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jobs
Content consultant
Kirsty Wilkins
,
Edinburgh, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi, I'm Kirsty. I've worked in media, content marketing and publishing since February 2006 (straight out of finishing a BA in English literature and communications).
My career so far has focused a lot on sub-editing, proofreading, quality control and writing, but I also have experience in client-facing roles and project management. That's in both the UK (London and Edinburgh) and South Africa (Cape Town).
That said, I'd love to work together to create content.
My career so far has focused a lot on sub-editing, proofreading, quality control and writing, but I also have experience in client-facing roles and project management. That's in both the UK (London and Edinburgh) and South Africa (Cape Town).
That said, I'd love to work together to create content.
Markets
United Kingdom
Rest of Euro area
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2023 - ?
freelance
Content consultant
Words & Life.
Let's create content.
Work has included:
– Writing restaurant reviews for Edinburgh-based food guide, Bite magazine.
– Quality control for creative production company Tag (on the Refinitiv account, part of the London Stock Exchange Group).
– Sub-editing for membership publishing agency Think (Royal Zoological Society of Scotland, Whale and Dolphin Conservation, Certsure).
– Proofreading for publishers Wyvex Media (Fish Farmer magazine).
– Proofreading for creative consultancy Emperor (various annual reports and sustainability communications).
– Pet-sitting (didn't expect that?) for Cat in a Flat (clients: a blind Beagle, an 18-year-old Persian, a Maltese poodle and other adorable fluff-balls).
Work has included:
– Writing restaurant reviews for Edinburgh-based food guide, Bite magazine.
– Quality control for creative production company Tag (on the Refinitiv account, part of the London Stock Exchange Group).
– Sub-editing for membership publishing agency Think (Royal Zoological Society of Scotland, Whale and Dolphin Conservation, Certsure).
– Proofreading for publishers Wyvex Media (Fish Farmer magazine).
– Proofreading for creative consultancy Emperor (various annual reports and sustainability communications).
– Pet-sitting (didn't expect that?) for Cat in a Flat (clients: a blind Beagle, an 18-year-old Persian, a Maltese poodle and other adorable fluff-balls).
Marketing, Writing, Exchange, Sustainability, Proofreading, Content, Support, Production, Guide
2023 - 2023
freelance
Proofreader
Emperor.
For this six-week contract, I worked on annual reports and sustainability communications for creative consultancy Emperor.
This included:
– Checking and comparing copy against the client’s supplied text.
– Supporting the business to manage and deliver client work correctly and efficiently using systems such as Adobe Acrobat and Paprika.
– Proofreading content to check, for instance, spelling and tone of voice.
– Advising on best practice when it comes to copy, layout and style.
This included:
– Checking and comparing copy against the client’s supplied text.
– Supporting the business to manage and deliver client work correctly and efficiently using systems such as Adobe Acrobat and Paprika.
– Proofreading content to check, for instance, spelling and tone of voice.
– Advising on best practice when it comes to copy, layout and style.
Proofreading, Quality control
2021 - 2022
job
Account manager
The&Partnership.
After working on the production side at sister company Tag, I moved across to a client-facing role on the NatWest Group account, specifically with the wealth team on Coutts. This focused on developing high-end campaigns from start to finish (including emails, social content and print).
Responsibilities included:
– Acting as lead client contact on complex projects from briefing through to delivery.
– Liaising with clients and stakeholders, including FPA and compliance, throughout the process on strategic objectives, tone of voice, design and timings.
– Keeping stakeholders and clients updated on projects, deadlines and deliverables.
– Working with the creative team (design and copy) to review work and provide constructive feedback.
– Presenting creative work to senior clients and stakeholders.
– Managing projects through the studio to ensure it meets timings and production specs using systems such as Teamwork, OTD, Float and AEM.
– Optimising campaign budget and any spend.
– Developing good working relationships with clients, stakeholders, production and studio.
– Working on multiple campaigns at the same time according to deadline.
