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Search Optimisation Consultant
Damon Rutherford
,
London, United Kingdom
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I’m offering
Senior freelance digital marketing consultant with 15+ years’ experience advising global brands, agencies, charities and growth businesses on how to improve their online visibility and performance.
Specialist in SEO, paid media, AI search visibility, digital strategy, analytics, content, UX and website transformation, with a strong track record of helping organisations increase search visibility, improve traffic quality, strengthen conversion performance and make better commercial decisions from digital data.
Works comfortably at both strategic and delivery levels: shaping growth plans, auditing digital performance, supporting website builds and relaunches, guiding in-house teams and agencies, and embedding best practice across every stage of the customer journey. Particularly strong in helping brands adapt their online presence for a changing search landscape, including AI Overviews, generative search, entity visibility, content discoverability and AI-assisted marketing workflows.
Trusted by major brands and agency partners to bring clarity, senior judgement and practical execution across complex digital projects.
Consultancy Value
• Digital growth strategy: Develops integrated search, content, paid media and analytics strategies aligned to business goals.
• AI and search visibility: Helps brands strengthen discoverability across traditional search and emerging AI-driven experiences.
• Whole-of-brand digital perspective: Advises across websites, content, paid acquisition, local visibility, reputation, UX, conversion and measurement.
• Website launches, rebuilds and migrations: Ensures SEO, content structure, redirect planning, analytics and user journeys are built in from the outset.
• Performance improvement: Identifies the highest-impact opportunities to improve reach, engagement, lead generation and return on investment.
• Agency and stakeholder leadership: Works effectively with client teams, developers, designers, content teams, media specialists and senior stakeholders.
Specialist in SEO, paid media, AI search visibility, digital strategy, analytics, content, UX and website transformation, with a strong track record of helping organisations increase search visibility, improve traffic quality, strengthen conversion performance and make better commercial decisions from digital data.
Works comfortably at both strategic and delivery levels: shaping growth plans, auditing digital performance, supporting website builds and relaunches, guiding in-house teams and agencies, and embedding best practice across every stage of the customer journey. Particularly strong in helping brands adapt their online presence for a changing search landscape, including AI Overviews, generative search, entity visibility, content discoverability and AI-assisted marketing workflows.
Trusted by major brands and agency partners to bring clarity, senior judgement and practical execution across complex digital projects.
Consultancy Value
• Digital growth strategy: Develops integrated search, content, paid media and analytics strategies aligned to business goals.
• AI and search visibility: Helps brands strengthen discoverability across traditional search and emerging AI-driven experiences.
• Whole-of-brand digital perspective: Advises across websites, content, paid acquisition, local visibility, reputation, UX, conversion and measurement.
• Website launches, rebuilds and migrations: Ensures SEO, content structure, redirect planning, analytics and user journeys are built in from the outset.
• Performance improvement: Identifies the highest-impact opportunities to improve reach, engagement, lead generation and return on investment.
• Agency and stakeholder leadership: Works effectively with client teams, developers, designers, content teams, media specialists and senior stakeholders.
Markets
United Kingdom
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
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