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CRM & Marketing Manager specialising in strategy, customer journey and acquisition
Gigi Holat, MSc
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Highly motivated, proactive and driven professional with MSc in Marketing Management and 6 years' Marketing experience in the Global B2C and B2B environment - including retail, lifestyle, finance and technology sectors. Proven record of successful online and offline acquisition, retention and activation marketing programmes, combined with high-quality content creation, email, lead generation, automation and various CRM/ Email platform skills including SFMC and Adobe Campaign Manager.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
job
CRM & Partnerships Manager
Newday.
● Strategic relationship management and development with selected partners through marketing.
● Responsible for planning, implementing and evaluating the success of integrated campaigns. Owning and delivering retail marketing activity to deepen cardholder relationships through new and existing channels.
● Developing campaign business cases for senior level approval.
● Managing store font and other retailer marketing collateral, ensuring best practice principles are adhered to, and that all marketing materials are compliant and legally approved.
● Owning the E2E campaign production process for initiatives such as Card Upgrades and other ad hoc CRM campaigns, including liaising with Data, Analytics, Creative studio/agencies, Operations, Commercial and Legal and Compliance teams to deliver best-in-class campaigns.
● Setting, monitoring and reporting on the effectiveness of campaigns against KPI’s using available reporting tools and working with the marketing analytics team.
● Initiating testing roadmaps, feeding in all insights back in to create a continuous process of testing and refinement.
● Leading engagement with downstream areas such as Operations, Data, Analytics, Salesforce to identify cross-functional implications of comms plans, including ensuring impacted teams are briefed effectively, resourced to support communications and working to up-to-date delivery and deployment schedules.
● Manage campaign budgets.
● Ensuring all activities are in-line with brand guidelines and best practice.
● Responsible for planning, implementing and evaluating the success of integrated campaigns. Owning and delivering retail marketing activity to deepen cardholder relationships through new and existing channels.
● Developing campaign business cases for senior level approval.
● Managing store font and other retailer marketing collateral, ensuring best practice principles are adhered to, and that all marketing materials are compliant and legally approved.
● Owning the E2E campaign production process for initiatives such as Card Upgrades and other ad hoc CRM campaigns, including liaising with Data, Analytics, Creative studio/agencies, Operations, Commercial and Legal and Compliance teams to deliver best-in-class campaigns.
● Setting, monitoring and reporting on the effectiveness of campaigns against KPI’s using available reporting tools and working with the marketing analytics team.
● Initiating testing roadmaps, feeding in all insights back in to create a continuous process of testing and refinement.
● Leading engagement with downstream areas such as Operations, Data, Analytics, Salesforce to identify cross-functional implications of comms plans, including ensuring impacted teams are briefed effectively, resourced to support communications and working to up-to-date delivery and deployment schedules.
● Manage campaign budgets.
● Ensuring all activities are in-line with brand guidelines and best practice.
Business cases, Manager, UP, Planning, Production, Campaign, Development, KPI, Testing, Monitoring, Marketing, Support, Compliance, Analytics, Management, Salesforce, Deployment, Operations, Retail, CRM
2019 - 2020
job
CRM Marketing Manager - iD Mobile
Dixons Carphone.
● Creating and executing insight driven and innovative Acquisition, Onboarding, In-life and Retention campaigns through collaboration with Brand, Creative, Proposition and Trading, Operations and Commercial teams
● Running post campaign reporting and analysis, ensuring learnings and recommendations flow into future activity
● Identifying opportunities to launch new campaign ideas, offers and promotions to deliver incremental margin and CX improvements
● Managing cross functional collaboration with key internal and external stakeholder on developing marketing collateral including copy, data creation, execution and reporting
● Ensuring all marketing activity meets legal, compliance and regulatory requirements
● Running post campaign reporting and analysis, ensuring learnings and recommendations flow into future activity
● Identifying opportunities to launch new campaign ideas, offers and promotions to deliver incremental margin and CX improvements
● Managing cross functional collaboration with key internal and external stakeholder on developing marketing collateral including copy, data creation, execution and reporting
● Ensuring all marketing activity meets legal, compliance and regulatory requirements
Marketing, CRM, Compliance, Onboarding, Retention, Regulatory, Campaign, CX, Manager
2017 - 2019
job
Marketing Executive
Collinson.