Responsibilities included:
– Acting as lead client contact on complex projects from briefing through to delivery.
– Liaising with clients and stakeholders, including FPA and compliance, throughout the process on strategic objectives, tone of voice, design and timings.
– Keeping stakeholders and clients updated on projects, deadlines and deliverables.
– Working with the creative team (design and copy) to review work and provide constructive feedback.
– Presenting creative work to senior clients and stakeholders.
– Managing projects through the studio to ensure it meets timings and production specs using systems such as Teamwork, OTD, Float and AEM.
– Optimising campaign budget and any spend.
– Developing good working relationships with clients, stakeholders, production and studio.
– Working on multiple campaigns at the same time according to deadline.
Account Manager, Manager
2020 - 2021
job
Quality control manager
Tag.
As quality control manager on the NatWest Group account (which includes RBS, Ulster Bank, Coutts and NatWest), I worked with the studio to ensure financial content meets the client brief, brand guidelines and house style.
On a daily basis, I would:
– Proofread content including print, digital and videos to check, for instance, spelling and tone of voice.
– Check and compare copy against the client’s supplied text.
– Advise clients on the best style and layout within corporate guidelines.
– Support the team to develop strong working relationships.
– Support the business to manage and deliver client work correctly and efficiently using systems such as Teamwork, OTD, Float and JobFlow.
– Working on multiple campaigns at the same time according to deadline.
On a daily basis, I would:
– Proofread content including print, digital and videos to check, for instance, spelling and tone of voice.
– Check and compare copy against the client’s supplied text.
– Advise clients on the best style and layout within corporate guidelines.
– Support the team to develop strong working relationships.
– Support the business to manage and deliver client work correctly and efficiently using systems such as Teamwork, OTD, Float and JobFlow.
– Working on multiple campaigns at the same time according to deadline.
Quality control, Copy editing, Branding
2019 - 2020
job
Account executive
APS Group.
I worked on-site at Aegon in Edinburgh, liaising directly with the client, along with the communications managers in London and the APS studio, to deliver financial content to stakeholders.
My responsibilities included:
– Building client relationships, partnering with the client to provide excellent service and deliver all work in a timely manner.
– Liaising with clients and stakeholders, including FPA and compliance, throughout the process on objectives, tone of voice, design and style.
– Managing workflow from start to finish, liaising with the production team to ensure work is completed accurately and on time.
– Updating and proofreading content on templating system Media Publisher, including letters and brochures, according to client feedback and brand style.
– Briefing in work to the in-house studio via the internal system (Marketing Operations Suite).
– Producing reports based on data and analysis.
– Attending and managing client calls to ensure all work is on track, including reporting back on the status of jobs.
– Working on multiple campaigns at the same time according to deadline.
My responsibilities included:
– Building client relationships, partnering with the client to provide excellent service and deliver all work in a timely manner.
– Liaising with clients and stakeholders, including FPA and compliance, throughout the process on objectives, tone of voice, design and style.
– Managing workflow from start to finish, liaising with the production team to ensure work is completed accurately and on time.
– Updating and proofreading content on templating system Media Publisher, including letters and brochures, according to client feedback and brand style.
– Briefing in work to the in-house studio via the internal system (Marketing Operations Suite).
– Producing reports based on data and analysis.
– Attending and managing client calls to ensure all work is on track, including reporting back on the status of jobs.
– Working on multiple campaigns at the same time according to deadline.
Marketing, Design, Operations, Proofreading, Workflow, Compliance, Service, Client relationships, Content, Production
2018 - 2019
job
Quality control operative
HH Global.
I worked with the HH Global team at the Scottish Widows office to check financial content and design met brand guidelines. This meant working closely with artworkers, traffic, account management and the client to ensure work was accurate and according to deadline.
My responsibilities included:
– Checking text-heavy artwork files according to brand and style guidelines.
– Making sure client’s copy and layout amends were actioned correctly.
