 0.1% through superior execution & community management.
RESPONSIBILITIES
● Translate brand strategies into digital brand plans.
● Establish performance specifications.
● Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
● Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
● Oversee online marketing and advertising activities to ensure consistency with product line strategy.
● Monitor product distribution and consumer reactions.
● Brainstorm new and innovative growth strategies.
● Gather feedback from sales and analyse consumer behaviour to define our company’s positioning.
● Craft differentiation strategy.
● Create guidelines that define the company’s voice online.
● Brief creative team on marketing projects.
● Conduct competitive research to identify strengths and weaknesses.
● Design promotional campaigns for new products and markets.
● Develop social media strategy and the implementation thereof.
● Assess and optimize the performance of advertising campaigns.
● Pro-actively communicate market needs to the NPD team and providing regular feedback to key stakeholders.
● Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
● Instrument conversion points and optimise user funnels.
● Collaborate with agencies and other vendor partners.
● Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
● Content creation and ambassador relationship management.
● Employee of the Year 2018.
● Developed 1st Instant experience campaigns on Social Platforms in SA sports nutrition industry.
● Exceeded engagement targets for 2018 by 120% through correct optimisation & campaign management.
● Decreased negative sentiment to 0.1% through superior execution & community management.
RESPONSIBILITIES
● Translate brand strategies into digital brand plans.
● Establish performance specifications.
● Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
● Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
● Oversee online marketing and advertising activities to ensure consistency with product line strategy.
● Monitor product distribution and consumer reactions.
● Brainstorm new and innovative growth strategies.
● Gather feedback from sales and analyse consumer behaviour to define our company’s positioning.
● Craft differentiation strategy.
● Create guidelines that define the company’s voice online.
● Brief creative team on marketing projects.
● Conduct competitive research to identify strengths and weaknesses.
● Design promotional campaigns for new products and markets.
● Develop social media strategy and the implementation thereof.
● Assess and optimize the performance of advertising campaigns.
● Pro-actively communicate market needs to the NPD team and providing regular feedback to key stakeholders.
● Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
● Instrument conversion points and optimise user funnels.
● Collaborate with agencies and other vendor partners.
● Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
● Content creation and ambassador relationship management.
Digital Strategy, Social Media Marketing, Digital and social campaigns, Advertising on social media, Facebook advertising, Instagram, Social media ads, Instagram Marketing, Email marketing, Digital Marketing, Content marketing, Social Media, Project coordination, Event coordination, Marketing
My education
2018
Stellenbosch University R&Y
Diploma, Digital Marketing
Diploma, Digital Marketing
2007
-
2010
University of the Free State Business School
Bachelor of Commerce, Marketing
Bachelor of Commerce, Marketing
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