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Consultant in digital and brand marketing
Patricia Afonso
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
Award-winning freelance consultant in digital, content and brand marketing.
I have 14+ years' experience helping global brands, agencies and local start-ups achieve growth by supporting their marketing, digital and business development needs.
As an enthusiastic globally-minded creative thinker, I've lead integrated brand solutions and digital marketing strategies for a number of clients in tech, food/drinks, travel and retail industries.
As a director at BuzzFeed, I led cross-platform content strategies with multi-market roll-out for the UK Government, Microsoft, Visit Britain, Diageo, Cadbury, Oreo, BA, Absolut Vodka and Amazon. In 2017, I was nominated at the Media Week Awards for successfully launching the internet brand Tasty in Europe thanks to an integrated campaign in association with Baileys. In 2015, the creative execution I led for Alzheimer’s Society also won a Silver Media Week Award.
With my background in strategy, I also deliver actionable insights, thought-leadership and workshops at C-level to upskill clients in digital and brand opportunities and support their business development.
I also have a proven track record in business development, most recently at BuzzFeed, http://**********.*** and Protein London.
I have 14+ years' experience helping global brands, agencies and local start-ups achieve growth by supporting their marketing, digital and business development needs.
As an enthusiastic globally-minded creative thinker, I've lead integrated brand solutions and digital marketing strategies for a number of clients in tech, food/drinks, travel and retail industries.
As a director at BuzzFeed, I led cross-platform content strategies with multi-market roll-out for the UK Government, Microsoft, Visit Britain, Diageo, Cadbury, Oreo, BA, Absolut Vodka and Amazon. In 2017, I was nominated at the Media Week Awards for successfully launching the internet brand Tasty in Europe thanks to an integrated campaign in association with Baileys. In 2015, the creative execution I led for Alzheimer’s Society also won a Silver Media Week Award.
With my background in strategy, I also deliver actionable insights, thought-leadership and workshops at C-level to upskill clients in digital and brand opportunities and support their business development.
I also have a proven track record in business development, most recently at BuzzFeed, http://**********.*** and Protein London.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Spanish
Good
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Director - digital & brand marketing
Afonso Consulting LTD.
Award-winning consultant in digital and brand marketing helping businesses grow.
I’ve worked with a range of global brands and local start-ups, as well as the UK Government and agencies in London. Most notably, I’ve delivered stand-out social media and content strategies for Diageo, Samsung, Microsoft, Adidas and Alzheimer’s Society.
I’ve worked with a range of global brands and local start-ups, as well as the UK Government and agencies in London. Most notably, I’ve delivered stand-out social media and content strategies for Diageo, Samsung, Microsoft, Adidas and Alzheimer’s Society.
Digital Marketing, Content marketing, Social Media Marketing, Social Media, Online marketing, Marketing, MArketing Strategy, Project Management, Brand identity
2015 - 2018
job
Brand Strategy Director
Buzzfeed.
Key Clients: Diageo, Pernod Ricard, Mondelez, British Airways, Amazon, Visit Britain & Alzheimer's Society
Social Media, Digital Marketing, Content marketing, Business development, Digital Strategy, B2B Marketing, B2c marketing
2013 - 2015
job
Head of Sales & Brand Partnerships
Protein London.
Clients: Diageo, Heineken, AirBnB, adidas, Nike, ASOS, Microsoft, Samsung.
Social Media, Content marketing, Sponsorships, Digital Marketing, Online Marketing, B2B Marketing, B2c marketing
2010 - 2013
job
Client Director
Last.fm.
Clients: Diageo, AB InBev, Samsung, BlackBerry, HTC, Nokia, Sony, Apple.
Digital Marketing, Online Marketing, Business development, Digital Strategy, Sponsorship, Social Media
2007 - 2010
job
Digital Media Manager
Starcom MediaVest.
Clients: BlackBerry, AB InBev, Sagatiba, Levi's & Premier Foods.
Digital Marketing, Digital communication, Digital Strategy, Digital innovation, Digital advertising, Social Media
2005 - 2007
job
International Account Executive
Ebiquity.
Key clients: Samsung, Sony Ericsson, United International Pictures & AmEx.
Social Media, Advertising, Media consultancy, Media and marketing strategy, Digital Marketing, Digital Strategy
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