– Comparing documents against previous versions to pick up unforeseen errors.
– Assisting the traffic team, including invoicing and managing the internal CMS.
– Developing strong relationships across my team to create the best possible work.
– Working on multiple campaigns at the same time according to deadline.
My responsibilities included:
– Checking text-heavy artwork files according to brand and style guidelines.
– Making sure client’s copy and layout amends were actioned correctly.
– Comparing documents against previous versions to pick up unforeseen errors.
– Assisting the traffic team, including invoicing and managing the internal CMS.
– Developing strong relationships across my team to create the best possible work.
– Working on multiple campaigns at the same time according to deadline.
Design, Layout, Account management, CMS, Artwork, Management, Content, Office, UP
2016 - 2017
job
Sub-editor
The Creative Group.
The Creative Group is a specialised publishing and marketing company, including magazines and supplements for South African newspapers the Sunday Times and Business Day.
I worked across two titles, sub-editing and proofreading content for both brands:
– Real Life, a monthly magazine focused on upmarket design and decor, property and investment opportunities; and
– Trade title Property Professional, aimed at South African estate agents.
Responsibilities also included:
– Subbing on InDesign, including checking layouts for design style and cutting to fit.
– Representing the company at events, writing articles and sourcing images to capture these experiences.
– Managing the flow of copy.
– Managing the Real Life Twitter and Instagram accounts.
I worked across two titles, sub-editing and proofreading content for both brands:
– Real Life, a monthly magazine focused on upmarket design and decor, property and investment opportunities; and
– Trade title Property Professional, aimed at South African estate agents.
Responsibilities also included:
– Subbing on InDesign, including checking layouts for design style and cutting to fit.
– Representing the company at events, writing articles and sourcing images to capture these experiences.
– Managing the flow of copy.
– Managing the Real Life Twitter and Instagram accounts.
Marketing, Design, Writing, Indesign, Instagram, Proofreading, Sourcing, Content, Twitter
2015 - 2016
job
Senior digital sub-editor
John Brown Media.
John Brown Media is a leading international content marketing agency with head offices in London. The company works on print, digital, social media, video and strategy for clients such as Waitrose, John Lewis, Emirates and Accessorize.
I was part of the digital team working on the Edgars Club account, a loyalty programme linked to retail brand Edgars. While my main role was editing copy using WordPress and Photoshop, I was also the internal point of contact when it came to managing the website.
Because my team was small, I also:
– Acted as copywriter according to brand and style guidelines.
– Acted as traffic manager, ensuring content was completed according to deadline.
– Managed the social media accounts, including writing, editing and scheduling posts, and community management.
I was part of the digital team working on the Edgars Club account, a loyalty programme linked to retail brand Edgars. While my main role was editing copy using WordPress and Photoshop, I was also the internal point of contact when it came to managing the website.
Because my team was small, I also:
– Acted as copywriter according to brand and style guidelines.
– Acted as traffic manager, ensuring content was completed according to deadline.
– Managed the social media accounts, including writing, editing and scheduling posts, and community management.
Management, Manager, Social, International, Community, It, Community management, Content, Website, Marketing, Print, Video, Copywriter, Retail, Writing, Content marketing, Wordpress, Social Media
2012 - 2015
job
Sub-editor and features writer
Mikateko Media.
Mikateko (“blessings” in Xitsonga) Media is a boutique, proudly South African publishing agency, using content to market brands such as Fastjet and The Big Issue.
I was part of a small team working on Mango Airlines’ in-flight magazine, Juice. This included sub-editing and proofreading the monthly title, checking layouts for design style using InDesign, liaising with the freelance proofreader and once filling in as cover star.
I'd also:
– Sign off PDFs for print as well as the printer’s proofs.
– Represent the company at events and media trips, writing articles and sourcing images to capture these experiences (see examples in the links below).
– Mentor the junior sub-editor.
– Attend photo shoots for creative input.