● Managed all global email acquisition campaigns for consumer brands - including strategy, copywriting, design, coding and execution through CRM platform
● Planned, implemented and delivered lead generation activity across various digital marketing channels to drive quality leads
● Managed several customer loyalty and retention campaigns such as gift membership and friend referral - introduced a new friend referral campaign partnering with 3rd party vendor
● Reported, tracked and analysed campaign performance proving success in strategies and ROI
● Developed, executed and analysed tests and segmentation strategies, to continually optimize performance
● Managed to the implementation of the new GDPR data requirements and monitors impact on sales
● Designed a comprehensive member communication strategy to be deployed through CRM platform in order to maximise customer loyalty and long term engagement
● Conducted broad customer relationship surveys and created research highlighting key findings – including brand perception, awareness, satisfaction, recommendation etc…
● Contributed to the development, execution and optimisation of pro-active retention campaigns that reduces customer and revenue churn
● Conducted advanced market and competitive analyses, highlighting opportunities and trends
● Planned, implemented and delivered lead generation activity across various digital marketing channels to drive quality leads
● Managed several customer loyalty and retention campaigns such as gift membership and friend referral - introduced a new friend referral campaign partnering with 3rd party vendor
● Reported, tracked and analysed campaign performance proving success in strategies and ROI
● Developed, executed and analysed tests and segmentation strategies, to continually optimize performance
● Managed to the implementation of the new GDPR data requirements and monitors impact on sales
● Designed a comprehensive member communication strategy to be deployed through CRM platform in order to maximise customer loyalty and long term engagement
● Conducted broad customer relationship surveys and created research highlighting key findings – including brand perception, awareness, satisfaction, recommendation etc…
● Contributed to the development, execution and optimisation of pro-active retention campaigns that reduces customer and revenue churn
● Conducted advanced market and competitive analyses, highlighting opportunities and trends
Digital Marketing, Marketing, Design, Copywriting, CRM, Retail, GDpr, Sales, ROI, Implementation, Retention, Campaign
2016 - 2019
freelance
Director - Freelance
2A Marketing Solutions.
● Worked as a freelance consultant for businesses to implement their direct and online marketing strategies including print, email, CRM and social media.
● Managed on-site strategy for B2B and B2C businesses to identify opportunities and improvements to increase traffic and SERP's ranking.
● Managed on-site strategy for B2B and B2C businesses to identify opportunities and improvements to increase traffic and SERP's ranking.
Social Media, Marketing, Online marketing, CRM, B2B, Print, B2C, Online, Social
2017 - 2017
freelance
Email Marketing Specialist
Intuit Quickbooks.
Deployed complex and dynamic data-driven email marketing campaigns, marketing automations and email journeys through ESP Oracle Responsys within expected timelines
Marketing, Email marketing, Oracle, Oracle Responsys, Responsys
2016 - 2017
freelance
Marketing Specialist
Autodesk.
● Produced customer success stories for world's leading project development firms
● Generated social content on CMS platforms to endorse customer success stories, promoted the posts on social media channels and company's internal platforms
● Implemented SEO practices to ensure strong presence on all search engines
● Composed marketing emails & created workflows for addressing them to prospects with Hubspot
● Generated social content on CMS platforms to endorse customer success stories, promoted the posts on social media channels and company's internal platforms
● Implemented SEO practices to ensure strong presence on all search engines
● Composed marketing emails & created workflows for addressing them to prospects with Hubspot
Social Media, Marketing, Seo, CMS, Content, Hubspot, Development, Search, Social
2013 - 2014
job
Business Development Manager
unknown.
Zomato
Business development, Development, Manager
2011 - 2013
job
Marketing Executive (P/T)
Beysu LTD.
Marketing
My education
Westminster Business School
MSc, Master's Marketing Management
MSc, Master's Marketing Management
Yeditepe University
Bachelors, Architecture
Bachelors, Architecture
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