– Write for and proofread other publications across the company, including a weekly newspaper.
I was part of a small team working on Mango Airlines’ in-flight magazine, Juice. This included sub-editing and proofreading the monthly title, checking layouts for design style using InDesign, liaising with the freelance proofreader and once filling in as cover star.
I'd also:
– Sign off PDFs for print as well as the printer’s proofs.
– Represent the company at events and media trips, writing articles and sourcing images to capture these experiences (see examples in the links below).
– Mentor the junior sub-editor.
– Attend photo shoots for creative input.
– Write for and proofread other publications across the company, including a weekly newspaper.
Design, Writing, Indesign, Mentor, Proofreading, Print, Sourcing, Content
2011 - 2012
job
Features writer
Habari Media.
Habari Media is one of the largest independent publishers in Southern Africa, creating content for digital and print media with a focus on business, lifestyle and sport.
My work revolved around brainstorming feature ideas across five monthly fashion and lifestyle titles for South African retail brand The Foschini Group.
I'd then interview experts, writing articles according to the readership of each publication, from homeowners to young adults to parents.
My work revolved around brainstorming feature ideas across five monthly fashion and lifestyle titles for South African retail brand The Foschini Group.
I'd then interview experts, writing articles according to the readership of each publication, from homeowners to young adults to parents.
Writing, Retail, Fashion, Print, Interview, Sport, Content, Brainstorming, Feature
2010 - 2011
job
Sub-editor
John Brown Media.
John Brown Media is a leading international content marketing agency with head offices in London. The company works on print, digital, social media, video and strategy for clients such as Waitrose, John Lewis and Accessorize.
I was the only sub-editor working on the launch (and subsequent) issues of the Cell C magazine, printed for one of the biggest mobile phone providers in South Africa. The focus was on relevant technology content while promoting the brand.
I also worked on food-related supplements and brochures for supermarket chain store Pick n Pay, as well as on their internal employee magazine.
Other responsibilities included:
– Sub-editing food-related content for top-selling South African food publication, Fresh Living magazine.
– Proofreading content for print.
– Writing features and snippets for the various publications according to different readerships and styles.
I was the only sub-editor working on the launch (and subsequent) issues of the Cell C magazine, printed for one of the biggest mobile phone providers in South Africa. The focus was on relevant technology content while promoting the brand.
I also worked on food-related supplements and brochures for supermarket chain store Pick n Pay, as well as on their internal employee magazine.
Other responsibilities included:
– Sub-editing food-related content for top-selling South African food publication, Fresh Living magazine.
– Proofreading content for print.
– Writing features and snippets for the various publications according to different readerships and styles.
Marketing, Social Media, Content marketing, Writing, Video, C, Proofreading, Print, Technology, Content, International, Social
2010 - 2010
job
Sub-editor
New Media.
New Media is a content marketing industry leader in South Africa, promoting clients' brands through various tools such as websites, social media, magazines, events and apps.
I was part of a wider team of sub-editors working on the various MultiChoice TV guides, as well as the internal employee magazine.
This included:
– Brainstorming editorial ideas.
– Subbing on InDesign, including checking layouts for design style and cutting to fit.
– Proofreading content for print.
– Writing headings, blurbs, subheadings and cover lines.
– Working efficiently in a team of sub-editors across multiple titles on tight deadlines.
– Contributing to the style guide.
I was part of a wider team of sub-editors working on the various MultiChoice TV guides, as well as the internal employee magazine.
This included:
– Brainstorming editorial ideas.
– Subbing on InDesign, including checking layouts for design style and cutting to fit.
– Proofreading content for print.
– Writing headings, blurbs, subheadings and cover lines.
– Working efficiently in a team of sub-editors across multiple titles on tight deadlines.
– Contributing to the style guide.
Marketing, Social Media, Design, Content marketing, Writing, Indesign, Websites, Proofreading, Print, TV, Content, Brainstorming, Apps, Guide, Social
2009 - 2009
job
Communications officer
New Wine.
New Wine is a network of more than 2,000 churches that work together to create change through summer conferences, training events and resources.
For this maternity cover contract, I was part of a small team working on all communications for the company, including its magazine, brochures and programmes. This also included traffic management to ensure deadlines were met, as well as UK travel to provide comms support at conferences.
My role included:
– Brainstorming editorial ideas for New Wine’s subscriber-based magazine.
– Commissioning articles and managing writers’ deadlines.
– Creating and updating the flat plan.
– Sub-editing the magazine, brochures and conference programmes according to house style.
– Writing headings, blurbs, subheadings and cover lines.
– Conducting interviews and writing features.
– Subbing on Quark, including checking layouts for design style and cutting to fit.
– Liaising with the freelance art director and communications manager regarding design changes.
– Signing off publications along with the editor and communications manager.
– Attending New Wine’s national UK conferences to provide support.
For this maternity cover contract, I was part of a small team working on all communications for the company, including its magazine, brochures and programmes. This also included traffic management to ensure deadlines were met, as well as UK travel to provide comms support at conferences.
My role included:
– Brainstorming editorial ideas for New Wine’s subscriber-based magazine.
– Commissioning articles and managing writers’ deadlines.
– Creating and updating the flat plan.
– Sub-editing the magazine, brochures and conference programmes according to house style.
– Writing headings, blurbs, subheadings and cover lines.
– Conducting interviews and writing features.
– Subbing on Quark, including checking layouts for design style and cutting to fit.
– Liaising with the freelance art director and communications manager regarding design changes.
– Signing off publications along with the editor and communications manager.
– Attending New Wine’s national UK conferences to provide support.
Design, Writing, Training, Management, Art director, Network, Support, Brainstorming, Office, Traffic management, Manager
2007 - 2008
job
Sub-editor
New Media.
New Media is a content marketing industry leader in South Africa, promoting clients' brands through various tools such as websites, social media, magazines, events and apps.
I was part of a wider team of sub-editors working on the various MultiChoice TV guides, as well as the internal employee magazine.
– Brainstorming editorial ideas for the MultiChoice TV guides and internal magazine.
– Subbing on InDesign, including checking layouts for design style and cutting to fit.
– Writing headings, blurbs, subheadings and cover lines.
– Proofreading and cutting copy on layout using InDesign.
– Writing features and snippets.
– Working efficiently in a team of sub-editors across multiple titles on tight deadlines.
– Contributing to the style guide.
I was part of a wider team of sub-editors working on the various MultiChoice TV guides, as well as the internal employee magazine.
– Brainstorming editorial ideas for the MultiChoice TV guides and internal magazine.
– Subbing on InDesign, including checking layouts for design style and cutting to fit.
– Writing headings, blurbs, subheadings and cover lines.
– Proofreading and cutting copy on layout using InDesign.
– Writing features and snippets.
– Working efficiently in a team of sub-editors across multiple titles on tight deadlines.
– Contributing to the style guide.
Marketing, Social Media, Design, Content marketing, Layout, Writing, Indesign, Websites, Proofreading, TV, Content, Brainstorming, Apps, Guide, Social
2006 - 2007
job
Editorial intern, assistant editor
The Louis Group.
The Louis Group encompasses a diverse range of interests in Europe, Africa and Asia, from property to technology. At the time, the company also had a media division, publishing niche newspapers and magazines.
I started out as an editorial intern and was then promoted to assistant editor for monthly title Today magazine. My role included writing, sub-editing, proofreading and admin support.
I started out as an editorial intern and was then promoted to assistant editor for monthly title Today magazine. My role included writing, sub-editing, proofreading and admin support.
Writing, Proofreading, Technology, Support, Asia, Internal
My education
2003
-
2005
University of South Africa
Bachelor of Arts, English literature and communications
Bachelor of Arts, English literature and communications
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